For a time, brands were able to get eyeballs by relying primarily on content, video, and influencer marketing

Los Angeles, CA – January 23, 2021 /MarketersMedia/ —

If a business wants to find success in the digital age, it needs to be innovative. While finding out of the box solutions has always been important, now it is crucial in the advertising industry, as consumers are becoming increasingly tired of too much repetitive content. “In this excessively saturated market, even the most creative agency can find it a massive challenge to break through all the clutter,” notes Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “The ubiquity of ads has led to banner blindness and consumer fatigue, eroding engagement levels and undermining the success of brand campaigns. To their credit, marketers are rising to the challenge and embracing innovative ad formats that often exceed expectations in terms of the benefits they deliver.”

For a time, brands were able to get eyeballs by relying primarily on content, video, and influencer marketing, but as consumer behaviors kept changing and new platforms gained popularity, they were forced to consider formats that would minimize intrusion while promoting engagement, Daniel Yomtobian comments. The profound shift to mobile devices and the disruptive force that are video streaming services have created tremendous opportunities for innovation and hugely improved advertisers’ chances of boosting their returns on investment (ROI). Interactive ads have emerged as one of the most effective new formats, allowing brands not only to grab and retain consumers’ attention but also improve conversion rates and brand recall. By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty. Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) for a richer, more impactful, and more personalized experience, Daniel Yomtobian adds.

Just as mobile devices are becoming the platform of choice for content consumption, so streaming services are disrupting the traditional TV landscape and forcing digital-centric companies to re-evaluate their advertising practices. Part of the challenge lies in preserving the ad revenue stream while catering to consumers who have often cut the cord to escape the barrage of intrusive, repetitive advertising, Daniel Yomtobian points out. It is, therefore, hardly surprising that some of the most innovative ideas come from streaming platforms. For example, Hulu and NBCUniversal’s Peacock are rolling out ad formats that carry great promise in terms of reducing disruption, increasing engagement, and enhancing functionality. These innovative ideas include choice-based, transactional, pause, and binge ads as well as product placement in post-production.

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge.

Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com

Daniel Yomtobian Comments on Projections for Mobile Advertising Spend: https://news.yahoo.com/daniel-yomtobian-comments-projections-mobile-153500279.html

Daniel Yomtobian Examines the Outlook for the Digital Advertising Market:
https://finance.yahoo.com/news/daniel-yomtobian-examines-outlook-digital-222000595.html

Contact Info:
Name: DY
Email: Send Email
Organization: Advertise.com
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0

Source URL: https://marketersmedia.com/daniel-yomtobian-discovers-advantages-of-innovative-ad-formats/88994585

Source: MarketersMedia

Release ID: 88994585

Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, ICMediaDirect has built an outstanding track record in efficient reputation control.

New York, NY – January 23, 2021 /MarketersMedia/ —

According to various recent surveys, 86% of possible customers are unsure whether they would purchase an item from a business with negative reviews. This prompted PR and reputation management agency ICMediaDirect to believe that bad feedback can result in financial loss for a company. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online.

Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, ICMediaDirect has built an outstanding track record in efficient reputation control. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.

With respect to difficult situations with existence of significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.

ICMediaDirect is a full-service public relations and content marketing agency, specializing in online reputation management. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Contact Info:
Name: ICMD
Email: Send Email
Organization: ICMediaDirect.com
Website: http://www.ICMediaDirect.com

Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM

Source URL: https://marketersmedia.com/icmediadirect-talks-about-solutions-for-improving-online-reputation/88994584

Source: MarketersMedia

Release ID: 88994584

In 1963, the US Supreme Court issued a landmark decision, ruling unanimously in the Gideon v. Wainwright case

Irvine, CA – January 23, 2021 /MarketersMedia/ —

Americans are raised to believe in two important concepts for democracy: “liberty and justice for all”. The USA has revolutionary roots, and in time, the country became a world leader in education, art, science, and technology. Yet, even this exemplary democracy has its challenges to overcome, among them racial and cultural integration, immigration, security, and welfare. “Despite its achievements and progressive attitudes, the United States still lacks equality in certain spheres, an example being the justice system, specifically as regards access to legal representation for underprivileged or marginalized communities. The issue is particularly grievous when it comes to providing criminal defense services, thus denying low-income individuals the right to seek justice, protection, or remedy. Failure to resolve this problem poses the threat of perpetuating a vicious circle of social exclusion and poverty,” says acclaimed California-based attorney Joseph Cavallo.

In 1963, the US Supreme Court issued a landmark decision, ruling unanimously in the Gideon v. Wainwright case, “In our adversary system of criminal justice, any person … that is too poor to hire a lawyer cannot be assured a fair trial unless counsel is provided for him. This seems to us to be an obvious truth.” The ruling laid the foundations of the modern public defender system, granting all US citizens the right to legal representation in criminal proceedings even when they cannot afford to pay for it. Joseph Cavallo comments, “Gideon v. Wainwright offered hope for equal justice, but its promise is still an aspiration rather than reality. While society may be aiming to attain this ideal, the fact remains that the criminal justice system is under enormous strain, which affects the quality of representation for indigent defendants. State governments lack adequate funding to ensure the availability of competent attorneys, thorough investigations, and expert consultations. Public defenders across the country typically handle enormous caseloads, which can often lead to unsatisfactory results or even miscarriages of justice.”

Improving access to criminal defense services for low-income Americans goes beyond upholding their constitutional rights, notes Joseph Cavallo. Without “Justice for all,” social stratification will deepen, leading to even greater economic inequality as indigent citizens find themselves persistently marginalized, with steadily diminishing opportunities for social mobility and a better life. A criminal justice system offering equal access to legal representation is crucial for reducing poverty, tackling discrimination in all its varieties, and safeguarding basic human rights. Closing the US justice gap will require a joint effort by the federal government, state authorities, and advocacy organizations, all of them working together to increase legal aid funding, address infrastructure issues, and improve public defense capacities.

Operating from Southern California office, Joseph Cavallo has gained a nationwide reputation as an attorney who handles each case with absolute commitment, exemplary professionalism, and complete dedication to securing justice for his clients. Although renowned primarily for his criminal defense work, he has achieved great success as a business litigator and personal injury lawyer, winning disputes that have resulted in cumulative damages of more than $20 million paid to his clients. After attending St. Peter’s College in Jersey City, NJ, Joseph Cavallo studied law at the Western State University in Fullerton, CA and was subsequently admitted to The State Bar of California. Media outlets often mention his aggressive defense tactics, noting that fellow attorneys and prosecutors may resent his forceful style, but clients consistently praise him and extol his relentless drive to win on their behalf. Joseph Cavallo brings the same passion and dedication to his activities outside the courtroom, advocating for abused women and bullied children and founding a volunteer organization called “Adopt the Elderly” to establish a friendship network for senior citizens.

The Law Office of Joseph G. Cavallo: Attorney at Law – Irvine, CA: https://www.josephcavallo.com

Law Offices of Joseph Cavallo – Irvine, California – LinkedIn: https://www.linkedin.com/in/josephcavallolaw

Acclaimed Attorney Joseph Cavallo Never Disappoints With His Innovative Tactics: https://www.marketwatch.com/press-release/acclaimed-attorney-joseph-cavallo-never-disappoints-with-his-innovative-tactics-2014-11-24

Contact Info:
Name: JGC
Email: Send Email
Organization: Law Offices of Joseph Cavallo
Website: http://josephcavallo.com

Source URL: https://marketersmedia.com/joseph-cavallo-underlines-the-necessity-to-increase-access-to-criminal-defense-services-for-underprivileged-citizens/88994583

Source: MarketersMedia

Release ID: 88994583

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to market phase.

New York, NY – January 23, 2021 /MarketersMedia/ —

Boris Mizhen, real estate expert, will join the Social Media Strategies Summit at Las Vegas’ Planet Hollywood. The summit allows industry leaders to keep up with the latest technology developments. Boris Mizhen has long been a believer in leveraging the latest technology to push brand awareness and marketing. He recently noted that 2015 was the first year that Internet traffic on mobile phones and tablets outpaced the growth of traffic on desktop and laptop machines, making social media a legitimate marketing option. Mizhen also indicates that video advertisements on platforms like Facebook and Snapchat are making clear headway in the marketing realm and users seem to respond to these online ads. Facebook, in particular, is valuable for these marketing efforts, as it’s the single most popular app among smartphone users.

Mizhen takes an interest in the advent of products such as the Apple Watch and other wearable tech that is currently in development and close to market phase. “Optimizing wearable technology to advertiser’s needs is encouraging firms to be creative with how to achieve their targets. Next year will definitely bring some of the most experimental new methods as to how companies get people to interact with adverts or messages,” says Boris Mizhen. He has recently discussed a coming trend toward ‘app indexing’, noting that for mobile users, “an app can do everything that a desktop site can. We are only a few years away from making websites as we know them completely obsolete. Current online patterns are bound to change, making this year pivotal in how businesses tackle this issue.” Boris Mizhen foresees a move toward sponsored content, with organizations paying to promote a third-party product or service.

The Social Media Strategies Summit is a perfect fit for Mizhen, as it will delve into areas such as analytics, Twitter, mobile marketing, and social enterprise. The workshops will cover an array of topics including video marketing tactics for social media, cross-channel branding appealing to users on different online outlets, ways to get the most out of content marketing, and brand reputation management. Speakers will include Cisco Editorial Producer Stephanie Ellen Chan; Time, Inc. Director of Creative Strategy Melanie Deziel; Mattel brand marketer Lisa Perez; U-Haul Social Media Manager Ken Schneider; MGM Resorts International VP of Social Media and Content Strategy Beverly Jackson; and Honigman Media CEO Brian Honigman.

Boris Mizhen is a leading New York City-based real estate developer and online marketing expert. His career in real estate was achieved when he demonstrated to be one of the most innovative online marketers in the world. Mizhen owns and manages dozens of successful properties across the North Eastern United States and is continuously looking for new ways to advance the workings of the real estate industry. His passion for buying and improving housing for people of differing economic backgrounds parallels his love for charitable work, including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline, whose festival they have acted as the primary sponsors for a decade.

Boris Mizhen – Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) – Twitter: https://twitter.com/bmizhen

Boris Mizhen – Facebook: https://www.facebook.com/bmizhen

Contact Info:
Name: BMN
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com

Source URL: https://marketersmedia.com/boris-mizhen-will-join-las-vegas-summit-on-social-media-strategies/88994581

Source: MarketersMedia

Release ID: 88994581

A Mundelein, IL company has been announced as the top Pay-Per-Call network 2020 by OfferVault. Lead Smart offers Pay-Per-Call marketing services to help tradespeople secure quality business leads.

Mundelein, United States – January 22, 2021 /PressCable/ —

A company that offers lead generation services alongside digital marketing services has been announced as the top Pay-Per-Call network for 2020 during the first annual industry-celebrated OfferVault awards.

More details can be viewed at https://scoop.offervault.com/2021/01/11/offervault-top-networks-final-winners

The newly announced award winners are a Mundelein, IL-based company that utilizes Pay-Per-Call as a marketing strategy to support clients that offer home improvement repair services or have launched a promotional campaign.

Launched in 2008, by CEO and Founder Matthew Zivkovic, Lead Smart prides itself on helping its clients to increase their marketing return on investment quickly while also helping them to improve their local visibility over competitors in the same industry.

Many local businesses and tradespeople are turning to service providers such as Lead Smart in a bid to keep pace with larger companies that have unlimited marketing budgets and a wide audience.

Whereas some digital marketing services count the click rate of each link generated by the marketer, Pay-Per-Click works by tracking the number of leads that place a call because of the campaign.

Advantages of this approach include the fact marketers and business leaders have greater influence over the user experience compared to online or digital tools.

Furthermore, users who call can be encouraged to click through digital channels therefore boosting brand engagement levels as well as digital metrics such as Google rankings.

The goal is to ensure the client receives quality leads that are likely to convert to customers. Local repair and home improvement contractors such as damp proofers, roofing contractors, and plumbers generally benefit from the service.

As well as lead generation services, the company offers Search Engine Optimization (SEO), web development, Google My Business optimization, and Facebook marketing.

In addition, due to winning the coveted award, the company is recruiting for its lead generation program.

A spokesperson said: “We have a large pool of buyers that enables us to pay for phone calls and leads for every major and minor home improvement and repair service. Our workers enjoy high conversion rates and can work within many niches without the burden of finding clients.”

To find out more, interested parties are invited to visit the link provided. Alternatively, more details about the lead generation program can be viewed at https://leadsmartinc.com/affiliate-register

Contact Info:
Name: Matthew Zivkovic
Email: Send Email
Organization: Lead Smart Inc
Address: 75 E Division Street ., Mundelein, IL 60060, United States
Website: https://leadsmartinc.com

Source: PressCable

Release ID: 88994597

The forum, held at the famed Montage Resort and Spa in Laguna Beach, is a three-day-long event

New York, NY – January 23, 2021 /MarketersMedia/ —

IMN has organized the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing in California. The event was joined by many real estate experts and entrepreneurs. Having reached its 13th edition, the large West Coast event is attended by important industry names. Prominent New York property developer and philanthropist Boris Mizhen was also in attendance at the conference this year. Mizhen, who is well-known for backing successful business ventures and developing quality real estate to help improve communities, is honored to attend this year and looks forward to exploring the important issues facing the commercial real estate industry.

The forum, held at the famed Montage Resort and Spa in Laguna Beach, is a three-day-long event that hosts insightful presentations and discussions on the most pressing issues in commercial real estate. Attendees have an opportunity for an in-depth look at how challenging macroeconomic factors like rising interest rates, the oil price shock, and the upcoming presidential election will impact real estate and investment. Debates are expected to be passionate, as career CEO’s, managers, developers and other experts come together to analyze, strategize and come up with effective solutions for navigating the current economic and political landscape. Boris Mizhen was honored to join the best minds in the industry, including finance and development gurus like Money360 CEO Evan Gentry and Scott Purcell, the Founder and CEO of Fund America.

Mizhen, who owns and manages dozens of properties in the US and has founded several successful online companies, is constantly searching for ways to grow personally and professionally. As he is known to say, “the world is always developing, and so am I.” This year’s IMN Real Estate Opportunity and Private Fund Investing forum is anticipated to be one of the most important events in the industry due to the stellar networking opportunities and rigorous agenda.

Boris Mizhen is a successful real estate developer and entrepreneur. With a unique business instinct and tireless work ethic, he has created a number of thriving online marketing companies and owns and manages several commercial real estate properties throughout the northeastern United States. Resident of New York City, Mizhen is a strong supporter of numerous charities and groups that benefit the community, including Chabad of the Shoreline and the Jewish Foundation of Greater New Haven. He is passionate about his work, and equally dedicated to improving the lives of others as shown through his intensive philanthropic work and generous donations.

Boris Mizhen – Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) – Twitter: https://twitter.com/bmizhen

Boris Mizhen – Facebook: https://www.facebook.com/bmizhen

Contact Info:
Name: BMN
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com

Source URL: https://marketersmedia.com/boris-mizhen-is-happy-to-join-winter-forum-on-real-estate-opportunity/88994573

Source: MarketersMedia

Release ID: 88994573

Despite the general tendency for a decline in fatalities over the past 15 years, auto accidents remain the leading cause of injuries in the United States

Irvine, CA – January 23, 2021 /MarketersMedia/ —

Most of the civil litigation cases in the USA consist of personal injury lawsuits. This does not come as a surprise, considering the high number of accidents that happen on the street, at the office, or even at home. Such tragedies can be followed by loss of possessions, stress, serious injuries or even death. “Personal injuries incurred through the careless, negligent, or reckless actions of others can severely disrupt the lives or livelihoods of the people affected and their families,” comments acclaimed California-based attorney Joseph Cavallo. “While litigation and financial redress cannot truly compensate for any damage to health or a tragic loss, they are nevertheless legal system mechanisms that should be exploited to the fullest to hold the responsible parties accountable and discourage harmful behaviors. According to government data, the majority of personal injury cases in the United States are related to motor vehicle accidents, medical malpractice, and defective products, collectively accounting for over 70% of such lawsuits.”

Despite the general tendency for a decline in fatalities over the past 15 years, auto accidents remain the leading cause of injuries in the United States: the Centers for Disease Control and Prevention (CDC) estimates that they “send more than 2.3 million people to hospital emergency departments every year.” The agency also points out that “motor vehicle crash deaths cost the nation $44 billion in medical expenses and work loss costs” annually. According to the US Department of Justice, 52% of personal injury lawsuits stem from motor vehicle accidents, and these are also the cases where the plaintiffs have the strongest chances of winning (61% success rate), Joseph Cavallo notes. Unfortunately, only 19% of trials conclude with a positive outcome for the injured party in medical malpractice lawsuits although these rank at number two with a 15% share of litigation. On the other hand, plaintiffs in such cases tend to receive substantial compensation when they win the court battle, the average amount being $679,000. The highest average compensation ($748,000) is awarded in product liability cases, which account for 5% of personal injury lawsuits.

Aside from these most common causes of litigation, citizens can file claims in a variety of situations where the actions of another person or entity result in physical, mental, or reputational injury, Joseph Cavallo explains. The so-called intentional torts include wrongful acts such as assault, battery, and false arrest or imprisonment. Motor vehicle accidents and medical malpractice constitute negligent torts, a category that also covers premises liability, where personal injury claims can arise from slips and falls or hazardous conditions. Strict liability torts, as exemplified by product liability, can vary across jurisdictions, and in some states, the law treats dog bites as cause for seeking damages even though negligence is not a factor.

Joseph Cavallo has received acclaim primarily for his criminal defense work although he has also achieved great success in the areas of business litigation and personal injury claims. Often cited as an attorney favoring aggressive defense tactics and a forceful style, the California-based professional invariably receives praise from his clients for his complete dedication to securing justice on their behalf. Outside of work, Joseph Cavallo is an advocate for abused women and bullied children, his volunteer contributions including the creation of “Adopt the Elderly” – an initiative aimed at building a friendship network for senior citizens.

Joseph Cavallo – Acclaimed Criminal Defense Lawyer: https://josephcavallonews.com

Joseph Cavallo Highlights the Need to Improve Access to Criminal Defense Services for Low-Income Americans: https://finance.yahoo.com/news/joseph-cavallo-highlights-improve-access-125600989.html

Joseph Cavallo Discusses the Case for Diversity and Inclusion in the Legal Profession: https://apnews.com/press-release/accesswire/business-north-america-professional-services-social-affairs-personnel-85a168e96d24168ddf283bbd448cacfd

Joseph Cavallo Explains Potential Personal Injury Lawsuits for Reopening Businesses: https://news.yahoo.com/joseph-cavallo-explains-potential-personal-050500513.html

Contact Info:
Name: JGC
Email: Send Email
Organization: Law Offices of Joseph Cavallo
Website: http://josephcavallo.com

Source URL: https://marketersmedia.com/joseph-cavallo-details-the-predominant-reasons-for-personal-injury-litigation/88994576

Source: MarketersMedia

Release ID: 88994576

Lockdowns and social distancing measures have led to an even greater reliance on mobile devices and further boosted digital content consumption

Los Angeles, CA – January 23, 2021 /MarketersMedia/ —

The last 10 years have seen a rise in digital advertising, as e-commerce, social media and video streaming sites increased. But, the most significant factor that impacted the digital ads market has been the transition to smartphones. This encouraged marketers to come up with new tools to highlight this channel. “Mobile has become the primary focus of brand campaigns, and analysts have been consistently upbeat about the outlook for this market segment. Unfortunately, the current pandemic has forced a sharp downward revision of financial projections across all industries as many companies struggle to stay afloat and take drastic measures to weather the coming recession,” comments Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”

Lockdowns and social distancing measures have led to an even greater reliance on mobile devices and further boosted digital content consumption, which has allowed the mobile advertising segment to avoid excessive disturbance, Daniel Yomtobian notes. According to an analysis by PubMatic, the pandemic “has shifted consumer behavior towards mobile,” pushing its share of global ad spending to 51% in the first quarter of 2020. Moreover, it fell by 15% versus a 25% drop for desktop ad spending. “While recent surges in viewership will likely recede through the summer and as stay-at-home orders ease, the preference for mobile will remain, which will drive advertisers to mobile over the long term,” commented PubMatic senior executive Paulina Klimenko.

Influential analytics group eMarketer has been keeping a close watch on the advertising market, adjusting its forecasts periodically to reflect the impact of the pandemic. Its most recent revision features a projected drop of minimum 6% in US mobile ad spending during the second quarter of 2020 although the company sees a 10% year-on-year decline as more likely, and its expectations for the rest of the year are also significantly tempered. “Even so, the relative share of different platforms and formats will likely not dramatically change from our March 6 forecast […] Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. We now believe any growth this year in mobile ad spend will be small, if it happens at all.” Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder. According to it, 57% of respondents are bracing for a lasting impact, but they do not expect it to be a transformative one.

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge.

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Daniel Yomtobian Comments on Projections for Mobile Advertising Spend: https://news.yahoo.com/daniel-yomtobian-comments-projections-mobile-153500279.html

Daniel Yomtobian Examines the Outlook for the Digital Advertising Market:
https://finance.yahoo.com/news/daniel-yomtobian-examines-outlook-digital-222000595.html

Contact Info:
Name: DY
Email: Send Email
Organization: Advertise.com
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=NoZr4UgvY8Q

Source URL: https://marketersmedia.com/daniel-yomtobian-talks-about-the-future-of-mobile-advertising-spend/88994578

Source: MarketersMedia

Release ID: 88994578

In a world dominated by its online sector and the power of social media, maintaining a positive online image is more pertinent than ever.

New York, NY – January 23, 2021 /MarketersMedia/ —

ICMediaDirect, online reputation management agency, joined the Connect conference in Miami, organized by Search Engine Watch. Speaking at the conference, were some of the foremost thought leaders and innovators in the online marketing industry, offering their expertise on SEO, digital acquisition, brand development, and various other topics. ICMediaDirect met with several keynote speakers over the course of the two-day conference, establishing their public relations prowess while determining how to apply new, inventive strategies to their proven marketing formula.

In a world dominated by its online sector and the power of social media, maintaining a positive online image is more pertinent than ever. The unimaginable growth of mobile, smarter search tactics, and ever-changing user behavior have ushered in a new era of search marketing, one where it is essential to stay ahead of its current trends. Search Engine Watch has been providing search engine and search marketing news, advice, and commentary for over 20 years, and through the CSEW conference explained how to excel in this new era, providing a two-track educational agenda designed to lead the discussion in the latest strategies and technologies.

ICMediaDirect‘s exceptional depth of knowledge regarding online brand management and search engine tendencies contributed to the topics at hand, specifically when discussing organic search. A renewed emphasis was placed upon engaging with organic search at CSEW, with the full service public relations company presenting trendsetting SEO tools and diagnostics for the skilled search mechanic. The international brand managers also displayed proficiency in link building and next generation search techniques, providing competitive, sector-leading data.

Founded in 1996, ICMediaDirect has become a relentless force in the industry with offices in New York City and Washington, DC, and provides its unparalleled services worldwide. Advertisement and online reputation packages are customized for each individual or company and their specific needs, and have vastly improved the Internet presence of professional athletes, politicians, executive-level bankers, fortune top 500 CEOs, top motivational speakers, high-end celebrity jewelers, music agents, artists, and many more. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, amongst them Affiliate Summit, Leadscon, SES, and the ad:tech conference in New York, where companies and individuals from the advertising and technology worlds come together to exchange ideas, listen to keynote speeches on current topics. and contribute to industry trends and initiatives.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Contact Info:
Name: ICMD
Email: Send Email
Organization: ICMediaDirect.com
Website: http://www.ICMediaDirect.com

Video URL: https://www.youtube.com/watch?v=x3QHOeY8qAM

Source URL: https://marketersmedia.com/ic-media-direct-joins-csew-conference/88994577

Source: MarketersMedia

Release ID: 88994577

New York City has always been one of the main epicenters of parking innovation

New York, NY – January 23, 2021 /MarketersMedia/ —

Bill Lerner knows all about the past of New York City’s parking industry. He owns one of the city’s biggest parking businesses and has plenty of experience in managing it. For Lerner, parking has always been a family trade. Everything began with his father’s ownership of several properties in the 1960s and 70s. By the time he entered the industry in 1978, there were 12 locations managed by Imperial Parking, the original name of the company. Today, iPark is responsible for over 130 garages in the New York area, with more on the horizon.

New York City has always been one of the main epicenters of parking innovation, as the popularity of the automobile in urban areas rose substantially upon introduction. By 1929, over 23 million cars were driving on American roads, creating a rapidly growing problem in major cities. The issue continued to worsen over the coming decades as cities struggled to accommodate the massive influx of these vehicles. Lerner’s father operated a gas station and adjacent parking lot during the 1940s and 50s, and quickly recognized the opportunity. “That’s where he saw the need for parking in the city of New York, when people came to work during the day,” Lerner said to The Atlantic. “Especially after World War II, when all the G.I.s were coming back from Europe and they had learned to drive Jeeps while over in Europe. They were given money by the government under the G.I. Bill…it really created a need to have garages in New York.”

The city’s earliest parking garages were much more regal than today’s versions, operating as fully enclosed buildings that often included professional attendants who handled the parking for the customer. Some even contained a fully staffed gas-and-service station, and others provided babysitting while drivers shopped nearby. By the 1950s, New York City was in the midst of a construction boom for parking garages, and self-service eventually became the norm. Innovations in building design, materials, and vehicle durability eventually led to the open-air, concrete structures that are now standard. Leading the industry into the new era, Bill Lerner is embracing modern technological changes in a variety of ways, including the offering of electric charging stations at select locations.

Bill Lerner is the President and CEO of iPark, New York’s largest family-owned parking garage entity. Upon graduating from the University of Colorado with a degree in Business, Bill officially joined his family’s company, where he began to strategically redevelop its operational processes. Today, he personally oversees all technological transitions, placing iPark at the forefront of the parking industry’s evolution as the company further expands into new locations. A philanthropist at heart, Bill devotes his spare time to a number of charitable causes, most notably Billy4Kids; a nonprofit organization he founded that works to provide shoes for underprivileged children around the world.

Bill Lerner – President and CEO of iPark: http://billlernernews.com

Billy Lerner (@billy_lerner) – Twitter: https://twitter.com/billy_lerner

Billy Lerner – Home – Facebook: https://www.facebook.com/billylernerofficial/

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