World Online Video Platform Market 14.88% CAGR Growth to 2020

New research on Global Online Video Platform Market 2016-2020 report adds on RnRMarketResearch.com. The online video platform market report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.

November 15, 2016 /MarketersMedia/ —

The 2016-2020 online video platform market report, an analyst says one of latest trends in the market is introduction of video analytics. The increased number of online forums have boosted the demand for video analytics. The majority of the vendors in the market have started offering analytics solutions that track the number of viewers at any given time, along with videos viewed, viewing rate, geographic distribution, and real-time data about upload and download speed. This analytical solution offers actionable insights like data correlation that organizations and video content publishers can use to manage video content. Analytical solutions work as a backbone for the interaction of online and mobile videos and help track and manage marketing campaigns. The video analytics market is at a nascent stage and will gain significant traction during the forecast period.

Complete report on online video platform market spread across 59 pages, analyzing 4 major companies and provides 33 data exhibits is now available at http://www.rnrmarketresearch.com/global-online-video-platform-market-2016-2020-market-report.html .

The analysts forecast global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020. The report covers the present scenario and the growth prospects of the global online video platform market for 2016-2020. To calculate the market size, the report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.

According to the online video platform market report, one of the primary drivers in the market is growing requirement from online advertising industry. Digital media and marketing professionals have been increasing their expenditure on online video advertisements to attract consumers. Since 2010, companies have increased their spending on online videos by nearly 60%. As consumers are more likely to watch online video advertisements than TV commercials, advertising firms are focusing more on online video advertisements. The increased reach of mobile devices such as smartphones, laptops, and tablets have made online advertisements more effective than TV commercials. Companies adopt online video platforms for analyzing, uploading, distributing, managing video content, and publishing online video advertisements.

Order a copy of Global Online Video Platform Market 2016-2020 report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=733382 .

Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising networks, content discovery, social media integration, cross-platform capability, YouTube video distribution, third-party integration for content management, and customization of video players. Vendors combine video content with advertisements, which are shared with external stakeholders such as customers, partners, investors, and employees. Companies have leveraged social media tools with online platforms for marketing purposes.

The following companies are the key players in the global online video platform market: Brightcove, Kaltura, Ooyala, and thePlatform. Other prominent vendors in the market are: Amobee, Anvato, BrightRoll, Bubblecast, Castfire, ClipShare, Coull.com, Digitalsmiths, Doovle, Piksel, Limelight Networks, MediaCore, Panopto, and Pixability.

The report, Global Online Video Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Further, the report states that one major challenge in the market is presence of open-source video platforms. Open-source video platforms are easy to download and run on all platforms. Therefore, they pose a significant threat to online video platforms. Developing economies such as India and China have an increased adoption of open-source video platforms, as most companies in these countries do not have the capital or the expertise required to invest in expensive online video platforms. Hence, these companies use open-source video platforms to manage their business operations, which require little or no capital investment. For instance, Kaltura offers an open-source online video platform that optimizes websites with advanced video functionalities.

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Source: http://marketersmedia.com/world-online-video-platform-market-14-88-cagr-growth-to-2020/144947

Release ID: 144947