BioSteel Partners with Ontario University Athletics for Multi-Year Agreement

BioSteel becomes the official hydration partner of OUA student-athletes.

Windsor, Ontario, Canada – October 5, 2024 —

BioSteel, a leader in clean sports hydration, is proud to announce a new multi-year partnership with Ontario University Athletics (OUA), becoming the official hydration partner of OUA student-athletes. This collaboration is set to significantly enhance the health and performance of athletes across Ontario by providing them with premium hydration and nutrition solutions for optimal performance in various sports and competitions.

Ontario University Athletics (OUA) governs university sports across more than 20 institutions in Ontario, supporting over 9,000 student-athletes who compete in more than 3,000 events annually. With over 100 years of history, the OUA is dedicated to fostering both athletic and academic excellence, providing student-athletes with the opportunity to compete at high levels while pursuing their academic goals. This partnership marks a significant step toward ensuring that these athletes have access to the best possible resources to perform at their peak.

“We’re thrilled to partner with BioSteel, a brand that aligns so well with our mission of fueling athletic excellence in Canadian sport,” said Gord Grace, OUA President & CEO. “The health and performance of our student-athletes is our top priority, and this partnership with BioSteel will help support them both on and off the field with trusted, high-quality products. We are excited to see the positive impact that BioSteel’s clean hydration solutions will have on our athletes across all of our member institutions.”

BioSteel’s clean hydration products are designed to help athletes achieve peak performance by providing essential nutrients without harmful additives, sugar, or artificial ingredients. This makes BioSteel an ideal partner for OUA, where the focus is on empowering student-athletes to excel not only on the field but in all aspects of their lives. As a proudly Canadian brand, BioSteel is dedicated to supporting athletes at all levels of competition, from grassroots development to elite sports. The new partnership with the OUA reinforces BioSteel’s commitment to fueling the next generation of Canadian athletes.

“We’re incredibly excited to partner with Ontario University Athletics, an organization that shares our passion for elevating athletic performance through proper hydration and nutrition,” said Dan Crosby, Owner of BioSteel. “This partnership ensures that OUA athletes have access to premium hydration products that fuel their performance and support their overall health. We look forward to working closely with OUA and supporting these athletes in both their academic and athletic pursuits.”

A Partnership to Elevate Athletic Performance
As part of the agreement, BioSteel will play a key role in supporting OUA athletes through a range of initiatives aimed at enhancing their athletic performance and overall well-being. These initiatives include on-site activations at major OUA sporting events, where BioSteel’s clean hydration products will be readily available to athletes and attendees alike. BioSteel’s presence at these events underscores its commitment to raising awareness about the importance of proper hydration in achieving optimal athletic performance.

Additionally, BioSteel will introduce a student-athlete ambassador program, providing select OUA athletes with the opportunity to represent the brand and share their personal experiences using BioSteel products. These ambassadors will not only benefit from BioSteel’s hydration products but will also participate in educational sessions on the importance of hydration, nutrition, and recovery in maintaining peak performance throughout the competitive season.

OUA athletes will have ongoing access to BioSteel’s full range of clean hydration solutions, which are specifically designed to meet the needs of high-performing athletes. From pre-game preparation to post-game recovery, BioSteel’s sugar-free products provide a clean, effective source of hydration to help athletes maintain their energy and focus. This collaboration will allow BioSteel to showcase its product lineup while reinforcing its position as a trusted partner in the world of sports hydration.

Supporting the Next Generation of Athletes
Through this partnership, BioSteel and the OUA aim to inspire and empower the next generation of student-athletes. By working with university-level athletes who are balancing the demands of both academics and athletics, BioSteel is highlighting the importance of clean hydration in achieving excellence both on and off the field. As the official hydration partner of OUA, BioSteel is committed to supporting the holistic development of these athletes, ensuring they have the tools they need to succeed in all aspects of their lives.

“We believe that the foundation of athletic success starts with proper hydration, and our partnership with OUA provides an incredible opportunity to make a lasting impact on the lives of young athletes,” added Crosby. “By providing clean, sugar-free hydration products, we are helping these athletes maximize their potential and stay at the top of their game.”

Looking ahead, BioSteel will continue to champion health, performance, and clean hydration through its partnership with the OUA. The company remains dedicated to its mission of supporting active lifestyles through high-quality hydration solutions, and this partnership serves as a powerful extension of that commitment.

For more information on BioSteel’s clean hydration solutions and its partnership with OUA, visit www.biosteel.ca or follow @BioSteelSports on social media.

About the company: BioSteel is a leading sports hydration company committed to delivering the cleanest, most effective products for athletes at every level. Backed by science and trusted by top athletes, BioSteel’s mission is now centered on building relationships with grassroots sports communities while providing high-quality sports nutrition for elite performance. After overcoming the challenges of bankruptcy, BioSteel is making a strong comeback, changing the narrative and reinforcing its position as a top contender in the sports hydration market. Originally launched in Canada, BioSteel has gained global recognition for its sugar-free, clean-label sports drinks that fuel peak performance and keep athletes hydrated and healthy. Available at major retailers nationwide in Canada and soon in the USA, the brand’s relaunch under new ownership in 2021 emphasizes grassroots sports, innovation, athlete partnerships, and continued expansion, driven by its dedication to providing premium, clean sports nutrition to athletes worldwide.

Contact Info:
Name: Team AMW
Email: Send Email
Organization: AMW
Address: Los Angeles
Website: https://www.amworldgroup.com

Release ID: 89142954

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