Daniel Yomtobian Points to the Need for Responsible Brand Campaigns During the Pandemic

With 89% of consumers planning to maintain some of the habits formed during the pandemic, brands that embrace authenticity, relevance, and social impact will be best positioned to thrive in the new landscape,” Daniel Yomtobian explains.

Los Angeles, California, United States, March 18, 2025 — The recent pandemic stands as one of the most disruptive events in modern history, reshaping the world in unimaginable ways. Beyond its profound personal impact, it has destabilized national economies and forced businesses to rethink their strategies in preparation for a post-pandemic era where the concept of “normal” has been redefined, observes Daniel Yomtobian, a distinguished entrepreneur and leading expert in online media. “Faced with an unprecedented public health crisis, brands quickly realized that adaptation required more than just cutting ad budgets or adjusting campaign strategies. Advertising is no longer solely about attracting new customers and promoting products—it now carries a greater responsibility to inform, inspire, and connect with audiences in a meaningful way. With 89% of consumers planning to maintain some of the habits formed during the pandemic, brands that embrace authenticity, relevance, and social impact will be best positioned to thrive in the new landscape,” Daniel Yomtobian explains.

To their credit, most of the world’s biggest corporations and countless smaller ones have pitched in to fight the virus, donating to various healthcare funds, deploying resources in new ways, offering free products or services, or supporting their employees and communities through different initiatives. However, brands of all sizes can and should support the concerted effort through their advertising campaigns as well, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities in the early days of the pandemic, it soon became apparent that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share uplifting experiences, and strive to create value for their customers in a socially distanced world. Given the current fears and uncertainty, tactful, mindful marketing is of paramount importance as it can greatly improve the collective experience. 

“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains. “Since advertising is an intensely visual form of communication, brands need to be extremely careful of the images they utilize and the accompanying language. The world may return to its old ways someday, but brands currently have a responsibility to promote safety first and foremost.”

A pioneer and innovator in the online media space, Daniel Yomtobian has received multiple awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures along the way. Among them is Advertise.com, which has grown under his leadership to become the world’s largest privately held keyword pay-per-click (PPC) network. Recognizing his professional expertise and commitment, Daniel Yomtobian was described by a recognized industry magazine as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” 

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com 

Daniel Yomtobian Joins the Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian – Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q

Release ID: 89155515

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