Electronic Retailing Association Brings The Digital Roadshow To San Francisco, November 16

Networking Event Introduces Digital Marketers to the Industry’s #1 Direct-To-Consumer Trade Association

WASHINGTON, DC / ACCESSWIRE / November 7, 2016 / The Electronic Retailing Association (ERA) (www.retailing.org) has set San Francisco as the home for its next Digital Roadshow on Wednesday, November 16.

The country’s #1 trade association representing the ever-evolving electronic and digital direct-to-consumer (D2C) marketing industry, ERA has launched the Digital Roadshow as a networking series designed to further unite digital and television direct marketers as they face today’s constantly evolving consumer marketplace.

ERA’s San Francisco Digital Roadshow is co-sponsored by LWD, a full service direct marketing agency that delivers solutions ranging from media buying to analytics and attribution; Concepts TV, one of the most distinguished creative agencies expert in the art of brand response advertising and specialists in developing direct sales for brands through compelling video; and Inovio, a new gateway for Humboldt Merchant Services specializing in credit card processing for hard to place and high risk merchants with a focus on CNP and e-Commerce merchants.

In addition to sponsoring the San Francisco ERA event, the three co-sponsors will each offer individual marketing presentations.

Digital and television marketers have made ERA their trade association to learn from one another and grow their businesses. Positioned at the junction of digital and electronic media, ERA helps digital marketers discover how to leverage television into building out their brands online while providing tools and techniques to television marketers looking for the latest and greatest digital marketing tools to maximize revenue streams.

“We invite growth business in all sectors to join us for an evening of education and networking that brings together the worlds of digital and television direct-to-consumer marketing. There has been a large convergence of digital and TV over the last several years and one area that has been capitalizing on this area has been the Electronic Retailing Association. Over the past 25 years, ERA has successfully helped companies meet the challenges of a changing consumer landscape. ERA’s Digital Roadshow series was created to bring these two audiences together around the country to learn from key markets and suppliers in the Media, Legal, Payments, and Production arenas to share their expertise and experience,” said Chris Reinmuth, President and CEO of the Electronic Retailing Association.

ERA’s San Francisco Digital Roadshow will be held at 400 Alabama Street, Suite 202 from 5-8:00PM. For more information, visit the Electronic Retailing Association or contact John Chen: jchen@retailing.org.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.

CONTACT:

SSA Public Relations
Steve Syatt
steve@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

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