The Brains Marketing has seen CTAs soar, ensuring that client campaigns deliver more sales than ever before.

November 29, 2021 —

In an attempt to improve engagement and conversions for clients, the expert PPC team at The Brains, a London-based digital marketing agency, has been experimenting with static and dynamic Image Ad Extensions for their clients. Since introducing Image Ad Extensions, The Brains has noticed an increase in Click-Through-Rate (CTR), resulting in increased sales for clients.

Image Ad Extensions Aligned To Google’s Latest Guidelines

The world of PPC marketing has evolved at a rapid rate in recent years, and digital marketing agencies are continually looking for ways to deliver the best results to help their clients survive in an increasingly competitive arena. For The Brains, which is a certified Google Partner as well as a multi-award winning agency Ad Extensions has become a focal point of the strategy.

In July 2020, Google announced it would be launching an image extension beta program. The purpose of image extensions is to improve ad visibility and overall performance by showing an image alongside PPC ads in the search engine results.

As of Google Marketing Livestream 2021, ad extensions have been available to all advertisers. The PPC team at The Brains has embraced this opportunity to use extensions over the past five months. The agency reports that it has noticed a marked improvement in the performance of its ads.

Mike Moodie, Head of Paid Search at the Brains said: “Ad extensions have worked well for our clients. They allow us to make images more eye-catching and attractive, and they have been noticeably improving our click-through rates (CTR).

“Since implementing our Image Ad Extensions in mid-May, our static images have run with a CTR of 8.0% and our dynamic images have run a CTR of 21%. Our primary takeaway from this experiment is that Image Ad Extensions, in general, are ideal for improving ad engagement, but in our experience with large eCommerce campaigns, it’s actually the dynamic image ad extensions that perform best.”

Through its experimentation with both static and dynamic image ad extensions, The Brains has already helped hundreds of clients transform their digital marketing strategies for the better. The results have included increased visibility, awareness, traffic, and sales – all while making marketing budgets work harder to yield the best ROI.

Image Ad Extensions have additionally been shown to improve marketing campaigns across multiple industries and with an array of consumer demographics.

About The Brains Marketing

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others. The agency works with businesses in the B2B and B2C environments, serving clients throughout the UK and beyond.

More information is available at https://thebrainsmarketing.co.uk/. Alternatively, The Brains’ press contact Jonathan Lemer can be reached at 0333 050 7328 or jonathan@thebrains.co.uk. Postal queries should be addressed to Brainbroker ltd, 86-90 Paul Street, London, EC2A 4NE.

Contact Info:
Name: Jonathan Lemer
Email: Send Email
Organization: The Brains Marketing
Address: Brainbroker ltd, 86-90 Paul Street, London, EC2A 4NE
Phone: 0333 050 7328
Website: https://thebrainsmarketing.co.uk/

Source:

Release ID: 89054833

The Australian Institute of Accreditation, a nationwide food safety course provider, has launched an online Food Safety Supervisor & Food Handling Certificate Course, nationally recognized and entirely available online.

November 29, 2021 —

For those who are looking to work as a food safety supervisor or to handle food, be it in retail or hospitality environments, getting accreditation is important. As such, the Australian Institute of Accreditation has launched a new range of four online courses to help you get the specific qualifications that can apply to professionals across industries.

These four new courses are nationally recognized, valid in NSW, VIC, QLD, ACT, WA, TAS, NT, and SA. These include industry-specific Food Safety Supervisor courses, one for Hospitality workers and one for Retail workers, which cover essential information on safe food handling and storage practices within each of those specific environments. There are also Food Handling Certificates for Level 1, Level 2, and Level 3, from teaching the basics of handling, preparing, displaying and serving food safely to the more complex skills required in commercial culinary environments.

The food safety sources from the Australian Institute of Accreditation are already highly trusted in the industry. They have an “Excellent” rating on TrustIndex, come with no hidden costs, and have a satisfaction guarantee that offers 100% money back if clients do not like their service. Already, national companies such as The Coffee Club and Hungry Jack’s are using their food handling and food safety supervisor courses for their own employees.

The Australian Institue of Accreditation takes an “ABC” course structure approach to the training that they provide. “A” is their interactive learning module that makes learning more engaging, with questions built in to build an understanding of the topic of the course. “B” is a range of multiple-choice and scenario questions that help learners grasp not only the concepts of the topics but apply them to some contexts that they may encounter in real life. “C” is their Workplace Observation Report, which can be done entirely online and be sent directly to co-workers or supervisors.

To learn more about the Australian Insitute of Accreditation, their food safety supervisor, and food handling certificate courses, and how else they help retail and hospitality food workers, you can visit their website at https://www.aia.edu.au.

END
Notes for the Editor: Please address and send any press inquires to Ian Webbe, who can be reached at Level 1, 96-98 Highbury Road, Burwood VIC 3125, or called on the phone at 1300 662 750. Email inquires can be sent to info@aia.edu.au. Further information can be found at the AIA website at https://www.aia.edu.au.

Contact Info:
Name: Ian Webbe
Email: Send Email
Organization: Australian Insitute of Accreditation
Address: Level 1, 96-98 Highbury Road, Burwood VIC 3125
Phone: 1300 662 750
Website: https://www.aia.edu.au

Source:

Release ID: 89054828

Creative Biolabs, Inc. a leading provider of biotech products and services in drug development, improves its drug discovery strategies and platforms for COVID-19. It now offers solutions spanning all areas of SARS-CoV-2 research, including antibody discovery, molecular diagnostic assay development, and drug evaluation.

November 29, 2021 /MarketersMEDIA/ —

Since the outbreak of COVID-19, considerable resources and efforts have been consumed to diagnose and treat this infectious pneumonia, which compels scientists to develop efficient antiviral products for SARS-CoV-2. Having been dedicated to the development of therapeutics, diagnostics, and vaccines for over 10 years, Creative Biolabs is able to streamline SARS-CoV-2 drug discovery services for researchers who need help in screening and identifying potential antiviral drugs.

“Our team has accumulated extensive experience when contributing to the research and control of the MERS epidemic in 2012, so we believe that we can also help this time. It is indeed the case that Creative Biolabs has developed related proteins, antibodies, and nucleic acid extraction kits at the first moment for COVID-19,” said a team member of Creative Biolabs.

Several strategies for SARS-CoV-2 are enhanced this time at Creative Biolabs, ranging from early diagnosis to drug evaluation:

* SARS-CoV-2 Detection

Based on the full gene sequence analysis result of SARS-CoV-2, researchers can use molecular diagnostic assays for SARS-CoV-2 detection, which helps rapidly identify the infected in case of condition deterioration and disease transmission. Technologies that could be used to develop SARS-CoV-2 molecular diagnostic tools cover rRT-PCR, RT-PCR, RT-LAMP real-time RT-LAMP, and RNA imaging.

* SARS-CoV-2 Neutralizing Antibody Discovery

As neutralizing antibodies (nAbs) can specifically bind to the S-protein on the SARS-CoV-2 surface, developing neutralizing antibodies through polyclonal antibody technology is the first promising therapy. Researchers can discover neutralizing antibodies through animal immunization, hybridoma technique, and phage display and further develop nAbs drug candidates against SARS-CoV-2.

* SARS-CoV-2 Drugs Evaluation

Drug evaluation is of vital importance in drug discovery. Cutting-edge screening and evaluation platforms for SARS-CoV-2 drugs have been developed by Creative Biolabs, such as reverse genetics systems, cell lines, spike pseudoviruses, animal models, and more to advance preclinical studies of SARS-CoV-2.

About Creative Biolabs

Creative Biolabs is the go-to company for high-quality biotechnology products and solutions. This life science company has years of experience in the field of drug discovery and evaluation and has globally earned a remarkable reputation due to the expert team, advanced facilities, flexible services and high-quality products, efficient customer support, wallet-friendly price, and trustworthy result.

Learn about more SARS-CoV-2 drug discovery, vaccine design, and in vitro diagnostic services by visiting the company’s website: https://sars-cov-2.creative-biolabs.com/.

Contact Info:
Name: Candy Swift
Email: Send Email
Organization: Creative Biolabs
Website: https://sars-cov-2.creative-biolabs.com/

Source URL: https://marketersmedia.com/creative-biolabs-rolls-out-cutting-edge-strategies-for-sars-cov-2-drug-discovery/89054759

Source: MarketersMEDIA

Release ID: 89054759

SoundWave DJ And Photo, which aims to offer the best in wedding entertainment in Buffalo and Rochester, has launched a brand new website. This site offers new ways to book their services and get information on how they can help provide entertainment.

November 29, 2021 —

Based in East Amherst, but able to provide services across the Buffalo and Rochester areas, NY, SoundWave DJ and Photo is a wedding entertainment service that aims to provide the best in complete entertainment packages. They have launched a new website that allows users to not only learn more about their services and start booking them but also helps existing clients manage the services that they have ordered.

The team at SoundWave DJ and Photo aims to help make those special days perfect by exceeding the expectations of their clients. They do this through a range of services, including DJ services, photography, uplighting, photo booth rental, videography services, and more. These can be ordered together in combo packages, as well, which helps their clients get everything they need for their big day from a single provider, eliminating a lot of the stress that often comes with planning a wedding.

The new website allows clients to take a closer look at the many ways that the team can help make a wedding reach that extra level of quality. Clients can visit service pages to learn how they can customize various services, and use the website to get directly in touch and to request a quote for the specific services that they want. Once clients have ordered their services, they can also use the client login to review, customize, and request changes to their services, as well.

Plenty of extra information can be found on the website, as well. This includes galleries that offer a closer look at the kind of services that are offered, testimonials from past clients, and a page that allows visitors to meet the team and get to know those they will be talking with while they prepare for their big day. SoundWave DJ and Photo also publishes posts regularly on their blog which can help clients prepare for their wedding, making the choices that make it truly special.

To learn more about SoundWave DJ and Photo, to see the services they offer, explore their site, or get in touch with them, you can visit their website at https://www.soundwavedjandphoto.com.

END
Notes for the Editor: If you have any press inquires, please send them directly to Marie Conta, who can be reached by mail at 11500 Transit Rd, East Amherst, NY 14051, or on the phone at 7166399283. You can also email her directly at marie@soundwavedjandphoto.com.

Contact Info:
Name: Marie Conta
Email: Send Email
Organization: SoundWave DJ and Photo
Address: 11500 Transit Rd, East Amherst, NY 14051
Phone: 7166399283
Website: https://www.soundwavedjandphoto.com

Source:

Release ID: 89054818

Following a one-year, Covid-induced hiatus, Art Basel is set to return next week in Miami, where the work of Temel Nal will be shown simultaneously at two separate art fairs.

Miami, United States – November 29, 2021 /MarketersMedia/ —

Following a one-year, Covid-induced hiatus, Art Basel is set to return next week in Miami, where the work of Temel Nal will be shown simultaneously at two separate art fairs. Nal’s haunting artwork highlights the contrast between the aesthetics of nature and today’s increasingly digitalized reality.

Work by prize-winning photo artist Temel Nal will be featured in two separate shows at Miami’s upcoming Art Basel Week from Nov. 30 to Dec. 5. 2021. This annual event is widely regarded as the most important in the international world of contemporary art.

Contrasting natural aesthetics with those of 21st-century technology, Nal’s work will be shown during Art Basel Week at both the SCOPE and the CONTEXT art fairs. The latter will feature a triptych of works from Nal’s “Mask Series,” which drew critical acclaim at earlier showings in Spain, Monaco, France and New York. A veritable explosion of color, the evocative oeuvre is set to take center stage at the Steidel Contemporary, Nal’s exclusive gallery in Florida’s upscale Palm Beach district.

To be held alongside Art Miami at its prestigious waterfront location, the CONTEXT Art Fair is known internationally for providing a platform where serious collectors can find and acquire new work by up-and-coming visual artists from all over the world.

‘DataWorld’ at SCOPE International Art Fair: Nature vs. Tech
At the same time, Nal’s latest series – provocatively titled “DataWorld” – will make its debut at Miami’s SCOPE Art Fair. Also highlighting tensions between the “analogue” natural world and today’s tech-driven reality, Nal’s series of multi-paneled digital photos juxtaposes iconography drawn from nature – including the human form – with graphic elements reflecting the ongoing “digital transformation” of our post-modern world.

The series begins with striking images of pink, abstract blooms, expressing the glorious aesthetic of the natural world in its untouched, idyllic state. It goes on to convey the ever-mounting tension between nature and what the artist calls “DataWorld” – eventually climaxing in Tal’s dramatic 15-piece work, “TreesAgainstData.”

Perhaps the most iconic work in the series is its striking sixth piece titled “BouDa I” (2021). Consisting of six 100cm x 100 cm panels (digital photo, dye sublimation prints on aluminum), Nal produced this monumental piece with the generous support of his patron, Turkish-English conglomerate UnieExpress International.

‘Feeling Color, Sensing Light’
Chosen as one of the most promising new international artists by ARTMARKET Magazine in 2019, Nal has shown his work at leading art venues all over the world. In the past two years alone, his distinctive artwork has been featured at prominent galleries in London, Milan, Madrid, Paris, Nice, Montreal and Istanbul.

Citing color as his creative entrée (“I feel color; I sense light”), Nal started out with an analogue camera, later switching to digital with the advent of that technology. Entirely the result of his own photographic technique, Nal’s work is free of any post-production manipulation.

Nal was selected to take part in this year’s SCOPE exhibition, along with two other Turkish artists, by Nazan Aktan, founder and president of L’Association des Artistes Contemporains de Turquie à Paris (ACT). Sponsored by Turkey’s Ministry of Culture and Tourism, work by all three artists will be showcased during the fair at the Gallery Artistes Contemporains Turquie.

Contact:
ART Consulting
London Office
pauladomzalski@yahoo.de

http://www.temelnal.de
IG: Temel Nal Photo Art

Contact Info:
Name: Paula Domzalski
Email: Send Email
Organization: Temel Nal Photo Art
Website: http://www.temelnal.de

Source URL: https://marketersmedia.com/work-by-acclaimed-photo-artist-to-take-center-stage-at-miamis-prestigious-art-basel-week-fairs/89054790

Source: MarketersMedia

Release ID: 89054790

Zen Wireframe launches a new wireframing tool.

November 29, 2021 —

If someone just entered the massive field of UX design, they probably have heard of the term ‘wireframes’. Wireframing is an important aspect of the product design process.

There are many wireframe tools available in the market that help create wireframes fast and easy. However, looking for the one that will work for any project and is within a reasonable price range can be a bit difficult. To meet this market demand, Zen Wireframe was launched. It is an easy-to-use online software to create wireframes of mobile apps, websites, or any projects that need UI planning. With 58+ pre-made components in its wireframe tool, users can drag and drop to make a website mockup or mobile wireframe in just a few minutes. Optimized for speed, Zen Wireframe allows users to create wireframes in minutes. Non-designers can even use this easy & interesting interface to build up wireframes with ease. That is UI design, made accessible. In addition, users can invite clients and team members to comment, view, or edit their work, everything in real-time.

A wireframe is a graphical representation of the layout and the design of an application or website. In a way, a wireframe is a basic blueprint of a project. It gives the structure and layout for how the content will be displayed on the user interface. Wireframes are useful as they make it simple to view how the project will appear before any design work is done. Wireframes are an excellent tool for expressing ideas graphically. When it comes to the design process, wireframes can be very useful. But, they should never be utilized to replace an interactive prototype. There are three types of wireframes: high, medium, and low fidelity. Low-fidelity wireframes are fundamentally sketches made on a piece of paper with little detail. Medium-fidelity wireframes include more detail in their design, while high-fidelity wireframes include all the details users get in the end product. The wireframing process most probably starts during the product initiation period. At this phase, designers define the product’s scope, work on the ideas, and acknowledge business needs.

A low-fidelity wireframe is a fast visual representation of a product. It’s a layout sketch of an app, website, or other projects that show the basic content and structure, but not complete details. At Zen Wireframe, the company believes that low-fidelity wireframes are the ideal solution for that first stage of planning and drafting the project. Fast, compact, yet compelling. With low-fidelity wireframes, users need not spend much time on what the font should appear or how to get the message across.
For more information, visit: https://www.zenwireframe.com/

About the Company: Zen Wireframe is an easy online tool to build wireframes for any application and website.

Contact Detail
Twitter: https://twitter.com/zenwireframe

Contact Info:
Name: Zen Wireframe
Email: Send Email
Organization: Zen Wireframe
Address: 651 N. Broad Street, Suite 206, Middletown, DE 19709
Phone: (+1) 5802345812
Website: https://www.zenwireframe.com/

Source:

Release ID: 89054792

Everyone knows that Black Friday can be the busiest time of the year for just about any business. However, according to a press release by the company, Amerisleep does not want the savings to end there.

Scottsdale, AZ , USA – November 29, 2021 —

Amerisleep is one of the most affordable producers of award-winning mattresses. Although its Black Friday sales have ended, they are offering what the company calls “the best Cyber Monday mattress sales.” That way, shoppers still get the best deals of the year on everything they need to upgrade their sleep.

While many people were too busy with other shopping carts on Black Friday, Amerisleep is giving buyers another opportunity to save up to $699 on any memory foam or hybrid mattress during their Cyber Monday sale. Even better, customers can order an adjustable bed set which comes with a mattress and free accessories all for 30% off.

“Over the years, we’ve had the pleasure of helping hundreds of thousands of satisfied sleepers get the items they need to upgrade their bedroom and their sleep. We’ve dedicated more than a decade towards research, design, and innovation to bring customers the best sleep products at the best prices, especially during Black Friday,” said April Mayer of Amerisleep.

She added, “Browse our range of mattresses to find the perfect fit for your unique sleep needs. Whether you’re a side sleeper, back sleeper, stomach sleeper, or combination sleeper, we have the right mattress for you at just the perfect price. Plus we offer up to 18 months of 0% financing so it’s a no-brainer.”

About Amerisleep

Amerisleep is an award-winning mattress brand that produces some of the highest-rated products to help customers sleep better. The company’s mattresses are designed and manufactured in the United States using eco-friendly materials and sleep-enhancing designs.

Contact Info:
Name: Danny
Email: Send Email
Organization: Amerisleep, LLC
Address: 7167 E Rancho Vista Dr #137, Scottsdale, AZ 85251, USA
Phone: 800-500-4233
Website: https://amerisleep.com/

Source:

Release ID: 89054784

Eachnight says that businesses are also offering better deals. The popular mattress review website announced its list of the best deals to watch out for during Cyber Monday.

ST. PETERSBURG, FL, USA – November 29, 2021 —

When it comes to mattresses, Eachnight offers some of the best resources from mattress reviews to shopping guides and brand comparisons. The website also covers important sleep tips and strategies so readers can get a holistic understanding of how to improve their sleep each night. This year, Eachnight has published its list of the best Cyber Monday mattress sales of 2021, along with notes around why this year is a bit different (and better) than previous years.

For this year’s Cyber Monday mattress sales, companies are offering more generous discounts especially since consumer spending in the home goods and furniture categories have skyrocketed since the beginning of the pandemic, and sales continue to remain high. With more demand, there is more competition too, so all shoppers are searching for an even better deal and mattress brands are competing to offer it to them.

“Our experience observing the mattress industry has taught us that a majority of sales occur during these major shopping weekends, with Cyber Monday being one of the most crucial sales days of the year, along with Black Friday. Because of this, retailers are offering generous discounts throughout the popular sales period so customers can get the deal they deserve and start sleeping better sooner,” said Jasmin Lee of Eachnight.

She added, “We are seeing the best Cyber Monday mattress sales ever, based on all the deals available. That’s why if you have been holding off on purchasing a mattress, or are in the market for a new mattress, now is the best time to buy it.”

About Eachnight

Eachnight is a website that’s dedicated to tracking the latest trends and news in the sleep and mattress industries. Whether it is the latest products, discounts, or comparison shopping from top brands, Eachnight has you covered. The website has become a go-to source for people looking to research and purchase a mattress. Not only does the site help people find the right mattress, but it also helps them get the best price possible.

Contact Info:
Name: Jasmin Lee
Email: Send Email
Organization: eachnight
Address: 7901 4th st n ste 300, St. Petersburg, FL 33702
Phone: –
Website: https://eachnight.com

Source:

Release ID: 89054782

Sleep Junkie, one of the leading mattress review websites, has analyzed data showing how shoppers can save hundreds when shopping with many leading mattress brands.

Sheridan, WY, USA – November 29, 2021 —

Sleep Junkie is one of the leading mattress review websites that has reviewed dozens of the most popular mattresses over the years. While understanding the design, materials, and technology is important when shopping for a mattress, another crucial component is price. To help readers get a quality mattress while saving money, Sleep Junkie has analyzed different deals and data to highlight the best Cyber Monday Mattress sales of 2021. With these promotions, customers can save hundreds on the sleep they’ve always dreamed of.

While Black Friday offered many great deals, Cyber Monday is very likely a shopper’s last chance to get the best savings of the year on the mattress they need to sleep deeper, faster. Sleep Junkie’s editors also found that the sales brands offered this year are even more generous than in previous years, and with materials costs increasing, the experts at Sleep Junkie believe that customers might end up having to spend more in 2022 if they miss the current Cyber Monday sales.

“We did the math across just about every Cyber Monday mattress deal being offered and are confident that these are among the lowest prices customers will find for the rest of the year and even into 2022. These represent significant savings so if you’re even remotely interested in upgrading your mattress, do it now before the deals end. The top featured brands offer free shipping, free returns, 100-night sleep trials, and long warranties (10 to 20 years). This ensures you save money and can rest easy with your investment,” said Dorothy Chambers of Sleep Junkie.

About Sleep Junkie

Sleep Junkie has become the go-to website for people who are in the market for mattresses. The website reviews all kinds of mattresses and bedding products. The editors also scour the web for the best mattress sales to feature, helping readers save on their new purchases.

Contact Info:
Name: Harrison Wall
Email: Send Email
Organization: Sleep Junkie
Address: 30 N Gould St Ste N Sheridan, WY 82801
Phone: –
Website: https://sleepjunkie.com

Source:

Release ID: 89054780

Zoma Sleep has announced that it has big plans for Cyber Monday. The leading mattress brand has said, “Black Friday is all about savings, but Cyber Monday will be about surprises.”

Scottsdale, AZ, USA – November 29, 2021 —

Zoma Sleep is the preferred mattress brand among professional athletes and athletic individuals. With its performance-enhancing design and cushioning designed to reduce soreness and relieve pain-causing pressure points, Zoma offers sleepers everything they need for rest and recovery. To make their mattresses accessible to customers, they’re offering the best Cyber Monday mattress sales around.

This year, Zoma Sleep’s Cyber Monday mattress deals include up to $549 off any mattress purchase. That means customers can save $150 on the mattress of their choice, plus they can get up to $399 in free accessories (pillows, comforter, and sheets). The markdowns don’t end there as customers can even get 30% off their luxurious adjustable bed which allows sleepers to comfortably elevate their head and feet for a zero-gravity feel. If you missed out on their Black Friday sale or simply didn’t think to purchase a new mattress days ago, this is your last chance to save on the biggest deals of the year.

“Each year, we think about ways in which we can offer some of the best promotions on our mattresses and accessories to ensure customers get the full Zoma Sleep experience. That’s why this year we’re adding some of our popular accessories as free gifts with every mattress purchase so customers can upgrade their whole sleep setup,” said James Nguyen of Zoma Sleep.

He said, “This Cyber Monday, shoppers can take advantage of these sales so they don’t have to skimp on quality sleep. Since our mattresses come with free shipping, free returns, a 100 night trial and a 10 year warranty, anyone buying a mattress today can lock in their savings and rest assured that if they change their mind later, they can return their mattress. But we’re so confident that they’ll love the way they sleep after trying out Zoma in the comfort of their home.”

About Zoma Sleep

Zoma Sleep manufactures performance-enhancing sleep products with its mattresses and pillows made in the USA. It’s the preferred brand among professional athletes since Zoma products promote faster recovery and deeper sleep. The mattresses use cutting-edge materials and design and come backed by free returns, free shipping, and a 10-year warranty.

Contact Info:
Name: Danny
Email: Send Email
Organization: Zoma Sleep, LLC
Address: 7167 E Rancho Vista Dr #137, Scottsdale, AZ 85251, USA
Phone: 888-400-8856
Website: https://zomasleep.com

Source:

Release ID: 89054777