Aperitif Agency Welcomes Industry Veteran and New Mum Tanja Vucic to Its Team

Digital marketing agency, Aperitif, has grown, newly joined by Tanja Vucic, the team’s new Strategy Director. With a long history of industry experience and talents in establishing and acquiring digital service departments, Vucic is set to join the leadership team at Aperitif.

Australia – March 13, 2024 —

[Melbourne, 07 March 2024] – Aperitif continues its growth streak, appointing Tanja Vucic as the rocketing digital agency’s Strategy Director. With more than 14 years of industry experience and a considerable resume delivering successful growth campaigns for the likes of Scanlan Theodore, Windsorsmith and BIC, Vucic brings a wealth of expertise and leadership to her new role.

Aperitif, the brain-child of former Airwallex heavyweight Joe Romeo, and his wife, ex-Global E-Commerce Marketing Manager of Frank Body, Isabelle Romeo, continues its projection as an up-and-coming leader in the digital marketing landscape. The Melbourne-based agency has leveraged its family values and flexibility to attract one of the industry’s most respected talents in Vucic.

“We were very specific about the type of person we wanted to join our senior leadership team” says Joe. “As a boutique agency, we prioritise quality over quantity when it comes to hires and are proud to have secured amazing talent because of our ability to offer flexible working arrangements.”

Before joining Aperitif, Vucic forged a close professional relationship with the Romeos during her 8-year tenure at WME, under Australian entrepreneur and rich-lister Nick Bell. Her trajectory at WME saw a rapid rise through the ranks, eventually leading the client services team as Group Account Director. 

Following Melbourne’s age-of-covid-lockdowns, Vucic made the shift to smaller, locally-owned agencies where she could make a hands-on impact on each business. She was quickly recognised for her success in establishing new digital service departments and managing acquisitions, securing Employee of the Year at NexiGen in 2022. Tanja’s dedication and strategic prowess in her flourishing career caught the attention of Joe and Isabelle, who admired her ability to deliver results with the seasoned confidence of her diverse experience. 

Vucic’s decision to join Aperitif was motivated not only by her desire to shift her focus to strategy but also by her commitment to prioritising her family. As a young Mum to her 10-month-old daughter, Mia, Vucic sought flexibility and autonomy, allowing her to be present for her family while continuing to excel in her field. Aperitif’s culture of flexibility and support, including its remote work policy, aligned perfectly with Vucic’s values, making it the ideal fit for her next career move.

“I’m thrilled to join Aperitif and to contribute to its continued success,” says Vucic. “As a working Mum, finding a senior leadership role that allowed me to balance my professional ambitions with my desire to spend as much time as possible raising my little girl was incredibly important. I’m grateful to be part of an organisation that prioritises that balance and supports its employees in achieving their goals.”

Vucic’s journey highlights the challenges faced by many working parents. Despite progress in gender equality, women continue to shoulder a disproportionate burden when it comes to balancing career aspirations with family responsibilities. The digital marketing industry, like many others, has an opportunity to follow Aperitif’s lead in implementing policies and practices that support working parents. 

“We recognise the importance of supporting working parents like Tanja in achieving their professional and personal goals,” says Joe Romeo.

“At Aperitif, we’re committed to fostering a culture of inclusivity and flexibility, where our team members are empowered to thrive both at work and at home. By prioritising work-life balance and offering flexible working arrangements, we can create a more equitable and supportive workplace while attracting the very best talent in the industry, something we’re celebrating as a fledging agency.” 

Aperitif is proud to welcome Vucic to its own growing family and looks forward to maximising her expertise to drive impactful results for its clients. With Vucic on board, the agency is poised to further solidify its position as a leader in the digital marketing industry as it prepares to double its forecasted revenue and continue its growth both at home in Australia, and in the UK, in 2024. 

For more information about Aperitif Agency and its services, visit https://aperitifagency.com.au/.

Contact Info:
Name: Joe Romeo
Email: Send Email
Organization: Aperitif Agency
Phone: 1300 597 290
Website: https://aperitifagency.com.au/

Release ID: 89124016

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