Social Media Analytics market is expected to grow at a CAGR of 25.3% to 2025
The Global Social Media Analytics Market covers some of the significant factors such as key suppliers of raw materials in the market and price analysis of each, as well as studies the labor cost.
Pune, India – June 27, 2018 /MarketersMedia/ —
Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 2017-2025. The market growth is attributed to rising focus of organizations to analyze market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics.
On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently the market is dominated by the sales and marketing management application. However, over the forecast period Competitive Intelligence and Risk Management and Fraud Detection applications are expected to witness significant growth opportunities over the forecast period..
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The detailed segments and sub-segment of the Social Media Analytics market are explained below:
-By Analytics Types
Predictive Analytics
Prescriptive Analytics
Diagnostics Analytics
Descriptive Analytics
-By Application:
Sales and Marketing
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others
-By Industry Vertical:
Banking, Financial Services, and Insurance (BFSI)
Telecommunication and IT
Retail and Commerce
Healthcare and Life Science
Manufacturing
Government and Defense
Some of the key manufacturers involved in the Social Media Analytics market are Oracle, Salesforce, IBM, Adobe Systems, SAS Institute, Clarabridge, Netbase, Brandwatch, Talkwalker, Gooddata, Crimson Hexagon, Simply Measured,Sysomos Frequent cross industry partnerships are leading to market consolidation.
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By Regions:
– North America, U.S., Canada
– Europe, UK, Germany
– Asia Pacific, China, India, Japan
– Latin America, Brazil, Mexico
– Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2015
Base year – 2016
Forecast period – 2017 to 2025
Target Audience of the Global Social Media Analytics Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Apart from the above-mentioned information, the growth rate of the global Social Media Analytics market during the forecast period is also explained along with the consumption tables, figures, and statistics of the leading segments.
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Source: MarketersMedia
Release ID: 367731
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