Snapchat May Finally Be Holding Its Own Among the Facebooks and Twitters of the World
LONDON, UK / ACCESSWIRE / June 10, 2016 / ActiveWallSt.com announces its coverage of the Social Media industry. There is growing buzz around Snapchat’s popularity, at least in the US. So far, Facebook (NYSE: FB), Twitter (NYSE: TWTR), Pinterest and Instagram have dominated the social media space, with the latter gaining ground especially after its acquisition by Facebook. However, that trend is likely to come under threat as far as the number of followers is concerned. Register with us now for your free membership at: http://www.activewallst.com/register/.
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Not just the user base, but time spent on Snapchat gaining ground too
Snapchat app allows users to share short videos, photos and messages that only last for a set amount of time. Data and Research firm, eMarketer, indicates in one of its study that Snapchat users in the US will grow over 27% in 2016 to a little under 59 million. This would be nearly two and four million more than what Twitter and Pinterest experience, respectively. Nevertheless, Facebook messenger users would still remain at a fair distance at around 105 million. Snapchat’s popularity is not limited to the number of followers, but also to the amount of time users are spending on the app. In that regard, the app stood second in the US in April 2016, ahead of Instagram, WhatsApp, Pandora and Facebook Messenger, as noted by App Annie.
Aggressive initiatives by Snapchat to engage both users and advertisers…
It is not just the transient, yet innovative nature of Snapchat’s features that are going to make users stick to the app alone. The company is continuously trying to engage users at various levels. This is evident in some of Snapchat’s recent collaborations. For instance, the partnership with AEG, a producer of music festivals, would allow users to share moments of events occurring around them. The company is also keeping a close watch on how advertisers can measure their performances. The recent deal signed with Moat, an analytics firm, is intended just for that purpose. With a total user base reportedly at over 100 million globally, advertisers are more than concerned whether or not their investments are having an impact on users.
…and the threat is not going unnoticed
The evolving ecosystem around Snapchat is not going unnoticed, especially by competitors. There are either acquisition attempts, like the USD $3 billion offer allegedly made by Facebook, or product changes. The competitors clearly seem to have woken up to Snapchat’s challenge, especially Facebook whose Instagram app seems to be running into headwinds. Instagram reportedly faced a 24% year-on-year decline in worldwide users in recent months. Facebook is separately tweaking its own messaging app to add features and enhance user experience.
Most recent Snapchat funding round only adds more fuel to the story
Recently, Snapchat reportedly raised US$1.8 billion in a Series F funding, suggesting a company valuation of US$20 bn. This is a decent mark up from the Series E funding it raised last year at a valuation of around US$15 bn. While Snapchat has refrained from commenting on the valuation, the response has been fairly strong among investors. Clearly, the business, marketing and fund-raising activities all point toward a robust growth trajectory for the company. While Snapchat may have gone well past the likes of Yahoo’s (NYSE: YHOO) Flickr and Tumblr, and Google’s (NYSE: GOOG) Google+ in terms of popularity and appeal, it is fast catching up with its big brothers in the ever-evolving social media space.
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