Xarelto Lawsuit Plaintiffs Note Celebrity Endorsement Of Drug

May 24, 2016 – – TheProductLawyers.com reports on the public relations and advertising campaign undertaken by Janssen Pharmaceuticals, a subsidiary of the Johnson and Johnson Corporation, and Bayer AG, in regard to the blood-thinning drug Xarelto. The makers of Xarelto have retained celebrities and famous athletes to endorse the benefits of Xarelto but failed to sufficiently state the potentially dangerous risks involved with taking the drug according to several plaintiffs who have filed suit against the drug manufacturers.

The commercial in question features Saturday Night Live star Kevin Nealon, golf legend Arnold Palmer, NBA star Chris Bosh, and NASCAR driver Brian Vickers. Each of these celebrities endorses the virtues of Xarelto and provide information about the drug but fail to mention risks such as excessive bleeding which could cause death.

There have been thousands of lawsuits filed against Janssen and Bayer since the drug was released on the market with over 2,800 being consolidated into a multidistrict litigation (MDL) in Louisiana under the oversight of the Honorable Judge Eldon Fallon. Another 550 cases have been consolidated in a mass tort program in Philadelphia, PA. The plaintiffs in these cases have a much different view of the drug than that expressed by the celebrity spokespersons in the Xarelto commercial. Many plaintiffs are questioning the tactics of the manufacturers and feel the ad is very misleading as they allege it puts users at risk of severe uncontrollable bleeding.

It should also be noted that the U.S. Food and Drug Administration (FDA) has questioned the safety of the drug as well in its issuance of two black box warnings for the drug since the agency approved it for release on the market. Black box warnings are ominous and do not portend well for a product since these warnings come at a point when it is potentially about to be pulled from the market.

The attorneys of Banville Law, the firm behind TheProductLawyers.com, are offering complimentary consultations to anyone who suffered injury or hospitalization after a bleed while on Xarelto. For more information about this release or the Xarelto litigation call 888-997-3792.

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