NEW YORK, NY / ACCESSWIRE / March 23, 2017 / Bulldog Reporter is excited to announce the winners of the 2017 Bulldog Media Relations Awards program. Almost 200 submissions were entered this year with award winners outlined below.
As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists, including a Pulitzer Prize winner. This year’s judges come from several different media outlets, including The Washington Post, USA Today, Forbes, and The Oregonian.
This year, 62 firms have won honors in 30 categories. The Grand Prize Winner for the 2017 Best Media Relations Campaign of the Year goes to Sparkpr, who won one Silver and two Gold awards, including Best New Product Launch – Business, Best General Business Campaign, and Best Technology Campaign – Business for their campaign, Boom Supersonic: Breaking Through The Sound Barrier.
Bulldog Reporter will be revamping and refreshing the Bulldog Awards this year to better reflect the modern PR industry. Stay tuned to the website (https://www.bulldogreporter.com/awards/), as further details will be posted within the next month.
The full list of 2017 Bulldog Media Relations Awards winners are below.
GRAND PRIZE WINNER
2017 Best Media Relations Campaign of the Year
Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
Best Arts & Entertainment Campaign
GOLD AWARD: Adam Ritchie Brand Direction for T.R.I.P. Album + Beer Launch
SILVER AWARD: Collab for Launch of Collab – Helping Creators Earn a Living Doing What They Love
BRONZE AWARD: Miller PR for Meet The New Housewife, Dorit Kemsley
Best Campaign Under $10,000
GOLD AWARD: Uproar PR for GOAT Story Launch Campaign
SILVER AWARD: Finn Partners for Carvel Free Cone Day – “Kicking Off Ice Cream Season!”
BRONZE AWARD: Bullfrog + Baum for LEAP by B+B
Best Campaign Under $25,000
GOLD AWARD: M&C Saatchi PR for IT’SUGAR ONE SCARY ELECTION
GOLD AWARD: Scott Circle for Scott Circle & DCPLF – UNCENSORED: Banned Books Week
SILVER AWARD: M&C Saatchi PR for A Grand Slam Start-Up Launch for GameHedge
BRONZE AWARD: The Hoffman Agency for Predictive Planning and Industry Smarts Earn Sharper Shape Top-tier Buzz
Best Campaign Under $50,000
GOLD AWARD: M&C Saatchi PR for A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S.
Best Campaign Under $100,000
SILVER AWARD: Ogilvy Public Relations for Low Battery Anxiety
BRONZE AWARD: Ruder Finn for Polaroid Swing
BRONZE AWARD: Belle Communications with Lextant for Strategic Thought Leadership Campaign Delivers $1.5 Million+ in New Revenue
Best Company Positioning/Branding
GOLD AWARD: Current Marketing for Drink Amazing
SILVER AWARD: IBM for Defining Cognitive Creativity with IBM Watson
BRONZE AWARD: French/West/Vaughan for Operation POTUS
Best Crisis Communications
SILVER AWARD: JCP&L for JCP&L Preps Customers for Winter Storm Jonas
BRONZE AWARD: PAN Communications for The Day the Internet Broke- Dyn’s DDos Attack Crisis
Best Education/Public Service Campaign
SILVER AWARD: Edelman Italy for Sport at the Service of Humanity
BRONZE AWARD: FirstEnergy for Power Systems Institute Re-Launch Campaign – FirstEnergy Corp.
Best Food & Beverages Campaign
GOLD AWARD: M&C Saatchi PR for A SNACKING REVOLUTION: LAUNCHING HIPPEAS IN THE U.S.
SILVER AWARD: Dairy Queen, Crossroads and Barkley for DQ Singles Blizzard
BRONZE AWARD: RF|Binder and Dunkin’ Donuts for Dunkin’ Donuts Crafts Coffee and Beverage Coverage in 2016
Best General Business Campaign
GOLD AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
SILVER AWARD: ICR for ICR + USCR: A Breakthrough in Reputation & Growth
BRONZE AWARD: SHIFT Communications for Accounting for Success for AccountantsWorld
Best General Consumer Campaign
GOLD AWARD: 3rd Coast PR for Lakeshore Learning: Teaching Parents the Value of Educational Toys at Home
SILVER AWARD: Neff Associates for goPuff- Becoming the “WaWa on Wheels”
BRONZE AWARD: Current for Brita – Drink Amazing
Best Green Campaign
GOLD AWARD: Duffy & Shanley for Deepwater Wind: America’s First Offshore Wind Farm Powers Up
Best Health, Medicine & Fitness Campaign
GOLD AWARD: Abbott and GCI Health for The Launch of Absorb: A Revolutionary, Game-Changing, First-of-Its-Kind Fully Dissolving Heart Stent
SILVER AWARD: 919 Marketing for Visiting Angels: Mother’s Day Makeover
BRONZE AWARD: Cigna for For The First Time Ever, TV Doctors Save Real Lives!
Best Investment, Banking & Financial Services Campaign
SILVER AWARD: State Street Corporation for Investing Capital to Create Change: State Street’s SHE Gender Diversity ETF Campaign
BRONZE AWARD: RF|Binder Partners for The New Chubb: Unifying the Reputations of Two Revered Insurance Brands
Best Issue/Cause Advocacy Campaign
GOLD AWARD: Havas PR North America for The 4A’s: An Industry Under Fire Comes Out Swinging
SILVER AWARD: Cigna for Away From Blame: Cigna’s Initiative To Fight The U.S. Opioid Epidemic
BRONZE AWARD: Kivvit for A Campaign for Justice on Nazi Stolen Art on Moral Grounds (and Dame Helen Mirren)
BRONZE AWARD: Henry Schein for Henry Schein ‘Helping Health Happen’ for 5.5 Million Children in Need of Oral Care
Best New Product Launch – Business
GOLD AWARD: Havas PR North America for The Barnacle: Giving The Boot the Boot
SILVER AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
BRONZE AWARD: PAN Communications for Sisense Disrupts BI Market, Brings AI and IoT to the Enterprise
Best New Product Launch – Consumer
GOLD AWARD: UPRAISE Marketing + Public Relations for “The Most Frustrating Chore” Goes Viral – FoldiMate
SILVER AWARD: Havas PR North America for Making Green Giant Big Again
BRONZE AWARD: O’Reilly DePalma for Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
Best Not-for-Profit/Association/Government Campaign
GOLD AWARD: Vanguard Communications and the American Psychological Association for Stress in America- Election Stress
SILVER AWARD: Hollywood Public Relations for The Mayflower II’s Long Journey Home
BRONZE AWARD: Health Resources and Services Administration for National Health Service Corps – Corps Community Month 2016
Best Response to Breaking News
GOLD AWARD: Merritt Group for Positioning an Unknown Cybersecurity Vendor at the Forefront of a Major Presidential Campaign Crisis
SILVER AWARD: MorphoTrust USA & RH Strategic Communications for MorphoTrust USA Promotes TSA Pre-Check
BRONZE AWARD: Landis Communications Inc. for “LCI Reacts to Oakland’s Ghost Ship Fire, Connects Community to Chapel of the Chimes For Support”
Best Special Event/Stunt
GOLD AWARD: French/West/Vaughan for Wrangler Honors Greensboro’s Textile History
SILVER AWARD: Strauss Media Strategies for Democratic National Convention 2016
SILVER AWARD: EvansHardy+Young for The Big Idaho Potato Meets the Big Apple
BRONZE AWARD: Laughlin Constable for Wisconsin Department of Tourism’s Wisconsin Weekend in Chicago
BRONZE AWARD: Rogers & Cowan for AARP Movies For Grown-ups 2016
Best Technology Campaign – Business
GOLD AWARD: Sparkpr for Boom Supersonic: Breaking Through The Sound Barrier
SILVER AWARD: Arketi Group for NCR Silver – Focused Media Relations Builds a Technology Thought Leader
BRONZE AWARD: Havas PR North America for The Barnacle: Giving The Boot the Boot
BRONZE AWARD: Diffusion for Global Wireless Solutions Goes for Gold for Network Connectivity in Rio, with Forbes
Best Technology Campaign – Consumer
GOLD AWARD: Ogilvy Public Relations for Low Battery Anxiety
SILVER AWARD: Ruder Finn for Polaroid Swing
BRONZE AWARD: PAN Communications for roOomy: Intersecting Technology, Real Estate and Interior Design
BRONZE AWARD: IBM for Defining Cognitive Creativity with IBM Watson
Best Travel, Hospitality & Destinations Campaign
GOLD AWARD: Ogilvy Public Relations for OUE Skyspace Taking Tourism to New Heights: Launching OUE Skyspace LA
SILVER AWARD: Murphy O’Brien Public Relations for Thompson Seattle
BRONZE AWARD: Murphy O’Brien Public Relations for The Peninsula Chicago
Best Use of Broadcast Video – Business/Consumer
GOLD AWARD: Klick Communications for 21st Annual Redondo Beach Lobster Festival
SILVER AWARD: Flashpoint PR for A LEGO Yellow Submarine Comes to Life
Best Use of Personality/Celebrity
GOLD AWARD: RF|Binder for Robin Wright: The Path Towards Global Equality | Insight Dialogues
SILVER AWARD: Sallie Mae and Clyde Group for The Dee-1 Campaign
SILVER AWARD: Current for Brita – Drink Amazing
SILVER AWARD: O’Reilly DePalma for Howie Mandel Leads the ActiClean Patrol to Launch a New Self-Cleaning Toilet
SILVER AWARD: Ogilvy Public Relations for LG TONE-Up Your Music
BRONZE AWARD: Hager Sharp for Shaquille O’Neal: Don’t Get Caught Up in the Madness, Download the Virtual Bar App
BRONZE AWARD: GOLD PR | Social Media for Fear No Mirror: Coolsculpting and Molly Sims
Best Use of Research – Business/Consumer
GOLD AWARD: CareerBuilder for CareerBuilder Releases New Study on Which Cities are Most Likely and Least Likely to Survive a Zombie Apocalypse
SILVER AWARD: Ogilvy Public Relations for Low Battery Anxiety
BRONZE AWARD: Ogilvy Public Relations for LG TONE-Up Your Music
Best Use of Social Media – Business/Consumer
SILVER AWARD: French/West/Vaughan for Rodeo Right at your Fingertips
BRONZE AWARD: The Vision Council for The Vision Council’s National Sunglasses Day Consumer Outreach Campaign
Best Use of the Internet – Consumer
GOLD AWARD: Rogers & Cowan for Launch of Funimation Films: Shin Godzilla Release
SILVER AWARD: FirstEnergy for FirstEnergy Scam Prevention & Information Website
Best Website – Business/Consumer
SILVER AWARD: French/West/Vaughan for Wrangler Sets Their Sites High
BRONZE AWARD: FirstEnergy for FirstEnergy Scam Prevention & Information Website
PR Innovation of the Year
SILVER AWARD: North 6th Agency for Fluent Political Pulse
BRONZE AWARD: Havas PR North America for Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
About Bulldog Reporter
Bulldog Reporter provides news and insights to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior performance. Bulldog Reporter publishes a daily newsletter, with a summary of relevant news called the Daily ‘Dog, and runs an industry awards program – the Bulldog Awards – to recognize excellence in public relations and communications.
Awards Program & Media Contact
Whitney Zelmer
Awards & Marketing Coordinator
1.866.849.6944
whitney.zelmer@bulldogreporter.com
SOURCE: Bulldog Reporter
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