A2P SMS Market Outlook; Up-to-date Development Data and Industry Trends Forecast from 2017-2025
This new report presented by Orbis Research helps to analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research in the A2P SMS Market
November 28, 2017 /MarketersMedia/ —
A2P SMS is an acronym for Application to Person SMS marketing. In this service, the message is sent to a mobile subscriber via a web-based application. A2P SMS helps a business to reach a significant number of people rapidly and at a very low cost. It includes appointment reminders, notifications, marketing messages and pin codes among others.
The global A2P SMS Market is anticipated to grow at a CAGR of 4.4% during the forecast period 2016 – 2025 and accounts for US$ 62.10 Bn in the year 2025.
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The end-user industries of this service include BFSI, retail, media & entertainment, travel & transport, hospitality and others. Rapid increase in the growth of mobile phone subscribers coupled with increasing mobile marketing activities is driving the global A2P SMS market. In addition, growth in mobile payments and mobile banking along with significant technological and product developments are bolstering the A2P SMS marketing globally. Mass voting for contests, charity, promoting campaigns, announcements are some of the applications wherein A2P SMS marketing is widely used. This service is further used extensively by banks, credit card service providers and various payment gateways for OTPs (One Time Passwords) in order to verify transactions. In addition, A2P SMS is widely utilized by online trading companies for sending confirmation messages regarding placing orders, processing and delivery notifications.
The market for A2P is emerging in the Asia Pacific and the Middle East & Africa regions owing to ever-rising base of mobile subscribers. The development of new SMS tools and technology innovations adds to the increase in A2P SMS market. Asia Pacific leads the global A2P SMS market currently, with countries such as China, Singapore, Malaysia, India and South Korea among key users of A2P SMS marketing. The promotional campaigns by the e-commerce industry further bolsters the A2P SMS market globally.
The A2P SMS market is segmented on the basis of type into cloud API messaging services, and traditional & managed messaging services. Cloud API messaging service is a low-cost, automatically scalable model with reliable services and high flexibility. The global A2P SMS market is further segmented on the basis of application including pushed content services, interactive services, promotional campaigns CRM services and others. The A2P SMS market is segmented by regions into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SAM).
The major benefit of A2P SMS marketing is that all operating networks and mobile handsets across the world are compatible with the technology and support it. The increasing number of mobile subscribers switching to online payments coupled with marketing activities looking for safety are the key factors driving the global A2P SMS market. However, IP-based messaging and mobile messaging spams restrict the global market for A2P SMS, as it leads to reduction in profitability of telecom operators. However, facilities such as OTP and post-transaction notifications are analyzed to bolster the A2P SMS market in the near future.
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Beepsend AB, CLX Communications AB, Dialogue Communications Ltd, Infobip Ltd., Tanla Solutions, Syniverse Technologies, LLC, Nexmo Inc., Trillian Group Ltd., Twilio Inc., tyntec among others are some of the chief markets players operating in the global A2P SMS market.
List Of Tables:
Table 1: A2P SMS Market – Porters Five Forces Analysis
Table 2: Global A2P SMS Market Revenue (US$ Bn), 2014 – 2025
Table 3: Prominent A2P SMS Messaging Service Providers Region Wise
Table 4: North America A2P SMS Revenue and Forecasts to 2025 – By Type (US$ Bn)
Table 5: North America A2P SMS Market Revenue and Forecasts to 2025 – By Application (US$ Bn)
Table 6: North America A2P SMS Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn)
Table 7: Europe A2P SMS Revenue and Forecasts to 2025 – By Type (US$ Bn)
Table 8: Europe A2P SMS Revenue and Forecasts to 2025 – By Application (US$ Bn)
Table 9: Europe A2P SMS Revenue and Forecasts to 2025 – By Vertical (US$ Bn)
Table 10: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – By Type (US$ Bn)
Table 11: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – By Application (US$ Bn)
Table 12: Asia Pacific A2P SMS Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn)
Table 13: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – By Type (US$ Bn)
Table 14: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – By Application (US$ Bn)
Table 15: Middle East & Africa A2P SMS Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn) 113
Table 16: South America A2P SMS Market Revenue and Forecasts to 2025 – By Type (US$ Bn)
Table 17: South America A2P SMS Market Revenue and Forecasts to 2025 – By Application (US$ Bn)
Table 18: South America A2P SMS Market Revenue and Forecasts to 2025 – By Vertical (US$ Bn)
Table 19: ANAM Technologies, Key Facts, 2015 126
Table 20: ANAM Technologies, SWOT Analysis
Table 21: Beepsend AB Key Facts, 2015
Table 22: Beepsend AB SWOT Analysis
Table 23: CLX Communications AB, Key Facts, 2015
Table 24: CLX Communications AB, SWOT Analysis
Table 25: Dialogue Communications Ltd Key Facts, 2015
Table 26: Dialogue Communications Ltd. SWOT Analysis
Table 27: DIMOCO Messaging GmBH, Key Facts, 2015
Table 28: DIMOCO Messaging GmBH SWOT Analysis
Table 29: Infobip ltd. Key Facts, 2015
Table 30: Infobip ltd. ,SWOT Analysis
Table 31: Nexmo Inc. Key Facts, 2015
Table 32: Nexmo Inc. SWOT Analysis
Table 33: Syniverse Technologies, LLC Key Facts, 2015
Table 34: Syniverse Technologies, LLC SWOT Analysis
Table 35: Tanla Solutions, Key Facts, 2015
Table 36: Tanla Solutions, SWOT Analysis
Table 37: Trillian Group Ltd. Key Facts, 2015
Table 38: Trillian Group Ltd. SWOT Analysis
Table 39: Twilio Inc. Key Facts, 2015
Table 40: Twilio Inc. SWOT Analysis
Table 41: tyntec Key Facts, 2015
Table 42: tyntec SWOT Analysis
Table 43: Glossary of Terms, A2P SMS Market
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