Gavin Lira: Exposing Deceptive Practices of Empathy Firm’s and Unethical Verification Services

BlitzMetrics, Inc. reveals concerning practices behind the glamour of media features and social media verification

Lake Mills, Wisconsin, United States – June 26, 2023 /MarketersMEDIA/ —

BlitzMetrics, Inc., a reputable digital marketing company, has recently conducted an investigation into the operations of the Empathy Firm, a PR agency run by Gavin Lira and Grant Lira. The investigation, which Dennis Yu, the founder of BlitzMetrics, is leading, reveals contentious marketing tactics used by the Empathy Firm that have raised doubt and anxiety among customers and business professionals alike.

The Empathy Firm has been accused of offering services that include the resale of unauthorized articles on well-known media outlets and leveraging dubious methods for social media verification. Clients are reportedly charged thousands of dollars for features in online editions of reputable publications and for social media verification, services that, according to Yu, hold no real value and fail to bring tangible benefits like SEO power or traffic to the clients​.

“The practice of selling unauthorized articles and offering questionable verification services has not only raised eyebrows but also questions about the legitimacy of such services,” says Dennis Yu, who has been tirelessly working to shed light on these fraudulent practices.

According to Yu, the Empathy Firm’s clients are kept in the dark, left believing they have received valuable coverage or verification. However, SEO experts and digital marketers have pointed out that such practices are ineffective and can’t trick sophisticated algorithms used by platforms like Google.

Dennis references this quote by Isaac Mashman, “This Instagram era of PR work is basic at best and preys on ignorance,” an entrepreneur and personal branding expert, underscoring that authentic PR work should focus on building relationships and demonstrating the client’s worthiness of press coverage.

Due to these allegations, at least six clients have reportedly requested refunds from the Empathy Firm, with only two receiving partial refunds so far​. Despite repeated attempts to reach out to the Lira brothers, BlitzMetrics, Inc. reports that they have remained unresponsive and uncooperative.

BlitzMetrics, Inc., in its mission to provide real-world marketing experience and effective strategies, continues to advocate for transparency, ethical practices, and client education in the digital marketing industry. Dennis Yu emphasizes the importance of entrepreneurs and businesses choosing a trusted partner that can provide measurable returns on their marketing investments.

For more information about this investigation or about BlitzMetrics, Inc.’s services, please visit https://blitzmetrics.com/empathy-firm-gavin-grant-lira-run-fake-pr-agency/.

About BlitzMetrics, Inc.: BlitzMetrics is a digital marketing company known for its mentorship programs and collaborations with clients like the Golden State Warriors, Nike, and Rosetta Stone. Dennis Yu, the founder, is an internationally recognized lecturer in Facebook marketing and is committed to creating jobs via hands-on social media training​.

Contact Info:
Name: Dennis Yu
Email: Send Email
Organization: Blitzmetrics, Inc
Address: Lake Mills, Wisconsin, United States
Website: https://blitzmetrics.com/

Release ID: 89100847

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