Huseyin Basaran Announces Insights into Turkish Consumer Preferences Amid Economic Changes

Freelance Group, under the leadership of founder Huseyin Basaran, reveals insights from a decade of experience in the Turkish market.

Turkey – September 23, 2024 —

Istanbul, Turkey – September 19, 2024 – Freelance Group, a prominent service, real estate, and investment company, has shared valuable insights from founder Huseyin Basaran’s decade of experience in Turkey. The company highlights how changing economic conditions are influencing consumer behavior, particularly in the food shopping sector.

Recent findings from a Statista study, which surveyed over 1,000 participants, reveal crucial insights into consumer behavior in Turkey. The research indicates that 72% of Turkish consumers prioritize freshness in their food choices, 61% emphasize good taste, and 56% consider high quality essential. These factors are critical in influencing purchasing decisions, particularly as consumers increasingly seek brands that align with their values and expectations.

Freelance Group is adapting its strategies to meet these changing consumer priorities. The company has successfully introduced innovative offerings in the Izmir market, including the first bubble tea shop, which caters to a growing interest in unique and diverse food options. Through its diverse portfolio of eight brands—including cafes, bars, and restaurants—Freelance Group serves both local residents and tourists, providing a range of culinary experiences that highlight freshness and quality.

“As trends show, consumers value taste and quality in their food and beverage choices. Over the past decade, we’ve observed a growing preference for local brands and products inspired by regional flavors,” stated Huseyin Basaran.

While expanding its brand offerings, Freelance Group emphasizes its commitment to self-sufficiency. “In the real estate and construction sectors, our team identifies and develops properties aligned with specific objectives without seeking external consultancy. Each boutique project is handled with meticulous attention, from initial site selection to renovation and interior design. By maintaining hands-on involvement, we ensure a personalized approach that aligns with our clients’ visions,” explained Basaran.

In addition to expanding its product offerings, Freelance Group emphasizes the importance of hands-on management and strategic development across its various sectors. Huseyin Basaran noted that the organization avoids reliance on external consultancy. Instead, the company manages projects internally, from identifying suitable real estate locations to overseeing renovation and interior design processes. This comprehensive involvement allows Freelance Group to ensure that each project aligns with specific goals and meets client expectations.

The current economic climate, marked by inflation and global market fluctuations, presents unique challenges for businesses. In response, Freelance Group underscores the need for companies to proceed cautiously while building robust growth strategies. The organization is committed to ongoing research and development, which is essential for staying ahead in a competitive market. By continuously analyzing trends and consumer behavior, Freelance Group positions itself to respond effectively to the changing landscape.

As part of its expansion strategy, Freelance Group has developed a solid franchise system and is poised to collaborate with new brands across various cities in Turkey. The organization aims to create a network of successful partnerships that enhance its service offerings while promoting innovative solutions tailored to meet consumer demands.

Freelance Group’s commitment to quality and innovation extends beyond traditional business models. By integrating interdisciplinary approaches within its service, real estate, and social media sectors, the organization aims to reinforce its position as a dynamic player in the market. This holistic approach enables Freelance Group to create unique projects that not only meet consumer expectations but also drive long-term success.

In conclusion, Freelance Group remains dedicated to understanding and responding to the evolving preferences of Turkish consumers. By focusing on quality, freshness, and local flavors, the organization is well-positioned to navigate the complexities of the current economic environment and to contribute positively to the market.

For additional information about Freelance Group and its innovative projects, please visit Freelance Group.

About Freelance Group:

Freelance Group is a leading service, real estate, and investment company based in Turkey. With a focus on innovation and quality, the organization aims to enhance consumer experiences through unique projects while responding to dynamic market conditions.

About the company: Freelance Group is a leading service, real estate, and investment company based in Turkey.

Contact Info:
Name: Huseyin Basaran
Email: Send Email
Organization: Freelance Group
Website: https://freelancegroup.com.tr

Release ID: 89141856

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