Moderation & Avoidance Market 2017 – Current and Future Plans, Identify Opportunities and Challenges

Pune, India, 14 July 2017: WiseGuyReports announced addition of new report, titled “TrendSights Analysis: Moderation & Avoidance – Empowering consumers to limit or avoid specific ingredients, or products; by choice or necessity”.

Pune, India – July 14, 2017 /MarketersMedia/ —

Summary
“TrendSights Analysis: Moderation & Avoidance“, explores how FMCG brands can help consumers to limit or avoid specific products or ingredients, either out of choice or necessity.

Consumers exhibit, or aim to exhibit, restraint as a means of supporting or improving their wellbeing. In doing so, they are giving up or moderating many “villain” ingredients, vices, and impurities for the good of their long-term health. For many consumers moderation or avoidance behavior is done through choice; however, others are forced to for medical reasons or feel required to due to religion or culture.

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Scope
– Moderation is a key strategy for weight loss, with more than half of consumers trying to lose weight globally eating smaller portions to do so.
– The majority of consumers are driven to experiment with new flavors and fragrances as a result of curiosity.
– Lack of time, choice overload, and brand loyalty present barriers to consumer experimentation.
– A third of consumers legally allowed to drink alcohol globally abstain from doing so altogether.
– Six in 10 consumers globally are concerned about the impact of chemicals on their health and appearance, opting for natural formulations to avoid chemical ingredients.

Reasons to buy
– Gain insight into the different routes through which brands can stimulate consumer demand through helping consumers moderate or avoid specific villains, vices, and impurities.
– Understand what motivates consumers to moderate or avoid certain ingredients and products.
– Compare the relevance of Moderation & Avoidance in each industry across the FMCG space, and learn what the key opportunities are.
– Identify the innovation implications of Moderation & Avoidance for your sector.

Table of Content: Key Points
Trend Snapshot
Moderating & Avoiding: Villains
Moderating & Avoiding: Vices
Moderating & Avoiding: Impurities
What Next in Moderation & Avoidance?
Appendix
…Continued

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Contact Info:
Name: NORAH TRENT
Email: sales@wiseguyreports.com
Organization: WISEGUY RESEARCH CONSULTANTS PVT LTD
Address: Office No. 528, Amanora Chambers Pune – 411028 Maharashtra, India
Phone: +44 208 133 9349

Source URL: http://marketersmedia.com/moderation-avoidance-market-2017-current-and-future-plans-identify-opportunities-and-challenges/217666

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Source: MarketersMedia

Release ID: 217666