Electronic Retailing Association To Honor Leeza Gibbons With DR Icon Award At 2015 ERA D2C Convention

Celebrated Television Personality-Entrepreneur-Social Advocate to Receive Prestigious Award As Part of the ERA Moxie Awards Gala Thursday October 8 At The Wynn Hotel Las Vegas

WASHINGTON DC / ACCESSWIRE / June 26, 2015 / Emmy Award-winning television personality, entrepreneur, bestselling author, and humanitarian Leeza Gibbons will be the recipient of the Electronic Retailing Association (ERA) DR Icon Award to be presented during the 2015 ERA D2C Convention’s Moxie Awards Gala to be held Thursday October 8 at the Wynn Hotel in Las Vegas.

The DR Icon Award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing.

“Throughout her distinguished career, Leeza Gibbons has touched the lives of millions nationwide through her numerous health and wellness advocacy projects. She has also succeeded in empowering women across the country as part of her life transformation programs that have helped women claim their strength and rewrite the story of their lives. We are proud to recognize Leeza for her many contributions to the betterment of our country, and to her many contributions to the continuing growth of our industry,” said Julie Coons, President and Chief Executive Officer of the Electronic Retailing Association.

In addition to her impressive background in the field of entertainment and news media, Leeza Gibbons is an instrumental advocate for healthcare, wellness, and caregiving. A successful businesswoman, she is also a New York Times bestselling author, wife, and mother. The spectrum of Leeza’s career in entertainment and news media is diverse and impressive. Her on-camera hosting dominance in the entertainment-news and talk-show arenas, ranges from the most popular entertainment news show in history, Entertainment Tonight, to her award-winning daytime talk show, Leeza, which she also executive produced. In 2013, Leeza published her first NY Times Bestseller Take 2, a personal growth guide designed to help people recreate themselves and hit the reset button on their lives. Later that year, Leeza won the 2013 Daytime Emmy for Outstanding Talk Show Host for the PBS show, My Generation.

This past spring, Leeza was crowned the winner of NBC’s Celebrity Apprentice, using her business and her trademark kindness. In a surprise victory that stunned the nation and forever changed the narrative on the cut throat competition show, Leeza proved that “nice girls” can finish first and viewers responded by handing Celebrity Apprentice its highest single season ratings since 2011.

Recognized as a social entrepreneur, Leeza has become one of the leading voices for issues facing family caregivers. When her mother and grandmother were struggling with Alzheimer’s disease, she created what she wished she and her family had and started the Leeza Gibbons Memory Foundation. Her training as a journalist united with her compassion and business savvy when she opened the foundation’s signature programs Leeza’s Place and Leeza’s Care Connection, offering free services for family caregivers and encouraging them to call on their courage and summon their strength for the long journey ahead.

About the Moxie Awards

The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie’s famous posh blue carpet will welcome guests for a grand entrance. The Gala features live music, exceptional dinner and superb company. For more information, visit www.retailing.org/moxies.

About the 2015 ERA D2C Convention

The Electronic Retailing Association’s 2015 ERA D2C Convention is the 24th annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and network with partners and potential customers to seal critical business relationships. The event will feature nearly 4,000 attendees and 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit www.retailing.org/d2c.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www.Retailing.org. 

CONTACT: ​

SSA Public Relations
David Syatt
david@ssapr.com
(818) 907-0500

SOURCE: Electronic Retailing Association

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