Kansas City, MO – April 26, 2022 /MarketersMEDIA/ —

The price of real estate properties has grown over the past months, making the sector even more appealing. Chris Kamberis, CEO of CTK Real Estate, a Commercial Real Estate Development headquartered in Kansas City, shares that he has noticed more interest in real estate assets. While there is potential for remarkable returns, especially in the long-term, Kamberis cautions would-be investors to understand the risks, as well as the rewards that come with real estate investment.

When looking at average 20-year returns, commercial real estate investments maintain returns at of around 9.5%, safely above the S&P 500. This is slighter lower than residential and diversified real estate ventures, which boast long-term averages of 10.6%. For investors who want exposure to the market, but are not interested in owning property, real estate investment trusts are ideal. For those who desire a more direct venture, there are not many barriers for entry regarding property; anyone with a clear strategy and enough capital can gain from the rewards of the market. According to Kamberis, this can be a pitfall, as much as it can be a benefit. Investors with solid capital behind them, but a lack of experience, may have to learn the hard way just how dynamic the market is. “Factors, such as changes in regulatory laws or shifting demographics can easily be overlooked, making what appears to be a winning property one day, a bust in three to five years.”

As an attractive market with a diverse range of opportunities, a lot of investors have moved to commercial real estate, as well as apartment housing making it more competitive than it has ever been in the past. “A lot of new investors don’t realize how challenging commercial real estate can be,” says Chris Kamberis. “Ultimately, to succeed in the market, experience is necessary. Being familiar with legal and regulatory requirements, understanding how a property may react to downturns in the economic cycle and having the ability to adjust to changes in a particular sector are essential for success.”

For those who can predict economic cycles and hold sufficient business acumen, real estate investment can be highly rewarding. “Properties can generate income for decades, providing a reliable and very desirable source of investment earnings,” says the CTK Real Estate founder. Another advantage is that real estate tends to be more stable than the stock market. The down periods, however, can be debilitating. When the entire economy falters, some sectors in real estate will stop generating income altogether, and investors need to be prepared for this. Property can also be very difficult to sell when the economy sinks. This can tie up large amounts of capital for years, such as during the 2007 to 2009 Great Recession, which is still being felt in some regions of the country today. Alternatively, with commercial or residential real estate, the actual property is likely to rise in value in the long-term. Appreciation is one reason many investors who have a lot of capital behind them focus heavily on the real estate market. Kamberis, who has been a leader in property management for decades, suggests newer investors start small. That way, they will benefit of learning from others in the field, gain real experience and make invaluable connections along the way.

Property expert, Chris Kamberis is an established leader in the commercial real estate market with over two decades of experience. As the Founder and President of CTK Real Estate, a national portfolio acquisition and development company in Kansas City, MO, he has been the driving force behind some of the most progressive and complex expansions for commercial and industrial real estate. The company’s impressive roster of past and current clients features some of the world’s biggest corporations, including Bank of America, JP Morgan Chase Bank, Fifth Third Bank, McDonald’s, Burger King, BP Products North America, and Starbucks.

Chris Kamberis – Property Expert and Founder of CTK Real Estate: http://www.chriskamberisnews.com

Opus Development plans 256 apartments over retail in Westport: http://www.bizjournals.com/kansascity/news/2017/03/06/opus-development-westport-256-apartments-retail.html

New Westport player flips one of his properties for Opus’ redevelopment: http://www.bizjournals.com/kansascity/news/2017/03/07/ctk-group-developer-chris-kamberis.html

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Name: CKN
Email: Send Email
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Website: http://www.chriskamberisnews.com

Video URL: https://www.youtube.com/watch?v=funrhyA-zJI

Release ID: 89073935

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Los Angeles, CA – April 26, 2022 /MarketersMEDIA/ —

While new technology developments have always been important in business, they have become a prerequisite for any company looking to succeed in the digital age. Being a visionary is crucial in the advertising sector, where a large amount of content makes it hard to draw the attention of customers. “In this excessively saturated market, even the most creative agency can find it a massive challenge to break through all the clutter,” notes Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “The ubiquity of ads has led to banner blindness and consumer fatigue, eroding engagement levels and undermining the success of brand campaigns. To their credit, marketers are rising to the challenge and embracing innovative ad formats that often exceed expectations in terms of the benefits they deliver.”

For a time, brands were able to get eyeballs by relying primarily on content, video, and influencer marketing, but as consumer behaviors kept changing and new platforms gained popularity, they were forced to consider formats that would minimize intrusion while promoting engagement, Daniel Yomtobian comments. The profound shift to mobile devices and the disruptive force that are video streaming services have created tremendous opportunities for innovation and hugely improved advertisers’ chances of boosting their returns on investment (ROI). Interactive ads have emerged as one of the most effective new formats, allowing brands not only to grab and retain consumers’ attention but also improve conversion rates and brand recall. By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty. Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) for a richer, more impactful, and more personalized experience, Daniel Yomtobian adds.

Just as mobile devices are becoming the platform of choice for content consumption, so streaming services are disrupting the traditional TV landscape and forcing digital-centric companies to re-evaluate their advertising practices. Part of the challenge lies in preserving the ad revenue stream while catering to consumers who have often cut the cord to escape the barrage of intrusive, repetitive advertising, Daniel Yomtobian points out. It is, therefore, hardly surprising that some of the most innovative ideas come from streaming platforms. For example, Hulu and NBCUniversal’s Peacock are rolling out ad formats that carry great promise in terms of reducing disruption, increasing engagement, and enhancing functionality. These innovative ideas include choice-based, transactional, pause, and binge ads as well as product placement in post-production.

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge. 

Daniel Yomtobian News – Advertising Pioneer and Innovator: http://www.DanielYomtobianNews.com

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian – Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk

Release ID: 89073941

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Miami, FL – April 26, 2022 /MarketersMEDIA/ —

The Miami International Ballet Festival will host its 24th edition during August in Miami-Dade County. The festival will be joined by more than 200 dancers from over 20 different companies. Perfectly located in the South Beach Miami, South Beach Hotel is proud to offered ballet enthusiasts from around the globe the quintessential Miami hotel experience with affordable luxury accommodations just minutes away from the performance venues.

The International Ballet Festival of Miami has become recognized as one of the world’s premier ballet events. Featuring dancers from ballet companies based in Europe, Asia, Latin America, and North America, performances are taking place at top-tier Miami venues such as the Adrienne Art Center for the Performing Arts, Amaturo Theater, Broward Center for the Performing Arts, the Miami-Dade County Auditorium, and Manuel Artime Theater. Programs included the International Young Medalists Performance International Ballet Festival youth Gala; the Contemporary Performances; featuring gold medal winners of the Youth America Grand Prix; the Etoiles Classical Grand Gala Performance, in which principal Dancers from more than 15 companies from around the world will be in the spotlight; and a closing ceremony that will offer both performances and an awards ceremony. 

Besides fantastic live performances, the festival also hosts workshops on weekdays with national and international ballet masters offering instruction to both intermediate and advanced students, while giving the chance to invited students to learn new techniques in the Dance Master classes. In the Art Exhibit Series, works inspired by dance from renowned artists will be on display while the Dance Film Series remains one of the festival’s most highly anticipated events. The festival is presented by the Miami Hispanic Ballet Company, a non-profit dance organization founded by world-renowned dancer, choreographer, and director Pedro Pablo Peña. With achievements such as major stage and film choreography, the foundation of art centers and ballets, and the development and promotion of dance both in Miami and his native country, Cuba; Peña has been honored with many accolades including the ‘key to the city’ to both the City of Miami and Miami Beach.

Festival attendees will find the recently renovated South Beach Hotel l is in the prime location for their visit to Miami and offers a great deal on perfect accommodations for the ballet fans, who appreciate art in all its forms. A few steps away from the main festival venue, Colony Theater, the hotel is also just minutes’ drive away from the rest of the auditoriums and theatres. Also within walking distance is the world-famous Miami City Ballet, one of the largest ballet companies in the United States. 

South Beach Hotel is located in Miami’s exclusive Collins Park neighborhood and offers luxury accommodations at an amazingly affordable price. A perfect example of the ‘Streamline’ Art Deco style, it was ensured that during its recent renovation the 51-room luxury boutique hotel retained its stunning appearance and would continue on as one of the jewels of South Beach’s historic Art Deco district. Hotel amenities include croquet sets, bicycles, and beach chairs, are available to all guests, along with access to a private beach and rooftop pool.

To book a room at South Beach Hotel, visit: South Beach Hotel: http://southbeachhotel.com 

South Beach Hotel – Home – Facebook: https://www.facebook.com/SouthBeachHotel 

South Beach Hotel (@SB_Hotel) – Twitter: https://twitter.com/SB_hotel 

Contact Info:
Name: SBH
Email: Send Email
Organization: South Beach Hotel
Website: http://reservations@southbeachhotel.com

Release ID: 89073939

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Aliso Viejo, CA – April 26, 2022 /MarketersMEDIA/ —

Tony Amaradio, financial analyst and CEO of Select Portfolio Management, Inc., and Select Portfolio Management, Inc., shares 5 techniques to save money by default. 

According to Tony, “A penny saved is a penny earned.” In other words, when you don’t spend your income, only then have you truly gained something. Money that comes in and goes out is financially a wash. On paper, it’s a bit fat zero. Therefore, saving and eventually investing is how we build wealth and security. Tony teaches anytime you can save money doing the things you already do, you are exponentially increasing the monetary blessings in your life and overall spiritual well being. 

Tony Amaradio recommends following the 10-10-80 Giving and Saving Lifestyle Plan, which emphasizes 10% of your income to your giving, 10% to your savings, and 80% to your expenses. 

1. Build a Budget – Review your needs, plan for your wants, remove the waste. Knowing where your money goes and how much you really have coming in is the first step. Record your re-occurring fixed bills such as utilities and loans. Next, track how much you are spending on groceries and eating out. Don’t forget to include that morning stop for coffee. Here’s where you will find a big chunk of wasted cash. Even just a few skipped cups of joe can add up to a savings of $25-50 a month.

2. Automate Deductions and Transfers – Out of sight, is out of mind. You can set up an automatic transfer from your checking to a savings account or you may be able to set up a plan to split up your paycheck deposit through your employer. If the saved coffee money is not in your spending account you can’t use it.

3. Get Cash Back – Many credit cards and websites offer cash back incentives. 3% cash back on gas or groceries can really add up. If you don’t take advantage of these programs, it’s money left on the table. You may have to read the fine print and sign-up, so check the promotions on their website when you log into your account.

4. Interest Rate Reduction or Pay Off Debt – This is money in your pocket right away. Many credit card companies will lower your interest rate a point or two if you simply ask. One phone call could save you hundreds per year. Of course, if you can afford to pay off your debt, you could save thousands.

5. Lower Fixed Monthly Bills – Cable, Internet, and phone bills can often be reduced. As technology advances and competition increases companies are bundling services and creating new plans on a regular basis. You should be aware of their latest offerings and your current usage. Maybe you are paying for an extra cable outlet or a premium TV channel you don’t watch. Perhaps you could subscribe to a streaming service and eliminate your cable bill entirely. Think of savings! 

Tony Amaradio advises that a Christian lifestyle asks for commitment to evaluate you limitations and improve upon your faults every day. The same way we strive to be good Christians, so should we be faithful to our finances.

The leading financial strategist and proud founder of two highly regarded wealth management companies, Amaradio is also a sought-after speaker and former host of the popular financial radio show “Market Talk,” which he hosted for over two decades. Known for developing one of the first comprehensive wealth management models in the country, Tony currently dedicates a good portion of his time to philanthropy. He is also the co-author with his wife Carin of a book, Faithful with Much: Breaking Down the Barriers to Generous Giving, which is recognized as a comprehensive and inspiring guide to achieving effective financial management.

Anthony Amaradio – Visionary & Strategic Philanthropist: http://anthonyamaradionews.com

Tony Amaradio – The Best Thing You’ve Ever Done! on Vimeo: https://vimeo.com/313895972

Anthony Amaradio – Facebook: https://www.facebook.com/Anthony-Amaradio-580623782054204/

Contact Info:
Name: AAN
Email: Send Email
Organization: AnthonyAmaradioNews.com
Website: http://www.anthonyamaradionews.com

Video URL: https://www.youtube.com/watch?v=Nz0jAilnkPg

Release ID: 89073936

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London, England, United Kingdom – April 26, 2022 /MarketersMEDIA/ —

If you’re looking for a way to have a lucid dream tonight, you may want to consider changing your sleeping position. Luciddreamsnews.com has released a study article outlining the best sleeping positions for lucid dreaming as well as tips and tricks for improving your chances of having a lucid dream.

Associative picture from pixabay.com

What are lucid dreams anyway?

A lucid dream is any dream in which the sleeper becomes aware that they are dreaming. Lucid dreams can be incredibly vivid and realistic, and they often involve flying, superpowers, or other seemingly impossible feats. Many people find lucid dreaming to be a fun and exciting way to explore their subconscious mind, and it can also be used for problem-solving or creative endeavors. Find out more about different things that you can do while lucid dreaming by visiting Yorux.com.

There are a few different techniques that you can use to lucid dream, but one of the most effective is to sleep in a certain position. Different sleeping positions can induce different types of dreams, so it’s important to choose the right one for you.

There are four main sleeping positions: on your back, on your stomach, on your left side, and on your right side. Each of these positions has its own benefits and drawbacks when it comes to lucid dreaming. Here’s a quick overview of each position:

On your back: Sleeping on your back is the most common position for lucid dreaming, as it allows your body to relax fully and prevents you from rolling over during the night. However, some people find that sleeping on their back can cause them to have nightmares or lucid dreams that are less vivid.

On your stomach: Sleeping on your stomach can be beneficial for lucid dreaming because it reduces the chance of waking up during the night. However, it can also be difficult to maintain this position for an extended period of time, and it can cause neck and back pain.

On your left side: Sleeping on your left side is often recommended for people who have trouble sleeping on their back or stomach. This position allows your body to relax and prevents you from rolling over during the night. However, Some people find that sleeping on their left side can result in less vivid dreams or nightmares, presumably as a consequence of bodily orientation.

On your right side: Sleeping on your right side is also often recommended for people who have trouble sleeping on their back or stomach. This posture allows your body to relax and prevents you from rolling over throughout the night.

So, which sleeping position is best for lucid dreaming? The answer may vary depending on the person. If you’re looking for a position that will allow you to have more control over your dreams, sleeping on your back may be the best option. Whichever position you choose, make sure that you are comfortable and able to sleep soundly through the night.

Contact Info:
Name: Tedas
Email: Send Email
Organization: Lucid dreams news
Website: https://www.luciddreamsnews.com

Release ID: 89073790

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Ningbo, China – April 26, 2022 —

Tiroflx has pursued creating an environmental world by launching the Innovative Electric Bikes Project in April 2022. With the collaboration of Jager bike, and the brand’s Jager, Alpha, and Cycoo, have developed the next generation of electric bikes, which include a faster, more flexible way to travel and a more extended range.

Nowadays, struggling with congested traffic every day is a widespread phenomenon worldwide. Folding Electric bikes can solve traffic congestion and change the way we travel by getting rid of pollution and fossil fuel-powered transportation. In recent years, policymakers around the globe have been working with the governments to create safer and more inclusive cycling choices for the riders. Experts estimate that E-bike revenues will increase from 3.7million to 17million by 2030 due to high demand.

Recent developments in electric bikes have changed how the world looks at the humble bicycle. Tiroflx strives to provide the best electric bicycle and electric scooter solutions for urban transportation in densely populated cities with Jager bike urban transport solutions.

The highlight benefits of manufacturing Electric Bikes with Tiroflx are as followings:

– Tiroflx electric bikes are committed to saving space and improving battery life to ensure users enjoy the most excellent convenient transportation in their days.

– Tiroflx offers a high-quality electric bike line with low production costs, a small minimum order quantity, and a short production cycle time. Lowering the electric bikes’ prices without compromising quality is possible. Customers can get it all at a fraction of the cost by deciding the quality in favor of saving.

– All bikes are tested at the TUV laboratories in Shanghai to ensure the highest quality.

– OEM manufacturing under customers’ brands is also available. Tiroflx’s product targets mainly city riders, with some exceptions. It’s the potential to increase customers’ business sales channels with less toxic items, more significant profit margins and don’t contribute to global warming.

– The client’s manager will assist customers at all stages, from the initial order through the exporting directly into every country, while ensuring compliance with the duties and certifications required by the importing country

“Riding electric bikes is a significant solution to lowering the percentage of people driving cars in cities, which leads to a decreased amount of harmful pollution in the air,” said Assaf Sternberg, the CEO of Tiroflx. “Our folding Electric Bikes come with outstanding battery technology and are much more space-saving, lighter, faster, and more fun to ride than traditional ones.”

Tiroflx is currently consolidating its manufacturing operations in China to become a quality one-stop-shop for international importers as part of its global vision to enter the US and European electric bicycle markets. The company is looking to partner with wholesalers and e-bikes shops interested in a long-term cooperation.

For more news & updates about Tiroflx Electric fat Bike or if you wish to be a top agent in your country, please visit https://www.tiroflx.com/.

About TIROFLX

Tiroflx is the leading western owned enterprise in China, specializing in sourcing and manufacturing services with over 20 years of experience. It has produced more than 5000 OEM products across several categories, including automotive parts & accessories, RV caravan trailers parts, LED lights, bikes accessories, camping, sports, garden, pet items, etc. Trusted by both long-term & new customers, Tiroflx exports more than 500 ocean containers from China to worldwide every year. In addition to fully developed ERP software, Tiroflx also provides exceptional customer service to make the purchasing process more accessible, more transparent, and more secure.

Contact Info:
Name: Assaf Sternberg
Email: Send Email
Organization: Tiroflx (Ningbo)Trade Co., Ltd
Website: https://www.tiroflx.com/

Video URL: https://www.youtube.com/watch?v=Sky0ZORgPBA

Release ID: 89073923

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Sydney, Australia – April 26, 2022 /MarketersMEDIA/ —

OptechX, the revolutionary new SAAS portal to effortlessly develop Windows SOE, is live on global crowdfunding platform Kickstarter and raising funds to bring the project to life.

One of the biggest challenges faced by developers today is the development lifecycle of Windows Standard Operating Environment (SOE) within organizations; from the planning to the execution right up to the closing phases of the project, there often are significant hurdles in variety of time allocation, unexpected, resources availability, security updates and the testing phase before sign-off. OptechX is a breakthrough development that streamlines the process with a cloud-based solution that aims to make every IT department more efficient.

“Engineers understand the challenges faced with designing a Standard Operating Environment— application compatibility, hardware drivers, BIOS updates, security provisioning, desktop personalization are just some tasks that need to be considered. Installing applications can take a day alone, let alone scripting the silent install switches,” says founder Danijel-James Wynyard on the inspiration behind the project. “So, two years ago, we set out to engineer a solution from the ground up that will not only help IT Teams work more agile but keep them in the loop with the latest developments on the hardware, security, operating system, and application fronts so they don’t have to constantly be revising the latest security bulletins and just focus on their business requirements. From this, OptechX was born – the cloud-hosted Windows SOE Development Portal.”

OptechX works with an organization’s existing infrastructure by giving them the choice of WIM, ISO, VHD or GHO image file that can be loaded into their preferred platform to deploy. The integrated SOE Design Portal gives users’ access to a library of applications, drivers, features, functions and tools to manage the lifecycle of their entire Windows SOE development. OptechX is a cloud-based solution feature packed to allow teams to focus on business development.

Key Features:

• Complete selection of Windows 10/11 base images
• Support for Microsoft VLSC customers
• Certified hardware configurations from major vendors
• Extensive library of pre-configured applications for deployment
• Option to deploy as WIM, ISO, VHD, GHO images
• Schedule automated builds to keep up-to-date with drivers/patches
• Industry-led best practices ingrained into every image

“Competitors lock you into their platforms that each have their own learning curve, on-going hidden costs, limited support options, usually with no bundled applications/drivers, and are ecosystems that do not integrate traditionally with any CI/CD pipelines,” adds Wynyard. “OptechX can keep your pipeline running smoothly at the forefront of monthly updates, gives you access to a library of verified hardware and applications and doesn’t have significant costs to get started. We made this a smooth process to get up and running without being tied down.”

OptechX is currently live and available to support on Kickstarter: www.kickstarter.com/projects/repasscloud/optechx-effortless-soe-design

About RePass Cloud Pty Ltd

RePass Cloud Pty Ltd. conceives, designs, builds & deploys visionary SaaS solutions using your existing infrastructure and hardware. Founded in 2020, launching with OptechX in 2022, we believe SaaS doesn’t need to advance your expenditure to deliver higher performance when it’s effortless to run. For more information on OptechX please visit optechx.com

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Contact Info:
Name: Chris Woods
Email: Send Email
Organization: RePass Cloud Pty Ltd
Website: https://optechx.com

Release ID: 89073922

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Worldwide – April 26, 2022 —

Hire Day Labor is a new app that’s making waves across the world. The premise of the app is incredibly simple: members of the public can use it to find daily labor workers at a moment’s notice. At the same time, workers can join the app to try and find more work opportunities. Both parties benefit, and it has made hiring skilled and non-skilled daily labor a simple and more enjoyable process. 

Hire all manner of short-term daily labor

The app allows people to find just about any type of daily laborer they can think of. Examples of workers using the app include sign spinners, handymen, lawn mowers, seeders, home movers, cleaners, snow removal workers, painters, construction workers, electricians, plumbers, HVAC maintenance workers – and many more. 

It has become a one-stop-shop for anyone looking to hire somebody to help them with a short-term project or task. Users can hire workers by day or hours, at any time and any place. Ultimately, the convenience of the app is what’s making it so popular amongst both users and workers. 

Simple functions make the app easy to use

Both users and workers can sign up on the Hire Day Labor app. Users create a simple profile and choose a radius to search for workers within that area. They then select the desired date and time of the labor required and conduct a search. They will then be presented with all the workers in the area that can do this job. Each worker will have their own hourly rate, allowing the user to pick one and hire them as they please. 

Alternatively, users can create a job and post it at their own rates. This allows workers to find the job and apply for it themselves, and the user will choose who gets it. 

It’s a similar process for workers, only they create a different account. Here, they can set their hourly rates or per day wage, choosing the area they’re able to work in. Instantly, the worker’s profile starts appearing in any searches that a user might create. Also, the worker has the freedom to apply for as many jobs as possible on the platform. 

It is a very simple concept that’s helping both parties get positive outcomes. Users can hire skilled or non-skilled workers in a matter of minutes, while workers get to explore more job opportunities to make more money. 

Hire Day Labor is just getting started, but it’s already grabbing the attention of people around the world. 

About Hire Day Labor

Hire Day Labor is an innovative mobile app that lets users search for short-term labor workers in their area. It also provides labor workers with a platform to find work and set their own working rates. It is available globally around the world and is free to use. 

For more information, view the website here: https://hiredaylabor.com/. 

Contact Info:
Name: Muhammad Zia
Email: Send Email
Organization: Hire Day Labor
Phone: 9722928369
Website: https://hiredaylabor.com/

Release ID: 89073889

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ATLANTA, GA – April 26, 2022 /MarketersMEDIA/ —

Business and cultural values are essential for any business to thrive. As the world reels from the effects of COVID-19, employees and consumers have reevaluated their priorities and what they value. We spoke with Deepak ‘Dee’ Agarwal, successful entrepreneur, accomplished C-suite level executive, and experienced people-leader, on why understanding the impact of both business and cultural values is crucial to operating and succeeding in a changing environment.

Deepak Agarwal has decades of experience pursuing business ventures and successfully scaling businesses. At just 18 years old, Dee Agarwal founded and led Offshore Inc, a 500 employee BPO operation and later led online retailer NoMoreRacks.com, amongst other ventures. Backed by deep entrepreneurial expertise, Dee Agarwal recently shared thoughts on the differences between business and cultural values and the importance of balancing both when leading a company.

What Is Business Culture?

The shared beliefs and practices that employees embrace defines a company’s “business culture”—what they stand for and how they want employees to behave. 

“It’s the essence of your company’s identity,” says Dee Agarwal. “Prioritizing your company’s culture and creating an inclusive and supportive environment seeps into every aspect of your business, setting you up for success.”  

Business culture includes an organization’s values, philosophies, and traditions. Values act as unwritten rules that dictate how employees act daily, while philosophies are the attitudes that guide employees’ choices. Traditions are activities that employees participate in on special days or events throughout the year. These three things must align to form a positive and clearly defined culture for your business. 

Business vs. Cultural Values

Business values are often defined as goals or standards of behavior concerning profit, customers, ethics, and social responsibility. 

“Your business values are your roadmap to profitability,” says Dee Agarwal. 

Cultural values are more concerned with how people interact with one another, solve problems, and make decisions within an organization. These values typically relate to employee behavior rather than how a business serves its customers or community.

The importance of business and cultural values in the workplace cannot be overstated.  

“The cultural values are the processes and practices put in place that allow a business to achieve their objectives. If your business values are your roadmap, your cultural values are the car. You won’t get far without them, even if you know exactly where you want to go,” adds Deepak Agarwal. 

Tips for Balancing Business and Cultural Values 

Having a clear vision is a key factor in striking a balance between business and cultural values, as the vision serves a clear reference point for organization and team development. Dee Agarwal emphasizes, “When you have a clear idea of your company’s reason for being, you can communicate your brand’s story in a way that resonates with both employees and customers alike.” 

Although crucial, having a clear vision is not the only factor at play. Using cultural ambassadors to act as advocates for your brand and values can also push forward both the business and cultural priorities of your business. 

“Culture becomes tangible when its hallmarks are exhibited by employees at all levels,” explains Dee Agarwal. “Once your vision is set, empower employees to co-create the strategies and cultural elements key to realizing it. This is how you develop employee ambassadors who authentically champion the business and shape its internal culture.”

Striking a balance with business and cultural values will be different for every enterprise, however there are key behaviors that most companies embrace to achieve this alignment, such as having a clearly defined vision and empowering cultural ambassadors. When a balance of business and cultural values is achieved, companies are likely to enjoy better employee retention rates, increased productivity and customer satisfaction, as well as an enhanced brand reputation.

Contact Info:
Name: Andrew Mitchell
Email: Send Email
Organization: Cambridge Global
Phone: 404-955-7133
Website: https://deeagarwal.com/

Release ID: 89073917

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New York, NY – April 26, 2022 /MarketersMEDIA/ —

Bill Lerner, president of iPark, is the leader of a successful company with headquarters in NYC. The business was started in 1960 with a single 25-car lot, and has now become one of the city’s largest privately owned parking businesses, with almost 150 facilities. With demand for parking in urban centres at an all-time high, Lerner discusses the position of iPark as a long-standing and innovative industry leader.

In conversation with The Atlantic’s associate editor Bourree Lam, Bill Lerner describes a surge in vehicle ownership following World War II, with the return to America of vehicle-savvy GIs keen to invest in private vehicles and in turn, convenient parking. His father noted this trend and capitalized on the growing needs of daily automobile commuters in New York City, developing a chain of 12 parking facilities and a recognized brand devoted to customer service, reliability and convenience. While some competitors developed incredibly intricate solutions (‘hotels for autos’) doomed for failure, the Lerner family business grew from strong values and a sustainable pace. 

Building on his father’s success, Lerner adopted the role of President and CEO in 1997 and has since guided the company through a period of expansion and innovation. In order to compete in an increasingly heated NYC industry marked by population growth, loss of space to residential development and peaking demand for private transport facilities, the iPark moniker was adopted (the business was formerly branded as “Imperial Parking Systems”) in parallel to the design and implementation of a user-friendly, streamlined online booking framework. Further to a shift in marketing strategies and capital investments, in an interview with Leaders Lerner attributes careful investment in staff as a cornerstone of operations, achieving low turnover and customer confidence. 

With the advent of affordable electric vehicles, iPark has pivoted to meet new demand by partnering with Tesla Motors, Inc. and CarCharging, and having already installed charging stations at a number of iPark garages with plans to expand the offering to all iPark facilities. Speaking on topic with CNBC, Lerner imagines “a day when you can’t find a place to gas up in Manhattan” and demonstrates the need for the parking industry to adapt long-term, sustainable business models.

Over the past 20 years, Bill Lerner has maintained the role of successful entrepreneur, dedicated philanthropist and family man. Beyond leading iPark to become NYC’s largest privately-owned parking company and applying company resources to the benefit of the community, Bill has notably established a charitable organisation–Billy4Kids and has been recognised and awarded for his humanitarian efforts by St. Mary’s Healthcare System for Children and the Annual Edeyo Gives Hope Gala. News on Lerner’s accomplishments, innovations, charitable endeavours and further entrepreneurship continues to be featured across platforms such as CNBC, Radio America, The Atlantic, 33 Voices and Leaders Magazine among others.

Bill Lerner – President and CEO of iPark: http://billlernernews.com

Billy Lerner (@billy_lerner) – Twitter: https://twitter.com/billy_lerner

Billy Lerner – Home – Facebook: https://www.facebook.com/billylernerofficial/

Contact Info:
Name: BLN
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Organization: BillLernerNews.com
Website: http://billlernernews.com

Release ID: 89073880

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