Miami-Based Active After Coffee Spearheads the Integration of Mindfulness into Fashion

Active After Coffee, a new genderless/unisex streetwear brand based in Miami, aims to make mindfulness an inseparable part of pop culture. Beginning with a notable first collection, the brand focuses on creativity, quality, and style, further reducing waste and championing eco-friendly practices.

Miami, FL – April 9, 2024 /Baden Bower/ —

Bilal Hallab, the founder of Active After Coffee, emphasized the brand’s commitment to producing high-quality, creative apparel that resonates with the values of its community. “Our brand exists to empower individuals to embrace mindfulness and self-expression,” Hallab stated. “Through our “Club Mindfulness” line, we aim to provide apparel that not only looks great but also conveys a deeper message.”

In an industry often criticized for its environmental impact, Active After Coffee distinguishes itself as well through a commitment to minimal waste and sustainable materials. Producing 4-6 capsule collections annually with limited quantities in each, the brand achieves a production process with minimal waste, aiming to set a standard for environmental responsibility within fashion.

“Our current wastage is only at 3%, a figure we’re incredibly proud of,” Hallab shared. “By not adhering to traditional fashion seasons and focusing on limited-quantity releases, we significantly reduce our environmental impact while still catering to the desires of our community.”

Active After Coffee has set specific environmental objectives, like calculating their carbon emissions across all scopes of the GHG Protocol and comparing these figures with the industry average. They prioritize actions and establish science-based targets to reduce emissions effectively.

Furthermore, the brand incorporates organic cotton, ensures packaging is compostable and biodegradable, and adopts waste-reducing production methods. These steps underscore their commitment to reducing their environmental impact and fostering sustainable consumer choices. “Understanding our carbon footprint is just the beginning. Our goal is to inspire and empower our customers to make sustainable choices, driving forward a collective effort to address the climate crisis,” Hallab added.

Active After Coffee’s best-selling products, including mindful tees and caps, as well as their heavy-weight hoodie and shorts sets, showcase the brand’s unique blend of quality, creativity, and style. Unlike its competitors, Active After Coffee prides itself on being the first mindful premium quality fashion brand, distinguishing itself in the competitive fashion ecosystem.

Despite its recent launch, the brand has already seen a remarkable response, receiving hundreds of orders daily across the US and Canada and rapidly building a dedicated following. This early success is indicative of a growing demand for fashion that aligns with personal values and ethical considerations.

About Active After Coffee

Active After Coffee, rooted in Miami, FL, stands as a pioneering genderless streetwear brand, merging mindfulness and sustainability into the fashion industry. Launching its journey with an impactful first drop, the brand has set a precedent for merging fashion with mindfulness as well as an eco-conscious production line, utilizing eco-friendly materials across its collections with 100% biodegradable and compostable packaging and shipping material. Dedicated to empowering individuals, Active After Coffee champions apparel that promotes self-expression, authenticity, and a mindful lifestyle.

Contact Info:
Name: Sami McNeal
Email: Send Email
Organization: Active After Coffee
Website: https://www.activeaftercoffee.com

Source: Baden Bower

Release ID: 89126661

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