Wuhu, Anhui, China, May 3, 2026 — From April 26 to 28, the LEPAS International Business Summit was held in Wuhu. During the Summit, LEPAS officially signed a Distribution Agreement with Italian Motion from Greece. This signing marks another key milestone in LEPAS’s global channel expansion, accelerating the rollout of its elegant mobility ecosystem in overseas markets and further unlocking its global commercial potential.

As a well-established distributor with deep roots in the local market, Italian Motion brings a robust channel network, extensive sales expertise, and a mature after-sales service system. Amid the global transition toward NEV mobility, Italian Motion is actively positioning itself in the premium NEV segment. Positioned as the Preferred Brand for Elegant Mobility Life, LEPAS focus on its three core pillars—Leopard Aesthetics, Elegant Technology, and Exquisite Space—while leveraging the LEX intelligent NEV platform to demonstrate strong product competitiveness and forward-looking technological strength. It is this strong recognition of LEPAS’s brand philosophy, product excellence, and global business potential that has paved the way for this partnership.

LEPAS highly values Italian Motion channel coverage, premium service capabilities, and proven market operation expertise. Its strong local resource integration, well-established after-sales system, and keen insight into the NEV market align closely with LEPAS’s global development strategy. Moving forward, both parties will work in close synergy to establish a standardized channel system integrating product experience, sales and delivery, and after-sales services, steadily advancing the large-scale market entry and deep channel penetration of LEPAS’s full product portfolio in the local market. Together, they are committed to bringing the elegant mobility lifestyle represented by LEPAS to consumers in Greece.

This signing represents a significant milestone in LEPAS’s global strategic development. It not only further expands its global network but also strengthens the brand’s channel competitiveness and overall brand presence in overseas markets. Looking ahead, LEPAS will continue to uphold Chery Group’s global development philosophy of “In somewhere, For somewhere, Be somewhere”, continuing to deepen strategic collaborations with partners worldwide. LEPAS will accelerate its global network rollout, leveraging innovation and qualified products to empower markets and work with partners to build an open, collaborative ecosystem for elegant NEV mobility.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: https://lepasinternational.com/

Release ID: 89190605

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Wuhu, Anhui, China, May 3, 2026 — Wuhu, China, April 29, 2026 – At the Night of FREELANDER held during the IBS (Chery International Business Summit), the brand not only unveiled its global strategy and the production-intent show model of its first model, FREELANDER 8, but also presented its comprehensive global development and validation system. Built on the principle of “engineered for the world from day one,” FREELANDER is establishing a strong foundation of trust through unified standards, global testing, and multi-market certification.

Unlike traditional approaches that develop products for individual regions and adapt them later, FREELANDER adopts a global-first strategy from the very beginning. A unified technical architecture has been created to meet diverse regulatory and user requirements simultaneously. This includes synchronized development of left-hand-drive, right-hand-drive, and European Union versions, ensuring consistent quality and user experience across all markets.

In terms of safety, FREELANDER 8 is engineered to meet global five-star standards, covering major certification systems across Europe, Australia, Southeast Asia, and Latin America. This multi-standard compliance ensures that the vehicle delivers a consistently high level of safety performance worldwide.

To support its global ambitions, FREELANDER has established a comprehensive validation system covering diverse climates and terrains. Over 1,000 test vehicles will be deployed worldwide, undergoing extensive validation across Southeast Asia’s hot and humid conditions, the Middle East’s extreme heat, Australia’s complex terrains, and Northern Europe’s cold environments.

The testing program spans more than 50 types of road conditions and over 100 daily usage scenarios, covering more than 99% of real-world driving environments. This rigorous and wide-ranging validation ensures that each vehicle meets high standards of durability, performance, and reliability before entering the market.

According to FREELANDER, this global development and validation system is not only the foundation of product quality but also a critical pillar of its international strategy. By adopting unified standards and synchronized validation, the brand is able to accelerate global rollout while minimizing regional discrepancies and complexity.

FREELANDER clearly demonstrated its capability to deliver “global development, global validation, and global delivery.” This integrated approach highlights the brand’s engineering strength and readiness to compete in the global premium automotive market.

As the first model progresses through the final stages of validation, FREELANDER is reinforcing its position with a system-driven approach, accelerating its journey toward becoming a leading global premium new energy brand, delivering consistent and high-quality mobility experiences worldwide.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190608

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Wuhu, Anhui, China, May 3, 2026 — On April 27, LUXEED International hosted the exclusive themed campaign — “I Drive, You Enjoy” — Exclusive Tour of LUXEED Gigafactory. Nearly 30 global dealers and media representatives from Poland, Egypt, the United Arab Emirates and other countries gathered at the factory. Through an all-round factory tour, on-site workshop visits and in-depth engagement, they gained full insight into the intelligent manufacturing capabilities of the LUXEED Gigafactory, and witnessed firsthand the brand’s technological breakthroughs and uncompromising commitment to quality in intelligent manufacturing.

The guests first visited the body shop. Covering a construction area of nearly 90,000 square meters, the shop stands as an industry benchmark for intelligent production. Equipped with world-leading intelligent production lines, it supports flexible mixed-line production of 8 vehicle models across four major platforms, with an annual production capacity exceeding 300,000 units, serving as a core showcase of LUXEED’s robust manufacturing prowess. The body shop is staffed by more than 600 intelligent robots, enabling highly automated welding operations. The welding process for a single vehicle body takes only two hours. Meanwhile, the vehicle adopts a five-longitudinal and ten-lateral body frame and a rectangular front crash beam design, comprehensively building a solid vehicle safety protection system and laying a solid foundation for product quality.

The delegation then proceeded to the assembly workshop to get an up-close look at LUXEED’s core technological achievements and modern automobile manufacturing craftsmanship. Covering an area of 106,000 square meters, the workshop is designed strictly in line with lean manufacturing philosophy. During the visit, guests gained in-depth understanding of two flagship core technologies — the “Snowy Owl” Extended-Range Technology and the Tuling Platform Technology. The “Snowy Owl” Extended-Range Technology effectively improves vehicle cruising range while optimizing the smoothness of power output, striking an ideal balance between endurance performance and riding comfort. Through intelligent chassis tuning, the Tuling Platform delivers a more stable and comfortable driving experience, fully demonstrating LUXEED’s strong independent research and development capabilities.

Built in accordance with Industry 4.0 and global Lighthouse Factory standards, the LUXEED Gigafactory deeply integrates cutting-edge digital technologies including cloud computing, big data, the Internet of Things and 5G, establishing a full-process intelligent and digital production system. The factory has achieved 100% automation across four core indicators: production line automation, connecting process automation, key procedure automation, and inspection and testing automation, with one complete vehicle rolling off the production line every minute. In addition, the factory has established a comprehensive and stringent inspection system. Every finished vehicle undergoes nearly 10,000 testing procedures covering all dimensions to simulate various extreme driving scenarios. Even tiny paint scratches as subtle as 0.1 millimeters can be accurately detected, ensuring no defective vehicle leaves the factory and safeguarding product quality with extreme standards.

This in-depth exclusive tour by global dealers and media has fully demonstrated the modern manufacturing strength of the LUXEED Gigafactory, which integrates intelligence and digitalization. It also allowed global partners to witness how LUXEED perfectly combines cutting-edge technology with high-end manufacturing to create premium intelligent vehicles. Going forward, LUXEED will continue to deepen its layout in intelligent manufacturing. By leveraging top-tier production technologies and strict quality control, the brand will develop high-quality intelligent vehicles, further consolidate its global competitiveness, and drive the continuous upgrading of manufacturing standards across the intelligent automobile industry.

Contact Info:
Name: QIAO JIANTAO
Email: Send Email
Organization: LUXEED INTERNATIONAL
Website: https://www.cheryinternational.com/

Release ID: 89190620

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Wuhu, Anhui, China, May 3, 2026 — During the 2026 International Business Summit, the LEPAS L6 PHEV Global Journey of Elegant Driving successfully completed its comprehensive test drive in China. As the core verification stage within LEPAS’s three-step strategy of “debut, validation, and co-creation”, the journey set off from the Auto China 2026, regrouped in Wuxi, traversed diverse road conditions, and ultimately arrived at the LEPAS Global Partner Conference in Wuhu. Through real mileage and complex driving scenarios, it comprehensively demonstrated the overall strength of the LEPAS L6 PHEV, providing strong validation of the brand vision of Elegance Moves the World.

Throughout the test drive, the participants explored a key question together with LEPAS: in the next phase of the new energy transition, how a globally minded NEV brand can redefine the aesthetics of mobility through elegant technology.

The first stop of the journey was Wuxi, Jiangsu—a city where traditional Chinese elegance meets European sophistication. This unique cultural fusion resonated naturally with the “Leopard Aesthetics” of the LEPAS L6 PHEV. Against a backdrop of Renaissance-style architecture, the vehicle’s low-slung, wide-body stance exuded a poised balance of assertiveness and refinement. Its bio-mimetic “Hunting Eye” LED headlights glimmered through shifting light and shadow like the focused gaze of a prowling leopard, signaling advanced technological prowess. The bold “leopard-leap” shoulder line seamlessly blends classical proportions with modern aerodynamics, transforming the car from a mere machine into a moving work of art that harmonizes with its surroundings—perfectly meeting the modern global user’s dual desire for striking presence and personal expression.

As the convoy left the water city behind and transitioned from scenic boulevards to expressways, the journey moved into a rigorous test of endurance. Empowered by the Intelligent LEX Platform and precisely tuned systems, the LEPAS L6 PHEV demonstrated exceptional chassis stability and premium ride comfort across varying speeds. Power delivery, smoothness, and multi-mode coordination were all finely optimized. Test drivers from Australia were notably impressed—not only scrutinizing acceleration and responsiveness, but also ommending the chassis’ resilience on high-speed curves and uneven surfaces, highlighting the vehicle’s mechanical sophistication and composed driving character that exceeded expectations.

With an industry-leading 44.5% thermal efficiency and an extended combined driving range, the LEPAS L6 PHEV showcased outstanding energy management at high speeds. Even under prolonged, high-load conditions, the seamless coordination between the internal combustion engine and electric drive system ensured precise power coupling and energy distribution. This allows drivers to leave range anxiety behind and refocus on the journey—both the road ahead and the in-cabin experience. Real-world data once again validated LEPAS’s deep understanding of user emotional value, transforming long-distance travel into a relaxed and enjoyable experience.

In complex driving environments—whether merging traffic on expressways or navigating sudden obstacles—the LEPAS L6 PHEV responded with precise perception and millisecond-level reactions, executing smooth and composed avoidance maneuvers. This technological intervention enhances rather than overwhelms, empowering drivers to remain in control without distraction from operational complexity.

Guests from Southeast Asia highly praised this intelligent performance, particularly its practicality in urban congestion scenarios. They emphasized how the intuitive and efficient human-machine interaction significantly reduces redundant mechanical operations, truly demonstrating how technology empowers elegance. This seamless human-vehicle collaboration brings a sense of lightness and exploration to every kilometer—an experience that LEPAS is committed to delivering as part of its vision of elegant mobility.

On the final day, the convoy arrived in Yixing, where participants engaged in traditional Zisha pottery-making, exploring the shared philosophy between intangible cultural heritage craftsmanship and LEPAS intelligent manufacturing. The process of shaping Zisha clay demands focus and patience, with every step reflecting a pursuit of perfection—mirroring the meticulous attention to detail in the LEPAS L6 PHEV. From its 65.2% space utilization efficiency to its ability to maintain comfort and composure even after long journeys, the vehicle not only validates its comprehensive performance, but also expresses a broader philosophy: a car is not merely a tool, but an expression of quality living. As guests worked with the clay, they experienced firsthand the craftsmanship and dedication that define LEPAS.

This LEPAS Global Journey of Elegant Driving marks a critical step for the LEPAS L6 PHEV—from debut to real-world validation. From Milan to Beijing, from Europe to the global stage, the LEPAS L6 PHEV has shown that true elegance is rooted in technological excellence, seamlessly blending real-world experience, cutting-edge innovation, and refined lifestyle. This is the essence of Elegance Moves the World—ensuring every journey is elegant, confident and composed.

Contact Info:
Name: Vincy Wang
Email: Send Email
Organization: LEPAS
Website: https://lepasinternational.com/

Release ID: 89190618

Should you come across any errors, concerns, or inconsistencies within this press release’s content, we urge you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will promptly address your feedback within 8 hours and take appropriate measures to resolve any identified issues or guide you through the removal process. Providing accurate and dependable information remains our utmost priority.

Wuhu, Anhui, China, May 3, 2026 — On April 27, the Chery-AiMOGA Global Release Conference concluded successfully in Wuhu, Anhui. With the theme “Driven by Scenario, United for Growth”, the event was a key segment of the Beijing Auto Show & CHERY International Business Summit. Yin Tongyue, Chairman of Chery Holding Group, attended and delivered a speech, systematically elaborating on Chery’s robotics industry strategy and charting the course for the upgrade of AiMOGA Robotics and CHERY’s intelligent ecosystem, as well as the expansion of the global family mobility landscape. Adhering to the core brand proposition For Family, CHERY upholds three pillars: Uncompromising Safety. Now for Everyone, space equality, and technology inclusivity. Through in-depth synergy with AiMOGA Robotics, CHERY will fully upgrade its intelligent ecosystem and embark on a new journey of integrated development of “automobiles + robots”.

attended and addressed the Chery-AiMOGA Global Release Conference.

At the event, AiMOGA’s full-product matrix made a collective appearance, including the humanoid robot Mornine, Intelligent Traffic Police Robot, medical guide robot, and quadruped robot Argos. The ceremony witnessed the signing of 1,000 intelligent traffic police robots and the collective delivery of 100 units. Meanwhile, AiMOGA joined hands with 100 universities to launch talent development cooperation and unveiled a new strategic vision as well as a robot leasing platform. This marks CHERY’s intelligent ecosystem extending from mobility to full scenarios such as public services and family companionship, entering a new phase of large-scale commercialization in synergy with AiMOGA Robotics.

110 AiMOGA Intelligent Traffic Police Robot delivered and put into use.

Ecosystem Synergy: Empowered by CHERY, from Automotive Intelligence to Large-Scale Robotics Deployment

In his speech, Chairman Yin Tongyue pointed out that robots and intelligent vehicles share highly homologous underlying technologies in perception, planning, and control—an intelligent vehicle is essentially a mobile robot. This is the core advantage of the synergy between CHERY and AiMOGA Robotics. Leveraging the Group’s mature manufacturing system, complete supply chain, and global layout, CHERY provides solid support for AiMOGA Robotics. The two parties share core technologies such as autonomous driving, chassis control, and automotive-grade sensors, break down system barriers between vehicles and robots, and jointly build an integrated intelligent experience of “automobiles + robots”, which is highly consistent with CHERY’s warm tech concept of For Family.

As an important extension of CHERY’s intelligent ecosystem, AiMOGA Robotics is deeply integrated with family mobility scenarios, expanding into diverse applications including auto showrooms, public reception, campus safety, and traffic management, bringing intelligent technology closer to families and urban life. To date, AiMOGA Robotics has entered more than 30 countries and regions worldwide, with over 100 scenario deployments, resonating with CHERY’s global layout.

Scale Breakthrough: 1,000 Units Signed, 100 Units Delivered, Intelligent Traffic Police Robot Enters Large-Scale Deployment

The signing of 1,000 units and delivery of 100 units of intelligent traffic police robots marked a key milestone of the event, as well as a landmark achievement of the CHERY-AiMOGA partnership. It signifies that the intelligent traffic police robot has officially moved from pilot testing and demonstration to large-scale deployment and systematic operation.

AiMOGA Intelligent Traffic Police Robot – 1,000 Units Signing Ceremony

At the event, a representative from Vietnam shared the cooperation journey with AiMOGA Robotics and announced the joint construction of a robot experience center and intelligent industrial park to promote the wide application of robots in transportation, medical care, education, and other fields. Relying on global cooperation and localized practices, AiMOGA intelligent traffic police robots have been deployed and verified in multiple scenarios in China, undertaking tasks such as traffic guidance, illegal parking capture, and event traffic support. They effectively supplement frontline police forces and improve urban traffic management efficiency, highly aligned with CHERY’s philosophy of guarding global family mobility. Meanwhile, AiMOGA Robotics has reached strategic cooperation with 100 universities, carrying out industry-education integration in technology R&D, scenario application, and talent development, laying a solid talent foundation for the long-term development of CHERY’s intelligent ecosystem.

Strategic Upgrade: Scenario-Driven Technology, Ecosystem Building for a Commercial Closed-Loop

At the event, Zhang Guibing, Executive Vice President of Chery Automobile and President of Chery International, released a new strategic vision, clarifying that AiMOGA Robotics will adhere to the development path of “Driven by Scenario, United for Growth”: defining technology direction with clear scenarios, verifying product value with real applications, and feeding scenario expansion with technological iteration.

Around this strategy, AiMOGA plans a three-phase industrial rollout: Phase 1: Develop cost-effective children’s companion robots. Phase 2: Deepen public service and enterprise service robots. Phase 3: Promote full-scale home adoption of robots as daily intelligent assistants. This path is highly consistent with CHERY’s strategic goal of serving global families.

To accelerate commercialization, AiMOGA officially launched the Qizhi Tianxia Robot Leasing Platform, lowering customer access barriers through an innovative model and promoting multi-scenario popularization. Meanwhile, it will build 31 innovation application labs, establish AiMOGA Academy, and develop a core components industrial park. Relying on CHERY’s systematic advantages, it will build a full closed-loop chain covering R&D, manufacturing, delivery, operation, service, and data feedback, turning embodied intelligence from a technical concept into real-world applications.

From joint appearance at 2026 Beijing Auto Show showcasing vehicle-robot synergy to large-scale delivery at this launch event, CHERY has always moved forward with AiMOGA Robotics. In the future, CHERY will stay true to the For Family aspiration, further deepen the “automobile + robot” ecological integration, and expand the boundaries of the intelligent ecosystem alongside AiMOGA Robotics through technological innovation and global layout. Together, they will bring embodied intelligence into cities, industries, and daily life, letting the warmth and intelligence of intelligent manufacturing in China accompany global families toward a brighter future of mobility.

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89190601

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Wuhu, Anhui, China, May 3, 2026 — On April 24, the 18th 2026 Beijing Auto Show officially kicked off. CHERY brought its heavyweight model — the TIGGO V — to the exhibition booth. As the first transformable multi-functional family SUV in the TIGGO family, the TIGGO V is built with a scenario-driven product concept. It helps CHERY expand the global multi-functional vehicle market, fill the gap in relevant categories, and bring more flexible and practical mobility options to global family users.

Jeff ZHANG, CEO of CHERY Brand, stated that every innovation of CHERY is driven by one original aspiration: For Family. The brand has always focused on the real travel needs of global families, and “For Family” has never been just a slogan, but our solemn commitment — to guard the peace and beauty of every family journey with reliable quality and warm technology. The TIGGO V is the new implementation of this commitment.

The “V” in the model name carries three core meanings: Versatility: It not only delivers the calmness of an SUV, but also the comfort of an MPV, the romance of a camping RV, and the robustness of a pickup. Value: It adapts to all family travel scenarios, being efficient and practical to reduce the burden and worries for families. Victory: It symbolizes that it will accompany families all the way, to every victory they pursue for a better life.

The TIGGO V is built for multi-purpose use and full-scenario adaptation, integrating the functions of SUV, MPV and Pickup into one vehicle. It combines a versatile body, spacious space, comfortable cabin and all-domain safety protection, fulfilling CHERY’s commitment to global families, allowing more families to enjoy affordable, reliable and high-quality all-round mobility. This is also the first all-round family vehicle launched by CHERY after the release of the “2030 Ten-Million Family Letters Plan” and the new “For Family” value proposition. It carries CHERY’s commitment to global family users, delivers products that are close to their needs, and fulfills the brand value of practicality, reliability and thoughtfulness.

SUV Mode: Tiger-inspired Aesthetics, All-domain Safety Guards the Whole Family

In daily travel, stable and reliable performance is the basic need. In SUV mode, the TIGGO V brings family users a travel experience that balances urban commuting and outdoor outings. The new car adopts the family’s Tiger-inspired practical aesthetic design: a Tiger Roar front face paired with a V-shaped grille and Tiger Claw LED headlights. The tough and square profile balances visual presence and space utilization, with higher recognition for night driving.

In terms of safety, 76% of the body is made of high-strength steel and aluminum, with key collision areas reinforced. It is equipped with the Advanced Driver Assistance Systems (ADAS), which includes functions such as Forward Collision Warning (FCW) and Autonomous Emergency Braking (AEB), as well as APA (Automatic Parking Assist) & RPA (Remote Parking Assist) intelligent parking technology providing multi-dimensional safety protection for family users.

MPV Mode: True 3-Row Spacious Cabin, Healthy and Comfortable All the Way

Beyond basic travel, family trips with multiple people have higher demands for space and comfort. The TIGGO V can switch to MPV mode to better adapt to multi-passenger scenarios. With a 2800mm wheelbase, the new car features a true 3-row 7-seat layout, with an interior Z-direction height of 1297mm. In MPV mode, the independent second-row seats support 380mm slide adjustment, and the X-direction dimension from the first to the third row reaches 1719mm. The seats can be flexibly folded to form the Bed mode, bringing a spacious and open riding space for passengers. The whole car is also equipped with 42 storage spaces, which can orderly store all kinds of daily personal items, meeting the storage needs of family travel.

In terms of comfort, the vehicle is equipped with independent air conditioning vents for all three rows and dual-zone automatic air conditioning, which can quickly adjust the interior temperature, balancing the comfort of front and rear passengers. Paired with a healthy cabin with N95-grade PM0.3 high-efficiency air filter, it can effectively filter harmful particles and odors, bringing a more reassuring and comfortable experience for families during long trips and outdoor rest.

PUP Mode: Quick-detach Versatile Loading, Perfect for Outdoor and Commercial Use

Faced with special usage scenarios such as loading large items and outdoor activities, the TIGGO V can also switch to PUP mode to further expand the vehicle’s usage boundaries.The rear of the new car is equipped with a quick-detach barrier structure, which easily realizes the switch from SUV to PUP form, effectively improving the vehicle’s loading capacity.The large-opening tailgate, paired with flexible folding seats, can easily hold large luggage, camping equipment, home appliances and other goods.The new car also supports matching with original ecological kits such as roof tents, bed liners, and car refrigerators, which can meet outdoor travel, cargo loading and other usage scenarios without additional modification, truly realizing the multi-purpose use of one vehicle.

All-domain Product Strength, Adapting to All Family Travel Scenarios

The flexible and changeable usage form, paired with solid core performance, allows the TIGGO V to calmly handle all-scenario usage needs. The new car is equipped with CHERY’s sixth-generation Chery Super Hybrid (CSH) efficient hybrid system, with stable and sufficient power output, which can calmly handle urban overtaking, high-speed cruising, and climbing with load. The PHEV version has a fuel consumption as low as 6L/100km, and the ICE version has a fuel consumption of 7.84L/100km, balancing power performance and fuel economy.

At the same time, the new car is equipped with a professional high-passability chassis, with a ground clearance of 220mm. The PHEV version has a wading depth of 700mm, and the ICE version has 650mm, with a climbing angle of up to 30°, which can adapt to urban roads and unpaved roads. The chassis tuning balances the comfort of urban roads and the stability of unpaved roads. It runs smoothly and quietly on paved roads, has moderate shock absorption on complex roads, keeps the body posture stable, and brings a more comfortable riding experience.

The official debut of the TIGGO V at AutoChina2026 is not only an important practice of CHERY in the field of multi-functional family vehicles, but also a key step for the brand to be user-centric and deepen global layout. Based on the real travel demands of millions of families, and relying on the global R&D, manufacturing and service system, CHERY has adhered to the original aspiration and direction of For Family, continuously using scenario-driven innovation and practical technology to create travel products that are more in line with life, integrating safe, comfortable and convenient travel experience into daily family life, making every trip warmer and more high-quality. In the future, CHERY will continue to deeply cultivate the global family travel field, with practical and reliable products, thoughtful and comprehensive experience, to accompany thousands of families all the way, and go to more beautiful journeys together.

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Zhang Tianyi
Website: https://www.cheryinternational.com

Release ID: 89190609

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

Wuhu, Anhui, China, May 3, 2026 — At the 2026 Beijing Auto Show, CHERY officially launched the brand-new “For Family” brand value proposition to the world, and simultaneously announced the core strategic vision of serving 10 million global family users by 2030. Standing at the new starting point of 23 years of global deep cultivation, CHERY has completed the strategic upgrade from a “Global Brand” to a “Global Citizen”. With Uncompromising Safety. Now for Everyone, Space Equality, and Technology Equality as the core pillars, supported by the full-system global capabilities, it guards the peace and beauty of global family travel with reliable quality and warm technology, opening a brand-new chapter of high-quality development for the brand’s globalization.

As Jeff ZHANG, CEO of CHERY Brand, stated at the launch event: “Every innovation of ours is driven by one original aspiration — For Family. We believe that a car is never just a means of transportation, but a part of home.” This sincere and firm brand declaration resonated deeply with the guests and media on site, becoming the warmest brand expression of this 2026 Beijing Auto Show.

New Strategic Start: Anchoring Ten Million Families, Cultivating the World as a Global Citizen

After 23 years of steady development, CHERY has grown into an international automotive brand covering more than 120 countries and regions, serving over 4.5 million global families. On average, one family chooses CHERY every minute. From product layout to brand rooting, from market coverage to local symbiosis, CHERY has always adhered to the original aspiration of “guarding family travel”, turning user trust into the core driving force for continuous progress.

At this 2026 Beijing Auto Show, CHERY has clarified the future course from a strategic height: to serve 10 million global family users by 2030. This goal is not just a simple sales figure, but CHERY’s solemn commitment to global families. It is a strategic choice of the brand that is user-centric and responsibility-oriented, and also a globalization advancement declaration from “going global” to “going in and integrating locally”.

Relying on the mature global systematic capabilities, CHERY has built a global network of 8 global R&D centers, 36 global production bases, more than 2,000 dealers, and over 1,800 service centers. It firmly practices the localized operation philosophy of “In somewhere, For somewhere, Be somewhere” — wherever we sell cars, we take root there, wherever we build a home, we , truly achieve symbiosis and co-prosperity with the local market, users and society.

Value Upgrade: With Three Equalities as Pillars, Implementing the For Family Brand Belief

“For Family” is never just a slogan, but a brand belief that runs through the entire chain of technology, products and services. Centering on the core needs of family users for safety, space and intelligence, CHERY takes the three equalities as strategic pillars, allowing high-quality, high-value, high-reliability mobility experience to benefit every family around the world.

Safety is the bottom line of family travel, and also the lifeline of CHERY. The brand adheres to the global unified safety standard, builds high-strength body structure, is equipped with the full-domain Advanced Driver Assistance Systems (ADAS), and builds a multi-protection system for batteries, realizing full-domain coverage of active safety, passive safety, battery safety, and full-scenario safety, allowing global families, no matter where they are, to get consistent reassuring protection.

On top of the solid safety guarantee, comfortable and practical travel space is also an indispensable core demand for family users. Focusing on the full-scenario travel needs of families, CHERY creates a mobile “second home” with humanized space design. From ultra-long wheelbase to the true 3-row 7-seat layout, from flexible and changeable cabin space to multi-functional body structure, it fully covers the full-scenario needs such as family commuting, parent-child travel, multi-person outings, and cargo commuting, allowing every family member to sit comfortably and travel freely.

Reliable safety and comfortable space need more inclusive and easy-to-use cutting-edge technology to empower them, to continuously upgrade the travel experience. CHERY adheres to the concept of “technology born for families”, promoting the global inclusion of high-end technologies. Equipped with the sixth-generation Chery Super Hybrid (CSH) system, it balances strong power and low energy consumption; cutting-edge technologies such as intelligent cockpit, remote vehicle control, and valet parking are within reach; at the same time, it continues to layout next-generation technologies such as solid-state batteries, embodied AI, and advanced parking functions, allowing global families to enjoy the convenience and efficiency brought by cutting-edge technology at an affordable cost.

System Guarantee: Technology, Products, Services Trinity, Towards a Better Future

To implement the “For Family” brand original aspiration and the ten million families goal, CHERY relies on the full-chain system capabilities, forming a closed-loop empowerment system from core R&D to product matrix and then to user services.

First of all, CHERY continues to increase global R&D investment, promoting the iterative upgrading of hybrid, pure electric, intelligent connected, and forward-looking technologies. With platform-based and global synchronous development, it ensures technological leadership and quality consistency, providing a solid technical foundation for global family travel.

Relying on the continuously evolving technical strength, CHERY is accelerating the improvement of the product layout for global families. By 2028, it will form a full-spectrum product family covering three series: TIGGO, ARRIZO, HIMLA, compatible with all power forms of PHEV, HEV, BEV, with more than 20 models. The TIGGO V, which made its grand debut at this auto show, integrates the three functions of SUV, MPV and Pickup, leading a new era of family multi-functional travel, and perfectly interpreting the product connotation of “For Family”.

Centering on the full-cycle vehicle usage needs of global users, relying on the CHERY FAMILY CARE service brand launched one year ago, CHERY continues to upgrade the warm and trustworthy service system. With global unified service standards, localized service response, and full-cycle user care, it allows professional protection to run through the entire user vehicle usage process, bringing a global unified service experience of peace of mind, worry-free, and comfort.

From 4.5 million to 10 million, it is not only the leap of user scale, but also the upgrade of brand responsibility; from global brand to global citizen, it is not only the deepening of market layout, but also the sublimation of value concept. Facing the future, CHERY will continue to adhere to the original aspiration of “For Family”, create a better travel experience for global families, and move towards a better new future with hundreds of millions of families!

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89190610

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Wuhu, Anhui, China, May 3, 2026 — Wuhu, China, April 24, 2026 — The 2026 CHERY International Business Summit, themed “New Era, New Heights”, officially opened today in Wuhu, China. The five-day event has convened over 4,000 global partners and industry media representatives to witness CHERY’s latest breakthroughs in technology, integration, and ecosystem. Representing a key component of the Group’s “third growth curve”, AiMOGA Robotics presented a diverse product lineup including the Intelligent Police Robot, the humanoid robot Mornine, and the quadruped robot Argos. Centered on car-robot synergy, the showcase demonstrated the integration and collaborative response between intelligent robots and the automotive ecosystem.

Full-Chain System Empowerment: Strategic Layout in Cross-Industry Sectors

CHERY’s expansion into the embodied intelligence sector is supported by its mature R&D systems and validation processes, which enable rapid technical iteration and significantly shorten development cycles. The company’s global supply chain management facilitates the full process from laboratory R&D to mass production and delivery, while its international sales and service network provides stable support for market expansion. Under CHERY’s broader platform collaboration, AiMOGA has established 31 innovation laboratories across six major technical fields, covering key areas such as embodied intelligence, perception algorithms, motion control, and human-machine interaction.

Deep strategic partnerships further drive technical breakthroughs. On the eve of the summit, CHERY announced a global strategic partnership with NVIDIA to jointly develop and deploy physical AI across three major fields: assisted driving, cockpit AI, and robotics. This collaboration supports the upgrading of CHERY’s intelligent vehicle technology while paving the way for AiMOGA’s expansion into embodied intelligence. AiMOGA is currently advancing the migration of intelligent automotive technologies to robotic platforms, reusing autonomous-driving-level environmental understanding for its robots, such as incorporating CHERY’s solid-state battery technology to meet long-duration operation requirements.

Scenario-Driven Innovation: Validating Technical Adaptability

The AiMOGA products displayed at the summit represent the concrete results of CHERY’s cross-industry technical reuse. A primary highlight was the Intelligent Police Robot, designed to address challenges such as frontline police shortages and duty in extreme weather. Utilizing autonomous navigation and signal coordination systems, the robot enables 24/7 standardized remote command to assist traffic police in complex road conditions. In non-motorized lane scenarios, the robot acts as a “flexible enforcer,” using visual perception models and scenario-based speech engines to identify violations and issue non-contact warnings, thereby improving urban governance efficiency.

The stability and universal applicability of these technologies are further evidenced by the Argos quadruped robot. With cumulative deliveries exceeding 1,000 units last year, Argos is adaptable to diverse scenarios, including home companionship, showroom performances, and community security. Featuring autonomous following, touch response, and millisecond-level dynamic balance, Argos can interact naturally with humans through autonomous decision-making, bridging the gap between industrial and consumer applications.

The debut of AiMOGA’s full product series marks CHERY’s transition from strategic planning to the productization phase in the embodied intelligence sector. By breaking the industrial boundaries between automobiles and robotics through technology reuse and supply chain synergy, CHERY aims to transform its expertise in perception, decision-making, and execution into new solutions that define future lifestyles.

About CHERY

Founded in 1997, CHERY is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. CHERY is committed to advancing sustainable mobility through continuous innovation and global collaboration.

Contact Info:
Name: Kara Wang
Email: Send Email
Organization: Chery Automobile
Website: https://www.cheryinternational.com

Release ID: 89190602

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Wuhu, Anhui, China, May 3, 2026 — Wuhu, China, April 29, 2026

During the IBS (Chery International Business Summit), the Night of FREELANDER marked a defining milestone in the brand’s transformation into an independent global premium new energy brand.

Originally born in 1997, the DNA of FREELANDER—freedom, innovation, and exploration—continues to define the brand today.

Now, through deep collaboration between Chery and Jaguar Land Rover, FREELANDER has evolved far beyond a nameplate. It has become a globally positioned brand that integrates British design heritage with world-class intelligent and new energy technologies.

Jaguar Land Rover leads the design and premium DNA, while Chery brings advanced technology and global supply chain capabilities—creating a powerful synergy between design excellence and technological innovation.

FREELANDER defines its positioning as:

“A British Premium Intelligent All-Terrain Brand”, delivering high-quality, all-scenario mobility experiences for contemporary explorers worldwide. This positioning represents a unified philosophy—where British design conveys taste and heritage, intelligent technology enhances efficiency and experience, and all-terrain capability embodies freedom and exploration.

The brand is built on four core principles:

British Unconventionality, Contemporary Premium, Creative Intelligence, and Expressive, forming a strong emotional connection with global users.

At the product level, FREELANDER unveiled the production-intent show model of FREELANDER 8, representing the embodiment of its product DNA:

British Craftsmanship, Smart Confidence and All-Terrain Freedom.

Looking ahead, FREELANDER has outlined a clear global roadmap:

Entering over 90 countries and establishing more than 1,100 touchpoints within five years, with the Middle East as its first strategic step.

The brand is supported by a strong global foundation, including over 5,000 employees, five strategic hubs, and fully integrated capabilities spanning design, R&D, manufacturing, and global operations.

Manufacturing is anchored by the Chery Jaguar Land Rover Intelligent Manufacturing Base, ensuring world-class quality standards and consistent global delivery.

At the same time, FREELANDER has officially launched its global social media presence, strengthening its connection with audiences worldwide.

The event also featured the AiMOGA Robotics humanoid robot, Mornine, reflecting the brand’s forward-looking vision in intelligent technology. FREELANDER is not only delivering vehicles, but also shaping a future lifestyle driven by innovation and exploration.

From a legendary past to a bold, intelligent future, FREELANDER is now accelerating its global journey—ready to redefine the premium all-terrain segment on a worldwide stage.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190617

If you encounter any issues, discrepancies, or concerns regarding the content provided in this press release, or if there is a need for a press release takedown, we urge you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our expert team will be available to promptly respond within 8 hours – ensuring swift resolution of identified issues or offering guidance on removal procedures. Delivering accurate and reliable information is fundamental to our mission.

Wuhu, Anhui, China, May 3, 2026 — Wuhu, China, April 28, 2026 — From April 24 to 28, the CHERY International Business Summit (IBS), themed “New Era, New Heights”, officially took place. During the main plenary session on April 28, Mr. Yin Tongyue, Chairman of CHERY Automobile Co., Ltd., reaffirmed the global development philosophy of “In somewhere, For somewhere, Be somewhere”. He identified full-industry-chain ecological integration as the critical path for CHERY’s globalization, charting a course for long-term symbiotic growth with global partners.

The global automotive landscape is currently being reshaped by new energy, autonomous driving, and artificial intelligence, leading to a shift from globalization to regionalization and a systemic reconstruction of supply chains. Enterprises face mounting uncertainties, including geopolitical shifts and trade barriers. Chairman Yin emphasized the importance of long-termism, noting that “the automotive industry is a marathon, not a one-off deal”. Therefore, steady development amidst industrial changes depends on building a symbiotic industrial ecosystem rather than merely pursuing market expansion. Consequently, CHERY remains committed to localized layouts, creating long-term value for local users, and integrating deeply into regional industries and social development.

Deep Value Chain Integration as a Global Foundation

CHERY is leveraging deep integration across six dimensions to build a resilient global supply chain system.

In manufacturing integration, through the “1+4+N” global procurement system, CHERY collaborates with local governments and industry partners. To date, CHERY has created over 18,000 supply-chain-related jobs overseas, spanning Europe, Southeast Asia, and Latin America.

In supply chain and R&D synergy, CHERY has established strategic partnerships with 85 of the world’s top 100 automotive suppliers. Additionally, CHERY focuses on safety regulations, data protection, intelligent driving iterations, and localized driving behavior adaptation.

In quality, regulation, and delivery, CHERY has designated 2026 as its “Global Quality Year”. The company’s compliance efforts have earned it the top rank among Chinese automakers in CSA supply chain ratings. Furthermore, CHERY has upgraded its global smart logistics and spare parts distribution systems for rapid market response.

Localized Symbiosis and Social Responsibility

True globalization involves deep symbiosis with local societies. CHERY aims to be a responsible corporate citizen by integrating into local industrial ecosystems, social development, and cultural environments.

The EBRO project in Spain serves as a benchmark for CHERY’s localized symbiotic model. This initiative has created over 1,000 local jobs and established deep ties with European suppliers to develop vehicle models tailored to local user preferences, achieving multi-dimensional value across industry, society, and ecology. This model is now being expanded to Southeast Asia and South Africa.

Cultural and social commitment embodies the company’s long-termism. CHERY manages a global team of over 14,000 overseas employees across 130 countries. CHERY continues its global education partnership with UNICEF. Following a $6 million donation from 2023 to 2025, CHERY will contribute another $6 million over the next three years to provide quality education for vulnerable children in six key countries. In environmental initiatives, Chery and International Union for Conservation of Nature (IUCN) jointly established the “Cherish the Nature” Partnership, formalizing a shared commitment to nature conservation, environmental education, and community outreach. Projects under this framework are now active in Spain and Malaysia.

From its humble beginnings to its current global presence, CHERY has remained steadfast in its core mission: building a true self-developed automotive brand. Even during its most challenging periods, the company rejected shortcuts in favor of the more arduous path of independent R&D. This commitment represents more than just manufacturing; it is the embodiment of a thirty-year spirit of perseverance. This “never-give-up” resilience and dedication to long-termism provide the foundation for its global expansion today, enabling the company to foster open collaboration and shared prosperity with partners worldwide.

About CHERY

Founded in 1997, CHERY is a global automotive manufacturer specializing in vehicle development, intelligent technologies, and new energy solutions. The company operates in more than 130 countries and regions, supported by a strong international network of research, production, and strategic partnerships. CHERY is committed to advancing sustainable mobility through continuous innovation and global collaboration.

Contact Info:
Name: Kara Wang
Email: Send Email
Organization: Chery Automobile
Website: https://www.cheryinternational.com

Release ID: 89190621

Should any problems, inaccuracies, or doubts arise from the content contained within this press release, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will promptly address your concerns within 8 hours, taking necessary steps to rectify identified issues or assist with the removal process. Providing accurate and dependable information is at the core of our commitment to our readers.