Nature’s Finest is back in Asda

The UK’s #1 potted fruit brand returns to the supermarket after a two-year absence.

United Kingdom – January 19, 2024 —

UK – Nature’s Finest has proudly announced that its premium fruit range will return to the shelves of Asda supermarket stores in 2024, starting with the return of 700g prunes to stores up and down the county throughout January.

A Big Return Following A Year Of Significant Success

The news, which will please fans nationwide, also follows an immensely successful year in which the Nature’s Finest saw its value saw a year-on-year growth of 12.4%*.

The full range of Nature’s Finest Fridge Packs comprises Peach, Prune, Mandarin, Mango, and Tropical Fruits while the products will be available online at Asda.com as well as in stores nationwide. 

Nature’s Finest is a premium potted fruit brand, which is heralded for containing no added sugar providing a convenient way for families to enjoy nature’s sweet gift. A selection of family size fridge packs, sharing pots and snack size cups means there is something for everyone.

The plant-based snack pots are also supported by the brand’s chilled jelly pot range, which will also contain no added nasties. All of its potted fruit is packaged in recyclable containers, including the lid and outer packaging found on family packs. 

Nature’s Finest products have been popular with kids and adults alike for almost 20 years. The return to one of the UK’s biggest supermarkets is another major step in cementing its place at the top of the UK’s potted fruit sector.

*IRI MAT Value Sales to 02.12.23

About Nature’s Finest

Nature’s Finest is the UK’s most popular potted fruit brand. Having first hit the shelves in 2004, the company has increased its range with several new products while its global team believes that everyone should have perfectly ripe, ready-to-eat, exotic fruit at their fingertips. 

About Asda

Opened in the 1960s, but with its history dating back to the 1920s, Asda is one of the UK’s largest and longest-running supermarket chains. Today, the company boasts over 800 locations nationwide while also operating online. The brand has been owned by Walmart since 1999. 

Contact Info:
Name: Georgina Edmonds
Email: Send Email
Organization: Nature’s Finest’s
Address: The Switch, 1-7 The Grove, Slough, SL1 1QP
Phone: +44 (0)1753 396804
Website: http://naturesfinestfoods.co.uk

Release ID: 89119209

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