May 21, 2019 – – Mike Marko, founder and owner of Cincinnati, Ohio-based IM Consultant Services has announced that he has recently published a blog post titled “Nailing Your Next Viral Video Marketing”. He says that this blog post will help business owners and entrepreneurs make the best videos for their marketing campaign.
Videos are common content for online marketing campaigns. That is because a video usually gets more engagement than plain text blog posts or images.
Marko offers a caveat to this, however. Though videos are helpful in online marketing, being discovered through them is easier said than done.
There are a lot of videos on the Internet. Some of them remain at the top of search results for a long time. Marko states that getting there and reaching target customers through videos requires effort and creativity. Both of them are needed to ensure that the videos for a marketing campaign have a chance of going viral.
Marko knows that not all businesses have a creative team or can hire a production company to make viral videos for them. That’s why his new blog post centers on the things that a business owner should do to make videos go viral.
To create viral videos for a marketing campaign, Marko says that it’s important to determine the target audience first. This is needed because the content of the video should be related to the interests of the viewers. That’s just one of the secrets to making videos go viral, according to Marko. He said that it’s also necessary for business owners to have the right goal, and that is to impress the audience.
There are hundreds of videos on the Internet that talk about the same topic. Many of them share a lot of similarities. It’s hard to get the attention of the target audience if the videos for a marketing campaign say nothing different from other videos in the same category.
Instead of showing what’s already presented on existing videos, it’s best to show something new. Marko says that this will create a lasting impact, especially if the video entertains the viewer in the first 30 seconds.
Along with that, Marko states that a video could easily go viral if its dialogue is well written. Videos with a good script often get a lot of views because they clearly explain the message of the content.
According to Marko’s blog post about video marketing strategy, the script should contain a memorable introduction. This is necessary to get the attention of the target audience. After that, the next lines should tell a story that portrays the business’s image and values. Before ending the video, the script should give a powerful conclusion.
Moreover, Marko notes that business owners need to make sure that the message of their script is clear and real. He also reminds his readers that their video marketing campaign aims for genuine reaction from the audience, not mindless viewing.
The later part of Marko’s new blog post focuses on how to create a video properly. Marko says that the quality of the video could determine if it would go viral or not.
Many business owners record their videos using their phones. Though this is a practical tactic, Marko advises business owners to invest in decent video cameras. He says that an HD clip in true color can improve a video marketing campaign.
Furthermore, Marko tells his readers to make use of video editing software. They can help in making genuine marketing videos for business. Furthermore, there are some video editing apps that can improve a video’s overall quality because they can add intriguing elements.
Marko says that it’s important to add intriguing elements because this can help in getting the attention of the viewers. Viral videos often have elements that leave viewers wondering about what they saw on the video.
Basically, intriguing elements create engagement. The discussions about the video can help in getting the attention of more potential viewers.
Marko states that asking questions, opinions, or showing unbelievable facts can help in creating a discussion or a buzz. Business owners can get the attention of their target audience if they share their video on different social media platforms like Facebook, Twitter, and Instagram. These are some of the most used social media platforms, and sharing videos on them might generate a lot of views.
Along with that, business owners should also post videos on YouTube and Vimeo. Both of these websites are made specifically for videos. Getting views from their users can help in making a video go viral.
Lastly, Marko says that analytics can also help in getting a lot of views. That’s because the data in analytics will give business owners an idea of how they improve engagement and visibility of their videos.
Those who are interested in learning more about tips for using videos for online marketing or how to do digital marketing can follow Marko to his website. He regularly publishes new blog posts there. All of his blog posts are useful for online marketing. Moreover, he says that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.
For more information about IM Consultant Services, contact the company here:
IM Consultant Services
PO Box 62451
Cincinnati, OH 45262