Herd Alpaca Apparel Introduces A New 100% British Alpaca Knitwear Brand Founded by Model Claire Turner

Herd Alpaca Apparel is a newly launched company, promoting a new wave of innovative UK alpaca fleece fashion.

United Kingdom – March 18, 2024 —

Herd Alpaca Apparel is a newly launched company, promoting a new wave of innovative UK alpaca fleece fashion. A new brand with a simple idea, they offer a range that makes alpaca fleece wearable, breathable, sustainable, traceable, and unique. For Herd, connecting the alpaca to the apparel is a priority, as is creating sustainable, ethical fashion.

ABOUT HERD

The ethos of Herd is to bring to life the versatility of the alpaca fleece; warm, breathable, reusable, sustainable, and above all beautiful luxurious garments that customers will keep and wear forever. It is very important to Herd that there is a connection between the garment and the Alpaca that provided the fleece. As such all the garments can connect directly to the happy Alpacas grazing the fields in the New Forest.

THE ALPACAS

After living in London with a 30-year career as a model in the fashion and commercial industry under her belt, the founder, model Claire Turner, moved to the New Forest in 2019. There she decided to focus on her love of animals and clothes by using the knowledge and experience she had gained over her 30-year career. The idea of Herd Alpaca Apparel was formed.

The Alpaca herd was started in 2020 with an initial purchase of nine huacaya alpacas in 2020. Today, Herd’s herd comprises 24 animals with a number of new births due in 2024. Herd never wants to be the biggest but intends to be the best by bringing together the natural simplicity of the fleece with simply good design.

THE APPAREL

Herd is designed and made in the UK. A beautiful start-up collection of cardigans, wraps, capes, and accessories combined with a developing Herd Home range. 

Herd’s fleeces are not dyed, and this creates two benefits – a reduction in environmental impact and longevity of the colours. The bespoke nature of the business also ensures the exclusivity of the product. Herd will never create more than 20 items of each design. Furthermore, they will never recreate the exact same colourways year-on-year due to the increase in the variety of animals in the herd. You can be safe in the knowledge that your Herd garment is a unique piece that can last you a lifetime. Herd’s fleece comes from their animals and their related animals from local farms based in the New Forest. Every alpaca is known to the team at Herd, and they know the journey of each fleece they use from shearing through processing through design to manufacture.

For more information about Herd Alpaca Apparel use the contact details below:

Contact Info:
Name: Claire Turner
Email: Send Email
Organization: Herd Alpaca Apparel
Website: https://herdalpacaapparel.co.uk/

Release ID: 89124597

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