Wuhu, Anhui, China, April 16, 2026 — Safety. For Family. This is not only CHERY’s commitment to safety, but also its long-term promise to global families. For family users, safety means more than figures on a specification sheet. What matters most is whether a vehicle can provide real and reliable protection when risks arise in everyday driving. In April 2026, during Auto China & CHERY International Business Summit, CHERY will launch the TIGGO9 Global Safety Public Validation in Wuhu, Anhui, inviting dealers and media from around the world to witness the event on site. Through a demanding test scenario designed to closely reflect real-world road hazards, the flagship SUV of the TIGGO family will undergo a public assessment of its safety performance.

In real-world driving, risks rarely occur in a single or standardized form. Small-angle impacts at intersections, secondary collisions triggered by sudden incidents, and front-and-rear impacts caused by insufficient following distance are all high-risk scenarios families may encounter in daily travel. Compared with standard laboratory crash conditions, these situations are far more complex and place greater demands on a vehicle’s overall protective capability under combined loads.

（Preliminary Testing for the CHERY Three-Vehicle Composite Crash Test）

The TIGGO9 Global Safety Public Validation was designed with these real-world risks in mind. Structured as a three-vehicle composite crash test, the event places the TIGGO9 at the center of the impact scenario: one vehicle will strike the front section of the TIGGO9 at 50 km/h, while another will impact the rear at 40 km/h. By recreating a chain-collision scenario closer to real-life road accidents, the test is intended to reflect the continuous risks families may face during everyday travel. Compared with a conventional single-impact crash test, this validation combines consecutive front and rear impacts with more complex load paths, placing higher demands on the vehicle’s overall safety performance.

The validation focuses not only on the impact itself, but also on whether the vehicle’s critical safety functions remain effective after the collision. Under the test criteria, the TIGGO9 will be openly assessed across multiple dimensions, including structural integrity, occupant protection, fuel system safety, and post-collision rescue response. Key evaluation items include the performance of the A, B, C and D pillars, the retention of sufficient survival space in the passenger compartment, the proper functioning of restraint systems such as airbags and seat belts, and the continued operation of essential post-collision functions, including fuel system integrity, door unlocking and hazard warning lights. For a flagship SUV designed for family users, this is not only a test of body strength, but also a systematic validation of the integrity of the vehicle’s overall safety system.

More than a crash test, this is a public validation built around real-life risk scenarios. Dealers and media guests from around the world will observe the full test process on site and witness firsthand how the vehicle performs under complex impact conditions. Through an open, transparent and verifiable approach, CHERY aims to make safety more than a specification, turning it into confidence that families around the world can clearly understand and trust.

As CHERY’s global family flagship SUV, the TIGGO9 represents not only the brand’s flagship product positioning, but also its higher standard for family travel safety. This public validation is both a live assessment of the TIGGO9’s safety capabilities and a further expression of CHERY’s “For Family” philosophy — putting family protection to the test in real-world risk scenarios.

In the face of complex road conditions, true safety must stand up to real-world challenges. The TIGGO9 Global Safety Public Validation is coming soon. Stay tuned for more updates from the event.

Contact Info:
Name: Monica Liu
Email: Send Email
Organization: Beijing Youjia Culture Communication Co. LTD
Website: http://youjiapr.com

Release ID: 89188880

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Wuhu, Anhui, China, April 16, 2026 — Wuhu, China – April 16, 2026

Following its successful global debut on March 31, Freelander, the British premium intelligent all-terrain brand, officially launches its global partner recruitment program, inviting elite partners worldwide to join its journey to redefine premium mobility.

Born from the in-depth strategic collaboration between Chery Automotive and Jaguar Land Rover, two of the world’s Top 500 automotive giants, Freelander inherits profound British luxury heritage and cutting-edge intelligent new energy technologies.

To build a high-quality global sales and service network, Freelander has established clear selection criteria for potential global partners, prioritizing candidates with extensive experience in luxury automotive operations, in-depth market insights and a strong local presence, as well as robust financial strength and mature operational capabilities.

To accelerate the global channel layout and establish a platform for in-depth collaboration with potential partners, Freelander will host the “Freelander Night – Global Partner Recruitment Gala” in Wuhu, Anhui on April 25. This event will be held as an important component of the Chery International Business Summit (IBS).

At the gala, Freelander will comprehensively unveil its global strategy, core product matrix, localized operation policies, and comprehensive partner support system to invited industry elites and potential partners. During the event, guests will have exclusive access to experience Freelander’s globally debuted concept cars and multiple mass-produced models, immersing themselves in the brand’s unique British design language and leading intelligent all-terrain technology.

This will facilitate efficient alignment on strategic cooperation and joint exploration of win-win development paths for the global market. Upholding the brand philosophy of “Born Global. For Global.”, Freelander is committed to collaborating with elite global partners to deeply cultivate the global premium SUV sector and jointly build a new high-end travel ecosystem.

Contact Info:
Name: Frida
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89188868

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Wuhu, Anhui, China, April 16, 2026 — Wuhu, China – April 15, 2026 – In a new era, Freelander has unveiled a historic evolution. Under the strategic realignment of Chery and Jaguar Land Rover, two Fortune 500 automotive giants, the classic nameplate Freelander has officially evolved from a legendary model into a British premium intelligent all-terrain brand.

This pioneering initiative embodies the forward-looking vision and strategic resolve of both shareholders, integrating their respective core strengths to forge an innovative cooperation model to compete globally in the intelligent new energy era. Jaguar Land Rover contributes core aesthetic design and premium brand DNA, while the Chinese side leads the integration of world-class supply chains and intelligent resources, creating an unprecedented depth of global resource synergy.

Following its global debut on March 31, Freelander announces The Night of Freelander — Global Partner Recruitment Gala to be held in Wuhu on April 25, as a flagship segment of the Chery International Business Summit (IBS), epitomizing the brand’s global mantra: “Born Global. For Global.”

The event will feature an exclusive dual-format showcase: the concept car unveiled on March 31 will be on public display, highlighting Freelander’s iconic British design; a range of production models will be available for closed-door exclusive preview for global partners.

Freelander will also host a closed-door strategic forum to unveil its comprehensive global brand strategy, product specifications, marketing approaches and channel development plans.

With profound British heritage and robust cross-border technological synergy, Freelander embarks on its official global journey, partnering with global elites to redefine the premium SUV sector.

Contact Info:
Name: Frida
Email: Send Email
Organization: FREELANDER
Website: https://www.cheryinternational.com/

Release ID: 89188848

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Wuhu, Anhui, China, April 16, 2026 — The 2026 Beijing International Automotive Exhibition is set to kick off grandly as a premier global event spotlighting the automotive industry, bringing together renowned automakers from around the world to explore new directions for future mobility. LUXEED will make a high-profile appearance with a refreshed brand identity and a blockbuster product lineup, showcasing the powerful strength of China’s high-end intelligent vehicles on the global stage and writing a new chapter for China’s intelligent manufacturing.

At this auto show, LUXEED will unveil a range of flagship models, headlined by the LUXEED V9—the brand’s first premium MPV. As a landmark entry into the high-end MPV segment, the LUXEED V9 redefines the benchmark for high-tech luxury in MPVs through its versatile and indulgent space, exquisite premium configurations, and exceptional driving performance. Featuring flexible seating arrangements, top-tier interior materials comparable to luxury vehicles in the million-yuan class, and a healthy, intelligent cockpit, it embodies the ultimate in sophisticated mobility.

Making a striking appearance alongside it is the updated LUXEED R7. Recently, in the 2026 China New Energy Vehicle Initial Quality Study (NEV-IQS) released by J.D. Power, a global leader in market research, the LUXEED R7 claimed the top spot in the midsize all-electric SUV category. This marks another milestone victory following its win in the 2025 China New Energy Vehicle Appeal Study (NEV-APS) for the same segment, cementing its status as a double champion in both appeal and quality.

Two exclusive custom editions—the New LUXEED S7 “Xuanyuan” and LUXEED R7 “Pangu”—will also be on display. Blending profound Chinese cultural heritage with high-performance modifications, they highlight the models’ innate trendsetting character and sporty pedigree.

Under the core theme of Pioneering Intelligence, Global Driving Excellence, LUXEED will craft a highly immersive exhibition space through the seamless integration of ecological technology and avant-garde design. Four core interactive experience zones will be curated onsite: AI photo booths, professional racing simulators, driver reaction tests, and full-scenario AI intelligent interaction. These will allow visitors to experience firsthand the perfect fusion of intelligent technology and driving pleasure, while fully appreciating the allure of LUXEED as a premium automotive brand.

Today, LUXEED’s Brand 2.0 Strategy has entered a new phase of full-scale implementation, delivering comprehensive upgrades across three dimensions: product, brand, and experience. Rooted in end-to-end independent research and development, the brand has achieved a transformative leap from “Made in China” to “Intelligent Manufacturing in China”. Backed by full-stack self-developed intelligent technologies, LUXEED continues to set new standards for luxury, sporty, and intelligent vehicles. With a global vision, it embarks on a new journey of brand advancement. At Auto China 2026, LUXEED sincerely invites guests from around the world to visit its booth, witness the groundbreaking innovations of China’s high-end intelligent automotive brand, and unlock a new future of intelligent luxury and driving pleasure.

Contact Info:
Name: QIAO JIANTAO
Email: Send Email
Organization: LUXEED INTERNATIONAL
Website: https://www.cheryinternational.com/

Release ID: 89188850

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Wuhu, Anhui, China, April 16, 2026 — When design becomes the language connecting the future, and elegance a consensus transcending national borders.

In April 2026, LEPAS, the brand-new new energy marque under Chery Group, will stage a grand aesthetic gala in Milan themed “Here’s to Elegance”, conveying to the world a brand-new proposition of sustainable elegance.

As a global benchmark for design and creativity, Milan brings together the world’s leading creative forces and cutting-edge ideas. By choosing Milan as its starting point, LEPAS not only marks its European debut but also opens a new chapter in its global journey—engaging in a forward-looking dialogue on the future of mobility, rooted in its deep understanding of elegant living.

For LEPAS, elegance is never superficial styling. It is a timeless value—where technology and humanity coexist, transforming cold specifications into human-centered warmth; where functionality and aesthetics integrate seamlessly, ensuring every design serves the essence of life; and where sustainability and lifestyle align, creating a subtle balance between mobility and nature. LEPAS Elegant Technology is technology infused with humanity — designed for elegant living in motion. This philosophy of elegance is embodied in the“Leopard Aesthetics”design language, crafted by a global team of elite designers, and integrated into the intelligent architecture of the LEX full-dimension, full-scenario energy platform.

From product export to global brand expansion, LEPAS has consistently upheld its commitment to leading an elegant mobility lifestyle. In Milan, LEPAS will present not merely a brand launch, but a global aesthetic event. Here, it will unveil its signature Leopard Aesthetics design system, Elegant Technology and also showcase the Intelligent LEX platform powered by global innovation, and engage with leading minds across design, art, and technology to explore new possibilities for elegant living in the new energy era.

This milestone event represents LEPAS’s vision and expression of future lifestyles. More importantly, it marks a pivotal step in connecting global users through elegance, and in shaping the aesthetic direction of new energy mobility.

In Milan—where design and innovation converge—LEPAS will engage the world in the language of elegance and move forward toward the future.“Drive Your Elegance”is not only the declaration but also its aspiration for a globally shared vision of elegant living.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: http://lepasinternational.com/

Release ID: 89188842

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Wuhu, Anhui, China, April 16, 2026 — As technology continues to push the boundaries of modern life, and expectations for mobility evolve beyond mere convenience and efficiency, a new question emerges: how can technology return to the essence of life and infuse mobility with a sense of elegance and warmth? In April 2026, LEPAS, the all-new new energy brand under Chery Group, will make its debut in Milan during Milano Design Week. Under the theme “Here’s to Elegance,” the LEPAS European Launch Event marks a defining moment for LEPAS in Milan. Guided by its core philosophy—“Technology with Warmth, Elegance Without Boundaries”—LEPAS aims to break down the barriers between technology and aesthetics, redefining future mobility, and transforming new energy mobility from a cold stack of technologies into a refined, human-centered experience. LEPAS positions itself as the preferred brand for an elegant mobility lifestyle, shaped by its Elegant Technology philosophy.

Within LEPAS’s value system, true elegance lies in addressing the essence of life with precision; true technology exists to empower people with subtlety and care. Technological progress should not become a barrier that distances people from life, but rather a bridge that enhances quality of living and makes elegance more accessible. Based on this philosophy, LEPAS moves beyond the conventional race for specifications. Instead of pursuing extreme parameters, it places user experience at the core—deeply integrating advanced technology with elegant design, allowing innovation to reside within refined details. In LEPAS products, every technology serves real user needs, and every design detail enhances the mobility experience—enabling users to enjoy both efficiency and the warmth and refinement of Elegant Driving.

To ensure that technology truly serves an elegant lifestyle, LEPAS brings together leading global expertise to create the all-new LEX intelligent new energy platform. This platform serves as the foundation for the integration of technology and elegance, and the cornerstone of LEPAS’s vision for future mobility. Built upon three core intelligences, the LEX platform delivers a comprehensive elegant mobility solution: spatial intelligence breaks traditional constraints with human-centric layouts and flexible configurations, transforming the cabin into a mobile elegant living space adaptable to diverse scenarios; energy intelligence leverages advanced new energy technologies to balance range and efficiency, making sustainable mobility a natural extension of elegant living while intelligent energy management ensures convenience and peace of mind; mobility intelligence integrates intelligent driving and connectivity technologies to create a safer, smarter, and more comfortable experience, ensuring every journey is effortless and refined.

This Milan debut during Milano Design Week will serve as the global premiere stage for the LEX intelligent new energy platform, and a defining moment for the LEPAS European Launch Event to present its vision of future mobility to the world. In addition to unveiling its core technology platform, LEPAS will introduce new models such as LEPAS L8 and LEPAS L6, offering a tangible expression of the fusion between technology and elegance. At the same time, the brand will release its new energy mobility strategy for Europe and global markets, and unveil its global co-creation plan with partners—demonstrating LEPAS’s forward-looking exploration across products, technology, and ecosystem, further reinforcing the presence of LEPAS in Milan.

The warmth of technology comes from a passion for life; the boundaries of elegance expand through technological empowerment. With technology as a tribute to elegance, and the future as a way of defining life, from April 20 to 26 at Via Vigevano 18, Milan, LEPAS invites the world to witness: when technology has warmth, elegance knows no boundaries—Here’s to Elegance.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: http://lepasinternational.com/

Release ID: 89188845

In case of identifying any problems, concerns, or inaccuracies in the content shared in this press release, or if a press release needs to be taken down, we urge you to notify us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your concerns and take swift action within 8 hours to rectify any issues identified or assist with the removal process. We are committed to delivering high-quality content and ensuring accuracy for our valued readers.

Wuhu, Anhui, China, April 16, 2026 — As of April 2026, OMODA&JAECOO’s global cumulative sales have surpassed 960,000 units, with the one-million-unit milestone on track to hit within this month. Taking less than three years from brand launch to reaching the one-million-unit mark, OMODA&JAECOO has broken global automotive industry records with its unstoppable growth momentum, becoming the world’s fastest brand to reach the one-million-unit milestone. Behind this “phenomenal” growth lies the brand’s multi-market breakthroughs globally, with its stunning performance in the European market serving as the core engine driving this expansion.

Stunning European Market Performance, Accelerated Core Strategy

Across Europe, OMODA&JAECOO’s rise has been remarkable. In the UK, less than two years after launch, the brand achieved 17,951 registrations in March 2026 alone. The JAECOO 7 not only became the best-selling new car that month but also topped the list of the UK’s best-selling cars year-to-date in 2026. In Poland, the brand also delivered strong results, holding steady at 11th position in the market and gaining widespread consumer favour. In Italy, it quickly broke into the top 20 with solid product strength, securing a spot in the mainstream segment. As of April 2026, OMODA&JAECOO’s cumulative sales in the European market have surpassed the 250,000-unit mark, with its business footprint covering 20 countries and regions.

OMODA&JAECOO’s European expansion is accelerating further. In April 2026, the brand officially entered the French market with its electrified models, including the JAECOO 7 and JAECOO 5, and announced actor Jean Reno, a French national treasure, as the JAECOO brand ambassador. Sharing the common pursuit of“From Classic, Beyond Classic,” the two parties are bringing new meaning to rugged character and elegant off-road capability. Following market entry, the brand’s sales network in France has expanded rapidly. It has signed contracts with 100 dealers to date and plans to reach 130 operational sales points by the end of 2026. OMODA&JAECOO is not merely “entering” France; it is committed to taking root locally, investing heavily to build a comprehensive ecosystem spanning the industry, commerce, and services. By establishing multiple strategic partnerships, the brand is deeply integrating into the French market and delivers superior product and service experiences to local consumers.

Following France, the brand takes another major step in its European layout—it will officially enter the German market in May, facing the world’s most demanding standards, which demonstrates the brand’s strong product confidence and technological prowess. With strategic deployment in France and Germany, OMODA&JAECOO will achieve full coverage of the European market and usher in a new phase of global development.

Deepening Localization System to Consolidate Global Growth Foundation

While sales surge continuously, OMODA&JAECOO focuses on the long term and continuously builds systematic competitive advantages in Europe to truly “root in Europe and serve Europe.” As early as 2018, parent company Chery Automobile established an R&D center in Raunheim, Germany, tasked with integrating European regulatory, technical and aesthetic DNA into each vehicle. Building on this foundation, the brand further accelerates localization strategy. In April 2026, it set up an R&D center in Paris dedicated to the development and adaptation of future OMODA&JAECOO city cars for the European market . In the same month, it officially launched its European Operations Center in Barcelona, Spain, and inaugurated the Spain Research Institute—the former serves as the central platform for European business, integrating operations, compliance, supply chain, finance, and public affairs, while the latter focuses on electrification, smart mobility, and sustainable development.

With the three centers in Raunheim, Paris and Barcelona,OMODA&JAECOO has a comprehensive, coherent, and lasting European presence. This tripartite coordination provides a complete closed loop from technical R&D to operational management for European localization, marking a critical step in the brand’s deep integration, local R&D and local operations in Europe, advancing its global strategy.

3rd Anniversary Major Initiative, Showcasing Multidimensional Brand Strength

Coinciding with the brand’s third anniversary, OMODA&JAECOO will unleash another wave of momentum. On April 24, 2026, during Beijing Auto Show and the Chery International Business Summit, the brand will launch a series of industry-shocking events: the global debut of VPD (Valet Parking Driver) technology, which will publicly complete high-difficulty scenario tests to showcase core technological strength. The “CYBER MECHA” OMODA 4 will officially roll off the production line on April 26, leading trends with disruptive design. The 9 Countries Super Hybrid Marathon will kick off simultaneously, subjecting OMODA 5, JAECOO 5, and JAECOO 7 SHS-H models to rigorous full-scenario verification to demonstrate the reliability and superiority of Super Hybrid System (SHS) technology. Additionally, the OMODA Global Music Festival will invite world-renowned singers to join millions of users in celebrating the 3rd anniversary. The AiMOGA Global Launch Event will officially unveil new robots and a brand-new product matrix, fully showcasing the brand’s multidimensional strengths in technology, products, and user ecosystems.

From launch to targeting one million units in less than three years, OMODA&JAECOO has broken industry norms with the fastest global record, creating its own“O&J Speed.” Looking ahead, this young and dynamic brand will continue to take Europe as its anchor, deepen global layout, and shine even brighter on the global automotive stage with superior products, cutting-edge technology, and a complete ecosystem, continuously refreshing industry growth records.

About OMODA&JAECOO

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 64 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

Contact Info:
Name: Sherry Cheng
Email: Send Email
Organization: OMODA&JAECOO
Website: https://www.omodajaecoo.com/

Release ID: 89188807

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Wuhu, Anhui, China, April 15, 2026 — The all-new EXEED ES GT and EX8 will make their global interior design debut at the 19th Beijing International Automotive Exhibition (Auto China). Both models embody EXEED’s “Stellar Inspiration” design philosophy. The ES GT seamlessly integrates performance-oriented styling with tech-laden luxury, elevating the human-machine interaction experience. In contrast, the EX8 centers on optimized sightline design and flexible spatial adaptability, pushing the perceived boundaries of cabin space.

As the first cross touring under the EXLANTIX product series, the ES GT features a “Celestial Sphere” interior concept, with a symmetrically wrapped stellar cockpit that delivers an immersive sporty ambience. For seating, the model is fitted with integrated performance seats equipped with active side bolstering, ensuring the driver maintains a stable driving position at all times. The layered center console houses two distinctively shaped screens, each dedicated to delivering clear, targeted information displays. Furthermore, the ES GT marks the debut of EXLANTIX’s full carbon fiber trim panels, whose refined surface texture is accentuated by concealed ambient lighting that emits a gentle, atmospheric glow.

The EX8 also adheres to the stellar design concept, drawing inspiration from the expansive field of vision and integrated contours of starship portholes. It integrates the ultra-wide panoramic screen, audio system and door panel elements into a cohesive horizontal layout, crafting a forward-looking intelligent space for both driver and passengers. Additionally, the EX8’s central screen features adjustable display boundaries, allowing active control over the cabin’s sense of space. The overhead lighting system adopts diffused illumination instead of direct lighting, distributing light evenly and reducing visual interference for occupants.

Collectively, the two models exemplify EXEED’s unique interpretations of the intelligent cockpit. The ES GT integrates haptic feedback and optical carbon fiber finishing to enrich the driver’s sensory experience, while the EX8 enables active adjustment of cabin spatial perception through physical screen movement—both embodying EXEED’s avant-garde design philosophy.

Contact Info:
Name: Jade
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: http://www.exeedinternational.com/

Release ID: 89188761

In case of detection of errors, concerns, or irregularities in the content provided in this press release, or if there is a need for a press release takedown, we strongly encourage you to reach out promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for immediate assistance within 8 hours – resolving identified issues diligently or guiding you through the removal process. We take great pride in delivering reliable and precise information to our valued readers.

Wuhu, Anhui, China, April 15, 2026 — The Evolution of “Music + Partners”: A Journey of Connection

From the fusion of classical and contemporary at the 2024 Shenshan Music Festival to the East-meets-West showcase of the 2025 “Joyful Wuhu·Chery Group Night” Music Festival, Chery’s “Music + Partners” initiative has evolved into a powerful bond linking its global network. The first two editions not only created a relaxed, enjoyable platform for cross-cultural exchange, but also conveyed Chery’s open and inclusive approach to collaboration—earning widespread recognition and acclaim from partners at home and abroad. On April 28, Chery will host the third “Joyful Wuhu·Chery Group Night” OMODA Global Music Festival. As the grand finale of the 2026 Chery International Business Summit, this festival will dissolve boundaries, bringing partners closer and serving as a premier window into Chery’s brand soul and global collaborative vision.

A Cultural Crossroads: Immersing in the Soul of Wuhu

The host city, Wuhu—celebrated as a renowned cultural hub of the ancient Wu and Chu lands—is where urban vitality meets serene landscapes. Steeped in a millennium of Anhui-Yangtze heritage, this year’s festival will weave local Huizhou charm with global rhythms. It is a dedicated invitation for our partners to immerse themselves in the cultural depth of Wuhu, facilitating a “two-way journey” of industrial exchange and cultural fusion.

Multi-Dimensional Breakthroughs: A New Paradigm for Global Engagement

Cultural empathy is the key to dissolving geographical and cultural barriers. This year’s festival shifts from a traditional performance model to a “deeply immersive industrial exchange”. By gathering industry leaders in a relaxed, diverse atmosphere, the event fosters consensus and deepens connections. Integrating musical performance, artistic interaction, and high-tech experiences through a premium, curated design, Chery is creating an exclusive opportunity for dialogue that solidifies the emotional bond with our global partners.

The content has been meticulously upgraded to balance international sophistication with cultural substance. Every element, from stage creativity to atmospheric design, has been refined to ensure a visceral audiovisual experience. Through enhanced interactive segments, guests will feel the warmth of Chery and the breadth of its global vision.

Technological Resonance: AI and innovation Redefining the Experience

Furthermore, cutting-edge technology will redefine the festival experience. AiMOGA Robotics will take center stage, handling intelligent greetings and interactive check-ins—a living demonstration of Chery’s long-term mastery of AI. Innovative experience zones, complemented by premium leisure areas and global gourmet tastings, will blend art, tech, and relaxation, allowing guests to sense Chery’s brand ecosystem and future blueprint in every moment.

Rooted Locally, Leading Globally

Chery remains committed to its global philosophy: “In somewhere, For somewhere, Be somewhere.” It prioritizes localized operations over simple product exports, integrating deeply into the markets it serves. To date, Chery’s global user base has reached 19.12 million, consistently maintaining its leadership in Chinese automotive global deliveries.

The 2026 Chery International Business Summit and the “Joyful Wuhu·Chery Group Night” OMODA Global Music Festival stand as a unified platform for connection. With a deep global footprint, relentless innovation, and an open heart, Chery invites its partners to share in growth opportunities and co-explore new market horizons. Together, we move steadily forward in the global automotive tide toward sustainable and mutually beneficial success.

Contact Info:
Name: Kara Wang
Email: Send Email
Organization: Chery Automobile
Website: https://www.cheryinternational.com

Release ID: 89188751

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

The company will unveil new technologies, introduce a global vehicle debut, and strengthen international partnerships through a week-long series of events focused on innovation, safety, and intelligent mobility.

Wuhu, Anhui, China, April 15, 2026 — CHERY will host a series of global brand activities during Auto China 2026 and the CHERY International Business Summit from April 22 to April 28 in Beijing. The events will highlight the company’s advancements in technology, product innovation, and global partnerships, reinforcing its commitment to delivering intelligent and family-oriented mobility solutions worldwide.

As a Chinese automotive manufacturer operating in more than 120 countries and regions, CHERY continues to expand its global footprint by focusing on safety, innovation, and user-centric design. The upcoming events will serve as a platform to demonstrate the company’s technological capabilities and strengthen collaboration with international partners.

To highlight its commitment to family mobility and safety, CHERY will conduct a series of experiential demonstrations. These include endurance tests of the Chery Super Hybrid (CSH) system and safety validation programs designed to evaluate vehicle performance in real-world conditions.

The CSH long-term endurance test and VPD intelligent parking experience will take place along the Jinshanling Great Wall. The program will showcase comprehensive vehicle capabilities, including performance, noise, vibration and harshness (NVH) optimization, intelligent convenience features, and adaptability to diverse family travel scenarios such as eco-camping.

In addition, CHERY will conduct an extreme three-vehicle collision test to simulate high-risk driving conditions, demonstrating the structural integrity and safety features of its models.

Strategic Announcements at Auto China 2026

On April 24, during Auto China 2026, CHERY will unveil a new technology strategy, introduce an updated brand value proposition, and present the global debut of a new model. These announcements will reflect the company’s continued investment in innovation and its ambition to advance intelligent and sustainable mobility solutions.

Strengthening Global Partnerships at the International Business Summit

The CHERY International Business Summit, scheduled for April 25, will bring together global partners, distributors, and industry stakeholders. The summit will focus on fostering international cooperation and exploring new growth opportunities under the theme of collaborative development.

During the same period, AiMOGA Robotics will introduce its second-generation robotic products and unveil the AiMOGA matrix. The initiative will showcase advancements in intelligent service technologies, including applications in car–robot synergy and global commercial leasing.

Enhancing User Engagement Through Family-Centric Experiences

To further engage global audiences, CHERY will host a family-themed exhibition and immersive product experience. These activities will demonstrate the company’s focus on meeting the evolving needs of families through thoughtful design, innovative technologies, and collaborative product development with global partners.

The events will also provide opportunities for stakeholders to participate in co-creation initiatives aimed at tailoring products and technologies to diverse regional markets.

Driving the Future of Global Mobility

Through Auto China 2026 and the CHERY International Business Summit, CHERY aims to showcase its integrated approach to technology, innovation, and global collaboration. By prioritizing safety, sustainability, and user-centric mobility, the company continues to strengthen its position in the international automotive industry.

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89188274

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