How a Beauty Startup Scaled From 0 to 50,000 Customers in Just Under a Year
Thermalabs is a New York based beauty products company. One of the fastest growing companies in the industry, Thermalabs managed to scale from 0 to 50, 000 customers in just under one year.
New York, United States – October 27, 2015 /MarketersMedia/ —
The on-demand beauty industry often makes headlines, and a host of startups have been venturing in to get a piece of the pie. In the overly competitive beauty industry, not every other business makes it. That’s why it was easy to pick Thermalabs tremendous growth barely two years after inception.
Thermalabs is one of the few companies in the beauty industry that has been able to make a steady and impressive rise with their trademark skin tanning products. Launched just two years ago, Thermalabs aims to move from the conventional tanning approaches. The company is dedicated to the production and formulation of tanning products that are healthy for the skin, but that are also capable of providing the bronzed tan, users would otherwise get from sun based tanning.
It appears today that Thermalabs managed to hit the 50, 000 customers’ mark within its first 12 months. This is considered a notable milestone especially for a startup that is less than 2 years old.
Thermalabs is dedicated to fighting skin-cancer. The company runs an active campaign to enlighten people on the negative effects that ultraviolet rays emitted by the sun have on the skin. Recent research by the National Science Foundation has shown that the ultraviolet radiation’s negative effects on the skin range from symptoms related to aging, such as wrinkles and loosened skin. But the more serious issue is the occurrence of skin cancer due to high levels of UV rays exposure. Thermalabs’ skin care products are specially formulated to curb the need to turn to the sun-based tanning option, thus helping reduce cases of skin cancer.
As to why the company has succeeded where other have failed, Thermalabs’ marketing co-coordinator, Alex Howard, had the following to say, “Our strategy for all our products has always been, taking an interest in the needs of our customers, making our products organic thus all the more sensitive to the skin and making the tanners more available to our customers by offering them at pocket friendly prices, so no one is left out. With the acclaimed success of our tanners, this gives us a platform to extend our brand even further to establish it as a leading brand in the worldwide market of self-tanning products. With this incredible success and the positive feedback from our growing customer base in each of our individual products, we are looking forward to triple our product sales in the coming months as well as introduce other highly effective and just as skin friendly beauty tanning products.” Mr. Howard is responsible for the end-to-end global supply chain at the company.
Thermalabs’ first product was the ‘The Natural Self Tanner’, which sold its first 1000 units within just 48 hours post-launch. The product is now better known among customers as ‘America’s Gold Standard Self Tanner’. After making a huge impact on users with its launch product, the company went ahead and released a follow up tanner-product dubbed Glow2Glow. Like the Gold Standard Self Tanner, Glow2Go was also an instant hit. Most experts attribute Thermalabs record success to the uniqueness for their product formulations.
Thermalabs has released a total of six, uniquely-different five-star products so far, most of which sell exclusively on Amazon, the world’s premier online retail marketplace. According to the company’s timeline, some of these products are based on a 70% organic and 97% natural formulation, making them safer for different types of skin as opposed to the chemicals used in the formulation of regular beauty products. Thermalabs latest launch is a new face cream product meant to act as a sunscreen, combining its Pro-Vitamin B5 and Vitamin E to keep signs of aging at bay. This new release has been increasingly popular among users looking to reduce wrinkles and as well protect their skin from the sun’s harmful Ultra Violet radiation.
Thermalabs approach to marketing is largely unconventional. Especially, if their frequent sales discounts and freebie offers are anything to go by, the company’s strategy has been a core factor in their success. Perhaps it is worth noting that not only does the fairly new company offer online sales, but also has a large following on Social Media. Thermalabs has been using these channels to actively engage customers as well as increase awareness on their products.
For more information about us, please visit http://www.thermalabs.com
Contact Info:
Name: Alex Howard
Organization: Thermalabs
Video URL: https://www.youtube.com/watch?v=LhRRj9uBiUg
Release ID: 94986
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