Wuhu, Anhui, China, May 3, 2026 — WUHU, China, April 30, 2026 – Every great brand is defined not only by its products but by the people it serves. At the Night of FREELANDER held during IBS (Chery International Business Summit), Lucia Mao, CEO of FREELANDER International, offered a vivid portrait of the brand’s target customer: the Contemporary Explorer.

“At the heart of every great brand is its customer,” Lucia said in her keynote address. “Our customers are diverse in background and story, yet united by one spirit. They are contemporary explorers.”

According to the brand’s international strategy presentation, Contemporary Explorers carry forward the pioneering courage and curiosity of past generations — the spirit that made FREELANDER legendary in 1997. But they are a new generation: fresh, vibrant, forward-looking.

They respect the legacy, yet forge their own path. Successful, ambitious, in their prime. With true taste and clear purpose, they know what they want.

As Lucia described: “Sharp in the city for business. Free on the road for adventure.”

FREELANDER’s brand promise resonates directly with this audience. The name itself tells the story: FREE stands for freedom, and LAND stands for the earth, as well as ER stands for every explorer. FREELANDER is not just a vehicle, it is a way of life — about embracing freedom, pursuing distant horizons, and daring to explore.

The brand’s four core principles — British Unconventionality, Contemporary Premium, Creative Intelligence and Expressive — are not generic values. They are designed specifically for customers who are true to themselves, push boundaries, and explore freely.

For Contemporary Explorers, a vehicle is never just a means of transport. It is a companion for exploration, a statement of identity, and an enabler of limitless possibilities. FREELANDER’s product DNA — British Craftsmanship, Smart Confidence and All-Terrain Freedom — delivers precisely what this audience seeks: premium quality that reflects their taste, intelligent technology that serves their needs, and all-terrain capability that enables their adventures.

During the Night of FREELANDER, guests from the Middle East, Europe, Latin America, right-hand-drive regions and other potential markets worldwide — many of whom are potential retailer investors and media representatives — embodied this very spirit. They came not just to witness a product launch but to be part of a brand that understands who they are and what they value.

As FREELANDER enters over 90 countries and establishes more than 1,100 touchpoints in the next five years, the brand has been reshaped and is ready to serve Contemporary Explorers everywhere — delivering an all-scenario, all-terrain mobility experience that empowers them to live freely, explore boldly, and write their own stories. The legend has been reborn. And it is built for those who are ready to explore.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190623

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Wuhu, Anhui, China, May 3, 2026 — April 28, 2026 — CHERY, the parent company of EXEED, successfully concluded its five-day 2026 International Business Summit in Wuhu, China, under the theme “New Era, New Heights.” As the summit’s closing highlight, “Joyful Wuhu · CHERY Night” brought together more than 4,000 guests from around the world across CHERY Group’s global partner ecosystem. The event also served as a key platform for EXEED to deepen engagement and strengthen consensus with its international partners.

Cultural Integration and Immersive International Performance

Cross-cultural exchange serves as an important bond for deepening global cooperation. Music remains a universal language that transcends borders. As CHERY’s signature “Music + Partners” brand IP, this year’s “Joyful Wuhu · CHERY Night” achieved a comprehensive upgrade in both artist lineup and program presentation. The event featured 18 guest acts from 18 countries and delivered 26 international performances. Acclaimed artists including Malaysian singer Shila Amzah, French singer Hélène Rollès, and Opera Australia soprano Natalie Aroyan took the stage in turn. Blending diverse performance styles such as pop, opera, R&B, acrobatics, and Chinese martial arts, the event created an immersive international audio-visual experience for guests.

To deepen international partners’ understanding of Wuhu’s cultural heritage, the event incorporated local cultural elements from Wuhu. National intangible cultural heritage items, such as Wuhu Iron Pictures and Wuwei Fish Lanterns, were displayed alongside interactive traditional performances like traditional Ao fish dances, lion and dragon dances, and traditional Chinese opera. These brought local traditions to life and created a vibrant dialogue between Anhui culture and global music. This event allowed global partners to experience Chinese and Anhui traditions firsthand, while establishing the music festival as a new window for Wuhu to showcase its urban appeal, achieving a dual empowerment of industrial exchange, cultural integration and tourism promotion.

Additionally, CHERY Group’s self-developed EXEED-AiMOGA Robotics humanoid robots and robotic dogs Argos performed intelligent greeting and interaction tasks, demonstrating its technological accumulation in intelligent technology. A themed street market was also set up to provide a multi-national culinary experience, featuring intangible cultural heritage cuisine, local Anhui specialties, and international cuisines. This allowed guests to engage in a multi-dimensional, immersive experience involving taste and touch.

Strategic Globalization Milestones and Sustainable Development

The core of global business development lies in a continued commitment to localization, responsible operations, and shared growth with local markets. This year’s “Joyful Wuhu · CHERY Night” coincided with the 10th anniversary of the EXEED brand — an important milestone in its development journey. From the debut of its first model, TX, at the 2017 Frankfurt Motor Show, to RX establishing a benchmark of trust with five-star safety ratings in Europe, Australia, and China, and further to ES and ET gradually building a comprehensive new energy product lineup powered by Texxeract technology, EXEED has consistently advanced on the foundation of “luxury, performance, and new energy technology,” achieving a progressive evolution as a premium automotive brand. During this year’s summit, under the theme “Momentum Forward,” EXEED further outlined its vision for the next decade through key activities including new product showcases, interior world premieres, track test drives, and strategic announcements.

CHERY, the parent company of EXEED, continues to follow its “In somewhere, For somewhere, Be somewhere” globalization philosophy. The company has maintained its position as China’s top automotive brand in global markets for 23 consecutive years, with a global user base exceeding 19 million. As the premium brand at the pinnacle of CHERY Group’s brand portfolio, EXEED has ranked No.1 in exports among Chinese premium automotive brands for seven consecutive years. The brand has successfully entered 29 countries and regions worldwide, serving more than 500,000 premium users, and has completed its transformation from a Chinese premium automotive brand into a global luxury new energy technology brand.

With the successful conclusion of “Joyful Wuhu · CHERY Night”, the 2026 CHERY International Business Summit has officially come to an end. Taking this summit hosted by its parent company as a new starting point, EXEED will continue to strengthen global partnerships, drive innovation, and expand its global footprint—moving forward into the next chapter of its global journey.

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: https://www.exeedinternational.com/global/

Release ID: 89190619

Should you come across any errors, concerns, or inconsistencies within this press release’s content, we urge you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will promptly address your feedback within 8 hours and take appropriate measures to resolve any identified issues or guide you through the removal process. Providing accurate and dependable information remains our utmost priority.

Wuhu, Anhui, China, May 3, 2026 — On April 24, during 2026 Beijing Auto Show and the EXEED International Business Summit, CHERY — the parent company of the global luxury new energy technology brand EXEED — signed a framework agreement with Bosch on the joint development and mass production of a 48V vehicle architecture. The two parties will further deepen their strategic partnership to bring a next-generation 48V vehicle architecture into mass production. As the premium brand at the pinnacle of CHERY Group’s brand portfolio, EXEED will be the first to adopt the jointly developed technologies.

As intelligent vehicles place growing demands on high-power components such as onboard computing, intelligent cockpits, and steer-by-wire chassis systems, traditional 12V electrical systems are reaching their physical limits in power output. As a result, the development of more advanced 48V electrical architectures has become an industry consensus.

This expanded cooperation aims to redefine the underlying electrical architecture of intelligent vehicles. The jointly developed 48V vehicle architecture offers key advantages including high power output, lightweight design, high integration, high reliability, and strong scalability. Power supply capacity has been increased to 15 kW, overall system weight reduced by more than 10 kg, and steer-by-wire motor response speed improved by over 20%. At the same time, the architecture adopts an independent redundant power supply design to ensure the stable operation of critical systems such as intelligent driving, braking, and steering under extreme conditions. In the future, the technology may also be extended to emerging fields such as robotics, including AiMOGA Robotics, a rapidly growing robotics business under EXEED.

Building on 25 years of cooperation, the two parties signed a Memorandum of Understanding on a 48V low-voltage system in October 2024 and established a joint advanced research team. After 18 months of dedicated development, the project successfully achieved three core objectives: development of vehicle systems and functional prototype vehicles, development of key component prototypes, and industrialization feasibility studies, laying a solid foundation for future mass production. The breakthrough technologies developed through the project will first be applied to EXEED’s flagship models.

As the global automotive industry enters a critical stage of electrification and intelligent transformation, this 48V vehicle project — built upon a long-standing and highly trusted strategic partnership — not only marks the accelerated commercialization of next-generation 48V vehicle system solutions, but also signifies that EXEED will take the lead in adopting a next-generation 48V low-voltage electrical architecture. This will accelerate the mass production and deployment of intelligent mobility technologies, further strengthen EXEED’s technological leadership as a global luxury new energy technology brand, and provide the industry with a high-power, highly reliable foundational electrical architecture solution for future transformation and upgrading.

Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: https://www.exeedinternational.com/global/

Release ID: 89190622

In the event of encountering any errors, concerns, or inconsistencies within the content shared in this press release, we kindly request that you immediately contact us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team will be readily accessible to address your feedback within 8 hours and take appropriate measures to rectify any identified issues or facilitate press release takedowns. Ensuring accuracy and reliability are central to our commitment.

May 2, 2026 — Wuhu, China, April 28, 2026 – During the FREELANDER Brand Night held at the IBS (Chery International Business Summit), the brand officially unveiled its global strategy, announcing the Middle East as its first step in international expansion. At the event, it was also revealed that 20 high-potential retailer investors from the Middle East have already submitted business plans, reflecting strong market confidence and early partnership momentum.

As a key region in FREELANDER’s global roadmap, the Middle East represents an ideal entry point. With a strong demand for premium SUVs and all-terrain capability, the market aligns closely with FREELANDER’s positioning as a “British Premium Intelligent All-Terrain Brand.” By establishing its presence in this region first, FREELANDER aims to build a solid foundation for its broader global operations and network expansion.

The Night of FREELANDER brought together potential partners and media representatives from the Middle East, Europe, Asia-Pacific, right-hand-drive regions and other potential markets worldwide. As the global strategy was presented, the audience remained highly engaged, carefully following the brand’s roadmap and market approach. Many partners initiated in-depth discussions following the session, exploring collaboration opportunities and implementation timelines, demonstrating strong confidence in the brand’s future.

Lucia Mao, CEO of FREELANDER International, stated in her keynote speech that the brand aims to enter over 90 countries and establish more than 1,100 sales and service touchpoints within the next five years. As the first step, the Middle East will serve as a strategic foundation, supporting FREELANDER’s global expansion with valuable operational experience.

FREELANDER also emphasized its commitment to a unified global product architecture, enabling synchronized launches across markets while ensuring consistent product quality and user experience worldwide.

Leveraging IBS as a global opportunity, FREELANDER not only announced its strategy but also strengthened its connection with international partners. The participation of 20 prospective retailer investors from the Middle East marks a significant step forward, indicating that the brand’s global expansion is already moving into a concrete execution phase.

With the Middle East launch underway and a global network taking shape, FREELANDER is advancing with a clear roadmap and strong capabilities, accelerating its ambition to become a leading global premium new energy brand.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190600

If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.

Wuhu, Anhui, China, May 2, 2026 — As the 2026 Chery Global Dealer Conference approaches, the highly anticipated CHERY Life exhibition is set to debut in a refreshed form.Under the core theme For Family, With love, the exhibition is fully upgraded around the needs of global family users.It reconnects mobility and life through three dimensions: Space. For Family, Safety. For Family, CSH. For Family, delivering human-centric warmth with CHERY’s intelligent manufacturing, and filling every journey with safety and care.

Space. For Family – Expanded Space, Full of Family Joy

If home is where happiness begins, travel is its extension.Rooted in family, CHERY turns the exhibition hall into a space for happiness.Space. For Family embodies CHERY’s ultimate understanding of family travel space. From the comfortable layout for family trips to the flexible design for daily use, every detail is built for family scenarios. The spacious cabin becomes a warm mobile harbor, carrying laughter and companionship, making every departure relaxed and every journey full of happy moments.

Safety. For Family – Robust Protection, Peace of Mind on Every Trip

A comfortable space requires solid protection. Safety is always the top priority for family travel.Safety is the best promise to the family. Safety. For Family is CHERY’s consistent commitment.From high-strength steel body structure and comprehensive airbag systems, to years of technological accumulation and strict EU-standard verification, CHERY builds a solid safety barrier for family travel with visible and tangible strength.We firmly believe that true safety protects every departure, comforts every return, and frees the whole family from worries on the road.

CSH. For Family – Inclusive Intelligence, Boundless Journeys

With comprehensive protection, cutting-edge technology further empowers family travel.Technology gains warmth when designed for families. Technology. For Family reflects CHERY’s original aspiration to make intelligence accessible to all. The exhibition will fully present the core Chery Super Hybrid (CSH) technologies: IP68-rated high-voltage battery, heat resistance up to 95℃, 44.5% high thermal efficiency, 2ms ultra-fast response, balancing energy efficiency and strong performance with ample power even at low battery. Technology is no longer abstract; it is simple, usable and reliable, truly close to every family and giving confidence to explore the world.

The three cores of space, safety and technology come together in an immersive experience.Breaking the boundaries of traditional exhibitions, CHERY Life creates three immersive zones:Global User Interaction Zone, CSH & SVP Intelligent Experience Zone, and Leisure Home Lounge Zone.A light-and-shadow tech platform visualizes technical strength; European-style reliefs create a homey atmosphere; a warm courtyard replicates real family travel scenes; a body structure and airbag deconstruction display shows safety protection directly. Global partners and visitors can experience CHERY’s “For Family “philosophy at zero distance.

Anchored in love and oriented to family, a new exploration of family mobility is about to begin. A feast of ecology named after love and centered on family is coming soon.We sincerely invite global partners to join the event, witness CHERY’s new image for global families, and explore a safer, more comfortable and smarter future of family travel together.

Contact Info:
Name: Zhang Tianyi
Email: Send Email
Organization: Chery International
Website: https://www.cheryinternational.com

Release ID: 89190607

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Wuhu, Anhui, China, May 2, 2026 — Wuhu, China, April 28, 2026 — From April 24 to 28, the CHERY International Business Summit (IBS), themed “New Era, New Heights”, officially took place. During the main plenary session on April 28, Mr. Yin Tongyue, Chairman of CHERY Automobile Co., Ltd., reaffirmed the global development philosophy of “In somewhere, For somewhere, Be somewhere”. He identified full-industry-chain ecological integration as the critical path for CHERY’s globalization, charting a course for long-term symbiotic growth with global partners. As CHERY’s vanguard brand in the global market, OMODA&JAECOO is fully embracing this strategy, accelerating the development of a new long-term symbiotic ecosystem with global partners through full-industry-chain ecological integration.

The global automotive landscape is currently being reshaped by new energy, autonomous driving, and artificial intelligence, leading to a shift from globalization to regionalization and a systemic reconstruction of supply chains. Enterprises face mounting uncertainties, including geopolitical shifts and trade barriers. Chairman Yin emphasized the importance of long-termism, noting that “the automotive industry is a marathon, not a one-off deal”.

Based on this conviction, since its inception, OMODA&JAECOO has been committed to localized layouts, creating long-term value for local users, and integrating deeply into regional industries and social development. This is a true manifestation of the philosophy “In somewhere, For somewhere, Be somewhere” at the brand level.

Deep Value Chain Integration as a Global Foundation

The core of ecological integration lies in the synergy and localized implementation of the entire industrial chain.

In manufacturing integration, through the “1+4+N” global procurement system, OMODA&JAECOO collaborates with local governments and industry partners. To date, CHERY Group has created over 18,000 supply-chain-related jobs overseas, spanning Europe, Southeast Asia, and Latin America.

In supply chain and R&D synergy, CHERY has established strategic partnerships with 85 of the world’s top 100 automotive suppliers. Additionally, CHERY focuses on safety regulations, data protection, intelligent driving iterations, and localized driving behavior adaptation.

In quality, regulation, and delivery, CHERY has designated 2026 as its “Global Quality Year”. Under this top-level strategy, OMODA&JAECOO builds end-to-end quality capabilities across products, value chain, and corporate culture. The company’s compliance efforts have earned it the top rank among Chinese automakers in CSA supply chain ratings. Furthermore, OMODA&JAECOO has upgraded its global smart logistics and spare parts distribution systems for rapid market response — providing a solid foundation for its reliable delivery in 69 countries and regions worldwide.

Localized Symbiosis and Social Responsibility

True globalization involves deep symbiosis with local societies. CHERY aims to be a responsible corporate citizen by integrating into local industrial ecosystems, social development, and cultural environments.

The EBRO project in Spain serves as a benchmark for CHERY’s localized symbiotic model. This initiative has created over 1,000 local jobs and established deep ties with European suppliers to develop vehicle models tailored to local user preferences, achieving multi-dimensional value across industry, society, and ecology. This model is now being expanded to Southeast Asia and South Africa.

Cultural and social commitment embodies the company’s long-termism. CHERY manages a global team of over 14,000 overseas employees across 130 countries. CHERY continues its global education partnership with UNICEF. Following a $6 million donation from 2023 to 2025, CHERY will contribute another $6 million over the next three years to provide quality education for vulnerable children in six key countries. Building on this, in 2026 OMODA&JAECOO launched a three-year “Empower the Future” education partnership in Vietnam, and has previously carried out localized philanthropic initiatives including educational support, disaster relief, and charitable donations in Vietnam, Thailand, and the UK. In environmental initiatives, CHERY and International Union for Conservation of Nature (IUCN) jointly established the “Cherish the Nature” Partnership, formalizing a shared commitment to nature conservation, environmental education, and community outreach. OMODA&JAECOO has taken the lead in Spain, working with IUCN to protect the Posidonia oceanica seagrass meadows in the Mediterranean.

In 2027, CHERY will celebrate its 30th anniversary. At the summit, Chairman Yin made it clear that CHERY’s vision is to become a world-class brand with global influence and a true century-old enterprise. As the core brand of the group’s globalization strategy, OMODA&JAECOO will always adhere to long-termism, co-creating a better life with global youth and striving to become the No.1 Choice for Global Youth. OMODA&JAECOO will continue to share prosperity and tackle challenges with its partners, embarking on a new journey of global development.

About OMODA&JAECOO

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years.OMODA & JAECOO takes “Co-Create A Beautiful Life With Young People” as its brand vision, while OMODA focuses on building“The World’s Leading Crossover Brand”, JAECOO adheres to the philosophy of “From Classic Beyond Classic” and is committed to building“Global Elegant Off-Road Brand”, and building differentiated competitiveness through dual routes. By 2025, the OMODA & JAECOO brand has expanded into 69 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, the Middle East, and more，demonstrating strong global growth momentum，especially in the European market, becoming the fastest growing car brand in Europe and even the world. In the field of new energy vehicles,OMODA&JAECOO relies on the world’s leading SHS technology, with Super High Power，Super Low Efficiency，Super Long Combined Range，while providing efficient new energy solutions for global users, but also steadily advancing towards the objective of becoming the “The World’s Number One Hybrid Brand”. Notably, beyond its continuous breakthroughs in the core automotive sector, OMODA & JAECOO has extended its technological innovation into the field of intelligent technologies. The robot, jointly developed with the AiMOGA team, has entered real public service scenarios and made its official debut at the Asian Youth Para Games，representing a landmark practice in automakers’ intelligent transformation and further expanding the brand’s value boundaries.

Contact Info:
Name: Sherry Cheng
Email: Send Email
Organization: OMODA&JAECOO
Website: https://www.omodajaecoo.com/

Release ID: 89190526

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Wuhu, Anhui, China, May 1, 2026 — On April 27, LUXEED International hosted the exclusive themed campaign — “I Drive, You Enjoy” — Exclusive Tour of LUXEED Gigafactory. Nearly 30 global dealers and media representatives from Poland, Egypt, the United Arab Emirates and other countries gathered at the factory. Through an all-round factory tour, on-site workshop visits and in-depth engagement, they gained full insight into the intelligent manufacturing capabilities of the LUXEED Gigafactory, and witnessed firsthand the brand’s technological breakthroughs and uncompromising commitment to quality in intelligent manufacturing.

The guests first visited the body shop. Covering a construction area of nearly 90,000 square meters, the shop stands as an industry benchmark for intelligent production. Equipped with world-leading intelligent production lines, it supports flexible mixed-line production of 8 vehicle models across four major platforms, with an annual production capacity exceeding 300,000 units, serving as a core showcase of LUXEED’s robust manufacturing prowess. The body shop is staffed by more than 600 intelligent robots, enabling highly automated welding operations. The welding process for a single vehicle body takes only two hours. Meanwhile, the vehicle adopts a five-longitudinal and ten-lateral body frame and a rectangular front crash beam design, comprehensively building a solid vehicle safety protection system and laying a solid foundation for product quality.

The delegation then proceeded to the assembly workshop to get an up-close look at LUXEED’s core technological achievements and modern automobile manufacturing craftsmanship. Covering an area of 106,000 square meters, the workshop is designed strictly in line with lean manufacturing philosophy. During the visit, guests gained in-depth understanding of two flagship core technologies — the “Snowy Owl” Extended-Range Technology and the Tuling Platform Technology. The “Snowy Owl” Extended-Range Technology effectively improves vehicle cruising range while optimizing the smoothness of power output, striking an ideal balance between endurance performance and riding comfort. Through intelligent chassis tuning, the Tuling Platform delivers a more stable and comfortable driving experience, fully demonstrating LUXEED’s strong independent research and development capabilities.

Built in accordance with Industry 4.0 and global Lighthouse Factory standards, the LUXEED Gigafactory deeply integrates cutting-edge digital technologies including cloud computing, big data, the Internet of Things and 5G, establishing a full-process intelligent and digital production system. The factory has achieved 100% automation across four core indicators: production line automation, connecting process automation, key procedure automation, and inspection and testing automation, with one complete vehicle rolling off the production line every minute. In addition, the factory has established a comprehensive and stringent inspection system. Every finished vehicle undergoes nearly 10,000 testing procedures covering all dimensions to simulate various extreme driving scenarios. Even tiny paint scratches as subtle as 0.1 millimeters can be accurately detected, ensuring no defective vehicle leaves the factory and safeguarding product quality with extreme standards.

This in-depth exclusive tour by global dealers and media has fully demonstrated the modern manufacturing strength of the LUXEED Gigafactory, which integrates intelligence and digitalization. It also allowed global partners to witness how LUXEED perfectly combines cutting-edge technology with high-end manufacturing to create premium intelligent vehicles. Going forward, LUXEED will continue to deepen its layout in intelligent manufacturing. By leveraging top-tier production technologies and strict quality control, the brand will develop high-quality intelligent vehicles, further consolidate its global competitiveness, and drive the continuous upgrading of manufacturing standards across the intelligent automobile industry.

Contact Info:
Name: QIAO JIANTAO
Email: Send Email
Organization: LUXEED INTERNATIONAL
Website: https://www.cheryinternational.com/

Release ID: 89190407

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

Wuhu, Anhui, China, April 30, 2026 — WUHU, China, April 30, 2026 – Every great brand is defined not only by its products but by the people it serves. At the Night of FREELANDER held during IBS (Chery International Business Summit), Lucia Mao, CEO of FREELANDER International, offered a vivid portrait of the brand’s target customer: the Contemporary Explorer.

“At the heart of every great brand is its customer,” Lucia said in her keynote address. “Our customers are diverse in background and story, yet united by one spirit. They are contemporary explorers.”

According to the brand’s international strategy presentation, Contemporary Explorers carry forward the pioneering courage and curiosity of past generations — the spirit that made FREELANDER legendary in 1997. But they are a new generation: fresh, vibrant, forward-looking.

They respect the legacy, yet forge their own path. Successful, ambitious, in their prime. With true taste and clear purpose, they know what they want.

As Lucia described: “Sharp in the city for business. Free on the road for adventure.”

FREELANDER’s brand promise resonates directly with this audience. The name itself tells the story: FREE stands for freedom, and LAND stands for the earth, as well as ER stands for every explorer. FREELANDER is not just a vehicle, it is a way of life — about embracing freedom, pursuing distant horizons, and daring to explore.

The brand’s four core principles — British Unconventionality, Contemporary Premium, Creative Intelligence and Expressive — are not generic values. They are designed specifically for customers who are true to themselves, push boundaries, and explore freely.

For Contemporary Explorers, a vehicle is never just a means of transport. It is a companion for exploration, a statement of identity, and an enabler of limitless possibilities. FREELANDER’s product DNA — British Craftsmanship, Smart Confidence and All-Terrain Freedom — delivers precisely what this audience seeks: premium quality that reflects their taste, intelligent technology that serves their needs, and all-terrain capability that enables their adventures.

During the Night of FREELANDER, guests from the Middle East, Europe, Latin America, right-hand-drive regions and other potential markets worldwide — many of whom are potential retailer investors and media representatives — embodied this very spirit. They came not just to witness a product launch but to be part of a brand that understands who they are and what they value.

As FREELANDER enters over 90 countries and establishes more than 1,100 touchpoints in the next five years, the brand has been reshaped and is ready to serve Contemporary Explorers everywhere — delivering an all-scenario, all-terrain mobility experience that empowers them to live freely, explore boldly, and write their own stories. The legend has been reborn. And it is built for those who are ready to explore.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190468

If there are any deficiencies, problems, or concerns regarding the information presented in this press release that require attention or if you need assistance with a press release takedown, we encourage you to notify us without delay at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team is committed to promptly addressing your concerns within 8 hours and taking necessary actions to rectify any identified issues or facilitate the removal process. Providing accurate and trustworthy information is of utmost importance.

Wuhu, Anhui, China, April 30, 2026 — Timeless car design isn’t just about keeping the classics alive — it’s about rethinking them through global culture and real user creativity, so they naturally fit into different lifestyles. At the iCAUR International Business Summit, the winners of the #OneClassicMillionStoriesLife customization co-creation contest were revealed. Since launching on March 12, 2026, the contest brought together creators worldwide to reinterpret the iCAUR V23 and V27 through culture, trend, and personal stories — drawing 200+ entries, 800+ media features, and over 200 million views globally.

The iCAUR V27 is a all-round hybrid SUV that combines a classic boxy design with new energy technology. With a five-meter-class body, it is powered by Golden REEV (Range-Extended Electric Vehicle) and i-AWD (intelligent All-Wheel Drive) system, delivering confidence across both city commuting and off-road conditions. The V27 features 39 ecosystem interfaces across the vehicle and offers over 1,000 customization components, covering functional upgrades, outdoor leisure, and storage expansion. With factory-level compatibility, it fully supports diverse personalization needs.

Diverse creative perspectives keep pushing the boundaries of the classic design. Among the Top 10 winners, several V27 builds stand out for their cultural adaptability and design creativity.

Designer: Faith

Design concept:

The design closely connects the iCAUR V27 with Oman’s local landscapes and driving culture. The eagle motif reflects its intelligent driving capabilities, symbolizing sharp vision, control, and freedom. Meanwhile, elements like Oman’s sunsets and mountains ground the design in local identity. It also highlights Golden REEV, emphasizing quiet driving, solid performance, and worry-free range, shaping a new-generation SUV tailored for the Oman market.

Designer: kyriako spilidis

Design concept:

The design pays tribute to the classic Woodie station wagon, blending the free spirit of American road trips with the iCAUR V27. It features retro wood side panels and Route 66 nostalgia elements, bridging classic automotive culture with modern electric innovation. Combining timeless vintage aesthetics with advanced off-road capability, it is crafted for those drawn to the spirit of road trips and advanced driving experiences.

Designer: Tuesday

Design concept:

The design reinterprets premium through a soft pink-and-white palette, with custom elements like heart-shaped headlights and pink wheels enhancing its sense of individuality. A rooftop camping setup with string lights, blankets, and a projector transforms the vehicle into an immersive lifestyle space. More than transportation, it turns into a mobile sanctuary for modern experiential living.

Global co-creation has become a continuous driving force in iCAUR’s brand growth. This contest is an important part of its ecosystem building, expanding vehicle customization from functional upgrades into a broader form of cultural expression, and inviting global creators to take part in shaping its meaning. In the future, iCAUR will continue to build a global co-creation platform, working with users and partners worldwide to explore new possibilities in automotive design and culture.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190466

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Wuhu, Anhui, China, April 30, 2026 — Timeless car design isn’t just about keeping the classics alive — it’s about rethinking them through global culture and real user creativity, so they naturally fit into different lifestyles. At the iCAUR International Business Summit, the winners of the #OneClassicMillionStoriesLife customization co-creation contest were revealed. Since launching on March 12, 2026, the contest brought together creators worldwide to reinterpret the iCAUR V23 and V27 through culture, trend, and personal stories — drawing 200+ entries, 800+ media features, and over 200 million views globally.

The iCAUR V23 is a pure electric off-road SUV that carries forward the classic boxy silhouette, combining a rugged presence with efficient use of space. With over 20 factory-reserved modification points, it’s built for customization from the start. A roof rack with up to 200kg static load supports accessories like side tents, ladders, and outdoor gear, while interchangeable exterior kits make it easy to match style with function.Diverse creative perspectives keep pushing the boundaries of the V23’s classic design. Among the Top 10 winners, several V23 builds stand out for their cultural adaptability and design creativity.

Designer: Shannon

Design concept:

Inspired by the wild landscapes of South Africa, the design uses an army-green base that reflects local military heritage and off-road culture. Orange and white stripes, along with star motifs, add a sense of identity drawn from the country’s “Rainbow Nation” spirit. The 4×4 open-top setup fits both the rugged terrain and the sunny lifestyle, bringing together a sense of strength and freedom.

The army-green finish resonates with both vintage military aesthetics and South Africa’s off-road culture. Flag-inspired elements give the vehicle a strong sense of local belonging, making it a symbol of identity and heritage. All-terrain tires and beadlock wheels tackle gravel and desert terrain, while the open-top design suits South Africa’s outdoor lifestyle naturally. Every detail comes from real user needs.

Designer: Nathan

Design concept:

The design draws inspiration from pure joy, youthful energy, and nostalgia, reimagining the V23’s classic boxy silhouette in a bold and playful way. From childhood retro toys to classic game consoles and the pixel visuals that defined a generation, every element captures the fun of an era.

The work also carries a deeper message: that something once simple can become classic again. The return of pixel aesthetics is no longer just a memory — it’s a statement, proof that classic design never fades. Beyond its role as a vehicle, this creation becomes a lifestyle object that holds emotion and memory, embodying everything fun, classic, and timeless.

Designer: WIWONG and SRISUTTINUN

Design concept:

Design inspired by Gen Z lifestyles, integrating their distinctive fashion traits into the V23’s overall styling. Centered on Boxy Style, it blends chunky streetwear with hyper-gadget precision, resulting in a drivable vehicle that feels like a piece of cyber fashion.

Designer: Ashley

Design concept:

Centered on a minimal visual language, the design uses a two-tone composition to create a clean and highly recognizable look. Inspired by Malaysia’s traditional batik craft, its intricate patterns are simplified into graphic forms, with hibiscus elements subtly integrated to express local culture in a modern, abstract way.

To balance the rich textured background, Malaysian batik patterns are distilled into minimalist, logo-like forms, enhancing visual focus while creating breathing space in the composition. The overall design carries a quiet, independent character within its simplicity, delivering a restrained yet powerful visual statement.

Global co-creation has become a continuous driving force in iCAUR’s brand growth. This contest is an important part of its ecosystem building, expanding vehicle customization from functional upgrades into a broader form of cultural expression, and inviting global creators to take part in shaping its meaning. Looking ahead, iCAUR will continue to build a global co-creation platform, working with users and partners worldwide to explore new possibilities in automotive design and culture.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190464

Should any errors, concerns, or inconsistencies arise from the content provided in this press release that require attention or if a press release needs to be taken down, we kindly request that you immediately contact us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will be at your disposal for timely assistance within 8 hours – taking necessary measures to rectify identified issues or providing guidance on the removal process. We prioritize delivering accurate and reliable information.