Social and Mobile Strategies in Retail Market Analysis, Related Challenges and Opportunities Evaluated
Orbis Research Market brilliance released a new research report of 35 pages on title ‘Social and Mobile Strategies in Retail: Technologies and Usage Cases-Targeting Shoppers With Innovative and Interactive Solutions’ with detailed analysis, forecast and strategies.
Dallas, United States – November 21, 2017 /MarketersMedia/ —
“Social and Mobile Strategies in Retail: Technologies and Usage Cases”, report discusses various social media and mobile technologies, as well as usage cases, and provides advice for ICT vendors and retailers. Retailers’ different social and mobile strategies are discussed, and the related challenges and opportunities evaluated.
Request a sample of this report @ http://www.orbisresearch.com/contacts/request-sample/529853
Retailers are increasingly interacting with customers through social networks and mobile devices in order to provide a superior experience and collect valuable data. Choosing the right platforms, systems and apps can be challenging, and may depend on shoppers’ preferences, systems integration and data collection capabilities.
Scope
– Retailers need to set clear goals for social and mobile strategies instead of jumping on the bandwagon.
– These may include increasing customer loyalty, promoting certain products or changing brand perception. Vendors’ security capabilities are crucial since major breaches can ruin retailers’ reputations.
– While some solutions feature sufficient built-in security, others require integration with standalone security packages.
– The need for mobile hardware and apps varies as not every retailer benefits in the same way from in-store tablets, smart shopping carts, kiosks, and advisor tools.
– These need to fit the overall business and marketing strategy and have to be relevant to the core customer base.
Reasons to buy
– Gain a deeper insight into retailers’ social and mobile strategies.
– Understand how retailers’ IT environments require specific security measures considering data flows, IoT devices and store setups.
– Useful advice is provided for ICT vendors as we.
Buy a report @ http://www.orbisresearch.com/contact/purchase/529853
Table of Content:
1 Introduction 3
2 Retailers’ challenges 5
2.1 Business challenges 5
2.2 Social media challenges 6
2.3 Mobile strategy challenges 8
3 Social Media Opportunities 9
3.1 Integrating social media into omnichannel strategies 9
3.2 Focusing on complaints and turning them into positives 9
3.3 Using artificial intelligence (AI) for social and mobile 10
3.4 Social media management software (SMMS) and analytics 11
4 Mobile Opportunities 12
4.1 Mobile sites and apps 12
4.2 Mobile data collection and analytics 13
4.3 In-store mobile devices and kiosks 13
5 Choosing the right social and mobile solutions 15
5.1 Social media platforms 16
5.2 Advantages and shortcomings of major global social networks 17
5.3 Major national and regional social networks 19
5.4 Blogging and messaging tools 20
6 Vendors and Technologies 22
6.1 Innovation drivers 22
6.2 Regional differences 22
6.3 Related technologies 23
6.4 Social media analytics vendors 23
6.5 Social media apps and tools vendors 25
7 Retailer Usage Cases 27
7.1 Walmart’s social media analytics approach 27
7.2 Chico’s gains insight into customers’ perception through social media 27
7.3 Nordstrom enables social buying through link in Instagram feed 27
7.4 Argos 28
7.5 ASOS 28
7.6 The Entertainer 29
7.7 Marc Jacobs uses a like-to-purchase approach on Instagram 29
7.8 Desigual lets customers share their style with hashtags 29
8 Advice for ICT Vendors and Retailers 30
8.1 Advice for ICT vendors 30
8.2 Advice for retailers 31
9 Appendix 32
9.1 Definitions 32
9.2 Further reading 33
9.3 Contact the author 33
9.4 Contact Us 34
About Us:
Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customised reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialisation. This helps our clients to map their needs and we produce the perfect required market research study for our clients.
Contact Info:
Name: Hector Costello
Organization: Orbis Research
Address: 4144N Central Expressway, Suite 600, Dallas, Texas – 75204, U.S.A.
Phone: +1 (214) 884-6817
For more information, please visit http://www.orbisresearch.com/reports/index/social-and-mobile-strategies-in-retail-technologies-and-usage-cases-targeting-shoppers-with-innovative-and-interactive-solutions
Source: MarketersMedia
Release ID: 267356
Copyright © 1999-2013 SproutNews.com
