New Google and Amazon Devices Cement Importance of Local Business Directories

Google and Amazon are revealing suites of new smart devices powered by voice search technology to help users find products and local businesses

Arroyo Grande, United States – October 4, 2017 /PressCable/ —

On Wednesday morning, Google is expected to unveil an entire suite of new hardware, including Pixel smartphones and Chromebooks, outfitted with its voice search AI, Google Assistant. In doing so, the tech giant will join Amazon and Apple in offering products that incorporate one of the biggest drivers of local business customers – voice search, which is powered in large part by information garnered from local business directories.

Mobile searches – online searches conducted from mobile devices – have taken up a larger and larger proportion of all online searches, but are particularly significant when people are searching for local businesses, says a representative of local business directory, FindUsLocal.com. In a recent statement, the online directory explained the growing importance of mobile searches to small businesses that cater to customers within their geographic location.

“Marketing research shows that people who search for products or services on their mobile devices and smart phones follow up with an in-person visit and a purchase nearly 80 percent of the time,” the Find Us Local spokesperson said. “The convenience of voice search technology, including Siri, Amazon’s Alex, and Google’s new Assistant will inevitably make voice searches even more common, making local search directory listings even more important as part of a small business marketing strategy.”

Businesses that have a highly visible online presence are more likely to rank high in searches with “local intent,” a term Google uses to define people who use their search engine with the intent of finding a local retailer, contractor or business from which to buy. According to search engine marketing experts, Google and other search engines derive their local search results from a wide array of factors, including data provided by business listings in local business directories and other online mentions of a business.

Amazon released its suite of new Alexa-powered devices late last week, and Siri has been a feature of Apple products for several years now. The combination of the three powerhouse voice search AIs will help users find information, products and businesses without access to a desktop or laptop computer.

“It’s logical to assume that searches with local intent will be a primary use of voice search technology,” Find Us Local noted. “Small business owners who do most of their business with community members and residents will benefit greatly from improving and increasing their online presence in local small business directories.”

About FindUsLocal: FindUsLocal uses geolocation technology in visitor’s browsers to construct a home page focused on their city, town or community. Right there on the front page, they’ll find local weather, sports results for their favorite teams, and announcements of the top musical acts and events coming to their city. Smart business owners list their businesses on the site to be seen by those who are specifically looking for businesses in their local area.

Contact Info:
Name: Matthew Hesser
Organization: FindUSLocal.com
Address: P.O. Box 880, Arroyo Grande, CA 93421, United States
Phone: +1-805-534-9800

For more information, please visit http://www.FindUsLocal.com

Source: PressCable

Release ID: 245967