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Electronic Retailing Association Promotes Jim Perrus To Vice President, Membership and Retention

Perrus Promoted From Previous Position As Director, Membership Sales

WASHINGTON, DC / ACCESSWIRE / August 31, 2016 / The Electronic Retailing Association (ERA) (www.retailing.org) has promoted Jim Perrus from Director, Membership Sales to Vice President, Membership and Retention, it was announced by Chris Reinmuth, President and Chief Executive Officer of the Electronic Retailing Association.

In his new position, Perrus will be responsible for all annual membership revenues through the generation of new member sales, as well as the development and execution of a wide range of enhanced membership retention programs.

Perrus brings to his new ERA position over 20 years of non-profit association experience, including executive roles with the National Association of Broadcasters and Association for Financial Professionals. He also served as a senior account executive for ERA’s owned and operated trade publication Electronic Retailer Magazine. Perrus earned his BA from the University of Maryland.

Perrus is a native of Washington, D.C., and has a wife and two daughters. In his spare time, he serves as an NHL Off-Ice Official at all Washington Capitals home games. He is also a charter member of the Friends of the National World War II Memorial, a 501(c)(3) organization dedicated to honoring and preserving the national memory of World War II. His dad and five uncles were part of the Greatest Generation.

“Throughout the ERA membership, Jim Perrus is regarded as a dedicated ERA official and a reliable friend. His supportive attitude and caring efforts have touched all association members. Jim’s daily efforts play a vital role in the continuing growth of our association, and we look forward to benefitting from his drive and expertise as he assumes his expanded executive role,” said Reinmuth.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.


SSA Public Relations
Steve Syatt
(818) 907-0500

SOURCE: Electronic Retailing Association

ReleaseID: 444610

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