COSTA MESA, CA / ACCESSWIRE / June 27, 2020 / Johnathan Dane, founder and CEO of KlientBoost, was always wired a little differently.

In his first entry-level customer service gig, Johnathan worked on the company's AdWords account in between calls. He managed to boost their profile significantly and parlayed that into the company sponsoring him to go to a two-day seminar in LA with Brad Geddes. After that, he began work as a consultant.

That pioneering spirit served him well as he struck out on his own.

He found a full-time job by the time he finished college, but Johnathan Dane always knew he wanted to be an entrepreneur. Agency work wasn't what he wanted to do but he kept coming back to it. And once he started KlientBoost, no matter how much he wanted to give up sometimes, he stuck to it. It was originally meant to be a SaaS company but pivoted back to being an agency.

KlientBoost went from an idea for a SaaS company to an innovative, interesting and distinct PPC and CRO company. It's taken some time, but they were able to grow their ARR to $10 million recently by implementing some of these unique strategies and takeaways.

1. Great Content > Lots of Content

"When we first started out, we were trying to post three times a week," says Dane.

"But we noticed it wasn't getting the traction we wanted. What we've done since is focus on skyscraper content – articles that go so much further in depth than our competitors do that we become the go-to source for backlinks and information. That's massively increased our effectiveness.

The Skyscraper technique has been used to great effect in SEO for years, but it really pays dividends for companies like KlientBoost that have unique, actionable steps to take. They offer a long and detailed breakdown of every strategy and case study.

2. Distinctive Design Pays Dividends

KlientBoost's first hire was a designer, and they went through three iterations of the website in the first year to get the look and feel right. The end result was a distinctive look that's instantly recognizable.

"I love design," says Dane. "But it has to serve a purpose. We feel like design is inseparable from content. If you go to our site you see plenty of interesting, well-written content, but you also see infographics and a very distinct visual language across everything we do. Our job is to make it simple, recognizable and actionable."

The simple, bold blue and white makes KlientBoost one of the most distinctive sites in its field and it pays dividends making the pages recognizable for people that navigate through.

3. Use Other People's Domain Authority

KlientBoost didn't have any authority to speak of when it started, so it relied on other people's guest posts as a primary traffic driver. Creating guest posts allowed them to build up backlinks fast and start capitalizing on Google's algorithm.

Guest posting may not be the powerhouse it was in the early days of the blogosphere, but it's still an effective way to get your name out. And that guest posting was the catalyst for KlientBoost's early growth.

4. Automate What You Can

Creative work is hard or even impossible to automate, but you can automate large segments of everything else. Numbers, media buying and tracking can be taken care of by bots as well as or better than humans.

But when you get into the nitty gritty of conversion rate optimization, creativity matters. Writing interesting copy, designing quality display ads … those things can't be hand off to a few lines of code.

5. Prioritize Lead Generation

An agency's own worst enemy can be itself sometimes. The old proverb about the cobbler's children going barefoot applies just as much to agencies as anything else. You might start off well with referrals and clients, but without a constant stream of new leads you'll stagnate and lose clients. And you definitely won't grow.

"Lead generation was one of our biggest priorities," says Dane.

"If you want a functioning agency you have to be able to scale, and that's impossible without revenue. We had to focus on the avenues we knew would build up our leads, and for us that meant content marketing. Our content brought people who started knocking down our door."

Different industries will have different structures, but regardless of the industry you have to be able to create a pipeline of new leads that feeds your business.

6. Start With the Basics

There are tons of technical details that you can use to optimize PPC and do CRO, but sometimes you just have to get started. "You can get really in depth," Dane says.

"But honestly if you have a plan and a process in place for every new client, you'll find that a lot of them are doing it so badly that you can massively increase their success rate just doing that before any custom stuff. We do the basics first. Then we move on to the hard parts. Don't get the cart before the horse."

Klientboost isn't the first agency to focus on PPC and CRO, and it won't be the last. But their quality of work, their unique content marketing and their strong web presence have built them a dedicated following.

Use these tips to build your own business and capitalize on the experience they've had.

Media Details
Name: Johnathan Dane
Email: johnathan@klientboost.com
Company: KlientBoost
Website: https://klientboost.com/
Telephone: (877) 501-3447

SOURCE: KlientBoost

ReleaseID: 595458

LOS ANGELES, CA / ACCESSWIRE / June 27, 2020 / Direct to consumer (DTC) e-commerce has grown substantially in the past year, accelerating a trend that has been underway for several years. Part of this rise, in the earlier part of the last decade, was due to Silicon Valley entrepreneurs' obsessive idea to cut out the "middleman" by selling directly to customers through an online storefront. Previous business models such as distribution to retail stores may get products in front of customers, but each of these requires selling to a "middleman" at lower product prices or wholesale rates.

More recently, e-commerce growth has accelerated due to shifting customer buying patterns. People are spending more time online, enjoy the convenience of having products shipped directly to their doorstep and are spending more time (for a lot of different reasons) at home – where those e-commerce sites consistently deliver.

When done right, direct to consumer models can deliver great sales results with higher profit margins. Merchants can also access billions of potential customers at their fingertips (literally) through advertising platforms like Google and Instagram. But many companies continue to struggle in growing e-commerce models as increasing competition, rising costs, shorter attention spans and the need for quality digital strategies make acquiring new customers harder now more than ever.

According to Lucas DiPietrantonio and Jackson Corey, co-founders of Darkroom, a big part of the problem is that many e-commerce brands don't understand what will truly drive lasting, long-term competitive advantage and customer lifetime value (LTV). This innovative growth marketing agency based out of Los Angeles believes that what often goes overlooked or undervalued is brand.

Chasing the Wrong Differentiators

"In the marketing world, we're always looking for ways to differentiate our businesses from our competitors," explains Darkroom co-founder and Chief Creative Officer Jackson Corey. "The problem is that many brands place too heavy an emphasis on the wrong differentiators that don't pay off at scale." Instead, the founders argue, brand building initiatives must be intensively deliberate and observant.

Corey continues, "Brand does pay off against rising customer acquisition costs, and permeates literally every facet of the customer journey, becoming more effective as brands increase awareness and scale sales." Apple's AirPods are a great example of this principle. In 2019, Apple sold 60 million AirPods, grabbing 71 percent of the wireless headphone market. Yet many other companies had similar – or even better – features. What made the difference wasn't the technical specs, it was one of the most powerful brands in the world.

"Focusing too much on technical differentiators or new product categories and not on brand ultimately leaves e-commerce companies relying on other sorts of middle men – just not the ones you might think," DiPietrantonio adds.

"In a digital environment, the middle men are advertising costs, marketing hires, PR, conversion optimization costs and so on. For a long time, this wasn't really an issue because you could run ads and still achieve great returns through digital channels. However, as the cost to digitally acquire customers increases as platforms become more saturated, brands need to focus on what truly matters."

The true best way to ensure a strong future for your business, DiPietrantonio argues, is focusing on brand itself and being deliberate in using channels that effectively market that brand.

Why Brand Matters

"When you are building a direct to consumer business on a native storefront, you can't think of it as building an e-commerce company," DiPietrantonio says. "Instead, you have to look at it as building a brand with e-commerce as the core method of distribution. This helps you build the brand with care and intention, which will get stronger long-term results."

"Many DTC companies focus on things like ad spend, Adwords, or other advertising channels," Corey explains. "These are simply another type of middleman. You have to prioritize the brand to make certain digital channels sustainable. Your brand represents who you are and can convey feelings or associations to your customer quite immediately. When put into an advertising perspective, a good brand has the ability to make campaigns. When you put brand first, you can gradually diminish these new middleman costs as your metrics go up."

Many of the most successful e-commerce companies derive their results from a powerful brand. Allbirds, Warby Parker, and Harry's are just a few examples of companies that have built much of their success from their brand. While products and services have certainly played a role, their lasting power largely stems from relentless execution and diligence on each campaign, product release, and communication delivered to its customers. This has culminated to a point where each of these companies have brands that are incredible sources of defensibility.

DiPietrantonio's philosophy is that brand identity should embody what your business represents and what you provide to your customers on an emotional level. "We focus intensely on high growth customer acquisition campaigns for our e-commerce clients, and measure metrics like customer acquisition costs, return on ad spend and return on investment. With a good brand, all of these metrics improve."

A powerful brand builds customer loyalty and impacts advertising campaigns in positive, yet unquantifiable ways. It also lessens the reliance on digital (or traditional) marketing middle men because it allows for scale.

According to research from Yotpo, 36.5 percent of online shoppers spend more with brands they are loyal to. 59.3 percent will refer the brand to friends and family. The result is powerful, middle man-free growth for your e-commerce store.

E-commerce entrepreneurs should take time to carefully consider all facets of their branded communications. Brand identity will influence the products the company designs, as well as the advertising channels and messages it uses to reach its customers.

Ensuring Lasting Growth

"At the end of the day, the reason we fall in love with a particular brand is because of how it makes us feel," DiPietrantonio says. "Whether we're fully aware of that or not, it's this emotional element that makes us loyal customers to one brand while completely ignoring another. E-commerce brands need to learn that while they can reach billions of people online now, they must be twice as conscious about making an impact with each and every communication."

In an increasingly crowded market, differentiation is key. When investing in advertising campaigns or marketing strategies, a positive brand can make all the difference, increase ROI, and convert new customers. When combined with high growth strategies, e-commerce brands can truly cut out the middleman.

Media Details
Name: Lucas DiPietrantonio
Company: Darkroom
Email: lucas@darkroomagency.com
Website: https://www.darkroomagency.com/
Telephone: (347) 343-3647

SOURCE: Darkroom

ReleaseID: 595455

HOUSTON, TX / ACCESSWIRE / June 27, 2020 / Babies deserve the best care we can give them; that's a point just about everyone can agree on.

So why isn't the baby industry built with that in mind?

Stories about lead or carcinogens in toys come out on a regular basis, and it's easy to wonder: Why are manufacturers building baby products with untested materials? Or materials that could hurt our children?

Mushie Feigenson had the same question when she was pregnant with her second child. When she was hunting for baby products, she found that she was uncomfortable with much of the inventory available. Many products had harmful plastics and artificial things she was uncomfortable with.

"I had plenty of time to check out baby products because I was stuck in bed with hyperemesis gravidarum for months," she says. "My illness basically kept me from doing anything else, so I got really familiar with all the offerings on the market. And I didn't like any of them."

Baby Products Built Different

Feigenson got so frustrated with the variety of baby products on the market that she decided to build her own company. She'd spent so much time designing her nursery, checking the mommy bloggers on Instagram and creating the perfect setup for her child.

"I couldn't find what I wanted, so I decided to do my own thing. Levi and I were able to build something that filled every need we had," she says.

Mushie and her husband Levi both came from big families, which gave them something of a starting point when it came to dealing with children's products. They both had eight siblings growing up. They'd spent time around a lot of kids. It wasn't hard to know what to do.

Levi had some business experience to apply to the baby business. He'd been working as a marketing consultant in the Houston area with companies like Green Plate Foods and affordable eyewear brand Privé Revaux. He and Mushie were able to invest $1,500 of their own money and get it off the ground.

"Levi's business experience helped, but I've been responsible for the social media outreach, relationships and marketing," says Mushie. "We were able to tap into a niche that wasn't being serviced, and because I had my finger on the pulse we were able to capitalize fast. I knew what moms like me wanted. And because we were the only ones doing it this way, it was an easy sell."

Mushie's experience searching for products paid dividends. It didn't matter how far away or how difficult to find it was, she'd take the time to find safe baby products. She learned how to source from safe areas, how to tell a good factory from a bad one and how to get the right materials for baby safety.

Growing the Business

When their second child was born, so was the brand that Levi and Mushie Feigenson had been working on. The Mushie brand started because the Feigensons couldn't get good quality, safe baby products for their children, but it quickly became a bigger mission.

"We knew that if we couldn't find these products, neither could other people," says Mushie Feigenson. "I spent time on the phone with international suppliers and designers trying to get them to bring their products to the US because I truly believed they were the best for my kids. And if they were the best for my kids, why wouldn't I share them with other people? We care about all babies-not just our own."

That sincerity carried the company to quick success. Within the first two years, Mushie expanded to 700,000 followers on social media. Furthermore, in 2020, it's expected to reach $15 million in revenue.

500 retailers now sell Mushie products direct to the consumer, including major retailers Target and Nordstrom. From small boutiques to large big box stores, Mushie's found penetration everywhere.

One of the biggest things that's set their products apart is the emphasis on design. With a design crew based in both Houston and Scandinavia, Mushie's been able to embrace the spare and clean tenets of Nordic design and implement them in everything they create.

"We wanted the products we created to be safe, useful and beautiful," Mushie Feigenson says.

"Our baby products are designed from the ground up to be good for babies, but they're also designed to be appealing for moms. There's a balance we wanted to strike between design and practicality and we're constantly working to get it right."

Baby Products Made Simple and Elegant

Mushie products were made to fill the needs of mothers who want to give their children the safest possible products while still enjoying the benefits of top-quality design. That would never have happened without Mushie Feigenson's effort while she was bedridden.

Simple products with quality sources that address a market need. Great social media outreach that hits people where they live. That's what Mushie did right. And it's paid dividends for them.

With their revenue spiking and their products gaining recognition in stores everywhere, Mushie has managed to carve out a space for themselves rapidly. Those safe, reliable, eco-friendly baby products have put them at the head of the pack.

Media Details
Name: Mushie Feigenson
Email: info@mushie.com
Company: Mushie
Website: https://mushie.com/

SOURCE: Mushie

ReleaseID: 595457

現在コロナウイルスは、世界経済や大多数の人口にマイナスの影響を与えており、その影響は今後も続くといわれています。世界銀行の世界経済の見通しに関する最新の報告書によると、コロナウイルスの影響により今年の世界経済は5.2%縮小しており、第二次世界大戦以降、最も深刻な状態にあります。

経済が下降傾向にあるため失業率が増し、アメリカ合衆国は失業給付金の申請者が多い国の一つとなっています。2020年の5月末時点で、3,860万人のアメリカ人が失業しており、その数は増え続けています。今後もコロナウイルスの影響により、正社員、アルバイトなど合わせて2億人もの従業員が仕事を失うでしょう。

パンデミックにより、何百万人もの人が新しい収入源を探しています。インターネットで仕事を検索する人もいますが、スキルなどの条件が合わない場合を除き、投資マーケットへの参入は、メインの収入源を置き換えるための選択肢となるかもしれません。マーケットには利用可能なオプションがいくつかありますが、フィンテック企業のイノベーションは、従来の投資プラットフォームと比較するとハードルが低くなっているかもしれません。

オルタナティブ投資の商品について

現時点で利用可能な投資商品はいくつか挙げられますが、そのほとんどを始めるには高度な知識が必要になります。株式を例に挙げると、投資プロセスを始めるにあたり、いくつかのステップが必要になるため、新規投資家にとって最初の一歩を踏み出しにくいものとなります。その一方でデジタル資産については、経験や知識が投資家に必要とされないため、新規投資家が参入しやすくなっています。また、これらの資産はインターネットを利用することで、リモートで完全に管理できます。変わりやすいマーケット状況にも関わらず、正しい戦略を用いることで、新規投資家は利益を生み出すことができます。

価値としてのデジタル資産は、暗号化技術と分散台帳技術の進歩により可能になりました。これらの技術は、独自のアカウント単位で建てられてあり、仲介業者なしでP2Pにより転送されます。すなわち、デジタル資産は仮想的に存在している資産であり実体はありませんが、その多くは実世界の資産とますますリンクしていくことが、Deloitteの報告書で述べられています。

これらの仮想資産では、新規投資家とベテラン投資家のどちらにおいても比較的利益が出るものとなり、最も有益なオルタナティブ投資の商品となっています。持続可能な戦略と組み合わせれば、誰でも利益を上げることができます。ただし予期しない損失が発生しないようにするため、全ての投資戦略を慎重に取り扱う必要があるということにお気をつけください。

短期と長期、どちらの投資にするべきか？

投資商品を一度決めた後は、どのくらいの期間、資金を固定化したいかを算定する必要があります。どちらにしても、資金の節約を最大限活用する戦略が必要になります。短期投資では、戦略の一つとして、裁定取引を検討することになります。

フィンテック企業主導の投資プラットフォームである、Prance Gold HoldingsのCEOのAndre Geraldは、「裁定取引は、異なるプラットフォーム上で同じ資産の価格相違を利用する短期投資の戦略であり、ある人が資産をマーケットで購入後、違うマーケットで同じ資産を売り、異なるマーケット間の価格差益から利益を得ることができます。」と説明しています。

裁定取引は資産価値に依存しないため、低リスク、かつ収益性の確保ができる可能性が生じます。現在の経済情勢の中、新しい収入源は失業問題を乗り越えるために必要であり、これは特に最適な方法ともいえます。裁定取引は、低リスクが実証された戦略の一つです。Geraldは、「投資戦略として裁定取引を用いる最大の利点は、もしも正しく展開されれば、マーケットの状況に左右されることなく、リスクフリーであることです。」と述べています。

長期投資については、投資家は資産を数週間から数年間保有する必要があります。投資家は、デジタル資産の価値が上がるのをただ待つだけです。デジタル的、または物理的に資産を保護することは、長期投資の安全性を確保するために重要といえます。

金やその他の貴金属のような安全な資産については、経済情勢に関係なく売買でき、長期的に人気のある投資商品です。そのオプションは現在まで限定されていましたが、デジタル領域からの新しい資産クラスが新商品を提供し始めています。the Journal of Risk and Financial Managementで公開されたレポートによると、「［デジタル資産］は、デジタルゴールドと呼ばれることがあります。金は、インフレに対するヘッジ、安全な投資、分散投資を増やすための手段として提唱されています。」つまり、経済が悪化している間、デジタル資産の長期投資が特に利益を生む可能性を持つことを表しています。

結論

失業率の増加により、多くの人々がオルタナティブ投資商品のような独創的な収入源を模索しています。もしも正しい戦略と組み合わせれば、誰でも利益を生むことができ、現在の経済情勢に関係なく、経済的なサポートを続けることもできます。ハードルの低いデジタルプラットフォームを用いた投資を可能にすることは、新規投資家が参入するきっかけになるかもしれません。

Prance Gold Holdings社について

Prance Gold Holdings社の本社は Seychelles(セーシェル<東アフリカの国>)にあります。この会社の主軸のビジネスモデルは、各種貸付金の買付け および ローンの種類と金額によっては利子の短期貸付業となっています。それと同時に、安定的かつ信用できるプロジェクト遂行のため短期資金調達先を必要とする企業(大会社)に対する資金貸出しも、実施しています。

情報元の連絡先

上記情報に関して何かございましたら下記 Linda Fairbrother宛へご連絡下さい。 lindafairbrother@prancegoldholdings.com.

出典：Pixabay

ReleaseID: 595446