trainwell Launches AI George: First AI Sales Coach Built Exclusively for Insurance Teams

trainwell introduces AI-powered training tools for insurance agencies, featuring AI George, the first AI sales coach designed for multiline insurance teams, and MyAI, a customizable assistant for all businesses.

United States, March 31, 2025 — AI Sales Coaching Enters the Insurance Industry with trainwell’s Newest Innovation

trainwell, a U.S.-based sales training platform developed exclusively for insurance agencies, has launched AI George—the industry’s first artificial intelligence sales coach designed specifically for multiline insurance teams. This development represents a significant shift in how agencies train and support their producers, delivering real-time, AI-driven sales coaching that adapts to each user’s unique needs.

The company, founded by former top-producing insurance sales manager George Elossais, also introduced MyAI, a plug-and-play internal AI assistant built to help businesses automate internal training and operational support. Together, these tools mark a transition from traditional, time-intensive training methods to a smarter, scalable model focused on measurable production and efficiency.

Solving the Time Barrier in Insurance Sales Training

Insurance agency owners and sales managers consistently rank lack of time as one of the biggest obstacles to team development. High turnover, slow onboarding, and inconsistent coaching often lead to lost revenue and missed opportunities. trainwell was created to address this challenge by offering practical, on-demand sales training that team members can use without disrupting productivity.

Unlike conventional training platforms that rely on long seminars or abstract theory, trainwell delivers short, tactical video modules—each lasting just three to five minutes. The content is designed to be implemented immediately, enabling teams to confidently sell auto, fire, life, and health policies faster and with greater consistency.

AI George: On-Demand Sales Coaching for Every Team Member

The cornerstone of trainwell’s innovation is AI George, an intelligent coaching assistant developed specifically for the insurance industry. AI George provides instant, personalized support to team members, helping them navigate sales scripts, handle objections, and compose effective follow-up emails in real time.

Accessible 24/7, AI George eliminates delays often caused by limited access to managers or trainers. By simulating a top-performing sales coach, the tool offers consistent guidance and reinforcement for both new and experienced team members.

“AI George was built for the moments when team members need coaching but don’t have time to wait,” said George Elossais, Founder of trainwell. “It brings field-tested expertise directly to the front lines, helping agents perform at their best without delays or disruptions.”

MyAI: Custom AI Assistant That Knows Your Business

trainwell has also introduced MyAI, a customizable internal AI assistant that allows businesses—both in and outside of insurance—to upload their own standard operating procedures (SOPs), scripts, workflows, and internal documentation. Once uploaded, team members can ask MyAI questions and receive answers instantly—based specifically on the business’s unique systems and language.

This feature is designed to reduce interruptions, increase consistency, and accelerate onboarding. MyAI allows business owners and managers to shift from answering repetitive questions to focusing on higher-level strategy and leadership.

“It’s your brain on autopilot—accessible anytime, anywhere,” said Elossais. “MyAI gives your team immediate access to the knowledge they need, without pulling leaders away from growth-focused work.”

Built from Real-World Sales Experience, Not Theory



The foundation of trainwell’s training model is rooted in Elossais’s personal experience in the insurance industry. After taking six months to sell his first policy and nearly a year to write a life case, he went on to lead a top-producing agency that generated over 600 applications per month. His agency eventually ranked #6 out of 19,500 nationwide.

This lived experience is reflected throughout trainwell’s curriculum. Every video, script, and template is field-tested and optimized for performance. The Golden Multiline Script, for example, has helped agents quote life and health insurance on 23% of raw new auto leads—a significant metric in cross-selling performance.

Proven Results in 60 Days or Less

trainwell’s impact is measurable. Agencies that adopt the platform report an average 50% increase in life and health production within just 60 days. This rapid improvement is attributed to a combination of practical training, real-time coaching, and AI support that reinforces learning at the moment of need.

The platform also includes weekly live roleplay and Q&A sessions, monthly masterclasses, and access to a private community of high-performing peers. This blended model of self-paced and live training ensures that every user—regardless of experience level—receives the structure, support, and feedback needed to grow.

Designed for Multiline Agencies, Not General Sales

trainwell distinguishes itself by focusing exclusively on multiline insurance sales. Unlike generalized training platforms that serve multiple industries, trainwell offers content tailored specifically for auto, fire, life, and health insurance.

This specificity allows the platform to address unique challenges insurance teams face—such as cross-selling, retention, and compliance—without relying on generic sales advice. The result is a system that feels relevant, applicable, and grounded in the realities of the insurance business.

“Most training platforms are built to teach theory,” said Elossais. “trainwell was built to drive production.”

A New Standard for Scalable Insurance Training

With the launch of AI George and MyAI, trainwell is redefining how insurance agencies train and scale. Rather than relying solely on manual coaching or outdated onboarding processes, agencies can now equip their teams with intelligent tools that provide consistent, real-time support.

By reducing the burden on managers, accelerating new hire readiness, and improving day-to-day execution, trainwell is helping agencies build more resilient, productive teams in a competitive market. The company’s mission is clear: eliminate the bottlenecks holding agencies back and give every team member—from rookie to veteran—the tools they need to succeed.

About trainwell

trainwell is an AI-assisted training platform designed for insurance agencies. Founded by a top-performing insurance sales manager, the platform offers tactical, on-demand video training, exclusive scripts, and two proprietary AI tools—AI George and MyAI—to help agencies reduce training time and drive faster production. With a focus on measurable outcomes and real-world strategies, trainwell empowers teams to train smarter, sell faster, and scale without stress.

Media Contact

George Elossais
Founder, trainwell
Email: george@trainwell.co
Website: trainwell.co
LinkedIn: George Elossais
Instagram: @georgeelossais
Facebook: George Elossais

Contact Info:
Name: George Elossais
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Organization: trainwell
Website: https://trainwell.co/

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