Yrka Technologies Acquires Mobile Marketing Software Suite to Help Small Businesses Expand Customer Base

United States – July 29, 2022 /MarketersMEDIA/ —

Communication is crucial to the success of any business, regardless of its size or industry. Small businesses must communicate properly to attract the right customers and avoid losing current ones.

Sadly, a lot of small businesses are missing out on opportunities to connect with customers because access to the right capabilities, knowledge, and tools can be out of reach financially or otherwise. There is so little they can do with the traditional means of business communication at their disposal, limiting performance and productivity in a digitally inclined world. On this note, Yrka Technologies is pleased to announce that it has acquired a mobile marketing software suite that helps small businesses expand their customer base. The software uses Wi-Fi, mobile wallets, geo-tracking, and rewards to deliver communications directly to customers without the need to download an app or the expense of paying big data companies, like Facebook and Google, to deliver those communications. Terms of the deal were not disclosed but the purchase from parent company, Social Owl, LLC, includes the brands Savvy Wi-Fi, PerkUp, Deal Drip, TapPerks, and Sweep Surge.

Speaking about the acquisition, Founder and CEO of Yrka Technologies, Erik Russell had this to say, “This acquisition allows us to deliver tools and resources to help small businesses where they need it most, growing and keeping customers. These mobile marketing technologies allow small businesses to interact without having to download apps, use confusing technology, and without the major expense normally associated with using high technology. It works because people love to know what is going on with their favorite business and want to be carried along as it makes them feel more like a part of the business rather than just a customer.”

According to HubSpot, the cost of acquiring new customers has increased by more than 60% over the past six years. By utilizing mobile marketing, small businesses will be able to lower their acquisition costs and have direct engagements with their customers. Yrka Technologies is making this system a possibility and small businesses can leverage this acquisition to grow their brands.

For more information on the Yrka Technologies mobile marketing suite, please visit www.yrkatech.com.

About Erik Russell

Erik Russell is a serial entrepreneur who grew up the hard way, in neighborhoods filled with poverty and violence. At eight, Erik witnessed his mother get shot. He escaped through hustle and determination only to be derailed by battles with an undiagnosed mental health disorder.

After years of being in and out of psychiatric hospitals and jail, Erik was able to get his Bi-Polar disorder under control and apply the lessons he learned through a life of hardships to succeeding in business. Now, Erik is a small business sales and operations expert who has ownership in eleven companies, nine of which provide opportunities and technologies that help entrepreneurs succeed.

To learn more, send an email to erik@yrkatech.com or call 315-257-8300.

More details of purchase can be found here with external links to all of the acquired brands main urls.

Contact Info:
Name: Erik Russell
Email: Send Email
Organization: Yrka Technologies, LLC
Phone: 315-257-8300
Website: https://www.yrkatech.com/optin1654526522770

Release ID: 89079219

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