Xarelto Lawsuit Plaintiffs Press On With Case, Alleging Celebrity-Filled Ads Are Deceptive

June 12, 2016 – – TheProductLawyers.com reports on the U.S. Food and Drug Administration’s (FDA) issuance of two black box warnings in relation to Xarelto, a new-generation blood thinner drug manufactured by Janssen Pharmaceuticals, a subdivision of the Johnson and Johnson Corporation, and Bayer AG. Black box warnings are the harshest type issued before a product is ordered to be removed from the market completely.

Numerous lawsuits have been filed in federal courtrooms across the United States alleging the drug has caused severe, and sometimes fatal, uncontrollable bleeding in patients. There have been over 2,800 cases consolidated by the U.S. Judicial Panel on Multidistrict Litigation (JPML) which all contain similar allegations about the drug and all of which name the same defendants. The multidistrict litigation (MDL) is being overseen by the Judge Eldon Fallon in Louisiana and is filed under number 2592. More cases are expected to be added to the MDL as time goes on.

An additional 550 lawsuits have been consolidated in Philadelphia, PA in a mass tort program.

The makers of Xarelto have used a public relations campaign to promote the benefits of the drug in TV commercials using various celebrities such as golf great Arnold Palmer, NBA legend Chris Bosh, NASCAR star Brian Vickers, and Saturday Night Live persona Kevin Nealon. These celebrity spokespersons talk about their use of Xarelto and how it has helped them keep various medical conditions in check but they do not address the many concerns and dangerous risks that have come to light since the drug was released on the market.

The plaintiffs in the many cases filed, however, have a very different perspective of the drug than that being expressed in the commercials. The plaintiffs suing the makers of Xarelto allege the drug placed patients at risk of severe internal bleeding, which has been fatal in many cases.

The attorneys of Banville Law, the firm behind TheProductLawyers.com, are offering complimentary consultations to anyone who suffered injury or hospitalization after a bleed while on Xarelto. For more information about this release or the Xarelto litigation call 888-997-3792.

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