Bullseye Bliss: Luke Littler’s Success Sparks Online Dartboard Sales Frenzy

The success of teenage darts superstar Luke Littler has led to an explosion of online dartboard sales, creating a wealth of opportunities for businesses within the sector.

Cheshire, England, United Kingdom – January 24, 2024 —

Cheshire, UK – The world of darts is experiencing an unprecedented surge in popularity thanks to the recent rise of teenage sensation Luke Littler. Online dartboard and darts sales are through the roof as the darting community witnesses a remarkable transformation. With many new eyes on the sport, it creates intriguing times for businesses within the darts sector. Fly High Media is eager to help brands capitalise on this moment and enjoy a similar surge in popularity. 

Bully Darts: Birthplace of a Sensation

Situated in Runcorn, the birthplace of the emerging teenage dart prodigy Littler, Bully Darts is at the epicentre of this darting revolution. Over 57% of dartboards available to buy online at Bully Darts are sold out, including standalone dartboards, dartboard cabinet sets and dartboards with surround sets; reflecting the heightened demand for the game. 

PDC’s Record-Breaking Viewership

The 2023 PDC World Championships, which catapulted Littler into the limelight, showcased the immense popularity of darts, attracting over 4.8 million viewers. This was the most-watched non-football sports event ever on Sky, underscoring the sport’s growing appeal. 

Luke Littler-Effect: Delays and Sellouts

Target Darts, a prominent brand in the industry, is experiencing delays in order dispatches, attributing them to the “Luke Littler Effect”. Notably, as the manufacturer of the Luke Littler Generation One darts and flights, they are completely sold out on their site, creating a scarcity that echoes the excitement of achieving a rare 170 checkout. The limited availability of Luke Littler products elsewhere online has led to resellers dominating marketplaces. 

Keyword Search Boom

Fly High Media’s research reveals a staggering 900% increase in keyword searches over the last three months for “darts academy” or “beginner darts.” This surge indicates a growing interest among enthusiasts looking to step up to the oche, learn the game and refine their darting skills. 

Ally Pally’s Unprecedented Interest Surge

Alexandra Palace, affectionately known as “Ally Pally” and the home of the PDC World Championships, traditionally experiences a surge in interest before each year’s championship. However, the three weeks of the tournament have seen over twice the average lift in search activity, emphasising the draw that the pinnacle of the darts season brings to the North London events venue. 

Opportunity for Businesses

In the game of darts, having the advantage of the throw is crucial, just as being optimised for online sales is vital for retail success. Whether through organic strategies, paid shopping campaigns or email marketing, Fly High Media (based in Cheshire in the North West) stands ready to assist businesses in hitting Double Top for success. 

About Fly High Media

Fly High Media is a digital marketing agency based in the North West that helps businesses generate more revenue through online marketing. It serves a range of clients across multiple industries with services including SEO, PPC, Social Media and more. 

Contact Info:
Name: Matt Pyke
Email: Send Email
Organization: Fly High Media
Phone: 01515289502
Website: http://www.flyhighmedia.co.uk

Release ID: 89119601

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