Media and Public Relations For Local Dentists Announced By Shane Wotherspoon

A new public relations service for dentists has been launched by Shane Wotherspoon. He helps practices across the US, UK, NZ, Canada and Australia get publicity on major news websites.

Albany, New Zealand – March 14, 2020 /NewsNetwork/ —

Shane Wotherspoon has launched a Media and Public Relations service for small local Dentists in the USA, UK, New Zealand, Canada and Australia. He uses his global network of media contacts to get pro-grade stories/articles about dentists published on major international, national and local mainstream news websites.

More information can be found at: https://shanewotherspoon.com

Being covered by major media outlets elevates a dentist’s status to being seen as a thought leader and helps them outperform their local competition because of the increased exposure, visibility and credibility.

Shane says “the reason it works so well is really simple. When someone searches online for a dentist, 10 local dentist’s websites usually show up, and they all look the same in the search results. By comparison, an article about a local dentist on major news website will rank higher and get more clicks because the known brand (say USA Today) catches the eye, carries authority and causes curiosity”.

Shane’s connection to public relations/media started in the mid 2000’s. He’s from New Zealand which has long been known as the lab rat and guinea pig of the tech and banking world because it’s geographical isolation and small population are perfect for low-risk nationwide trials and roll outs. There was a lot of this going on back then and that brought international media attention to NZ’s tech and banking sectors.

Coincidentally, in that time period, Shane founded the online reviews website NoCowboys.co.nz (in New Zealand a ‘cowboy’ is dodgy or unreliable business person). This was before all the other big reviews sites existed and even before Google was doing reviews so there were high levels of interest. NoCowboys quickly became a household name in NZ. He cashed out a few years ago to travel and credits his former business partners for the ongoing success of that business.

Building a global network of contacts in the media was a natural outcome of his involvement in the NoCowboys startup. But perhaps more importantly, through NoCowboys he was communicating often with many of NZ’s small business owners who were caught up in that media activity, by being asked about the impacts on them of various startups, roll outs and trials. He began hearing firsthand stories about the huge increases in traffic and leads these businesses got when they were covered (or merely mentioned) by major news websites. That was the incubator this PR/media service he now operates. The first few business he helped were dentists and it just went from there.

He’s actually been doing this for a while now but capacity was limited so there was no point making it public. Now though, more dentists can be helped because he gets offered alot more editorial space by his media contacts.

Interested dentists can find more information at https://shanewotherspoon.com. Fill in the form there and Shane will personally get in touch with you.

Contact Info:
Name: Shane Wotherspoon
Email: Send Email
Organization: Shane Wotherspoon
Address: Albany, Auckland 0632, New Zealand
Phone: +64-27-572-4700
Website: https://shanewotherspoon.com

Source: NewsNetwork

Release ID: 88949758