The packaging industry has long recognised the significance of packaging in influencing consumer behaviour. However, the extent to which packaging impacts purchasing decisions, brand loyalty, and overall consumer experience is still not fully understood.

Melbourne, Victoria, Australia, February 28, 2025 — Leading packaging suppliers in Melbourne, The Packaging People, delve into the world of packaging and explore its profound impact on consumer behaviour, with 2025 insights and trends from the experts themselves: 

First Impressions Matter

Packaging is often the first point of contact between a consumer and a product. Research suggests that packaging can influence a consumer’s initial perception of a brand, with 72% of consumers stating that packaging design influences their purchasing decisions. The Packaging People note that effective packaging design can create an instant connection with the target audience, conveying brand values, personality, and messaging.

Emotional Connection through Packaging

Packaging has the power to evoke emotions, creating a deeper connection between the consumer and the brand. The Packaging People highlight the importance of considered sensory packaging, which engages the senses of sight, sound, touch, taste, and smell. For instance, the sound of a packet being opened or the feel of a premium material can create a lasting impression, driving brand loyalty and advocacy.

Sustainability: A Key Driver of Consumer Behaviour

The growing awareness of environmental issues across Australia has led to a significant shift in consumer behaviour, with sustainability becoming a key driver of purchasing decisions. The Packaging People emphasise that eco-friendly packaging is no longer a nicety, but a necessity. Consumers expect brands to adopt sustainable packaging practices, and those that fail to do so risk facing reputational damage and losing market share.

Convenience and Accessibility

In today’s fast-paced world, convenience and accessibility are essential considerations for consumers. Packaging plays a critical role in delivering convenience, with features such as resealable packaging, easy-open mechanisms, and single-serve portions. Brands that prioritise convenience through innovative packaging solutions can gain a competitive edge and drive customer loyalty.

The Role of Packaging in Brand Storytelling

Packaging offers a unique opportunity for brands to tell their story and convey their values. The Packaging People highlight the importance of using packaging as a medium for brand storytelling, whether through design, materials, or messaging. By sharing their story through packaging, brands can create an emotional connection with consumers, driving loyalty and advocacy. 

The business is constantly evolving their range of packaging solutions with key considerations towards the above trends. Offering leading custom packaging options and other unique design solutions for brands across Australia, The Packaging People work collaboratively with all clients to create packaging that best suits each individual business and consumer need.

The impact of packaging on consumer behaviour cannot be overstated. From influencing purchasing decisions to driving brand loyalty, packaging plays a critical role in shaping the consumer experience. By understanding the complexities of packaging and its effects on consumer behaviour, brands can create effective packaging strategies that drive business growth and build lasting relationships with their customers.

To learn more about The Packaging People and their high-quality packaging options, visit their website.

About the company: The Packaging People is a leading provider of custom packaging solutions tailored to meet the diverse needs of businesses across Australia. With a commitment to quality, sustainability and customer satisfaction, we specialise in designing and manufacturing custom packaging solutions for a wide range of industries. For more information visit The Packaging People today.

Contact Info:
Name: The Packaging People
Email: Send Email
Organization: The Packaging People
Website: https://thepackagingpeople.com.au/

Release ID: 89154172

In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.

As the packaging industry continues to develop, The Packaging People are driving change and identifying key trends that will shape the future of packaging. With expertise and insights gained from years of experience, the company provides valuable guidance on the latest developments in the industry.

Melbourne, Victoria, Australia, February 28, 2025 — Sustainability Takes Centre Stage

Sustainability remains a top priority in the packaging industry, with consumers increasingly demanding eco-friendly packaging and products. The Packaging People predict a significant shift towards sustainable packaging materials, such as mono-material plastics, recycled plastics, and paper-based packaging. Companies that adopt environmentally responsible packaging solutions will not only reduce their environmental footprint but also enhance their brand reputation.

Smart Packaging: The Rise of Technology

Smart packaging is revolutionising the way companies interact with their customers. As leading packaging suppliers in Melbourne, The Packaging People anticipate a surge in the adoption of smart packaging technologies, including RFID tags, QR codes, and augmented reality (AR) labels. The business states that these innovative solutions enable brands to provide customers with a more engaging and personalised experience, while also improving supply chain efficiency and product authentication.

Minimalism and Customisation

In response to changing consumer preferences, packaging design is becoming increasingly minimalist and customised. With this in mind, The Packaging People note that brands are moving away from cluttered and complicated packaging in favour of clean, simple, and bespoke designs. This trend drives their constantly evolving unique and Instagrammable custom packaging designs that aim to reflect the brand’s personality and values.

E-commerce and the Rise of D2C

The growth of e-commerce and direct-to-consumer (D2C) sales is transforming the Melbourne packaging landscape. The Packaging People predict that brands will need to adapt their packaging strategies to accommodate the demands of online shopping, including increased protection, convenience, and sustainability. D2C brands, in particular, will require innovative packaging solutions that enhance the unboxing experience and build brand loyalty.

The Role of Packaging in the Circular Economy

As the world moves towards a circular economy, packaging plays a critical role in reducing waste and promoting sustainability. The Packaging People emphasise the importance of designing packaging for recyclability, reusability, and biodegradability. Companies that adopt circular economy principles will not only contribute to a more sustainable future but also benefit from cost savings, improved brand reputation, and increased customer loyalty.

The packaging industry is undergoing a significant transformation in 2025, driven by changing consumer preferences, technological advancements, and the need for sustainability. The Packaging People are at the forefront of this change, providing innovative solutions and expert guidance to help businesses navigate the evolving packaging landscape. By embracing the latest trends and innovations, companies can stay ahead of the competition, enhance their brand reputation, and contribute to a more sustainable future.

To learn more about The Packaging People and their high-quality packaging options, visit their website.

About the company: The Packaging People is a leading provider of custom packaging solutions tailored to meet the diverse needs of businesses across Australia. With a commitment to quality, sustainability and customer satisfaction, we specialise in designing and manufacturing custom packaging solutions for a wide range of industries. For more information visit The Packaging People today.

Contact Info:
Name: The Packaging People
Email: Send Email
Organization: The Packaging People
Website: https://thepackagingpeople.com.au/

Release ID: 89154170

In the event of detecting errors, concerns, or irregularities in the content shared in this press release that require attention or if there is a need for a press release takedown, we kindly request that you inform us promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your feedback within 8 hours and take necessary actions to resolve any identified issues diligently or guide you through the removal process. Providing accurate and dependable information is our utmost priority.

HuneeBea-UTY unveils its premium men’s line, “Mane Magic,” featuring all-natural beard oils, balms, and hair care products formulated with organic ingredients.

United States, February 28, 2025 — Introduction to HuneeBea-UTY’s Journey: A Commitment to Natural, Chemical-Free Solutions

Co-founded by Georgia, a Registered Nurse, Certified Herbalist, and Reiki Healer with 17 years of experience in healthcare, HuneeBea-UTY represents a deeply personal mission. Driven by her frustration with misleading, chemical-laden hair and skin products, Georgia sought to create truly natural alternatives that would restore, nourish, and maintain the health of hair and skin without the use of fillers or harmful additives.

Georgia’s journey to create HuneeBea-UTY started in 2020 when she became concerned with the long-term damage caused by commercial hair products. After experiencing breakage, thinning, and buildup from hair colorings, shampoos, and conditioners, Georgia turned to nature for a solution. Her search led her to explore the benefits of essential oils and natural remedies, including Jamaican castor oil and shea nut oil. She started formulating these ingredients into her own hair care solutions, which she initially shared with family and friends.

The results were transformative. Georgia’s own hair made a remarkable recovery, and soon others began praising the improvements in their own hair health. Encouraged by the feedback, Georgia, with the support of her husband Marvin, officially founded HuneeBea-UTY. Their mission was simple: to create 100% natural and organic hair and skin care products without any fillers or synthetic ingredients.

A Personal and Family-Oriented Approach to Hair Care

While HuneeBea-UTY began as a personal project to restore Georgia’s own hair health, it quickly grew into a business, thanks to the success of the products and the glowing reviews from her family and friends. Marvin, who played a key role in the research and development, started experimenting with formulations that catered to different hair types, including those with finer or thicker hair. What began as a humble experiment for Georgia’s own needs evolved into a line of products that helped others achieve healthier, thicker, and shinier hair.

One of the breakthrough formulations that came from this journey is HuneeBea-UTY’s 13-in-1 Hair Accelerator, a versatile product that quickly became a favorite among users. This product works to boost hair growth, strengthen strands, and improve overall hair health.

Introducing the “Mane Magic” Line: A Premium Solution for Men’s Hair and Beard Care

In response to a growing demand for high-quality, natural grooming products for men, HuneeBea-UTY is now proud to introduce its new line, “Mane Magic.” This premium collection is designed specifically for men seeking effective, all-natural solutions for their hair and beard care routines. The line includes:

• Beard Oils: Nourishing and conditioning oils that promote healthy growth and maintain a well-groomed look.
• Beard Balms: Providing a subtle hold and adding moisture to the beard while soothing the skin beneath.
• Wash and Conditioner: Gentle yet effective products that cleanse and hydrate, designed for all hair types, including thicker, coarser hair textures.

Each product in the “Mane Magic” line is formulated with organic and natural ingredients, ensuring that there are no fillers or harmful chemicals. HuneeBea-UTY’s products have become synonymous with purity and quality, setting them apart from competitors who rely on synthetic additives in their formulations.

What Sets HuneeBea-UTY Apart in the Market

What makes HuneeBea-UTY stand out is its unwavering commitment to providing all-natural, organic solutions without compromising on performance. Unlike many brands that use fillers or undisclosed ingredients, HuneeBea-UTY prides itself on transparency—what is listed on the ingredient label is what is inside the bottle.

The brand’s focus on holistic health extends beyond just hair and skin care products. With Georgia’s background as a Certified Herbalist and Reiki Healer, HuneeBea-UTY offers a full spectrum of well-being, combining the healing properties of nature with advanced knowledge in health and wellness. The company’s philosophy is rooted in the belief that the earth provides everything necessary for vibrant health, a belief that drives their continued innovation in natural beauty solutions.

Customer Testimonials and Recognition

Since its inception, HuneeBea-UTY has garnered praise from loyal customers who have experienced firsthand the effectiveness of the brand’s products. From dramatic hair recovery stories to the smoothest, healthiest beards, customers continue to share their satisfaction and enthusiasm through social media platforms and reviews.

“We didn’t intend to start a business,” says Marvin, owner & Founding  member of HuneeBea-UTY. “But after seeing how much it helped Georgia and others in our family, we felt compelled to share it with the world.”

HuneeBea-UTY’s commitment to authenticity and quality has not gone unnoticed, with the brand quickly earning recognition for its transparency, customer-centric approach, and passion for natural ingredients. Their continued success in the beauty and personal care industry reflects a growing consumer demand for clean, effective products.

Conclusion: A Holistic Approach to Beauty and Wellness

With a continued focus on creating products that are both effective and pure, HuneeBea-UTY is redefining what it means to care for your hair and skin naturally. Whether you’re looking to restore the health of your hair, find a solution for your beard, or explore a more holistic approach to self-care, HuneeBea-UTY’s line of products is a trustworthy solution for those who prioritize quality and integrity in their beauty routines.

For more information, to explore the product line, or to purchase, visit HuneeBea-UTY’s official website: https://www.huneebea-uty.com.

About HuneeBea-UTY

HuneeBea-UTY is a family-owned beauty and wellness company that produces 100% natural, organic hair and skin care products. Founded by Georgia, a Registered Nurse and Certified Herbalist, the company is dedicated to creating chemical-free beauty solutions that promote health and well-being. Based on the belief that the earth provides all the ingredients necessary for true beauty, HuneeBea-UTY offers high-quality products free from fillers and harmful chemicals, ensuring that customers experience the purest care possible.

Media Contact

Marvin Herron
HuneeBea-UTY@gmail.com
HuneeBea-UTY
Website: https://www.huneebea-uty.com
Instagram: @huneebea_uty
TikTok: @huneebea_uty
Facebook: HuneeBea-UTY
YouTube: @huneebea-uty

Contact Info:
Name: Marvin Herron
Email: Send Email
Organization: HuneeBea-UTY
Website: https://www.huneebea-uty.com/

Release ID: 89154179

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release that require attention or if there is a need for a press release takedown, we kindly request that you notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or guide you through the removal process. Ensuring accurate and reliable information is fundamental to our mission.

Federal Territory of Kuala Lumpur, Malaysia, February 28, 2025 /MarketersMEDIA/ — SurgeGraph, an AI writing tool focused on helping users grow their traffic through SEO-optimized long-form content, has announced the launch of its free AI Humanizer tool. Now available to the public, this tool enables users to determine whether a text is AI-generated or human-written and, if necessary, transform AI-generated content into natural, human-like writing.

The free Humanizer AI provides unlimited AI detection for all users. Without signing up, individuals can humanize text up to 10 times daily with a 5,000-character limit. By creating a free account, users unlock 50 daily humanization credits, a 50,000-character limit, and additional features like scan history and sentence-by-sentence humanization. Designed for writers, marketers, and agencies, the tool ensures content aligns with quality standards and remains undetectable by AI detection tools.

Powered by advanced natural language processing (NLP), deep learning, and large language models, the tool evaluates text for patterns in structure, tone, and phrasing. It then refines AI-generated content by removing robotic elements and replacing them with authentic, human-like language.

Sara Salim, spokesperson for SurgeGraph, stated, “We’re thrilled to make this tool freely available. Whether you’re enhancing AI drafts or confirming a piece of writing’s authenticity, the AI Humanizer offers a dependable way to ensure your content resonates naturally with readers.”

The launch reflects SurgeGraph’s commitment to supporting the growing need for authentic, high-quality content. Users can access the free AI Humanizer on the SurgeGraph website at https://surgegraph.io/ai-humanizer.

About the company: SurgeGraph Vertex is an AI writing tool with a mission to help users grow their website traffic through humanized, personalized, and unique content. With various AI and SEO features, SurgeGraph Vertex helps users generate high-quality, SEO-optimized content that ranks and drives traffic.

Contact Info:
Name: Sara Salim
Email: Send Email
Organization: SurgeGraph
Website: https://surgegraph.io/

Release ID: 89154074

If there are any deficiencies, discrepancies, or concerns regarding the information presented in this press release, we kindly request that you promptly inform us by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team is committed to addressing any identified issues within 8 hours to guarantee the delivery of accurate and reliable content to our esteemed readers.

iDenfy’s automated verification solution will help prevent copyright infringement and other issues, such as unauthorized access and fraud during the account onboarding process

Delaware, USA, February 28, 2025 /MarketersMEDIA/ — iDenfy, a global leader in RegTech and identity verification tools, partnered with Highvibes, a premier 360° media company specializing in music distribution, publishing, and record label services. Through this collaboration, Highvibes has integrated iDenfy’s ID verification software to boost onboarding security, reduce fraud risks, and create an overall safer environment for artists, labels, and rights holders. The solution will help the platform adapt to different KYC requirements across regions, including language support and global document coverage.

Highvibes, a music industry operator offering tailored services such as music distribution, publishing, and Over-the-Top (OTT) media solutions, is committed to empowering artists and labels to maximize their reach and earning opportunities through innovative tools and strategic marketing solutions. However, due to the risks of fraud, identity misrepresentation, copyright infringement, and piracy, these issues create significant challenges for the platform, affecting revenue streams, artist credibility, and overall the company’s growth.

With the digital music industry experiencing exponential growth, security concerns such as identity fraud, fake accounts, and copyright violations have surged. A 2024 survey in the U.S. revealed that 15.3% of respondents admitted to downloading music without paying. The 18-24 age group had the highest incidence of such behavior, with 26.7% reporting unpaid downloads. This widespread piracy contributes to significant global revenue losses for record labels and artists, reducing their earnings from both digital and physical sales. As a result, the industry faces challenges in funding new talent, producing high-quality music, and sustaining fair compensation for creators. 

These alarming figures highlight the urgent need for robust identity verification measures to protect artists and maintain industry profitability. Without reliable identity verification, platforms risk paying out millions in fraudulent royalties, reducing legitimate artists’ earnings and damaging trust in the system. As a result, to eliminate these risks, Highvibes chose iDenfy to confirm user identities in real-time and detect suspicious accounts with forged or altered documents. The company made this move to ensure that only verified individuals and entities can create, distribute, and monetize music to reduce fraudulent activity on the platform.

iDenfy’s biometric identity verification system will enable Highvibes to authenticate users during the onboarding process, ensuring that only verified artists, labels, and rights holders gain access. This will help prevent fraudulent activity, unauthorized access, and identity misrepresentation, all of which pose significant threats to the music industry. 

iDenfy’s technology verifies over 3,000 types of identity documents from more than 200 countries and territories. It uses biometric facial recognition, 3D liveness detection, and AI-driven fraud detection to protect against emerging threats like deepfake identity fraud and AI-generated document forgeries. The system also ensures full compliance with global regulatory requirements.

By leveraging iDenfy’s identity verification solutions, Highvibes can prioritize its core focus: enabling artists and rights holders to seamlessly distribute, publish, and monetize their music while maintaining the highest standards of security. This added layer of protection also enhances the credibility of the platform, attracting more artists who seek a secure and transparent music distribution ecosystem.

“Our goal is to empower artists and labels with the tools they need to thrive in an ever-evolving digital landscape. By partnering with iDenfy, we are taking a proactive stance against fraud, making sure that our platform remains secure and beneficial for legitimate artists and rights holders,” said Ogunade Gbolahan Mathias, the CEO of Highvibes.

“We are excited to collaborate with Highvibes, a company that shares our vision for security and innovation. As the music industry expands, the risks associated with digital fraud increase as well. Our AI-powered identity verification solutions will help Highvibes to build trust among users, and uphold compliance with global security standards,” said Domantas Ciulde, the CEO of iDenfy. 

It’s worth mentioning that the risks of deepfake technology and AI-generated document fraud are also increasing, with reports showing that fraudulent ID documents have surged by over 40% in the last two years. iDenfy’s system tackles this challenge by utilizing biometric facial recognition and 3D liveness detection, offering a strong defense against evolving threats.

About the company: iDenfy, a platform of identity verification services and fraud prevention tools, ensures AML, KYC, and KYB compliance for every company — from large-scale businesses to small organizations. The rapidly growing business was named the best Fintech Startup in 2020. Recently, iDenfy was featured in G2’s Winter 2025 report as one of the leading identity verification solutions in the market and the best AML software provider.

For more information and business inquiries, please visit www.idenfy.com

Contact Info:
Name: Aurimas Kybartas
Email: Send Email
Organization: iDenfy
Address: Barsausko g. 59
Website: https://www.idenfy.com/

Video URL: https://www.youtube.com/watch?v=je1oqkbj7Uo

Release ID: 89154207

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

The shampoo bar has become the eco-friendly haircare hero that is winning hearts and soothing scalps everywhere. It is made from pure ingredients using cruelty-free practices and featuring eco-friendly packaging.

United States, February 28, 2025 — MARSMADE, a leader in zero-waste beauty, is excited to announce that its MARSMADE Shampoo Bar has been crowned one of Amazon’s best-rated shampoo bar. The solid shampoo bar has quickly become a customer favorite, earning thousands of glowing reviews and setting a new standard in sustainable hair care.

Founded on a simple principle: Beauty should not come at the planet’s expense, MARSMADE is leading a zero-waste beauty revolution in the haircare industry. The sustainable haircare brand has committed itself to driving sustainability and innovation through haircare products that blend cutting-edge beauty with eco-friendly values. Its plastic-free shampoo is redefining effective and eco-friendly haircare – catering to the needs of the eco-conscious consumer who wants planet-friendly products that don’t compromise on quality.

“We are deeply proud that our shampoo bar is considered the best shampoo bar by our customers,” said Brandon Jun of MARSMADE when speaking about the growing recognition the solid shampoo is receiving. “We are glad that our combination of K-beauty’s techniques and processes and zero-waste innovation has resulted in a shampoo bar that’s now one of Amazon’s best-rated shampoo bar and is winning the hearts (and scalps) of eco-conscious consumers.”

In addition to being an eco-friendly shampoo bar that delivers salon-quality performance, the gentle yet effective solid bar is also free of all harsh chemicals, making it perfect for all hair types. The sulfate-free, PH-balanced shampoo is praised for being long-lasting and cost-effective—with a bar lasting as long as 2-3 liquid shampoo bottles. Another winning quality of the MARSMADE shampoo bar is its travel convenience. With the solid shampoo, customers can travel without worrying about messy spills or their haircare bottles taking too much space.

“Our aim is not just to make eco-friendly haircare solutions,” added Brandon. “We want to help people simplify their green beauty routines by providing functional, effective, and sustainable products. We believe that by making these products accessible, more people will make impactful choices that benefit both their own well-being and that of our planet.”

The MARSMADE Shampoo Bar is now available on Amazon and the brand’s official website. Visit MARSMADE to learn more about its solid shampoo, to join the zero-waste beauty revolution, and to transition to eco-friendly haircare.

Contact Info:
Name: Brandon Jun
Email: Send Email
Organization: MARSMADE
Website: https://bymarsmade.com/

Release ID: 89153985

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

United States, February 28, 2025 — Echelon Risk + Cyber, a leader in proactive cybersecurity solutions, is proud to announce the launch of its Cloud Security Assessment, a comprehensive service designed to help organizations identify, assess, and remediate risks in their cloud environments. 

As cloud adoption accelerates, organizations face increasing threats from misconfigurations, overlooked security controls, and evolving attack vectors. Echelon’s new offering provides a threat-led approach to cloud security, ensuring companies can confidently secure their cloud infrastructure while maintaining business agility.

“Many organizations don’t fully grasp the security gaps in their cloud environments, assuming cloud platforms inherently provide complete protection,” said Paul Matvey, Senior Cybersecurity Manager at Echelon Risk + Cyber. “With cloud security incidents increasing at an alarming rate, we recognized the need for a more holistic approach that considers not just misconfigurations but also the broader threat landscape and real-world attack patterns organizations face today.”

A Tailored, Comprehensive Approach to Cloud Security

Echelon’s Cloud Security Assessment is an in-depth evaluation of an organization’s cloud security posture, covering:

• Indicators of Misconfiguration – Identifying weak configurations that increase risk exposure.
• Defensive Capabilities – Evaluating security controls, logging, and monitoring tools.
• Architecture Review – Assessing security by design principles.
• Threat Landscape Analysis – Providing insights into real-world threats that could impact the organization.

“Organizations are expanding their attack surfaces without fully understanding the risks,” said Steve Dyson, Senior Cybersecurity Manager at Echelon Risk + Cyber. “Our Cloud Security Assessment provides the context and guidance organizations need to address security gaps effectively—not just identifying vulnerabilities but helping them implement the right defensive strategies to mitigate evolving threats.”

Addressing the Growing Cloud Threat Landscape

As organizations rapidly adopt cloud platforms, their attack surface expands, exposing them to new security challenges. Many companies treat the cloud as a separate entity rather than an extension of their existing infrastructure, leading to security blind spots that threat actors are quick to exploit.

“Threat actors are increasingly targeting cloud environments, and many organizations are not equipped to handle the complexities of cloud security,” Dyson continued. “We saw a growing demand for not just assessments, but hands-on remediation and optimization services—which is why we built this solution to be a true partner in cloud security from start to finish.”

Free Live Session on March 11th: Understanding Cloud Security Risks and Solutions

To help organizations understand the importance of proactive cloud security, Echelon Risk + Cyber is hosting an exclusive live session on Tuesday, March 11th titled: “Prioritizing Cloud Security: Uncovering Hidden Risks & Strengthening Your Defenses.” Defensive Security experts will discuss why cloud security assessments are critical and how to enhance the security posture while aligning with industry standards and compliance requirements.

Register for the live session here.

About Echelon Risk + Cyber  

Echelon Risk + Cyber is a cybersecurity professional services firm built on the belief that privacy and security are basic human rights. Echelon’s comprehensive suite of services are customized and right-sized for each client, helping to solve even the most complex cybersecurity issues. Services include vCISO-Led Security Team as a Service, Offensive Security Consulting & Adversarial Simulation, Defensive Security Consulting & Hardening, and Cyber Risk Advisory & Compliance. 

For more information about their Cloud Security Assessment, visit their services page.

Contact Info:
Name: Marissa Salzone
Email: Send Email
Organization: Echelon Risk + Cyber
Website: https://echeloncyber.com/

Release ID: 89153971

If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.

Australia, February 28, 2025 — As Adelaide, South Australia was declared the hottest city on the planet with temperatures approaching 50° C (122° F) last week, Acryloc, a renowned South Australian heat reflective coatings and paint manufacturer, celebrated a major milestone with a ribbon-cutting ceremony attended by State politicians and a range of industry special guests, at its Dry Creek (Adelaide) facility. The event marked a trade export deal into the Middle East on the back of Acryloc’s achievement of three prestigious international certifications: ISO 9001:2015 for Quality Management, ISO 14001:2015 for Environmental Management, and ISO 45001:2018 for Occupational Health and Safety. 

With the ironic twist of extreme, record setting heat for a heat reflective coating producer’s big day, the ribbon cutting and certificate unveiling ceremony was attended by a range of special guests including the Hon. Minister for Trade and Investment (SA) Joe Szacaks and his Opposition counterpart – Tim Whetsone. These certifications mark a significant milestone in Acryloc’s 30-year history, reinforcing its commitment to quality, sustainability, and workplace safety while paving the way for its expansion into the United Arab Emirates.

Local Collaboration in South Australia

This achievement was made possible through a strategic collaboration with Excelsior Management Consultancy (EMC), a South Australian advisory firm specialising in business systemisation and strategic growth. EMC played a critical role in guiding Acryloc through the certification process, helping streamline its operations and align its management systems with international best practices.

“This is proof that South Australia is continuing to punch above its weight. It’s breaking the idea that manufacturing is dead here in SA”.  said Dan Hadley, Director of EMC and Master of Ceremonies for the event. “This collaboration is a prime example of South Australian businesses working together to enhance our state’s manufacturing reputation on the world stage” Hadley further stated. 

The audit and certification process was conducted by MS Certifications, Led by Managing Director Stuart Batchelor, MSC is a South Australian-born certification body providing rigorous international level auditing with a focus on industry excellence. By earning these internationally recognized certifications, Acryloc now stands among a select group of Australian companies with the credentials to compete in global markets. Whilst formally presenting and unveiling the certificates, Batchelor was on stage to showcase this important moment. “Today it gives me awesome pleasure…. to present and unveil Acyloc’s certificates – a major achievement for any business…” Batchelor stated. 

CEO of Acryloc and OzRoll Industries, Chris Parkinson emphasised the significance of this milestone covering the 30 year strong history of the company: “Through our collaboration with ICP, we are now recognised as one of the largest global coating manufacturers in the world, we’re now beginning to see our locally produced coatings, heading across to all parts of the  globe… including Europe, Asia and the Middle East.” Parkinson reported. The Company has gone from strength to strength since its inception in 1991 through rigorous self-evaluation and improvement whilst using the International Standards as a minimum benchmark. 

With support on the day from local industry leaders, association representation and state political figures, the event heard from the Hon. Joe Szakacs MP, Minister for Trade and Investment, who highlighted how Acryloc is bucking the trend of declining local manufacturing. “Not only is manufacturing alive and well in South Australia, but so much of our state’s prosperity, is leveraged from the advancements and innovations made in manufacturing right here.” he said.

Further underscoring the success of the South Australian manufacturing sector, Caroline Field, Vice President – General Manager of ICP Group Australia and Asia Pacific, spoke about Acryloc’s export growth and the role of international partnerships in securing the company’s global footprint. “We have the Qatar Open on the al the Kalifa Tennis Centre and the product on those courts was made right here in this (Acryloc) factory. We like to think that moving forward, the work that we can do in the Middle East, is going to be supported with the efforts which Acryloc have achieved” Field said.

Claire Boan, Mayor of Port Adelaide Enfield, also commended Acryloc for its contributions to local industry and employment. “When we had the opportunity as a council at the PAE (Port Adelaide Enfield) to really look at the Greater Adelaide Regional Plan and look across the city as to what makes PAE really beautiful to us, one of the key things we took out of it was the huge amount of commercial and industrial areas we have in our City of PAE.” Boan shared. Port Adelaide-Enfield holds some of the largest commercial and industrial zoning in Adelaide, including the Dry Creek industrial area. The zone is a hub of economic activity. 

Exporting to the World

The export deal on the back of the achieved certification and unveiling ribbon-cutting ceremony symbolizes more than just an achievement. It forms a celebration of South Australian businesses working together to build a stronger, more globally competitive manufacturing sector. Acryloc’s commitment to innovation and compliance, with the support of Excelsior Management Consultancy and MS Certifications, highlights the power of strategic partnerships in driving business success. Ultimately, this will mean more jobs held locally in Australia and a quality product used all around the world. The event concluded with a networking session over light refreshments, giving attendees the opportunity to celebrate Acryloc’s achievements and discuss the exciting path forward. 

Contact Info:
Name: Dan Hadley
Email: Send Email
Organization: EMC
Website: https://danhadleyadelaide.com.au/

Release ID: 89153975

If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.

VPN Pro has launched a free Android app alongside an updated iOS app. The Windows app and Chrome extension are set to land in mid-2025, with several user-friendly features.

United States, February 28, 2025 — VPN Pro, a leader in digital security, has announced the release of its free Android app. This coincides with their relaunch of a revamped iOS app, which expands their suite of solutions. These new releases are part of the company’s ongoing commitment to ensure a private yet user-friendly browsing experience. The Android app can now be downloaded from the Google Play Store or the VPN Pro website. The iPhone app is available on the App Store, with the Windows app and Chrome extension queued for release by mid-2025.

VPN Pro’s free applications are designed to give users a reliable and convenient way to maintain their privacy while browsing online. The app allows for anonymous browsing, with encrypted data transmission. This helps to ensure that digital footprints remain secure as much as possible. The launch of the iOS app marks a big milestone for the company’s mission to make internet privacy both accessible and easy. 

VPN Pro’s services are built on a foundation of very strict privacy measures, including a no-log policy as well as AES 256-bit encryption. With IKEv2/IPsec protocols, users can take advantage of top-tier protection against a range of digital threats. With the addition of global server locations and anti-tracking features, the new apps are an excellent solution for securing online security. The apps are available for free, offering protection and several privacy features for users. Whether streaming, gaming, or browsing, it provides a necessary safety standard when transmitting information online.

Even though the apps are available for free, users who require additional capabilities can opt for one of the paid plans. VPN Pro’s Premium plan is priced at $4.99 a month. You can also take advantage of the Yearly Premium plan, which comes with a two-month discount and is available for $59.88 a year. Premium plans provide access to advanced features, including unlimited bandwidth, faster service, and additional connection support. This enhances the overall user experience while providing a stable VPN experience.

The Free Apps Provide a Seamless Experience when Browsing Online

The free iOS and Android apps are optimized so that they ensure a seamless experience across a range of devices. With unlimited bandwidth and speed, VPN Pro users can browse websites, stream content, and engage in numerous online activities. This can be done without worrying about slowdowns or interruptions. The apps are designed to be efficient in resources, allowing users to enjoy a fast and secure browsing experience on their phones. Whether you are a casual browser or whether you are looking to game intensively online VPN Pro provides users with the speed and general reliability required to ensure a stable connection. People can enjoy full streaming services as well as large downloads without facing bandwidth limitations.

Global Access to the Internet 

VPN Pro’s new, free Android and iPhone app provides users with over 30 server locations, enabling them to bypass geographical locations while accessing content that would otherwise only be available in specific locations. By giving people the chance to choose their virtual locations, it becomes possible to unlock international content on social media platforms, streaming services, and websites. Features like this are particularly useful for people who want to access content from their home country, or for those who want to explore new content from across all different regions of the world.

No-Log Policies

The new launch from VPN Pro also comes with a no-log policy. At the core of the offering is a no-log policy which ensures that the user data is not tracked, stored, or even shared with third parties. The commitment to privacy helps to guarantee that people have the right to browse the internet freely, with the assurance needed to know that their data is completely secure. With an emphasis on privacy, VPN Pro’s new app safeguards against surveillance and tracking, while giving people the chance to retain control over their digital privacy.

Advanced Features

To further enhance the app, VPN Pro integrates anti-tracking technology into the app. This means that third-party trackers cannot access your online activities., By blocking unwanted tracking, it becomes possible to provide a more secure browsing experience. The new app helps block targeted advertisers and it also aids with data collection. With Always-On connectivity features, the new launch from VPN Pro also allows users to turn on their internet connection with a single click, which is ideal when reconnecting to the internet or changing from one network to another. This ensures that users remain protected during their browsing session, whether they are on the go, or simply at home.

Location Spoofing

Another feature of VPN Pro’s latest app release would be spoofing. This allows users to choose a virtual location, allowing them to bypass geographical restrictions. VPN Pro provides a simple yet effective way to alter the virtual location so that they can access content from all over the world. 

With the free app providing excellent privacy protection, alongside the option for a paid subscription, users can now benefit from top-tier security. VPN Pro is also set to launch a Windows app and a Chrome extension, which is planned for mid-2025. This helps to offer a private experience across every platform, so people can connect to the servers they want, whether on the Chrome browser or whether they are using a free app. 

For more information about VPN Pro’s latest release or to keep up to date with the latest feature updates, sign up for the email newsletter or visit the website to see a full list of app updates.

Contact Info:
Name: Charlie D
Email: Send Email
Organization: VPN Pro
Address: 254 Chapman Rd, Ste 208 #20400, Newark, Delaware 19702 US
Website: https://vpn.pro/

Release ID: 89154142

In case of detection of errors, concerns, or irregularities in the content provided in this press release, or if there is a need for a press release takedown, we strongly encourage you to reach out promptly by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for immediate assistance within 8 hours – resolving identified issues diligently or guiding you through the removal process. We take great pride in delivering reliable and precise information to our valued readers.

Cogent Realty Advisors has released a new guide highlighting the best mid-size office spaces near Grand Central Terminal. With unmatched transportation access, premium amenities, and flexible leasing options, this report helps businesses find prime office locations in one of Manhattan’s top commercial districts.

New York, NY, United States, February 28, 2025 — Cogent Realty Advisors has unveiled its latest guide showcasing the best mid-size office spaces available near Grand Central Terminal, one of New York City’s most sought-after office markets. With its unparalleled transportation access, world-class amenities, and diverse office space options, the Grand Central area remains the preferred choice for businesses looking to establish a presence in Manhattan.

Get The Guide Here https://rentnyoffice.com/top-mid-size-office-spaces-near-grand-central-terminal/

Grand Central Terminal serves as a critical transit hub, accommodating over 750,000 commuters daily via subways, buses, Metro-North, and the Long Island Railroad. This accessibility makes it a prime location for businesses seeking convenience for employees and clients alike. The neighborhood also boasts an impressive array of dining, shopping, entertainment, and wellness options, providing an all-encompassing work environment that supports productivity and employee satisfaction.

The Grand Central office market is one of the largest in New York City, with 111 office buildings comprising nearly 50 million square feet of commercial space. The average asking rent currently stands at $55.89 per square foot, with a vacancy rate of 16.0 percent, presenting a wealth of opportunities for companies seeking new office locations.

Among the featured office buildings in Cogent Realty’s latest guide are premier addresses such as 420 Lexington Avenue, 295 Madison Avenue, 370 Lexington Avenue, and One Grand Central Place. Each property offers modern amenities, flexible leasing options, and proximity to Grand Central Terminal, ensuring tenants benefit from both efficiency and accessibility.

420 Lexington Avenue provides direct access to Grand Central Terminal and features a newly established tenant amenity center, “Graybar 19.” Available office spaces range from 1,776 to 9,581 rentable square feet, with options for furnished layouts. Similarly, 295 Madison Avenue is a short three-minute walk from Grand Central, offering tenants access to a complimentary conference center, a newly renovated lobby, and on-site management. Office spaces from 1,014 to 3,900 rentable square feet are available, with rental rates starting at $62 per square foot.

370 Lexington Avenue, located just one block from Grand Central, offers tenants 24/7 access, a concierge-attended lobby, and a free conference center. This historic building features office spaces ranging from 1,534 to 2,700 rentable square feet, with rental prices beginning at $57 per square foot. One Grand Central Place is another standout property, boasting direct concourse access to Grand Central Terminal, in-building dining options, and a newly built tenant conference center. Office spaces start at 2,241 rentable square feet, with pricing available upon request.

Cogent Realty Advisors, a licensed New York State commercial real estate brokerage firm established in 2002, specializes in representing tenants seeking office space. Unlike traditional brokers, Cogent works exclusively for tenants, ensuring they secure the best possible terms without any associated fees. Through its market expertise and strategic negotiation, Cogent helps businesses find optimal office solutions that align with their operational needs and financial objectives.

About the company: Commercial Lending News offers timely insights into commercial real estate, lending, banking, finance, interest rates, REITs, acquisitions, and industry-shaping technologies.

Contact Info:
Name: Edward Winslow
Email: Send Email
Organization: US Commercial Lending
Address: 135 West 36th street NY NY 10018
Phone: 203-912-7244
Website: https://uscommerciallending.com

Release ID: 89154158

In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.