Weekend Unlimited Announces Long-Term Product Development Capacity for its Flagship wknd! Brand

Company is focused on delivering a high quality, consistent customer experience, state by state, as it prepares to launch and grow its wknd! branded product line

VANCOUVER, BC / ACCESSWIRE / July 1, 2019 / Weekend Unlimited Inc. (“Weekend” or the “Company”) (CSE: POT – FSE: 0OS1 – OTCQB: WKULF) announces that the Company has collaborated with product development leaders Emerald City Cultivation in Washington State to create formulations for the Company’s flagship wknd! branded product line.

“Re-enforcing the business strategy we have outlined, developing and launching the Company’s lifestyle branded products using Washington State as our incubator, we have placed a strong emphasis on product development in a customer centric way,” said Mr. Chris Backus, Weekend President and CEO. “It is essential that each of the Company’s branded products deliver the same high quality experience to customers in all aspects including the look and feel, effect and taste and so I am excited to announce our formal collaboration with Emerald City Cultivation, a tier 2 Licensee in Seattle who has demonstrated a tremendous passion for cannabis and growing the industry in the right way.”

Weekend Unlimited and Emerald City Cultivation teams have collaborated on the product development for the wknd! branded product portfolio, beginning with cannagars, pre-rolls and vape cartridges, establishing proprietary blends and formulations that will ensure product quality and consistency aimed at building customer loyalty, first in Washington State, and then beyond as the Company grows the brand presence to new States. The blends and formulations developed in Washington with Emerald City Cultivation will be replicated in production in new states as the Company expands, delivering a consistent customer experience.

“Emerald City Cultivation is an innovator in product development, deploying science, technology and expertise with the highest respect for the plant and the customer experience,” added Chris Backus. “The development of wknd! branded product line from cultivation to distribution requires precision, professionalism and a level of care that can replicated in order to deliver branded products to our customers starting in Washington with our upcoming launch and then to new states as we extend the reach of the brand.”

The Company’s wknd! branded product line, using the proprietary blends and formulations developed with Emerald City Cultivation, is in full production for its upcoming launch in Washington State.

For further information, please contact:

Mr. Chris Backus, Interim President & CEO, Director
Telephone: 1(236) 317-2812 – Toll free 1(888) 556-9656
E-mail: IR@weekendunlimited.com

About Weekend Unlimited Inc.

Weekend Unlimited is a lifestyle-based recreational cannabis company. The Company is developing premium products designed to deliver life’s highs, anytime, anywhere. With a presence in both the U.S. and Canada – and a unique entertainment and education division (Weekend Live!), Weekend Unlimited is well-positioned to launch and scale the brands that will define recreational cannabis. Learn more at www.weekendunlimited.com

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements

Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.

SOURCE: Weekend Unlimited Inc.

ReleaseID: 550456