Dr. Miinala Marketing Reveals The Benefits Of List Distribution

May 29, 2018 – –

Dr. Miinala Marketing is an online and digital marketing agency in Mercer, PA, set up by Dr. Marjukka Miinala herself. She is passionate about all things digital marketing and wants to ensure that her clients receive the best service possible. This is why she has now published an article about the benefits of list distribution and how this should be an essential element of any marketing campaign.

Dr. Marjukka Miinala explains: “Data on 100,000 local businesses across North America reveals that an average business has 68 different online listings. Of these, phone numbers were found to be accurate on only 76% of the listings. This is especially problematic in a world where over 65% of users search for local shopping information online – and are disappointed when listing data turns out to be inaccurate.”

Through listing distribution, local businesses can ensure that the data that is submitted to the four big search engines (Google, Yahoo, Bing, and Ask.com), is always accurate. This, in turn, guarantees that when their customers find them, the data they see is fully up to date.

According to Dr. Miinala, doing this has a number of important benefits. She explains: “Through list distribution, you make sure that publicly available business data is created from yellow pages, white pages directory assistance, and phone company records. This data may not be the same data the business itself believes is important. Public data may not include rich data – such as hours of operation, services, products, website, categories, payment methods and photos.”

Dr. Miinala has pointed out that she wants clients to understand that list distribution is not a quick fix, but rather a process. This is due to the fact that it takes some time for online changes to be seen as accurate by the search engines. What proper list distribution does is create what is known as a ‘Citation Effect’. She explains: “This means that multiple sources consume and use the same consistent data. This means that Google’s web crawler will find the same information in multiple places and adds more confidence to the business data, and that good backlink is created, with more referring sources to the business’ website creating better search engine optimization or SEO.”

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