Wi-Fi Analytics Market predicted to reach USD 26 billion by 2028 with Enormous Growth, Recent Trends, Outlook and Future Scope Analysis
New Study Reports “Wi-Fi Analytics Market” Component, Opportunities, and Threats 2021 to 2028” has been added on Adroit Market Research.
Dallas, United States – April 21, 2021 /MarketersMedia/ —
The global Wi-Fi Analytics market size is projected to reach USD 26 billion by 2028.Wi-Fi analytics contains features such as handheld devices making noises based on Wi-Fi access points, sensors, and other sensors as well. It also senses signals sent by sensors, converts insights into behavioral patterns, and analyzes behavioral patterns into retail analytics to get a sense of the overall experience. The growth of the Wi-Fi analytics market is being driven by the deployment of public Wi-Fi across physical venues and the rising importance of consumer analytics in brick-and-mortar businesses, while security concerns and stringent government regulations and policies are restricting the market’s growth.
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The major players of the global Wi-Fi Analytics Market are Cisco Systems, Purple, Cloud4Wi, Fortinet, Aruba Networks, Ruckus Networks, Yelp, Singtel, SpotOn, Extreme Networks, Guest Networks, Eleven Software, Flame Analytics, Aislelabs, Aptilo Networks, Blix, SkyFii, and more.
Wi-Fi analytics allows the company to make better physical space choices by using the knowledge accessible across the wireless network. For modern in-store retail analytics, Wi-Fi has become one of the most widely used and flexible technologies. Online marketing analytics tools are used by e-commerce companies to monitor consumer navigation data on their websites.
The most significant factor contributing to Wi-dominance Fi’s is that it does not require an application to be enabled on customers’ smartphones in order to collect behavioral data, consumer profiles, or to prompt proximity-based marketing notifications based on their in-store location. The implementation of the technology is being aided by an increase in Wi-Fi enabling bandwidth.
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Wi-Fi Analytics makes use of Wi-Fi technology to integrate sophisticated algorithms that calculate signal intensity in order to dependably detect the existence and location of all active Wi-Fi devices. It contains Wi-Fi sensors and Wi-Fi access points for listening to pings sent by various smart devices. Network administration, access control, and compliance management, as well as marketing and ads, all use analytics. The huge growth in internet penetration, the use of smartphones, and growing competition with online industries are some of the major factors driving the growth of the global Wi-Fi Analytics industry.
Because of the rise in work-from-home, online courses, and stay-at-home parents, funding for Wi-Fi analytics has increased as a result of the Covid-19 outbreak. The demand for cloud-based web conferencing solutions has also increased, resulting in an increase in WI-Fi analytics demand, as Wi-Fi service providers offer cheaper data plans than their counterparts.
Some of the factors that could stymie the Wi-Fi Analytics market include a lack of consistent connectivity standards and growing privacy and security issues in the age of IoT. The growing demand for wireless sensor networks for smart infrastructure and the huge adoption of social media are all creating several opportunities for the global industry to expand in the future.
Segment Overview of Global Wi-Fi Analytics Market
Component Overview, 2018-2028 (USD Billion)
• Solutions
• Services
Application Overview, 2018-2028 (USD Billion)
• Wi-Fi Marketing Analytics
• Wi-Fi Presence Analytics
Deployment Overview, 2018-2028 (USD Billion)
• On-premise
• Cloud
End-User Overview, 2018-2028 (USD Billion)
• Smart Infrastructure
• Sports & Entertainment
• Retail
• Hospitality
• Others
Regional Overview, 2018-2028 (USD Billion)
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Rest of Europe
• Asia Pacific
o China
o Japan
o India
o Rest of Asia-Pacific
• Middle East and Africa
o UAE
o South Africa
o Rest of Middle East and Africa
• South America
o Brazil
o Rest of South America
Key questions answered in this report:
1. What will the market size be in 2027 and what will the growth rate be?
2. What are the key market trends?
3. What is driving this market?
4. What are the challenges to market growth?
5. Who are the key vendors in this market space?
6. What are the market opportunities and threats faced by the key vendors?
7. What are the strengths and weaknesses of the key vendors?
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