VIZIO AND NEW ID ANNOUNCE NEW PARTNERSHIP, NEW ID’s CTV APP BINGE Korea LANDS ON VIZIO Smartcast

NEW ID, the first in-house venture of global media group NEW (Next Entertainment World) has announced, BINGE Korea, the only K-content specialized CTV App, has launched on VIZIO, offering a variety of FAST (Free Ad-Supported Streaming TV) channels.

Seoul, South Korea – May 13, 2024 /MarketersMEDIA/ —

NEW ID (CEO June Park), the first in-house venture of global media group NEW (Next Entertainment World, CEO Kim Woo-taek) has announced, BINGE Korea, the only K-content specialized CTV App, has launched on VIZIO, offering a variety of FAST (Free Ad-Supported Streaming TV) channels. VIZIO Smartcast users gain access to a diverse range of premium Korean content, including K-pop, Korean dramas, movies, variety shows, as well as kids and food content, all consolidated into one platform through the installation of the BINGE Korea app.

BINGE Korea is the first CTV App of its kind, bringing Korean content via FAST channels to one platform to viewers in the US. The launch on VIZIO also marks a significant milestone, making this NEW ID’s fifth launch of the BINGE Korea on major smart TVs and CTV platforms such as Amazon Fire TV, Samsung, LG, Roku.

‘BINGE Korea’ is a platform crafted through the self-developed CMS of NEW ID, integrating real-time advertising and an app construction solution. It offers users an optimized environment to explore various K-content channels according to their preferences, featuring 24-hour live content streaming. The platform boasts a specialized UI/UX designed to enable easy content discovery using a TV remote control, categorized by genres, channels, time slots, and individual IP addresses.

With one simple download of the BINGE Korea app on VIZIO, American viewers interested in K-content can now freely watch their favorite channels and content on VIZIO Smartcast.

VIZIO, one of the largest TV brands in the U.S., is at the forefront of television innovation with its integrated platform of cutting-edge Smart TVs and robust operating system. Offering home screen access to hundreds of must-have apps, including Apple TV+, BET+, Disney+, HBO Max, Hulu, Fubo TV, Netflix, Paramount+, Peacock, Prime Video, YouTube TV, and more, VIZIO continually enhances its platform with automatic updates and new features.

NEW ID, the largest FAST channel operator based in Asia, leverages its expertise in technology solutions and content expertise to drive innovation in new media. With the launch of ‘BINGE Korea’ and the expansion of its operating system compatibility, NEW ID is rapidly advancing the scope of FAST and advertising solutions, while enhancing advertising effectiveness and introducing various “platform-based” services in the FAST market.

NEW ID CEO, June Park, said “I am pleased to announce the launch of Binge Korea on VIZIO, the leading smart TV platform in the United States. By bringing together the Korean content and FAST, we aim to expand our reach to the US viewers and strive to create a new success story in the advertising business.”

About VIZIO

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.

For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram.

About NEW ID

NEW ID is a media tech company that connects content with global platforms. As the first Asian company to enter the “Free Ad-supported Streaming TV” (FAST/AVOD) business, NEW ID partners with the top 30+ platforms worldwide as the leading premium FAST channel/AVOD distributor. The company currently operates 200+ FAST channels on major platforms such as Samsung TV Plus, LG Channels, Roku, and Pluto TV. Additionally, NEW ID partners with approximately 30 global ad tech companies. The company has also developed its own proprietary “Content Management System (CMS),” offering global services. Moreover, NEW ID provides AI post-production services that automatically enhance image and sound elements to overcome content distribution limitations on major OTT platforms worldwide. NEW ID’s newest ventures include bringing Asian FAST and AVOD into the car infotainment sector as well as integrating Shoppable TV ads.

About the company: NEW ID is a media tech company that connects video content with global platforms. As the first Asian company to enter the “Free Ad-supported Streaming TV” (FAST/AVOD) business, NEW ID partners with the top 30+ platforms worldwide as the leading premium FAST channel/AVOD distributor. The company currently operates 200+ FAST channels on major platforms such as Samsung TV Plus, LG Channels, Roku, and Pluto TV. Additionally, NEW ID collaborates with approximately 30 global ad tech companies. The company has also developed its own proprietary “Content Management System (CMS),” offering global services. Moreover, NEW ID provides AI post-production services that automatically enhance image and sound elements to overcome content distribution limitations on major OTT platforms worldwide. NEW ID’s newest ventures include bringing Asian FAST and AVOD into the car infotainment sector.

Contact Info:
Name: Marketing team
Email: Send Email
Organization: NEW ID
Website: https://www.its-newid.com/

Release ID: 89129558

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