Minority-Owned Luxury Fedora Brand Propels Fashion With Trendy Statement Headwear

Alpha Fashionista Launch Aimed at Promoting Confidence, Individuality, and Love Through Fashion

LOS ANGELES, Calif – January 17, 2023 —

Alpha Fashionista, an up-and-coming minority-owned fashion brand, has announced its official launch is scheduled for March 2023. Founded by long-time friends and tech colleagues Juan “Jay” Love and Sonny Dotson, Alpha Fashionista has already begun redefining the hat market with a full collection of trendsetting upscale fedoras.

After sharing ideas and feedback with each other over the last year, Love and Dotson recognized that they had a winning idea to fill an unanswered demand in the fashion market. Over months of research, brainstorming, and building a solid business plan, they launched Alpha Fashionista. Through several trial runs and iterations, the pair perfected the brand’s premium fashion-wear and positioned their brand to become one of the fastest-growing fashion startups in the United States.

“We knew we wanted to design unique collections for those ready to merge their spirit, creativity, and values, and showcase their individuality and confidence through fashion,” remarked Alpha Fashionista Co-Founder and Chief Operating Officer, Sonny Dotson. “Jay and I bonded over our fashion aspirations and desire to create versatile pieces that help people radiate style and confidence for everyday success,” he added.

The pair found a winning formula with its signature collections, which include high-end fedoras and streetwear. The Alpha Fashionista motto, “Be Bold, Be Confident, Be Fashionista,” is evident in every piece designed under the label. Each fedora presents as a timeless classic that enhances any look and transforms the everyday wardrobe into a fashion-forward statement. All AF-branded fedoras are constructed with premium organic materials that radiate character and charm, transcend the ages, and draw on classic elegance merged with contemporary styling and culture. Prices range from $250 to $750. 

“Alpha Fashionista places a unique focus on using fashion to achieve individualism and empowerment,” stated Juan “Jay” Love, Alpha Fashionista’s Co-Founder and Creative Director. “Together, Sonny and I have designed the brand to embrace urban culture and draw on contemporary music, film, and art to create pieces that can be stylized confidently and transform any look into a fashion statement. The idea of ‘one love’ inspires our designs, and we are proud of not just our commitment to fashion, but faith, love, confidence, and family as well,” he added.

The duo is excited to announce the official launch of Alpha Fashionista in March 2023. The company’s early success has been driven by Love and Dotson’s complementary skill sets, entrepreneurial mindsets, and shared drives to impact today’s culture by giving people options for bold, confident fashion. The co-founders seamlessly combine Juan’s technical background with Sonny’s expertise to push the brand forward as the next big name in fashion, regardless of age or sex. To learn more, please visit AlphaFashionista.com or connect with the brand on Instagram @Alpha.Fashionista.

Contact Info:
Name: Rachel King, Sr. Marketing Manager
Email: Send Email
Organization: Alpha Fashionista
Phone: 1 (310) 684-2554
Website: http://www.alphafashionista.com/

Release ID: 89088340

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