Engagement metrics are perhaps the most widely tracked group, possibly because these numbers are the easiest to obtain, but they are considered of little use when it comes to measuring return on investment (ROI) or customer lifetime value (CLTV).

Los Angeles, California, United States – March 8, 2024 —

Social media platforms have become an important part of life, and no company can avoid them when developing marketing campaigns. Despite the incredible opportunities presented by social networks, there are also significant challenges for advertisers, especially in terms of deriving actionable insights from the enormous amounts of data generated through social media participation. Daniel Yomtobian, a highly respected entrepreneur and business leader in the online media space, comments, “Tracking metrics to determine the success of a brand campaign or the effectiveness of a marketing strategy can be a daunting task since there are too many numbers to consider. However, advertisers now have access to sophisticated analytics tools, which leaves the question of which metrics carry weight in social media. The challenge is to identify the relevant data because the important numbers will be those closely linked to the specific business goals attached to the social strategy.”

The huge body of social media metrics may seem like rough waters to navigate, but this multitude can be grouped into four main categories: awareness, engagement, conversion, and customer metrics, Daniel Yomtobian explains. While every element in these categories can offer valuable insights, its overall usefulness will be determined by its contribution to the business objective in focus. In the awareness category, the most important metrics for social media strategists to track are brand awareness, audience growth rate, post reach, potential reach, and social share of voice. Generally speaking, this category provides numbers that reveal the current audience a brand has and the potential new additions. Engagement metrics are perhaps the most widely tracked group, possibly because these numbers are the easiest to obtain, but they are considered of little use when it comes to measuring return on investment (ROI) or customer lifetime value (CLTV). These so-called “vanity metrics” include likes, shares, comments, followers, views, impressions, traffic, and bounce rate. Even though they may not be helpful in measuring business goals, engagement metrics are still important because they allow brands to optimize their content. 

With regard to determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best indicator, says Daniel Yomtobian. Among the key stats to track here are conversion rate, bounce rate, social referral traffic, click-through rate (CTR), cost per click (CPC), and cost per thousand impressions (CPM). The collective data will provide insights into the value of the content for the target audience and determine whether marketers are getting solid returns on their investment. As for customer metrics, these are essential for any brand that wants to be perceived as credible, trustworthy, and committed to keeping its clients happy. In addition to tracking customer testimonials, marketers should also consider utilizing customer satisfaction and net promoter scores, using these additional data to pinpoint areas in need of improvement and refine their message. 

Daniel Yomtobian rose from the ranks of web designers to become one of the most prominent CEOs in the online media space. His passion for innovation and product development has been recognized through multiple awards, among them the SFV Business Journal Top 40 Under 40 Award. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Daniel Yomtobian has been instrumental in the success of several business ventures, focusing his efforts on his number one goal – driving advertiser value. 

Daniel Yomtobian Bio – Business Marketing Maverick: http://www.DanielYomtobianBio.com

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian – Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=n3BlOHVAhUk

Release ID: 89123634

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Gunsolley is aided by Karl Schaller, who brings his equally impressive and extensive knowledge to the team, having launched several national best-selling products and brands while honing his expertise in integrated marketing, strategic planning, as well as brand and product development.

Aliso Viejo, California, United States – March 8, 2024 —

Tony Amaradio, the president of two successful financial companies, Select Portfolio Management, Inc. and Select Money Management, Inc. is well respected for his financial skills and philanthropy. Having created one of the first comprehensive models for wealth management, his knowledge on the subject has made him a frequent guest speaker at nonprofit organizations where he openly shares technical advice and assists major donors in becoming more effective philanthropists. It is because of his passion for developing faith-based businesses that Tony Amaradio Is proud to support the efforts of Elevation Growth Partners in their endeavors.

Elevation Growth Partners is lead by Tim Gunsolley, whose more than 20 years of experience in non-profit executive management is the basis for his inspirational work. Motivated by the prospect of connecting ministries with funding needs to major benefactors, Gunsolley is a tireless force in donor development and executive coaching. Under his guidance, the firm has established a rock-solid history and stellar reputation for its abilities in strategic development that supports seminaries, evangelical associations, children’s charities and many others in their aim to leverage and optimize their under-utilized assets. Gunsolley is aided by Karl Schaller, who brings his equally impressive and extensive knowledge to the team, having launched several national best-selling products and brands while honing his expertise in integrated marketing, strategic planning, as well as brand and product development. 

Tony Amaradio believes that Elevation Growth Partners’ three-step expansion process is built on sound principles and a true desire to support philanthropic efforts. By discovering the innate strengths of the ministries they serve, the company begins its work by analyzing the client’s brand, discovering its specific objectives and planning for the best and most cost-effective possible outcome; understanding that this is not a one-size-fits-all process, they tailor each strategy to the individual client. The preparation stage follows with a 1000-day plan, where donor analytics are used to create a case statement and an expertly drafted summary. In the final stage, Elevation Growth Partners executes the plan, working efficiently and effectively to achieve the greatest practical and spiritual impact. Depending on the situation, multiple promotions are often enacted at this point, including mass donor and major donor direct campaigns, and energies are focused on reaching out to appropriate foundations and grants. Driven by a commitment to build powerful relationships with all parties involved, the consulting team provides wise and honest counsel so that ministries may overcome the challenges of operating a non-profit.

Tony Amaradio is a visionary and innovator in the financial services industry. With a career that began over 35 years ago after completing an MBA with a concentration in both taxation and finance, Mr. Amaradio eventually founded his own firm. Since that time, he has faithfully served clients and gained a reputation of delivering “best in class” service. A nationally known speaker, he is also a public figure in Southern California after hosting “Market Talk,” his own daily financial talk radio show that aired for more than twenty years. Mr. Amaradio has persistently followed his wish to dedicate a third of his time to charitable work, and documented this welcoming approach to philanthropy with his wife Carin in their book, Faithful with Much” – Breaking Down the Barriers to Generous Giving.

Anthony Amaradio – Visionary & Strategic Philanthropist: http://anthonyamaradionews.com

Tony Amaradio – The Best Thing You’ve Ever Done! on Vimeo: https://vimeo.com/313895972

Anthony Amaradio – Facebook: https://www.facebook.com/Anthony-Amaradio-580623782054204/

Contact Info:
Name: Anthony Amaradio
Email: Send Email
Organization: AnthonyAmaradioNews.com
Website: http://www.anthonyamaradionews.com

Video URL: https://www.youtube.com/watch?v=Nz0jAilnkPg

Release ID: 89123635

Should you identify any discrepancies, concerns, or inaccuracies in the content provided in this press release or require assistance with a press release takedown, we strongly urge you to notify us promptly by contacting error@releasecontact.com. Our responsive team is committed to addressing your concerns within 8 hours by taking necessary actions to resolve identified issues diligently or guiding you through the necessary steps for removal. Our dedication lies in providing accurate and reliable information.

“The PACE endowment fund is a unique financial device which helps provide peace of mind at the start of each fiscal year,” said Boris Mizhen.

New York, NY, United States – March 8, 2024 —

Real estate expert Boris Mizhen has been a long time contributor to the Jewish Foundation of Greater New Haven, utilizing the organization’s “PACE” (Perpetual Annual Campaign Endowment) fund to ensure they can continue their mission. The PACE gift is a specially-restricted trust that provides much needed annual financial support, which helps to start the program each year thanks to a reliable source of income. There are various ways a donor can establish a PACE fund, and can do so in the method that is most convenient. Usually it is achieved through a bequest, life insurance, charitable remainder trust, outright gifts of cash or property, transfers of securities, or through other arrangements, often with tax benefits.

“The PACE endowment fund is a unique financial device which helps provide peace of mind at the start of each fiscal year,” said Boris Mizhen. “I’m pleased to be able to help the Jewish Foundation feel a little bit more secure so they don’t have to worry about economic uncertainty disrupting their work. I’m very grateful to be in a position to assist them with their efforts and I encourage everyone who has the means to donate to consider a PACE gift”.

The minimum contribution to a PACE fund is $10,000. However, in recognition that not everyone is in the economic position to make such a generous contribution, the Jewish Federation also provides an opportunity for anyone to have their name listed on the Federation’s Honor Roll through the Community PACE fund. The Community Fund contribution is a minimum of $100 which gets pooled with other individual donations to strengthen their shared potential. The annual gifts help to source activities like Jewish education, schools, camps and care for the elderly Jewish community in the New Haven area. Additionally, the Foundation welcomes people from various different backgrounds and cultures who may be seeking assistance. One innovative local program is their “Jacob Fund” which provides food in a dignified and discreet way to families suffering financial discomfort, whether from loss of employment, illness or other unforeseen events. Between $50 and $100 per week is allotted to families through special gift cards that may be used at partner supermarkets around the New Haven area.

Formerly a longtime resident of Guilford, Connecticut, Boris Mizhen now resides in New York City. He works in the real estate sector striving to improve the quality of housing for people of all economic backgrounds. Mizhen gives considerable time and energy to the Boris Mizhen Family Trust in support of a multitude of local and national charities and other non-profit organizations like Jewish Foundation of Greater New Haven. He has earned a respectful reputation by assisting residents displaced by gentrification, and his work in making neighborhood transitions easier. 

Boris Mizhen – Property Developer and Philanthropist: http://borismizhennews.com

Boris Mizhen (@bmizhen) – Twitter: https://twitter.com/bmizhen

Boris Mizhen – Facebook: https://www.facebook.com/bmizhen

Contact Info:
Name: Boris Mizhen
Email: Send Email
Organization: BorisMizhenNews.com
Website: http://borismizhennews.com

Release ID: 89123636

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Known for its best-in-class local rank tracking, Local Falcon launched the first-ever AI assistant to help businesses with local SEO, Google Business Profile, competitor analysis, and more. It’s like having an SEO professional on your team to craft winning strategies for any brand’s local presence.

Erie, PA, Pennsylvania, United States – March 8, 2024 —

The launch of Falcon Assist is the latest in a string of AI-driven feature launches by Local Falcon, providing users with even more resources to help them improve their local search rankings, particularly for anyone using Google Business Profile and Apple Business Connect.

Falcon Assist is similar to other conversational AI tools, like ChatGPT or Gemini, but it’s the first tool of its kind dedicated to assisting businesses, agencies and enterprise brands to improve local SEO. 

“We designed Falcon Assist to function as a strategic partner for optimizing your local search presence,” says Local Falcon CEO, David Hunter. “This new feature offers a solution that puts enterprise-level local SEO insights within reach of every business, regardless of size or budget.”

Falcon Assist is powered by a leading LLM with retrieval augmented generation combined with expert models for precise, user-specific local SEO strategies backed with Local Falcon scan data. This sophisticated integration produces actionable, data-driven insights for optimal local search visibility. Drawing on Local Falcon’s vast database of more than 20 million locations, Falcon Assist leverages data from historical Local Falcon scans, providing users with valuable data and insights related to their businesses and competitors.

As Local Falcon continues to add features and functionality, and as new trends arise in local SEO, Falcon Assist’s AI training corpus will be among the first to know about them, helping Local Falcon users stay on top of developments and get the most out of both Local Falcon and their overall local SEO strategy.

Falcon Assist is available to all Local Falcon users, with unlimited access for users with annual and enterprise subscriptions.

About the company: Local Falcon is the premier local rank tracking platform, providing businesses with an unparalleled view of their local search ranking positions on Google and Apple. With its intuitive, fully customizable geo-grid map format, Local Falcon offers a highly visual overview of local ranking data, coupled with AI-powered analysis and optimization recommendations.

Contact Info:
Name: LF Media Team
Email: Send Email
Organization: Local Falcon
Address: 903 French St. Erie, PA 16501
Phone: 814-746-4707
Website: https://www.localfalcon.com

Video URL: https://www.youtube.com/watch?v=x-w7EnA-u68

Release ID: 89123637

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Experience the ultimate thrill of hunting the majestic Red Stag amidst New Zealand’s Southern Alps with Venator. Hunt in pristine landscapes, led by expert guides, ensuring you the opportunity to hunt your ultimate trophy.

New Zealand – March 8, 2024 —

Experience the thrill of hunting the majestic Red Stag in the untamed beauty of the Southern Alps with Venator, the leading hunting outfitters in New Zealand. Their exclusive hunting experiences in New Zealand feature the world’s largest Red Stags, making it a premier destination for hunting enthusiasts. The hunt is not just a pursuit but an immersive experience set in Venator’s hunting exclusive vast hunting areas. This perfect blend of raw, rugged terrain ensures an exhilarating hunting experience, bringing participants closer to the trophy of a lifetime.

Venator’s expert guides, well-versed in the local terrain and wildlife, ensure each hunt is successful and memorable. Their commitment to sustainable hunting practices contributes to wildlife conservation, maintaining the balance of New Zealand’s unique ecosystem.

After a day of hunting, guests retreat to the luxury of the Cardrona Terraces lodge. Located near the hunting areas, the lodge offers relaxation and breathtaking views of the Southern Alps. The lodge complements the hunting adventure with its impeccable service, fine cuisine and elegant accommodations.

Venator’s hunting season runs from late February to mid-August, offering flexibility to plan the perfect hunting adventure. Each season provides a different aspect of the hunting experience, whether participants seek the thrill of the rut or the tranquility of the snow capped peaks in pursuit of the tahr & chamois..

Venator ensures every aspect of their hunting trips in New Zealand, from the stalk to the stay, are tailored to exceed expectations. The company’s dedication to providing a comprehensive and exceptional experience cements their position as a leader in big game hunting in New Zealand.

The ultimate adventure awaits those who seek it with Venator. Experience the thrill of the hunt and the luxury of their lodge in one of New Zealand’s most beautiful locations. Bookings for Red Stag hunting in NZ 2024 are still available. Don’t miss this unparalleled luxury and adventure with Venator.

About the company: For over 30 years, Venator, a family-owned enterprise, has been internationally acclaimed for its exceptional hunting experiences. With seasoned guides, Venator delivers unparalleled hunting vacations, setting a new global standard in luxury adventures for discerning sportsmen worldwide.

Contact Info:
Name: Venator
Email: Send Email
Organization: Venator
Website: https://www.venator.co/

Release ID: 89123639

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Venator expands to the heart of America with Venator USA.. Oklahoma becomes the stage for thrilling elk and red stag hunts, blending luxury and adventure. Expect top-tier experiences, expert guides, and conservation principles, setting a new standard in American big game hunting.

New Zealand – March 8, 2024 —

In the realm of premium hunting experiences, Venator has long been revered for its exceptional offerings in New Zealand. Now, with the launch of Venator USA, the brand is set to bring its expertise to the heart of America, offering discerning sportsmen a fusion of thrilling big game hunts and luxurious comforts.

Venator USA is set to redefine the American hunting landscape, focusing its sights on Oklahoma, where some of North America’s largest elk and red stag roam. This new venture embodies Venator’s commitment to exceptional big game hunting, seamlessly blending the thrill of the hunt with the epitome of luxury.

With Venator’s new lodge being built, strategically nestled in the heart of Oklahoma, this is more than just a hunting destination – it’s an immersive experience in a setting celebrated for its natural beauty and abundant wildlife. This expansion mirrors the high standards set by Venator’s operations in New Zealand, promising not just a hunting trip but an unforgettable journey.

In preparation for the grand launch, Venator is meticulously crafting a hunting destination that brings the same high-quality experience from New Zealand, tailored for the untamed American terrain.

Venator’s commitment to the finest game quality and hospitality will be reflected in expert guides, top-tier equipment, and strategies ensuring successful and sustainable hunts. The company’s approach is deeply rooted in responsible stewardship, harmonising the thrill of the hunt with conservation principles.

The lodge at Venator USA mirrors the luxury synonymous with the brand. Guests can expect high-quality lodging, surrounded by the rugged beauty of Oklahoma, indulging in gourmet cuisine, and enjoying a range of amenities designed for a relaxing and enjoyable stay. Whether resting or engaged in the adrenaline-filled pursuit of the big game, the lodge promises the best of both worlds.

This expansion into the USA marks a new chapter for Venator, providing accessible yet unparalleled hunting experiences for American enthusiasts. From seasoned hunters to those new to the sport, all are welcome to experience big game hunting in a prestigious and professional environment.

Venator’s USA venture is not just about hunting – it’s about crafting unforgettable stories and memories in the wild. It’s an invitation to be part of a community that values the great outdoors, adventure, and the pursuit of excellence in hunting.

 Venator USA is the destination to watch for those eager to be part of this exciting new chapter in American big game hunting. Stay tuned for further updates.

About the company: For over 30 years, Venator, a family-owned enterprise, has been internationally acclaimed for its exceptional hunting experiences. With seasoned guides, Venator delivers unparalleled hunting vacations, setting a new global standard in luxury adventures for discerning sportsmen worldwide.

Contact Info:
Name: Venator
Email: Send Email
Organization: Venator
Website: https://www.venator.co/

Release ID: 89123640

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United States – March 8, 2024 —

In the ever-evolving landscape of urban mobility, first responders’ safety and the efficiency of emergency services are paramount concerns. As cities continue to grapple with the challenges of traffic congestion and the need for swift emergency response, Emergency Vehicle Preemption (EVP) technology stands out as a game-changer in ensuring the safety of first responders.

EVP technology enables emergency vehicles—such as ambulances, fire trucks, and police cars—to navigate through traffic by communicating with smart traffic signals to grant priority passage. By preempting traffic signal changes, these vehicles can navigate intersections safely and efficiently, reducing response times and potentially saving lives. Over the years, EVP technology has evolved significantly, leveraging innovations in communication systems, sensor technology, and data analytics to enhance its capabilities.

One company at the forefront of this technological revolution is Miovision, a leading provider of smart traffic solutions. Recognizing the critical role of EVP technology in modern urban environments, Miovision has been instrumental in advancing the state-of-the-art in this field. Recently, the company made headlines with its acquisition of Global Traffic Technologies (GTT) and its Opticom platform, further bolstering its capabilities in the smart traffic space.

The integration of GTT’s Opticom Priority Control platform into Miovision’s suite of solutions represents a significant step forward in optimizing emergency response systems. The Opticom platform, renowned for its reliability and effectiveness, allows emergency vehicles to preempt traffic signals with precision for smooth passage through intersections. By seamlessly integrating this technology into existing traffic management systems, cities can enhance the safety of emergency responders and the general public, as well as minimize disruptions to traffic flow.

In high-stress situations—such as responding to a medical emergency or a fire—every second counts. By preempting traffic signals, emergency vehicles can avoid delays at intersections, mitigating collision risk and ensuring a swift path of travel to emergencies. Studies have shown a 70% reduction in intersection crash rates involving emergency vehicles, making roads safer for both first responders and other motorists.

EVP technology plays a crucial role in optimizing emergency response times. In densely populated urban areas, traffic congestion poses significant challenges for emergency services by potentially delaying their arrival at the scene of an incident. Prioritizing emergency vehicles can ensure help reaches those in need as quickly as possible. This not only improves outcomes for patients and victims but also enhances the overall efficiency of emergency response operations.

Cities around the world are increasingly recognizing the value of EVP technology in enhancing road safety and optimizing emergency response. From high-traffic metropolises like Detroit to small municipalities, authorities are leveraging this technology to improve the effectiveness of their emergency services. By partnering with innovative companies like Miovision, communities can deploy cutting-edge solutions that address urban mobility challenges while prioritizing residents’ safety and well-being.

At the end of the day, Emergency Vehicle Preemption technology represents a significant milestone in the evolution of urban mobility and emergency response systems. By harnessing the power of technology, EVP can enhance road safety, reduce accidents involving emergency vehicles, and ensure the fastest response times. The future of emergency response is brighter than ever with companies like Miovision leading the way. 

Contact Info:
Name: Michael Duench
Email: Send Email
Organization: Miovision
Phone: 1-877-646-8476
Website: https://miovision.com/

Release ID: 89123526

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Ben Ashkenazy of Ashkenazy Acquisition, owner of Miami’s Bayside Marketplace, welcomes Pier 5, a new establishment by Breakwater Hospitality Group. This addition is the latest Ashkenazy development, introducing a vibrant venue for dining and nightlife that promises live music, diverse cuisine, and waterfront entertainment.

Miami, Florida, United States – March 8, 2024 —

Ben Ashkenazy, through his company, Ashkenazy Acquisition Corporation, owner of Miami’s Bayside Marketplace, proudly announces the addition of Pier 5, a groundbreaking establishment by Breakwater Hospitality Group. This latest development represents Ashkenazy’s commitment to revitalizing Bayside Marketplace, introducing a vibrant venue for dining, nightlife, live music, diverse cuisine, and waterfront entertainment that promises to redefine the Miami experience.

Nestled in the heart of Bayside Marketplace, Pier 5 emerges as a leading open-air, waterfront entertainment destination. With its exceptional food, refreshing beverages, and stunning views of Miami’s skyline, the venue is a contemporary homage to Miami’s maritime heritage, designed with tropical flair and nautical elements.

“We’re thrilled to bring Pier 5 into the fold as a dynamic addition to Miami’s entertainment landscape,” says Joe Press, COO of Ashkenazy Acquisition. “This initiative is a reflection of our deep-seated belief in the potential of Bayside Marketplace to serve as a cornerstone of community and entertainment in Miami.”

The inspiration behind Pier 5 stems from founders Emi Guerra and Alex Mantecon of Breakwater Hospitality Group, along with partner Erick Passo of Black Market Miami. Together, they envisioned a unique dining and social hub that embodies the energy of Miami while paying tribute to its iconic fishing pier history.

Pier 5 boasts distinctive offerings, including The Rum Bar, Miami’s largest bar specializing in rum, mojitos, and daiquiris, and a Tequila and Mezcal Bar with over 200 types of spirits. Food selections feature Bayside Marketplace favorites like Black Market Miami, Ben’s Pizza, La Industria, and Skoops, offering a rich tapestry of local and international flavors.

The launch of Pier 5 is expected to significantly benefit the local community and businesses, drawing over 4 million cruise ship visitors from the likes of Carnival, Royal Caribbean, Virgin, and Norwegian each year. 

“Pier 5 is our invitation to the community and visitors to experience the unique spirit of Miami,” adds Joe Press. “The venue not only enhances the cultural and social fabric of Miami but also reinforces its status as a premier destination for entertainment and dining.”

Reflecting on the potential of Pier 5 to enhance Miami’s vibrant culture and the allure of Bayside Marketplace, Joe Press shares, “Pier 5 is a testament to our vision for Miami—a city that celebrates dynamic energy and offers everyone a chance to explore the charms of Bayside Marketplace. We eagerly anticipate welcoming guests to this top-tier waterfront dining and nightlife sensation.”

Learn more about Ben Ashkenazy and the new Pier 5 Bayside Marketplace opening here: https://uscommerciallending.com/ben-ashkenazy-pier-5-bayside-marketplace/

About the company: Headquartered in New York City, Ashkenazy Acquisition Corporation is a private real estate investment firm focusing on retail, hotel, and office assets. Ashkenazy Acquisition has acquired over 15 million square feet of real estate, located throughout the United States and Canada. With a portfolio containing more than 100 buildings valued at $12 billion, Ashkenazy Acquisition has a superior performance history in purchasing and managing premier assets.

Ashkenazy Acquisition is made up of an experienced team of in-house, seasoned professionals, including acquisitions, finance, construction, leasing, development, and marketing. The integrated team of real estate professionals offers exceptional expertise at all levels of the transaction and subsequent management.

Contact Info:
Name: Ashkenazy Acquisition Corp
Email: Send Email
Organization: Ashkenazy Acquisition Corporation
Address: 600 Madison Avenue flr 15 New York, NY 10022
Phone: 212-213-4444
Website: https://www.aacrealty.com/

Video URL: https://youtu.be/fcAuQwnEWWQ?si=6rbdVVNI-5HUIsNs

Release ID: 89123642

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Generali and UNDP partner with Ministry of Finance Malaysia, Bank Negara Malaysia, SME Association of Malaysia, and the insurance and financial communities to empower SMEs against climate change and other risks, proposing tangible solutions for resilience.

Federal Territory of Kuala Lumpur, Malaysia – March 8, 2024 —

Generali and the United Nations Development Programme (UNDP) brought together representatives from the Malaysian Ministry of Finance, Bank Negara Malaysia, the SME Association of Malaysia and the insurance and financial communities to present concrete solutions on how to boost small and medium-sized enterprises (SME) resilience against climate change and other risks.

The event built on the partnership between Generali and UNDP’s Insurance and Risk Finance Facility, designed to reduce the protection gap for vulnerable communities worldwide through access to insurance solutions. This work aligns to a broader commitment to raise awareness, as well as to set the path for insurance to unlock security, sustainability, and greater resilience for SMEs in developing countries.

Generali is also expanding its flagship SME EnterPRIZE project in Asia, building on the engagement carried out over the past three years with thousands of SMEs from across Europe to celebrate and nurture a culture of sustainability.

A joint research report titled “Building MSME Resilience in Southeast Asia” was launched, focusing on selected value chains in Thailand and Malaysia. The report proposes an alternative approach to identifying the risks and needs of micro, small and medium-sized enterprises (MSMEs), developing risk management and insurance services, and delivering these solutions to the MSME community. 

MSMEs make up the majority of enterprises in Southeast Asia according to the new research, with figures as high as 99.6% in Thailand and 97.4% in Malaysia. They act as both a pillar and a driver of socio-economic development.

The report finds that SME growth and survival are threatened by a range of risks, including climate change, business interruptions, and limited access to capital markets. These risks are intensified by the lack of risk management, coping mechanisms, and insurance coverage. Fewer than 5% of MSMEs in Southeast Asia have any form of insurance.

The alternative approach outlined in the research starts by segmenting MSMEs to understand their risk profiles and address their specific needs, exploring priority value chains including natural rubber, food and accommodation, wholesale and retail, and electrical and electronics.

From this MSMEs can build resilience through holistic solutions that consider both risk transfer and risk mitigation tools, and which include bundling insurance solutions with new technologies or digital platforms and leveraging alternative distribution partners to reach MSMEs more effectively.

The research complements the SME EnterPRIZE White Paper developed in the framework of Generali’s flagship initiative to boost a culture of sustainability among SMEs.

Generali and UNDP have also presented their SME Loss Prevention Framework, a digital tool leveraging the power of data to raise the readiness and awareness of SMEs to the risks facing vulnerable communities, starting in Malaysia with the flood risk. Technical expertise and experience in the field from one of the biggest insurers of the world are at the disposal of local entrepreneurs as a contribution to the transition towards a more sustainable economy. 

Hosted on a user-friendly online platform, this framework will also be developed as a mobile app and can be spread to other countries in Asia and in the world. SMEs can find advice on how to protect their activities in the face of climate challenges and other risks, while ensuring the resilience of such an important segment for developing countries also against unpredictable events like natural catastrophes.

Following the launch of the “Insurance Innovation Challenge Fund” in September last year, which aims to incentivise the development of innovative insurance products and services in Malaysia, the event also showcased four innovative solutions for insurance to enhance SME resilience against climate and other risks.

In the upcoming months, finalists will be announced, of which two winners will be awarded up to US $40,000 each, along with technical assistance to support the development of their ideas and the opportunity to leverage Generali and UNDP’s global presence.

Jaime Anchústegui Melgarejo, CEO International of Generali, said: “The MSME community in Malaysia, Thailand and the broader Asia region are an indispensable part of the growth and development stories of these markets. However, they face very real and intensifying risks from climate change and other factors that are affecting business continuity and their ability to capture emerging opportunities. Insurance is at the heart of the solution for making SMEs and MSMEs more resilient and is the driving force behind Generali’s partnership with UNDP. Bringing SME EnterPRIZE to Asia, launching our SME Loss Prevention Framework and progressing our Insurance Innovation Challenge Fund are key milestones in our effort to support vulnerable businesses in Asia. I’m eager to continue our collaboration with UNDP and find new ways to make a lasting impact.”

Rob Leonardi, Regional Officer International – Asia, Generali, said: “MSMEs have long been a key driver of growth and innovation in Asia. Their contributions to the development of this region are indisputable, yet they are increasingly vulnerable to risks flowing from climate change, geopolitical tensions and market disruptions. Our partnership with UNDP recognises these challenges and is aimed at utilising insurance and risk finance solutions to increase coverage among MSMEs and boost their resilience. The various initiatives are all designed to meet businesses where they are in their journeys and ensure they have access to the solutions they need to thrive. I’m grateful for the hard work that has gone into this partnership so far, and I look forward to what more we can achieve together in the future.”

Niloy Banerjee, Resident Representative, UNDP Malaysia said: “With SMEs making up 48.2% of national employment and 38.4% of GDP, the crucial role they play in the economic ecosystem is beyond doubt. Yet they remain most vulnerable to shocks, whether from natural disasters exacerbated by climate change, pandemics or other disruptions to the manufacturing or logistics continuum. We must rapidly support the building of resilience and staying power of SMEs against all foreseeable risks through holistic and innovative instruments and solutions. Insurance would be one of the most significant safety nets for SMEs.”

Jan Kellett, Global and Corporate Lead on Insurance and Risk Finance, Head of the Insurance and Risk Finance Facility, UNDP, said: “In the ASEAN, where MSMEs make up 45% of regional GDP, their vulnerability to rapidly rising climate and other risks is not only a development challenge but an immense opportunity for public and private sectors to come to together and help businesses develop their capacity to understand and manage these risks.”

Fabrice Benard, Country Head, Generali Entitles in Malaysia, said: “SMEs are not just the backbone of our economy, but also a key inspiration and driving force to us at Generali. As their Lifetime Partner, we see the need to actively shape an ecosystem that could empower their growth and resilience, and foster a culture of innovation and sustainability in their businesses. I am confident that our collaboration and shared vision with UNDP is capable of unleashing greater value and opportunities to benefit the broader SME community in Malaysia.”

Contact Info:
Name: Sheena Ho
Email: Send Email
Organization: Generali Malaysia
Website: https://direct.generali.com.my/products/travel-insurance/get-quote

Release ID: 89123522

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Mountain City Church celebrated the opening of Redemptive Ministries Center, a haven for healing and recovery. Offering tailored small group sessions, the center provides support for addiction and life challenges. Guided by faith, it symbolizes hope for the Anchorage community.

Anchorage, Alaska – March 8, 2024 /MarketersMEDIA/ —

Anchorage, Alaska – March 5, 2024 – Mountain City Church witnessed a significant milestone on Tuesday, March 5th, as the Anchorage community celebrated the grand opening of the Redemptive Ministries Center at 6505 Debarr Road. This center, an extension of Mountain City Church, marks a significant step towards providing support and resources for individuals facing various life challenges within the community.

The Redemptive Ministries Center is dedicated to fostering fellowship and providing assistance for individuals navigating through difficult circumstances. Offering a safe and supportive environment, the center provides small groups tailored to address a range of challenges including addiction recovery, grief support, anger management, and assistance for women affected by infertility.

Formerly housed within the Mountain City Church building, the new Redemptive Ministries Center now stands as an independent facility, offering increased accessibility and anonymity for those seeking support and assistance. With its own dedicated space, the center aims to expand its offerings to better serve the diverse needs of the community, including additional support for veterans, individuals experiencing PTSD, and young people facing challenges.

The journey to the opening of the Redemptive Ministries Center was marked by the transition of the building from its previous role as the home of Little Mountain Movers Academy (LMMA), a preschool that served the community for 37 years. As LMMA decided to consolidate its operations at the Mountain City Church building, the opportunity arose for the inception of the Redemptive Ministries Center, symbolizing a new chapter of support and assistance for the community.

The dedication night of the Redemptive Ministries Center was filled with heartfelt moments of celebration and fellowship. Tony Smith, the Director of Redemptive Ministries, expressed his gratitude and excitement for the community, highlighting the anticipation of witnessing the positive impact of the center on individuals and families. Mayor Bronson was also in attendance, offering encouraging words about building good habits and having hope for the future.

For those seeking more information about the services offered by the Redemptive Ministries Center, including regular support meetings held every Tuesday from 7-9pm, please visit https://recoveryalaska.com.

As the doors of Debarr’s Little Mountain Movers Academy close, the doors of the Redemptive Ministries Center open, heralding a new era of support and assistance for individuals and families within the Anchorage community. Through fellowship and community support, the center aims to be a beacon of hope for those facing challenges in their lives.

Media Contact:

Tony Smith, Director of Redemptive Ministries

tsmith@mountaincity.church

About Redemptive Ministries Center:

The Redemptive Ministries Center is a community resource center dedicated to providing support and assistance for individuals and families facing various life challenges. Through a range of programs and services, the center aims to foster fellowship, resilience, and positive transformation within the Anchorage community. For more information, visit https://recoveryalaska.com.

About the company: https://recoveryalaska.com/

Contact Info:
Name: Tony Smith
Email: Send Email
Organization: Recovery Alaska
Address: 6505 Debarr Road
Website: https://recoveryalaska.com/

Release ID: 89123524

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