Upper Street Marketing, Inc. Appoints New CEO and Announces New Plans

Strategic Move Toward Online Content Monetization and Distribution Market and Parts Ways with Magazine Photo-Sharing App

LOS ANGELES, CA / ACCESSWIRE / August 17, 2015 / Upper Street Marketing (OTC Pink: UPPR) (PINKSHEETS: UPPER), announced today that Chris Adams will assume the role of CEO. With Adams-a media, entertainment and technology industry veteran-at the helm, Upper Street is now poised to take advantage of acquisition opportunities currently available in the online content monetization and distribution industries.

Company types currently under acquisition review include: technology platforms in video and content distribution, niche content creation and distribution companies, and entities working within the social/mobile/digital arenas.

“What we are looking for are companies that create ecosystems around content and those that harness the synergistic power of online media distribution across social, mobile and the Web,” said Adams.

Adams brings a diverse blend of experience to Upper Street Marketing’s leadership team. His background includes three years at Amazon, where he helped secure movie, television and music distribution rights for the company at a time when online was still a nascent channel for content. He also served as a producer at Facebook, where he helped to develop and produce the user-generated/reality TV show, “Facebook Diaries,” which launched video on the social network. In between, Adams served as the Chief Vision Officer at Participant Media, helping to build the film financing and production company through its first slate of films, including Syriana, An Inconvenient Truth, North Country, Good Night, And Good Luck and Kite Runner.

“Adams has spent his entire career identifying new opportunities within the changing landscape of content development and distribution,” said Upper Street director Gordon McDougall. “His leadership rounds out a team of individuals who have worked in this conglomerate industry for a long time. We are primed and ready to spot the amazing acquisition opportunities currently available within this space.”

As part of this transition, Upper Street’s former CEO, Stephen Meade, and some of the investors who funded Upper Street’s development of the MagMo app will exchange their ownership in Upper Street for direct ownership in MagMo, and they will end up owning MagMo in exchange for the return and cancellation of approximately 12,500,000 common shares of Upper Street.

Upper Street expects the completion of the unwinding of the ownership of MagMo to be completed on or before October 15 of this year, resulting in there being approximately 12.5 million less shares outstanding in Upper Street.

Some Upper Street Marketing investors who previously invested in a private placement to support the development of MagMo will retain 10 percent of their Upper Street shares, amounting to approximately 300,000 shares, which will have a 12-month trading restriction.

About Upper Street Marketing:

Upper Street Marketing (OTC Pink: UPPR) (PINKSHEETS: UPPER) is a publicly traded marketing and business development firm specializing in acquisitions and startup acceleration. Focusing on high growth industries including technology, media, entertainment, and e-commerce, Upper Street Marketing combines decades of tactical branding experience with research-based intelligence to uncover, invest in and expedite the growth of companies displaying outstanding management and ROI potential. Upper Street Marketing is committed to shareholders first and ascribes to a business ideology promoting transparency, visibility, growth and value.

Forward-Looking Statements:

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for acquisitions and their performance thereafter; The terms and phrases “expects”, “would”, “will”, “believes”, and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.’s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT:

For more information about Upper Street Marketing, Inc., please contact:

Gordon McDougall
Email: gord.mcdougall@teziadvisory.com

Chris Adams
Email: chris@orbitmediagroup.com

SOURCE: Upper Street Marketing

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