Monthly Archives: February 2020

Nevan Donahue Explains That New Technologies Can Be Used To Preserve The Oceans

Pollution is arguably the most acute problem for the waters of the world

New York, NY – February 22, 2020 /MarketersMedia/

Even if water is as vital as air for sustaining life on Earth, humans proved to be bad stewards of the oceans. Toxic waste, over-exploitation of sea resources, and acidification brought about by carbon emanations created a situation that seems nearly impossible to reverse. Saving the oceans turned into a cause that many countries embraced. Human concern, dedication, and enthusiasm started delivering results. Credit should also be given to an ally that actually contributed to the current crisis: technology. Much hope is pinned on the so-called Fourth Industrial Revolution (4IR), and technological progress is already yielding solutions expected to give humanity a fighting chance against the threats oceans are facing, says Nevan Donahue, a top executive at Comedywire.com and a passionate marine conservation supporter.

Pollution is arguably the most acute problem for the waters of the world, adversely impacting aquatic life and the livelihood of more than 3 billion people, according to a United Nations report. With 8 million tons of trash dumped into oceans every year, there will be more plastic waste than fish (in terms of total weight) by 2050, as estimated by the World Economic Forum. Recycling can help cope with the pollution problem, but technology and science are being harnessed to create truly biodegradable materials, and many projects are focused on finding a cost-effective way of transforming waste into fuel, Nevan Donahue notes. Additionally, organizations such as The Ocean Cleanup are using satellite imaging and machine learning to remove plastic trash from the worst-affected areas, estimating that 50% of the garbage could be collected within five years.

In addition to pollution, acidification and overfishing are posing a severe threat to biodiversity and depleting ocean resources at an alarming rate. Protecting habitats and species is critical for the preservation of marine ecosystems, James Nevan Donahue stresses, adding that technology can help restore the balance. Robots are already helping repair coral reefs, which house a quarter of all marine life, according to the World Wildlife Fund. Drones, satellites, and advanced sensors are monitoring areas at high risk, providing a wealth of data that is analyzed with the help of machine learning and artificial intelligence (AI) to guide decisions and strategies. Meanwhile, the Internet of Things (IoT) is making it possible to deploy solutions that ensure the transparency and sustainability of fishing. Smart nets are reducing bycatch, thus reducing wasteful practices, while high-tech tagging provides invaluable data about movement and migration patterns. Tracking marine life and collecting information is critical for ocean conservation, but adequate action requires in-depth study of the data, which is where analytics and AI come into play. Blockchain, a technology utilizing cryptography, is also showing great promise as it can enhance traceability and promote compliance in the supply chain, ensuring transparency and accountability.

James Nevan Donahue is in charge of strategy and business development at Comedywire.com – a collective of comedic writers catering to the needs of marketers, brands, and individuals. Drawing on the creative power of more than 10,000 content producers, the online social comedy platform provides original ideas in real time, helping clients meet the specific demands of communication in the digital age. Nevan Donahue and his wife, Sarah Berner, are the founders of The Real Senior Prom – a service specialized in organizing dance parties at senior homes, centers, and residences. Outside of his work responsibilities, he is a passionate supporter of environmental causes, most notably ocean conservation, and is a board member at the Blue Sphere Foundation.

Nevan Donahue – Head of Strategy and Business Development at ComedyWire.com: http://www.NevanDonahueNews.com

James Nevan Donahue (@james_n_donahue) – Instagram: https://www.instagram.com/james_n_donahue/

James N. Donahue – Head of Strategy and Business Development at Comedywire.com – LinkedIn: https://www.linkedin.com/in/james-n-donahue/

Contact Info:
Name: NDN
Email: Send Email
Organization: NevanDonahueNews.com
Website: http://nevandonahuenews.com

Source URL: https://marketersmedia.com/nevan-donahue-explains-that-new-technologies-can-be-used-to-preserve-the-oceans/88947530

Source: MarketersMedia

Release ID: 88947530

Mota Ventures Announces Transition After Definitive Close of First Class CBD Acquisition; Ryan Hoggan is New CEO

VANCOUVER, BC / ACCESSWIRE / February 22, 2020 / Mota Ventures Corp. (CSE:MOTA)(FSE:1WZ:GR)(OTC:PEMTF) (the "Company" or "Mota") is pleased to announce a transition after the definitive close of First Class CBD acquisition, the Company's Board of Directors has appointed Ryan Dean Hoggan to Chief Executive Officer. The acquisition of First Class CBD coupled with the upcoming U.S. roll out of the Company's European CBD brand, Sativida, made the appointment of Mr. Hoggan to Chief Executive Officer a natural fit. Ryan brings a wealth of expertise to this role, being one of the founders of Unified Funding LLC and First Class CBD. Ryan is an experienced strategist, with a strong understanding of building high value consumer brands with significant annual revenue. Ryan's extensive background in the online e-commerce space will continue to drive the Company's rapid growth in the US and spearhead its expansion into the European market. The Company intends to continue its roll up strategy of acquiring profitable, well-known CBD brands globally.

Mr. Hoggan brings more than 18 years of leadership, global business development and entrepreneurship experience in the health equipment, medical devices and natural health products sectors. Early in his career, Ryan took on a leadership role in his family business, HOGGAN Health Industries, where he led operations, business development and marketing efforts. After identifying an untapped niche in the market, he founded Hoggan Medical where he went on to launch over 100 health, fitness and medical device products and negotiated contracts with big and small customers including the Mayo Clinic, Boeing, Daimler AG and the Los Angeles Lakers (NBA).

In 2014, Ryan discovered the power of CBD and essential oils – both personally and professionally – after a personal health scare prompted him to research and subsequently try holistic products to improve his health. The experience ultimately led him to become a Partner and President of Offer Space, LLC and Real Oil, LLC, two rapidly growing E-commerce and technology companies focused on serving U.S. based and international consumers in the CBD and natural health products market. In June 2019, Mr. Hoggan led a strategic divestiture of the businesses to Unified Funding, LLC to help continue an impressive growth trend. Through the operations of Unified Funding, LLC, the business has generated a database of over 4.5 million customer records and facilitated over $200 million in consumer transactions from more than one million paying customers in sectors such as beauty, nutrition and CBD products.

Mr. Hoggan holds a Bachelor of Business Administration (BBA) from Westminster College, an MBA from The University of Arizona and a Master of Global Management (MGM) from the Thunderbird School of Global Management at Arizona State University.

In connection with Ryan's appointment to CEO, Joel Shacker will transition to the role of President of the Company and will remain a member of the board of directors.

"I am very excited to take on the CEO role at Mota and focus the operations on becoming a global E-commerce CBD company. I am also excited about the partnership between Unified and Sativida. Unified's extensive experience in the U.S. and strong logistics and supply chain will provide significant support for the launch of the Sativida line in the U.S. I believe through the direct-to-consumer online platforms we will become a leader in the CBD space. We plan to aggressively expand First Class's existing operations in the U.S. as well as launch a European expansion, which we anticipate will yield similar results to our U.S. operations last year," stated Ryan Hoggan, CEO of the Company.

"We are extremely happy to have someone with Ryan's extensive experience stepping into this role. I am confident in his ability to execute on expanding operations and generating further revenue. I look forward to continuing to build the Company in my new role as President and to working with Ryan during his transition to CEO of Mota." stated Joel Shacker.

About Mota Ventures Corp.

Mota is seeking to become a vertically integrated global CBD brand. Its plan is to cultivate and extract CBD into high-quality value-added products from its Latin American operations and distribute it both domestically and internationally. Its existing operations in Colombia consist of a 2.5-hectare site that has optimal year-round growing conditions and access to all necessary infrastructure. Mota is looking to establish sales channels and a distribution network internationally through the acquisition of the Sativida and First Class CBD brands. Low cost production, coupled with international, direct to customer sales channels will provide the foundation for the success of Mota.

ON BEHALF OF THE BOARD OF DIRECTORS

MOTA VENTURES CORP.
Joel Shacker

President

For further information, readers are encouraged to contact Joel Shacker, President & CEO at +604.423.4733 or by email at IR@motaventuresco.com or www.motaventuresco.com

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statement

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws, including with respect to the Company's rapid growth in the US and expansion into the European market, its plans to become a vertically integrated global CBD brand, its plans to cultivate and extract cannabis to produce CBD and high-quality value added CBD products in Latin America for distribution domestically and internationally and its plans to acquire revenue-producing CBD brands and operations in Europe and North America. The Company provides forward-looking statements for the purpose of conveying information about current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. By its nature, this information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct and that objectives, strategic goals and priorities will not be achieved. These risks and uncertainties include but are not limited those identified and reported in the Company's public filings under the Company's SEDAR profile at www.sedar.com. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. The Company disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise unless required by law.

SOURCE: Mota Ventures Corp.

ReleaseID: 577441

Auto Dealership Leads Sales Generation Mobile Phone Ads Traffic System Launched

A real-time digital sales generation system has been launched. The system brings customers to auto dealerships exactly when they are searching to purchase a vehicle.

Sheridan, United States – February 22, 2020 /PressCable/

A leading automotive marketing company has launched a Hyper-Mobile sales producing system specifically created for car dealerships across the nation. The system produces high-quality traffic for auto dealers.

For more information http://www.mobmediamarketing.com

The Hyper-Mobile Targeting program is a highly developed system to connect customers to auto dealers across the nation in real-time. This lead generation and traffic creating system has been developed by MOB Media Marketing, a digital marketing agency & consulting company.

The lead generation system ensures that customers have the clients business in mind when they are ready to purchase a vehicle. MOB Media uses behavior tracking, identity resolution, and 60,000 satellites in space to identify prospects who are actively pursuing the services their client’s dealership provides.

The Hyper-Mobile system has created a partnership with over 180,000 mobile applications and networks including CNN, CNBC & Forbes. The sales system allows their clients to legally & ethically take customers away from other competitor car dealerships and send them directly to their client’s business.

The system is designed to be the perfect supplement to paid traffic efforts and compliments every existing digital marketing campaign.

As a result of being in the era of attention arbitrage, 89% of individuals are actively using their cell phone throughout the day. Hyper-Mobile Targeting provides a business with a competitive advantage by displaying targeted information when and where the customer is at any given moment in time.

In the highly competitive world of auto sales this system targets and connects dealers with prospective customers on their mobile devices at both the hyper-local and national levels.

This unique system allows it’s clients to experience explosive, ROI-driven, client acquisition. MOB Media Marketing is a referral-focused agency and is committed to achieving client loyalty. A company spokesperson stated, “We focus most of our energy into consistently delivering the highest possible value outcome for everyone that we serve.”

During the launch of this sales generating system for car dealerships, anyone interested is invited to contact MOB Media Marketing and take a test drive of this system.

For more information watch the following video on How it Works.

Contact Info:
Name: Robert A. Smith
Email: Send Email
Organization: MOB Media Marketing
Address: 30 N Gould Street STE R, Sheridan, Wyoming 82801, United States
Phone: +1-484-601-5363
Website: http://www.mobmediamarketing.com

Source: PressCable

Release ID: 88947536

Rosacea Treatment with Aloe Vera Relieves Symptoms, Brand Says

Popular skincare brand SeboCalm has recently discussed the use of aloe vera as an effective rosacea treatment. The ingredients of SeboCalm’s redness relief moisturizer include aloe barbadensis, a variety of aloe vera.

Or Yeuda, Israel – February 22, 2020

SeboCalm, a natural skincare brand, has recently reported on the role of aloe vera as an efficient rosacea treatment. The company has recently made its presence felt on Amazon with its redness relief face moisturizer. This calming moisturizer is suitable for all skin types and can be used for reducing the symptoms of blemishes, acne, rosacea, and seborrheic dermatitis. The product’s impressive lineup of ingredients includes a rare variety of aloe vera named aloe barbadensis.

Rosacea is a common skin condition that causes tiny pimple-like bumps on the surface of the skin, primarily the face. Rosacea can also occur less frequently in other areas of the body, such as the neck, chest, nose, scalp and ears. Early signs of rosacea typically occur during adolescence. Flushing and an ability to blush easily, often uncontrollably, is a common first sign of the onset of rosacea. Over time, rosacea can progress and cause persistent redness often accompanied by bumps.

SeboCalm believes that aloe vera is truly a proven miracle treatment option for rosacea. In addition to repairing and healing externally, the topical application of aloe also works as a detoxifying agent under the skin, which doubles the healing of rosacea symptoms. Those with rosacea often have increased skin sensitivity and dryness. Applying aloe topically increases the moisture and rejuvenates the skin while acting as an anti-inflammatory and reducing redness and irritation.

Other important ingredients in SeboCalm’s rosacea cream include vitamin E and black cohosh root, a herbal component with significant antioxidant and anti-inflammatory properties. Vitamin E and aloe barbadensis help soothe the skin and retain its natural moisture, and the plant extracts absorb excess oil and prevent pores from getting enlarged. Regular use of this moisturizer leaves the skin looking smooth and vibrant.

“Everything about this product is a perfect 10! I have very sensitive acne-prone skin. I’ve tried so many products and when used together, they’ve worked. Unfortunately, they required hours of facial treatments to get the desired results. I also have eczema and after trying this product, I have noticed way fewer breakouts, smoother, softer skin and clearing of eczema on my face. I completely stand by this product, so much so that I also purchased the face wash,” a satisfied user writes in her Amazon review.

To find out more about SeboCalm’s rosacea skin care products, please visit the company’s Amazon storefront.

###

Facebook: https://www.facebook.com/SeboCalm/

Instagram: https://www.instagram.com/sebocalm/

About Us: SeboCalm’s story begins back in the 90s at a pharmacy in Rishon LeZion with pharmacists Amnon Bechar and Herman Weiss. Together, they have become Israel’s first developers of dermo-cosmetic products that fill the gap between cosmetics and medication.

Contact Info:
Name: Dr. Herman Weiss
Email: Send Email
Organization: SeboCalm
Address: , Or Yeuda, Israel
Phone: 03-6911688
Website: https://www.sebocalm.co.il/en/

Release ID: 88947538

Facial Cleanser for Sensitive Skin Brand Talks Symptoms & Causes

SeboCalm recently discussed some factors that contribute to sensitive skin. Part of a skincare trio including a toner and a moisturizer, its facial cleanser for sensitive skin is formulated to relieve the dry, red and itchy symptoms associated with sensitive skin.

Or Yeuda, Israel – February 22, 2020

SeboCalm, a company known for its line of skincare products, has been gaining popularity on Amazon with customers suffering from sensitive skin. Its facial cleanser for sensitive skin is part of a skincare trio, including toner and moisturizer, specially formulated to relieve the dry, red, itchy and irritating symptoms of sensitive skin.

Sensitive skin can occur for a number of reasons. SeboCalm senior spokesperson, Dr. Herman Weiss, explains, “Environmental factors such as pollutants and the products a person uses on their skin can contribute to sensitive skin. Also, the weather plays a large role in the state of our skin year-round. Wind, the cold, humidity levels and prolonged sun exposure can all leave skin red, dry and irritated. Other sensitivities are caused by skin disorders such as acne, eczema, psoriasis, and rosacea.

“Anyone with any skin type can at some time experience the symptoms associated with sensitive skin,” he continues. “That’s why we felt it was important to put extensive research and development and a deep understanding of the language of skin into products that are enthusiastically endorsed and recommended by leading dermatologists.”

Amazon customers who are prone to skin sensitivities have been excited to find SeboCalm’s face wash sensitive skin. One reviewer commented, “Today was my fifth day of using this face wash, and I am extremely happy with it! I find that it has a nice, light fragrance. The thing I loved the most about it is that it doesn’t dry my skin out at all! The first day, I was pleasantly surprised but found as I used it each day, the result was the same — no tight, dry feeling! I would definitely recommend this cleanser to anyone with any type of sensitive skin.”

Another review summed things up succinctly, “It’s exactly as I expected. Love it!”

For those wanting more information on SeboCalm and its sensitive face wash, please visit the company’s Amazon storefront.

###

Facebook: https://www.facebook.com/SeboCalm/

Instagram: https://www.instagram.com/sebocalm/

About Us: SeboCalm’s story begins back in the 90s at a pharmacy in Rishon LeZion with pharmacists Amnon Bechar and Herman Weiss. Together, they have become Israel’s first developers of dermo-cosmetic products that fill the gap between cosmetics and medication.

Contact Info:
Name: Dr. Herman Weiss
Email: Send Email
Organization: SeboCalm
Address: , Or Yeuda, Israel
Phone: 03-6911688
Website: https://www.sebocalm.co.il/en/

Release ID: 88947540

Winston Gold Announces Private Placement

WINNIPEG, MANITOBA / ACCESSWIRE / February 21, 2020 / Winston Gold Corp. ("Winston Gold" or the "Company") (CSE:WGC; OTCQB: WGMCF) announces that is has arranged a non-brokered private placement consisting of up to 37,500,000 units ( the "Units") at a purchase price of $0.08 per Unit to raise gross proceeds of up to $3,000,000 ( the "Private Placement").

Each Unit will consist of one common share ( a "Share") in the share capital of the Company and one share purchase warrant (a "Warrant"). Each full Warrant will entitle the holder to purchase one additional Share in the share capital of the Company for a period of 5 years, at an exercise price of $0.12 per Share.

The Company may pay a finder's fee in connection with the Private Placement within the amount permitted by the policies of the Exchange. Certain directors, officers and insiders of the Company may participate in the Private Placement.

The Private Placement is subject to a number of conditions, including receipt of all necessary corporate and regulatory approvals, including the Exchange. All securities issued in connection with the Private Placement will be subject to a statutory hold period of four months plus a day from the date of issuance in accordance with applicable securities legislation. The Private Placement is not subject to a minimum aggregate amount of subscriptions.

The net proceeds from the Private Placement will be used for the advancement of the Carrabba Tunnel and general corporate purposes. The Private Placement is expected to close on or about March 20th, 2020.

The Company is pleased to announce that Joseph Carrabba our Executive Chairman and a director, has provided the Company with a credit facility of $500,000 USD on a demand basis at an interest rate of 10% per annum. This is in addition to a $300,000 USD secured loan provided earlier. These funds have been integral to the underground development of the Parallel and Block 93 veins.

The Company further announces that it has entered into a digital marketing investor relations agreement with Wallace Hill Partners, Ltd. (WHP), an independent company that provides digital marketing and investor relations services to public companies. The engagement has a six-month term. The Company may terminate the WHP Agreement upon 30 days' notice to WHP. Pursuant to the agreement the Company will pay $50,000 USD to WHP in consideration for the services hereunder, including, among other things online marketing and publishing services through internal and third-party advertisers, to further increase the Company's profile.

On behalf of the Board of Directors of the Company and for further information, please contact:

Murray Nye, Chief Executive Officer and a director of Winston Gold, at:
Suite 201-919 Notre Dame Avenue Winnipeg, Manitoba, R3E 0M8 Canada
Telephone: (204) 989-2434
E-mail: murray@winstongold.com

The CSE has neither approved nor disapproved the information contained

SOURCE: Winston Gold Corp.

ReleaseID: 577445

Xinda International (XNDA) Enters Asset Purchase Agreement With Tribal Rides, Inc

Agreement Enables XNDA to Acquire Digital Transportation Platform

MISSION VIEJO, CA / ACCESSWIRE / February 21, 2020 / Effective January 18, 2020, Xinda International Corp. (OTCPINK:XNDA) entered into an asset purchase agreement with Tribal Rides, Inc., a private U.S. based company, to acquire a digital transportation enablement and enhancement platform which provides fully automated dispatching and bookings management built for taxi companies, limousine companies and ridesharing service providers.

"We are very pleased with the finalization of this transaction and look forward to moving our company deep into this disruptive and growing market," stated Tribal Rides, Inc., CEO Joseph Grimes.

According to Tribal Rides, Inc., the platform gives customers an app based experience while the acquired cloud-based platform provides service providers a range of functions that include customer booking, accounts management, driver tracking, real-time notifications, auto dispatching algorithms, accounting and settlements, corporate account management as well as providing reporting and analytics.

"This is an exciting time in self-driving car marketing place, where we have just scratched the surface of opportunities and development," added Grimes.

Tribal Rides Inc. is a technology company specializing in disruptive software solutions focused on the digital transformation of transportation.

XiNDA International Corporation offered services including identifying property tax lien auctions and property tax liens for sale, valuation, consultation, and advisory solutions, and is now evolving into a technology company focused on the digital transformation of transportation.

For additional details on this announcement, contact Joseph Grimes, CEO, info@tribalrides.us

CONTACT INFORMATION:

Tribal Rides, Inc
Joseph Grimes, CEO
805 729-1524
info@tribalrides.us

SOURCE: Xinda International Corp.

ReleaseID: 577443

SHAREHOLDER ALERT: FSCT WBK HPQ: The Law Offices of Vincent Wong Reminds Investors of Important Class Action Deadlines

NEW YORK,  NY / ACCESSWIRE / February 21, 2020 / The Law Offices of Vincent Wong announce that class actions have commenced on behalf of certain shareholders in the following companies. If you suffered a loss you have until the lead plaintiff deadline to request that the court appoint you as lead plaintiff. There will be no obligation or cost to you.

Forescout Technologies, Inc. (NASDAQ:FSCT)

If you suffered a loss, contact us at: http://www.wongesq.com/pslra-1/forescout-technologies-inc-loss-submission-form?prid=5506&wire=1
Lead Plaintiff Deadline: March 2, 2020
Class Period: February 7, 2019 to October 9, 2019

Allegations against FSCT include that: (i) Forescout was experiencing significant volatility with respect to large deals and issues related to the timing and execution of deals in the Company's pipeline, especially in Europe, the Middle East, and Africa; (ii) the foregoing was reasonably likely to have a material negative impact on the Company's financial results; and (iii) as a result, the Company's public statements were materially false and misleading at all relevant times.

Westpac Banking Corporation (NYSE:WBK)

If you suffered a loss, contact us at: http://www.wongesq.com/pslra-1/westpac-banking-corporation-loss-submission-form?prid=5506&wire=1
Lead Plaintiff Deadline: March 30, 2020
Class Period: November 11, 2015 to November 19, 2019

Allegations against WBK include that: (1) contrary to Australian law, the Company failed to report over 19.5 million international funds transfer instructions to the Australian Transaction Reports and Analysis Centre ("AUSTRAC"); (2) the Company did not appropriately monitor and assess the ongoing money laundering and terrorism financing risks associated with movement of money into and out of Australia; (3) the Westpac did not pass on requisite information about the source of funds to other banks in the transfer chain; (4) despite being aware of the heightened risks, the Company did not carry out appropriate due diligence on transactions in South East Asia and the Philippines that had known financial indicators relating to child exploitation risks; (5) the Company's Anti-Money Laundering and Counter-Terrorism Financing Policy Program was inadequate to identify, mitigate and manage money laundering and terrorism financing risks; and (6) as a result, Defendants' statements about its business, operations, and prospects, were materially false and misleading and/or lacked a reasonable basis at all relevant times.

HP Inc. (NYSE:HPQ)

If you suffered a loss, contact us at: http://www.wongesq.com/pslra-1/hp-inc-loss-submission-form?prid=5506&wire=1
Lead Plaintiff Deadline: April 20, 2020
Class Period: February 23, 2017 to October 3, 2019

According to the filed complaint, defendants knew that HP's "four-box" model for measuring its supplies business was severely deficient and not a strong predictor of supplies demand and outcomes because HP lacked telemetry data from its commercial printers and had to use unreliable and stagnant market share data to develop assumptions for the four-box model. The complaint further alleges that defendants knew the lack of telemetry data for commercial printing was a critical shortcoming of the four-box model because HP possessed telemetry data on its personal printing side and knew it was a necessary element for an accurate understanding of the supplies channel. As a result, the supplies inventory in the Company's channel exceeded demand by at least $100 million and HP's supplies revenue growth was grossly inflated.

To learn more contact Vincent Wong, Esq. either via email vw@wongesq.com or by telephone at 212.425.1140.

Vincent Wong, Esq. is an experienced attorney who has represented investors in securities litigations involving financial fraud and violations of shareholder rights. Attorney advertising. Prior results do not guarantee similar outcomes.

CONTACT:

Vincent Wong, Esq.
39 East Broadway
Suite 304
New York, NY 10002
Tel. 212.425.1140
Fax. 866.699.3880
E-Mail: vw@wongesq.com

SOURCE: The Law Offices of Vincent Wong

ReleaseID: 577438

Kale Sligh Recounts the History of One-to-Many Advertising

Kale Sligh is an expert in reputation marketing that evolved from simplistic television advertising to become a dominant force in a digital content marketing strategy. Kale Sligh says that if a company does not manage its net reputation, it manages them.

NASHVILLE, TN / ACCESSWIRE / February 21, 2020 / Baby boomers remember when television was brand-new and innovative technology. TV started small, in black and white, and then for many years, after it changed to color, was dominated by three major television networks. Audiences were less sophisticated and more easily influenced. The reputation of a company came about from its association with popular television shows and celebrity spokespersons in advertisements.

Companies created product advertisements for the widest possible television audience. National fads came about through product exposure on television. Television expanded through cable channels to offer more choices and the audience fragmented. Then the Internet commercialized in the 1990s and the audience was fragmented even further. The Internet also allowed public complaints about products and services to become more visible.

There are still some one-to-many television advertising possibilities, which are impactful, such as ads during the Super Bowl; however, television advertising is no longer the most influential marketing tool.

Why Kale Sligh Recommends Many-to-Many Advertising

There is now a strong psychological resistance to advertising that emerged due to the constant bombardment of ads seeking a person's attention. The human attention span has dramatically decreased. Microsoft conducted a study that measured the attention span of an average person, which is now around eight seconds. This represents a major decrease from the 12 seconds that was measured in 2000. For advertisers, this means they have 33% less time to get the point across. A 30-second television commercial is only watched for about eight seconds.

Generational Changes Noted by Kale Sligh

The millennial generation is no longer basing their consumption choices on advertisements. They rely more on recommendations. About 95% of people are more likely to rely on a recommendation when choosing whether to buy a product or service. They don't have to know the person making the recommendation. Websites that provide user-contributed reviews are used frequently as well as public comments in posts discovered on social media.

What does this mean for advertisers?

Brand managers now know that online reputation is a critical part of a marketing strategy. Kale Sligh's advice for companies that want to gain traction with consumers is that they need to be proactive in monitoring and managing their online reputations.

Kale Sligh Explains that Bad Reviews are Opportunities

It takes time and effort for a person to make a review. Most people who are satisfied do not take the time necessary to make a positive review. This means that the review process is weighted more heavily towards disgruntled customers who make a bad review.

These bad reviews represent an opportunity for a company to publicly show how much they care about each customer.

Here are common mistakes made by companies about reviews:

Lack of Review Monitoring: A bad review is placed about a product. The company has no review tracking system and does not respond. Any potential customer who encounters this review online will likely believe what it says, even if it is not accurate.

Poor Response: A bad review is placed about a product. The company gives an inadequate response, such as asking the customer to email customer service about their problem. If the complaint is public, the response should also be public.

Useless Warranty: If a product is costly to ship due to its weight, asking a customer to pay return shipping for a defective or damaged product is a useless warranty, when the shipping costs almost as much as the product. It is better not to offer a warranty than to offer a warranty that is effectively useless and causes more upset with customers who do not get their problems resolved.

It is better to manage these problems by using tracking systems and data mining with artificial intelligence algorithms. Consider giving very consumer-friendly public responses such as an immediate full refund or a free replacement of a defective product without requiring return shipping of the problem product. Photos of the problems submitted electronically should suffice. The cost of responding to complaints, in an overly-positive way, can be considered an effective form of reputation advertising that many companies fail to utilize.

A potential customer who reads a very negative complaint and then sees an overly-positive response by the company is powerfully influenced to buy the product in an extremely convincing way. Bad reviews are permanent in many systems, so the positive public response seen by anyone who reads them continues to provide a beneficial impact on a brand's reputation for a very long time.

Conclusion

Brand marketing has evolved significantly to need a comprehensive strategy to deal with target market fragmentation. Companies who engage a brand manager who understands that finding the target market using technology and then delivering a message that is not perceived as only an advertisement is a major factor in a marketing campaign's success.

Monitoring reviews and responding in a very positive way is a marketing technique that is still underutilized by many companies. Millennials look for companies that they can recommend and see other recommendations as being vitally important in their decision-making process about which products and services to purchase.

CONTACT:

Caroline Hunter
Web Presence, LLC
+1 7865519491

SOURCE: Web Presence, LLC

ReleaseID: 577425

How Shawn Henry is Winning The Energy Wars And Molding The Future Of Solar Energy

SEATTLE, WA / ACCESSWIRE / February 21, 2020 / Solar power is becoming one of the world's essential sources of energy- and eventually, the most vital source of energy. Solar energy is generating tens of billions of dollars of economic value and employing about 242,000 people in the US, according to research. The US has deployed millions of solar systems totaling 71,300 MW of solar energy and generating over 100TWh of electricity. About 1.5% of US electricity is made by solar energy.

So what does this mean to you? Let's say you are thinking of designing a new house, energy efficiency is a major item to take into careful consideration. You need the right energy-efficient insulation in the foundation, roof, walls, windows, and even house periphery. Today, the market for energy efficiency products is booming, whether its energy-saving appliances or a whole-home energy efficiency makeover. Homeowners can expect to use much less energy in today's times than in the past.

Efficient Home Services is an energy efficiency company based out of Florida with custom energy packages to help you save your hard-earned money. EHS offers you a range of cost-saving solutions from solar panel installation to HVAC unit installation; this company provides services across the spectrum to address every aspect of your home's energy inefficiencies.

About Shawn Henry

Shawn Henry is the CEO of Efficient Home Services, the #1 Energy Company on the Inc 5000 list. He is the most coveted figure in all Florida solar companies. Born in Ontario, Canada, he was raised by a single mother. As a teen, he learned to socialize with friends. However, things took a wrong turn for Shawn at a young age that led him down the wrong path – a path that would have surely led him to spend time behind bars.

Shawn always found himself on the wrong side of the law based on recurring issues at both schools and in his personal life. From underaged drinking to associating with bad company that led to school expulsions, being unruly was all that Shawn Henry was known for.

Shawn's rebellious attitude always had a way of preventing him from sustaining any jobs. He would often lose his jobs after working about 2-3 weeks with a company because of the stereotypes that surrounded his behavior. Shawn grew tired of handling ‘little money'. He knew this lifestyle was not the one he wanted. Shawn had aspirations of owning his own company and knew the life he wanted to model was the future.

The Power Of Persistence

Persistence is always a choice. It means believing in yourself and tracing a route to arrive at the result no matter the challenges. You have to stand up and take a step forward when everyone else is sitting down. This trait is what has made Shawn win his battles and skyrocket him to success in the energy industry.

Shawn had worked with so many different companies without success, but he never gave up. Nevertheless, when he got a job with a solar company, it was an opportunity he was waiting for – the opportunity to grow his own ideas. He grasped the concept of company building, obtaining company leads, and understanding licensing protocols. Efficient Home Services was born. Shawn and his team began visiting residential neighborhoods door-to-door, sharing their passion for solar energy with local communities. Shawn and his team had the goal to reach as many households as possible. Shawn wanted to help homeowners achieve affordable energy efficiency within their homes since he had been involved in the energy efficiency line for over a decade and knew the great benefits that came along with making the clean energy switch.

Offer The Right Help To Clients

Soon, the business was flourishing. Shawn hand-picked the right helpful talent who were useful to the growth of both his market and his vision. He wanted to offer the best to his clients. Today, if you happen to partner with Efficient Home Services, his experts and professionally-trained technicians will visit your home and conduct a free energy audit. They will then analyze the efficiencies of your home, showing you specific areas that are affecting your energy bill. The team will then study your past 12-13 months of electric bills to find out how much you are spending on electricity. These calculations are broken down to show you how many kilowatts you consume per day, and the highly-trained energy experts will put together a completely customized package of upgrades to resolve the inefficiencies in your home.

As a client of EHS, you will yield the savings you seek through the addition of new solar panels, attic insulation, or any other recommended energy-efficient upgrades that you wish. The validation is in the numbers; the EHS team looks forward to showing clients the difference between what they used to pay and what they are paying following the switch to energy efficiency.

Shawn proves his belief in the model he has created through his exclusive guarantee to offer clients peace of mind that they are making the right decision. Following the installation of your upgrades, EHS will track your energy bills for 12 months. His guarantee? If you are not saving the energy his experts promised you; they will be back to your home to make any necessary revisions needed to get you there.

Company: Efficient Home Services
Contact Information: Shawn@ehsfl.com
Contact Name: Shawn Henry

SOURCE: Shawn Henry

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