SeeThruEquity Initiates Coverage on IFAN Financial, Inc. (OTC: IFAN) with a Price Target of $0.20

NEW YORK, NY / ACCESSWIRE / November 17, 2015 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it has initiated coverage on IFAN Financial, Inc. (OTC: IFAN) with a Price Target of $0.20.

The report is available here: IFAN Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack’s. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

Based in San Diego, CA, IFAN is an emerging participant in the large and rapidly growing mobile and online payment solutions industry. IFAN has developed a software-based technology platform that is designed to enhance mobile payments and transaction processing in a secure and convenient way. The IFAN technology platform offers competitively priced mobile processing solutions, with custom applications that integrate a comprehensive suite of products and services that are tailored for the specific needs of its key customer verticals. Initially we expect the company to target enterprises, including merchants and e-commerce companies seeking to implement applications facilitating mobile payments, as well as regional financial institutions seeking to facilitate mobile payment services for their customers while meeting security and compliance needs.

“Led by a management team with over 25 years of experience in financial services and software development, IFAN is striving to establish itself an emerging company within what we see as an attractive and fast-growing mobile payments industry. We believe IFAN is aspiring for significant growth over the next twelve to 18 months, and we would anticipate seeing more deals and strategic partnerships announced as the company moves on this trajectory,” stated Ajay Tandon, CEO of SeeThruEquity. “We are initiating coverage with a 12-month price target of $0.20 per share.”

Additional highlights from the report are as follows:

Intriguing new entrant in large mobile payments market

Led by a management team with over 25 years of experience in financial services and software development, IFAN is striving to establish itself as an emerging company within the mobile payments and payment processing industry. We see the mobile payments market as a vast and rapidly growing market opportunity. According to Capgemini’s World Payments Report, worldwide mobile payment transactions are projected to grow by 60.8% this year to reach $47Bn transactions – and IFAN management estimates that its applicable market opportunity is more than $50BN and growing at greater than 30% annually. IFAN is in the process of launching a secure, convenient technology platform for enterprise and consumer mobile payment solutions. Its solutions are focused on addressing systemic problems and inefficiencies in the electronic payments industry – including high merchant fees and processing costs, as well as costs related to debit and credit card fraud – while offering its clients advanced mobile payments and payment processing technology. We believe the company will initially focus its sales efforts on the enterprise sector, targeting e-commerce sites, content and web development businesses, and regional banks / credit unions looking to add or enhance mobile payment functionality to their business. All of the company’s enterprise solutions incorporate its flagship embedded mobile payment gateway, which is a hosted gateway that uses PCI-compliant solutions and can be integrated into customers’ web sites. The going is early in IFAN’s sales cycle, but the company has seen initial deals including digital branding agency Blue Like Neon, online video provider GTV Corp, and new online media channel The Art of Rap.

IFAN transitioning to commercial stage

In our view, the next six to twelve months will reveal a lot about IFAN, as CEO J. Christopher Mizer indicated in an October letter to investors that the company was positioned to transform from a development stage company to a commercial stage company over the next six months, calling 2016 a year of “extensive expansion.” The company has high hopes for revenue growth, having already announced deals with potential revenue generating partners like digital advertising agency Blue Like Neon and digital media startup GTV Corporation. Moreover, IFAN has issued ambitious guidance for 2016E, with management expecting to reach an annualized run rate of over $40mn by the end of the calendar year. We would expect more announcements as the company gains traction in the market if it is to meet this target. Overall we see IFAN as a speculative play on a high growth industry, bringing both high risks as well as high potential for growth if the company can execute to plan.

Initiate coverage with a price target of $0.20

Our analysis indicates a value estimate of $0.20 per share. We see IFAN as a speculative company offering high risk and high potential for growth if the company can execute on its bold ambitions in one of the most attractive areas of the global payment industry. If achieved, the price target of $0.20 represents potential upside of 53.8% from the recent price of $0.13.

Please review important disclosures on our website at www.seethruequity.com.

About IFAN Financial, Inc.

IFAN Financial, Inc. and its wholly owned subsidiaries design, develop, and distribute software to enable mobile payments. These include the ability to use a debit card and corresponding PIN number while purchasing online on a mobile phone, tablet, or computer and peer-to-peer cash transfers. For more information, visit www.ifanfinancial.com.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zacks, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

For more information visit www.seethruequity.com.

Contact:

Ajay Tandon
SeeThruEquity
info@seethruequity.com

SOURCE: SeeThruEquity

ReleaseID: 433712