CORAL GABLES, FL / ACCESSWIRE / March 26, 2015 / In a March 25 Press Release, World Wrestling Entertainment (WWE) announced that it has initiated a joint venture with Authentic Brands Group, LLC, to make TapouT brand the official fitness and training partner of WWE.
This venture will be integrated with many WWE events and shows. According to the press, these include TV programming, WWE Network, pay-per-view broadcasts, live events, digital, and social media.
WWE Chairman & CEO Vince McMahon stated, “This joint venture aligns with our strategic approach, and we look forward to building the Tapout brand.”
Also in line with TapouT brands, Axxess Pharma Inc. (AXXE) through its wholly owned subsidiary, AllStar Health Brands, Inc., signed exclusive licensing agreements to sell TapouT branded health supplements including vitamins, protein powder, as well as muscle building & muscle recovery supplements.
Recently, Axxess announced that it had presented the full TapouT line of products at the nation’s largest health and fitness expo, “The Arnold Fitness Expo”. Dr. Bagi, President of Axxess Pharma, stated, “This is part of our aggressive global marketing initiative. We anticipate 2015 will be our break out year in terms of global revenue generation and mass marketing.”
Furthermore, Axxess had also announced that it had received FDA approval from the United States to sell their high potency Omega-3 fish oil, Muscle Growth, Muscle Recovery supplements and Turbo Blend Protein Powders.
This new agreement between Authentic Brands and the WWE adds to the gloabal awareness of the TapouT brand. Nick Woodhouse, President and Chief Marketing Officer of ABG stated in recent press, “This is a powerhouse pairing given the synergy between Tapout’s brand promise to be the premiere hard-body fitness brand, and WWE’s commitment to training and fitness.”
About WWE
WWE, a publicly traded company (WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich, and Tokyo.
Additional information on WWE (WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Axxess Pharma Inc.
Axxess Pharma Inc. is a Nevada Corporation operating through its wholly owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess’s goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain – to optimal health management through improved nutritional supplements. To learn more about our new products TapouT Extreme Muscle Growth and TapouT Muscle Recovery, please visit: http://buytapoutme.com and http://www.tapoutmusclerecovery.com.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe(R), Mini Marilyn(TM), Muhammad Ali(R), Elvis Presley(R), Juicy Couture(R), Judith Leiber(R), Adrienne Vittadini(R), Taryn Rose(R), Hickey Freeman(R), Hart Schaffner Marx(R), Palm Beach(R), Misook(R), Prince(R), Spyder(R), Airwalk(R), Above The Rim(R), Vision Street Wear(R), Hind(R), Ektelon(R), Viking(R), Bobby Jones(R), Tapout(R), Sportcraft(R). www.abg-nyc.com.
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