Expert Urges Local Shops to Use Local Business Directories
An experts explains why local shop owners should list their businesses in local directories.
Los Angeles, CA, United States – May 13, 2017 /PressCable/ —
The rash of retail store closings has dominated the news over the past couple of months as more and more brick and mortar stores are shuttering their doors. The trend continues with retail icons like BeBe, Abercrombie & Fitch, Guess and major department stores like Sears, JC Penny, and Macys all closing multiple locations this year. In fact, so far this year, 2,880 retail stores have closed, which is more than had closed at the same time in 2008.
But for small, local retailers, there is good news on the horizon. Class “A” malls, the type that many small local retailers are in, are doing much better. And a recent survey shows that at least 75 percent of consumers still prefer to shop in local stores.
But the trick, says one expert, is positioning the store on online sites so people can find it. “In the past, local retailers relied on the Yellow Pages or ads in the local paper,” says a spokesman from FindUsLocal.com, an online local business directory that utilizes GEO location technology to match the results visitors see with their location. “But now they look online, and if local business owners don’t ensure their stores can be found there, they won’t survive the new retail world.”
He says that the number one thing local business owners can do to increase their store presence online is to list it on a local business directory. These directories are quickly taking the place of large search engines when it comes to local searches. They’re geared toward local consumers and take the frustration out of finding a local store online.
“Keep in mind,” he says, “that not all local business directories are the same. For example, FindUsLocal.com uses GEO location technology, and that makes consumers come back over and over again because it’s easy to use.” His site goes a step further to offer information about local events, the local news, and a few inspirational and awe-inspiring quotes, as well as other features.
“Main Street merchants don’t have to get left behind in this internet world,” he says. “But they do need to be seen online if they’re going to attract new customers. And even if they don’t want to go to the expense of creating a company website, they can still have an online presence by listing their store on local business directories like FindUsLocal.com.”
About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and annoucements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.
Contact Info:
Name: Matthew Hesser
Organization: FindUSLocal.com
Address: P.O. Box 880, Arroyo Grande, CA, Los Angeles, CA 93421, United States
Phone: +1-805-534-9800
For more information, please visit http://www.FindUsLocal.com
Source: PressCable
Release ID: 199218