Agein.com, the Leader in Anti-Aging Solutions, Weighs In On Market Trend Towards Proactive Skin Care
Agein.com, the Internet’s premier anti-aging web site focusing on anti-aging tips, news, and advice from some of the foremost experts in the industry, is responding to the market trend towards proactive skin care treatments for younger women.
Toronto, Canada – May 21, 2015 /MarketersMedia/ —
Agein.com (www.agein.com), the Internet’s premier anti-aging web site focusing on anti-aging tips, news, and advice from some of the foremost experts in the industry, is responding to the market trend towards proactive skin care treatments for younger women.
“The recent public shift towards using preventative care health models has inspired women to take more proactive steps in their skin care,” observes Dr. Kevin McLaughlin, anti-aging and health and wellness specialist. “It’s almost the opposite of what was previously going on, so it’s an exciting progression. Of course, fine lines and wrinkles can still begin cropping up at a young age. This means young women also have a demand for proactive restorative treatments that can both counteract these early signs of aging and prevent further damage in the future.”
This demographic of 20- to 35-year-olds is one that anti-aging and cosmetics companies are eager to court—and meeting their needs requires a shift in product ingredients and their purpose, according to Dr. McLaughlin.
“Treatments designed to nourish and restore skin showing signs of early aging with quality ingredients are pretty popular. It’s like a healthy diet, almost,” Dr. McLaughlin explains. “More value is found in using nourishment to build a healthy and long-lasting beauty, but for young women already seeing the early signs of aging, this nourishment needs to be combined with a restorative treatment.”
Some companies have begun to develop what they call “stepping stone products” to help women transition from regular skin care treatments to products that provide a harsh yet proactive defense against the signs of aging.
But as Dr. McLaughlin explains, while the demographic shift is a more recent phenomenon, the philosophy and science behind it is not.
“We tell today’s youth that they need to start taking care of themselves early—that they need to work out and eat right before they get older and the unhealthy habits from their younger days take their toll,” Dr. McLaughlin notes. He compares starting a healthy diet earlier in life to taking care of the skin: “If you treat your skin right early on, nourishing it and treating early signs of aging like any other part of the body, then it will stay vibrant and young in later years. It’s also about forming good habits. If you get into the practice of using moisturizers and creams earlier, then you will reap the benefits throughout the rest of your life. It’s common sense that treating fine lines before they become deep wrinkles is the best way to restore and maintain youthful-looking skin.”
“Having said that, it’s important to note that not all anti-aging creams are suitable for all audiences,” McLaughlin cautions. “Some formulas are too strong for younger users and will erode the outer layer of skin. This increases vulnerability to sunlight and environmental damage, causing the exact opposite of the desired effect. Women are advised to look for anti-aging products that are formulated for a broader age range, and those include Agein.com’s skin care line.”
Agein.com is the Internet’s top anti-aging web site that strives to inspire and coach readers of all ages to adapt a proactive, anti-aging lifestyle that suits their individual needs. Its anti-aging experts offer education on diet, fitness, and skin care treatments. To learn more about Agein.com, visit the company’s web site at www.Agein.com.
For more information about us, please visit http://www.agein.com/
Contact Info:
Name: Dr. Kevin McLaughlin
Organization: Agein
Address: 60 State Street, Suite 700, Boston, MA 02109-1894
Phone: 905-266-0350
Release ID: 82491
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