Integrate Launches Closed-Loop Media Optimizer App for Oracle Eloqua Customers

SCOTTSDALE, AZ / ACCESSWIRE / March 30, 2015 / Integrate,
a cloud-based marketing software provider that standardizes and
automates demand generation, today announced the Integrate Closed-Loop
Media Optimizer app is now available in the Oracle Eloqua (NASDAQ: ORCL)
Cloud Marketplace. The app provides marketers visibility into media
partner and campaign performance as well as a simple way to optimize
spend for more effective customer acquisition.

This new app builds
upon Integrate’s partnership with Oracle Eloqua, announced in July
2014, streamlining and simplifying the user experience for Eloqua
customers. Without the need for an API connection, marketers can
download the Integrate app in their existing Eloqua interface.

Marketers
already utilizing Oracle Eloqua’s marketing automation can now easily
leverage Integrate to capture a complete view of media program
performance to effectively analyze and optimize prospect acquisition
programs.

“A critical phase of building your Demand Factory(TM) is automation,” shared David Lewis, CEO of DemandGen.
“Integrate’s Closed-Loop Media Optimizer app not only closes the data
measurement loop for program performance but also automates the effort
normally required to have both the Eloqua and Integrate databases in
sync.”

The Integrate app empowers Eloqua marketing customers to:

– Quickly
implement closed-loop KPI reporting within Eloqua’s Campaign Canvas,
making Eloqua KPI data instantly actionable on the user’s Integrate
dashboard

– Gain a clear line of sight into which campaigns,
partners, content and placements are driving the highest ROI so programs
can be easily optimized

– Automate real-time returns processing, allowing for more accurate reporting and accounting

– Bring
accountability to media within marketing’s overall framework,
supporting organizational efforts to grow funnel performance and
predictability

“There is a disconnect between media and
marketing today,” said Jeremy Bloom, CEO, Integrate. “Part of that
disconnect lies in the inability to fuel marketing systems with accurate
media campaign data – and the other part stems from the difficulty
doing this in a timely manner. With Integrate’s Closed-Loop Media
Optimizer app, Eloqua customers are bridging these siloes. They no
longer need to wait weeks or months to analyze media program
performance. They can increase pipeline and marketing ROI almost
instantly.”

To learn more, visit the Integrate blog and download the Integrate app in the Oracle Cloud Marketplace here.

About Integrate

Integrate
is a cloud-based marketing software provider, standardizing and
automating demand generation. Integrate’s platform empowers marketers to
efficiently acquire more customers from third-party media and offline
data providers. The end-to-end solution automates manual tasks to
streamline workflow, governs prospect data to ensure accuracy and
completeness, and directly injects data into marketing and sales
systems, including Oracle Marketing Cloud, Marketo, Salesforce and
Pardot. Closed-loop integrations and analytics enable marketers to
measure ROI and optimize programs in real-time. Visit Integrate at
http://integrate.com or follow @integrate to learn why thousands of
companies are using the Integrate platform.

SOURCE: Integrate

ReleaseID: 427332