Monthly Archives: January 2021

Omegasonics 3DPrinting Additive Ultrasonic Cavitation ABS Nylon Metal Cleaner

Simi Valley, CA-based Omegasonics has just announced the release of their updated ultrasonic cleaning technology to allow for faster, more precise 3D printing and additive manufacturing.

Simi Valley, United States – January 29, 2021 /PressCable/

Simi Valley, CA-based Omegasonics has just announced the release of their updated ultrasonic cleaning equipment. The firm intends to use this technology to allow for faster, more precise 3D printing and additive manufacturing prototypes.

More information is available at

The just-updated ultrasonic cleaning technology is intended to make 3D printing even faster. 3D printing, also known as additive manufacturing, is the taking of a three-dimensional CAD design and building the component layer by layer until that design is recreated. Often the materials used include plastics such as ABS or nylon, but it can also, depending on the machine, use metal.

Once certain highly technical parts are printed, they require precise cleaning and preparation. That process, formally manual, could be labor-intensive and require heated circulation washers to clean the parts, adding up to 24 hours for larger parts.

The newly updated ultrasonic cleaning technology by Omegasonics reduces that time by up to 24 hours to get clients their printed parts faster without sacrificing quality. This is done through a cleaning process that removes support structure materials from ABS, Polycarbonate, Nylon 12, and PCABS, among others.

In addition to returning products faster, Omegasonics ultrasonic technology also intends to allow clients the freedom to focus on the next step of their manufacturing process. This is possible because the ultrasonic technology requires a fraction of the former labor costs, allowing those resources to be allocated elsewhere.

This updated ultrasonic technology is part of a broader plan aimed at supporting its clients in 2021. The firm will also be launching several new product offerings to remove soluble support materials from FDM manufactured parts that will speed cleaning times and reduce warpage, as well as a thermal dyeing station for 3D thermoplastic products that reduces dyeing times.

Armen Boyajyan, Product Finishing Manager, of Stratasys Direct Manufacturing, shared their experience working with Omegasonics. “It used to take a full day to manually remove support material from some 3D parts. Now we just put the parts into the ultrasonic cleaner and do something else while they’re being cleaned. After three hours, we have nice, clean parts.”

More information on pricing and contact details, including to request a quote, can be found at the link above.

Contact Info:
Name: Frank Pedeflous
Email: Send Email
Organization: Omegasonics
Address: 330 East Easy Street Suite A, Simi Valley, CA 93065, United States
Phone: +1-805-583-0875

Source: PressCable

Release ID: 88995482

Torrance CA Tax Preparation Financial Planning Accounting Services Launched

Allman & Allman is now providing an updated range of tax preparation solutions to individuals and businesses in Torrance, California, and the surrounding area.

Torrance, United States – January 29, 2021 /NewsNetwork/

Allman & Allman, a CPA firm in Torrance, California, announced the launch of an updated range of professional tax preparation services for local individuals and businesses. The company can also help business owners with the PPP Loan program, as well as all their accounting needs and issues.

More information can be found at

The newly launched tax preparation services at Allman & Allman aim to help clients save money by finding credits and deductions they qualify for, as well as comply with local, state and federal tax regulations.

Tax preparation is an integral part of one’s overall wealth management strategy. However, many find it overwhelming and complicated to prepare their taxes.

Allman & Allman is a CPA firm with extensive experience in tax planning and preparation. The firm can solve a multitude of complex tax issues, from preparing the client’s annual tax returns to overseeing their investments, and ensure that all tax preparations and filings are done accurately.

The team at Allman & Allman can help clients handle all their tax preparation needs and are available to address their concerns and questions in a timely, expert manner. They work with businesses to navigate the changes in tax laws and accounting standards, and can also help clients and their families mitigate their tax liabilities and develop a tax-efficient financial strategy for retirement.

With the recent announcement, the team at Allman & Allman are dedicated to making the tax planning and preparation process as easy as possible. Their mission is to provide clients with the resources and information necessary to make informed decisions about their personal, business, and financial goals.

A spokesperson for the company said: “Our professionals are people in the business of helping others succeed. We never lose sight that behind hard numbers and tough decisions there are real men and women; families and communities. Compassion for them is at the heart of what we do.”

Interested parties can find more by visiting the above-mentioned website or accessing

Contact Info:
Name: Genna Allman
Email: Send Email
Organization: Allman & Allman
Address: 21250 Hawthorne Blvd. Ste. 500, Torrance, CA 90503, United States
Phone: +1-424-334-1120

Source: NewsNetwork

Release ID: 88995538

Daniel Yomtobian – Evaluates the State of the Programmatic Advertising Sector

When it comes to advertising technology, programmatic has emerged as one of the most important developments in this field and a designated key driver of future growth for the industry.

Los Angeles, CA – January 30, 2021 /MarketersMedia/

Due to digital growing its share of total advertising spend, it is important for marketing firms to learn new formats but also ensure their creative work is profitable. Since the earliest days of the industry, ad space buying has been pivotal to the success of brand campaigns, and placement has become even more crucial in the digital age, which has led to exponential growth in programmatic advertising. “The current global pandemic has undeniably affected all sectors of the global economy, and the advertising industry has been no exception. As companies grapple with eroding revenues, previous growth projections are being downgraded, but a streak of optimism remains,” comments Daniel Yomtobian, an entrepreneur and business leader with an impressive track record in the online media space. “The disruption created by the pandemic has only accelerated the digital transformation and the demand for online services, which should play to the advantage of advertisers when the economy rebounds towards the end of 2020, as anticipated.”

When it comes to advertising technology, programmatic has emerged as one of the most important developments in this field and a designated key driver of future growth for the industry. As defined by the Digital Marketing Institute, “Programmatic ad buying […] is the use of software to buy digital advertising. Whereas the traditional method includes requests for proposals, tenders, quotes, and human negotiation, programmatic buying uses machines and algorithms to purchase display space.” The results of this automation are a hugely expanded reach, far greater transparency, advanced targeting, sharply improved relevance, real-time reporting, and data insights. Given these benefits, it is hardly surprising that programmatic has become one of the fastest-growing ad market segments, and once the global economy returns to normal, spending in this area should quickly recover, according to Daniel Yomtobian. It will probably take slightly longer to reach the levels forecast in the pre-pandemic days, but growth is inevitable, especially with the additional boon provided by the arrival of 5G and the continuous launch of direct-to-consumer streaming services.

In 2019, the market for programmatically sold advertising topped $100 billion in value, according to Zenith. The company forecast an increase to $127 billion in 2020, with another $20 billion added by end-2021. Moreover, it projected that the share of programmatic within total digital media spend would rise from 65% in 2019 to 69% in 2020 and cross 72% in 2021. Commenting on the outlook, Zenith global brand president Matt James said, “The ongoing death of the cookie means that the industry needs to rethink the way we design targeting and personalization while respecting consumers. High-quality, first-party data is more vital to the success of programmatic marketing than ever before.” James also highlighted a number of issues, noting, “Although programmatic ad spend continues to grow at double-digit rates, it is being hindered as the industry struggles with privacy and supply-chain challenges. Once these challenges have been addressed, programmatic marketing has the potential to accelerate again during the next decade.”

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion was online advertising. Considered a pioneer and innovator in this space, he has dedicated himself to helping advertisers and publishers maximize their ROI and successfully monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Daniel Yomtobian studied business marketing at California State University-Northridge.

Daniel Yomtobian CEO – Dedicated to Helping Advertisers and Publishers:

Daniel Yomtobian Comments on Projections for Mobile Advertising Spend:

Daniel Yomtobian Examines the Outlook for the Digital Advertising Market:

Contact Info:
Name: DY
Email: Send Email

Video URL:

Source URL:

Source: MarketersMedia

Release ID: 88995190

Allegiant Global Partners Welcomes New Solver Team Member

Allegiant Global Partners Inc. is proud to announce Anne Brnger in the new position of Community Outreach Director.

January 29, 2021 /MarketersMedia/

Allegiant Global Partners Inc., a brokerage firm specializing in global benefits, emergency assistance services and risk insurance, is proud to announce Anne Brnger in the new position of Community Outreach Director.

In this position and in collaboration with Allegiant teammates, Anne is responsible for developing, deploying and managing outreach initiatives for Allegiant’s benefits, emergency assistance and property/casualty practices. Anne’s primary focus is engaging current and prospective clients with informational content and educational resources designed to help Human Resource professionals advance their organizations’ global missions. Other responsibilities include expanding affinity and trade association relationships and assisting in the development Allegiant’s service enhancements.

Anne joins the Allegiant team with more than eighteen years of Human Resource leadership in the Nongovernmental (NGO), non-profit, higher education and financial sectors. She also brings more than five years of experience in journalism and communications. Together, these skill sets will strengthen Allegiant’s community outreach efforts and enable the organization to build future partnerships.

Jay Bride, CEO of Allegiant, states “We are thrilled that Anne has joined our SOLVER team and look forward to working with her to develop and deploy information, content, and programming to help human resource professionals advance their organization’s global mission. We believe this will provide a valuable service to our existing and prospective clients.”

Contact Info:
Name: Jay Bride
Email: Send Email
Organization: Allegiant Global Partners
Phone: 617.823.2147

Source URL:

Source: MarketersMedia

Release ID: 88995492

Winter Hygiene Solutions with Surviveware 40-Pack Biodegradable Wet Wipes

Winter Camping Made Easier with Individually Wrapped Bath Wipes

Woodbridge, United States – January 29, 2021 /MarketersMedia/

Cold weather not only brings limitations in the camping and hiking arena but can also test one’s endurance. On the other hand, winter hikes and camping serve as relaxation and create opportunities to find different avenues of developing new survival skills and techniques.

Hiking and camping outdoors, especially in winter is challenging. Backcountry exposure limits the comforts of home, like shower facilities and flush toilets.

Surviveware, a leading camping and hiking company, has developed a solution to cold weather hygiene issues: the Surviveware 40-Pack Biodegradable Wet Wipes. These wipes offer a new level of outdoor hygiene convenience in single, lightweight packs.

While other wipes are loaded with alcohol-based ingredients, Surviveware’s wet wipes are manufactured using a skin-friendly hypoallergenic formula containing natural ingredients like aloe and vitamin E, providing nourishment for the skin while effectively removing dirt and grime. Safe for prolonged use, even on sensitive skin, these wet wipes are a great solution to backcountry hygiene problems.

As a camping hygiene essential, these wipes also help winter campers save on water consumption by serving as an effective shower alternative. A true jack-of-all-trades, the cloth can also be used to wipe off hiking gear, utensils, hunting equipment, and more.

The strong cloth sheets are made from biodegradable material that begins to decompose 28 days after use helping hikers and campers to minimize their environmental footprint when exploring the great outdoors.

When ordering, customers will receive a box containing 40 individually wrapped bath wipes. This is convenient for single packets to be shared or stored in pockets, purses, glove compartments, and hiking packs. They’re an economical choice as each wipe measures 8″ x 12″ so one to two sheets can get most jobs done.

Beth, a Surviveware Amazon customer, wrote a review about these 40-Pack Biodegradable Wet Wipes and shared how they helped her during their winter camping experience.

“These are perfect for our needs when traveling in winter when the plumbing in our camper is winterized (without water in our tanks or lines). A single wipe is sufficient to wash at least my upper body, including underarms and private parts. I have found that they don’t leave my skin more than damp, and it dries quickly without toweling. They’re soft, and sturdy, with a pleasant, neutral aroma.”

Enjoy camping all year round with Surviveware 40-Pack Biodegradable Wet Wipes. Get your hygiene in a box now by clicking here.

Contact Info:
Name: Amanda Condry
Email: Send Email
Organization: Surviveware
Phone: 703-910-5188

Source URL:

Source: MarketersMedia

Release ID: 88993656

Hotel Impossible Host Anthony Melchiorri Appears on “I Know This Guy” Podcast

Noted television personality and hospitality expert Anthony Melchiorri appears on the popular podcast, “I Know This Guy.” Melchiorri was the man behind the popular hotel improvement show, “Hotel Impossible.”

Fort Lauderdale, FL, United States – January 29, 2021

The “I Know This Guy” team is pleased to announce renowned hospitality expert and Hotel Impossible host Anthony Melchiorri as a podcast guest during the last week of January 2021. Hosted by experienced entrepreneur Norman Farrar and produced by his son, Hayden, this podcast showcases highly qualified guests from different backgrounds every week.

More about the “I Know This Guy” podcast can be found at

Anthony Melchiorri is a hospitality business veteran with over 20 years of experience. He was responsible for developing and repositioning America’s most high-profile properties, including the landmark Algonquin Hotel and the first Nickelodeon Hotel. Known in the industry for his commitment to excellence and direct, honest style, he empowers people to take ownership of issues and make meaningful decisions relating to their work and lives.

Born in Brooklyn, New York, Melchiorri was brought up in the Sheepshead Bay neighborhood. His long and rewarding journey in the hospitality industry is all about overcoming struggle. He started his career as a Night Auditor at the Embassy Suites in Overland Park, Kansas. Later on, he worked as a night hotel manager at the Plaza Hotel. In the next four years, he made his way up continuously to reach the position of Director of Front Office Operations. He worked with the Lucerne Hotel as general manager and was instrumental in selecting the Lucerne as the Best Service Hotel by the New York Times Travel Guide.

Melchiorri has also served as an executive producer for the cable-movie, “Wisegal” in 2008. Along with fellow executive producer Leo Rossi, he developed the idea of a hotel-improvement show that resulted in Travel Channel’s popular series, Hotel Impossible. Every episode of this series has Melchiorri and his team renovating a hotel with issues in less than a week. The program is entering its 9th season. The Travel Channel is all set to expand Melchiorri’s role by including two new shows, “Hotel Impossible: Five Star Secrets” and “Hotel Impossible: Showdown.” Melchiorri has also hosted Extreme Hotels, a show that ran for just one season.

“We are delighted to have someone like Anthony Melchiorri as our guest this week. His experience and background make him an exciting personality to host, and I can’t wait to have him here,” said Norman Farrar.

Please tune in to the upcoming episode of “I Know This Guy” to listen to Melchiorri’s stories about the hotel industry and much more.

About Norman Farrar

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods. | | | | | | |

About Anthony Melchiorri

He is the host of the Travel Channel program “Hotel Impossible” and has over 3 years’ experience as Hotel Developer, Operator, General Manager and Asset Manager. Throughout Anthony Melchiorri’s meteoric career, he has consistently proven that nothing is impossible, and the only limitation is the lack of imagination. | |







About Us: This is the podcast where Norm and his producer/son Hayden explore their network to find the captivating stories behind the lives of everyday people. Their successes, their failures and everything in between. We aim to find the perspectives of people from all different backgrounds along with their personal stories and advice for a good life.

Contact Info:
Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
Address: 701 N Andrews Ave, Fort Lauderdale, FL, 33311, United States
Phone: 1 (888) 300-1001

Release ID: 88995434

Joseph Cavallo Explains the Major Reasons for Personal Injury Litigation

Despite the general tendency for a decline in fatalities over the past 15 years, auto accidents remain the leading cause of injuries in the United States.

Irvine, CA – January 29, 2021 /MarketersMedia/

Many of the civil litigation cases in the US are caused by personal injury lawsuits, which makes sense considering the huge number of accidents that happen on the street, at the office, or at home. Such tragedies are often followed by income or property loss, anxiety, injuries or even death. “Personal injuries incurred through the careless, negligent, or reckless actions of others can severely disrupt the lives or livelihoods of the people affected and their families,” comments acclaimed California-based attorney Joseph Cavallo. “While litigation and financial redress cannot truly compensate for any damage to health or a tragic loss, they are nevertheless legal system mechanisms that should be exploited to the fullest to hold the responsible parties accountable and discourage harmful behaviors. According to government data, the largest number of personal injury cases in the United States are related to motor vehicle accidents, medical malpractice, and defective products, collectively accounting for over 70% of such lawsuits.”

Despite the general tendency for a decline in fatalities over the past 15 years, auto accidents remain the leading cause of injuries in the United States: the Centers for Disease Control and Prevention (CDC) estimates that they “send more than 2.3 million people to hospital emergency departments every year.” The agency also points out that “motor vehicle crash deaths cost the nation $44 billion in medical expenses and work loss costs” annually. According to the US Department of Justice, 52% of personal injury lawsuits stem from motor vehicle accidents, and these are also the cases where the plaintiffs have the strongest chances of winning (61% success rate), Joseph Cavallo notes. Unfortunately, only 19% of trials conclude with a positive outcome for the injured party in medical malpractice lawsuits although these rank at number two with a 15% share of litigation. On the other hand, plaintiffs in such cases tend to receive substantial compensation when they win the court battle, the average amount being $679,000. The highest average compensation ($748,000) is awarded in product liability cases, which account for 5% of personal injury lawsuits.

Aside from these most common causes of litigation, citizens can file claims in a variety of situations where the actions of another person or entity result in physical, mental, or reputational injury, Joseph Cavallo explains. The so-called intentional torts include wrongful acts such as assault, battery, and false arrest or imprisonment. Motor vehicle accidents and medical malpractice constitute negligent torts, a category that also covers premises liability, where personal injury claims can arise from slips and falls or hazardous conditions. Strict liability torts, as exemplified by product liability, can vary across jurisdictions, and in some states, the law treats dog bites as cause for seeking damages even though negligence is not a factor.

Joseph Cavallo has received acclaim primarily for his criminal defense work although he has also achieved great success in the areas of business litigation and personal injury claims. Often cited as an attorney favoring aggressive defense tactics and a forceful style, the California-based professional invariably receives praise from his clients for his complete dedication to securing justice on their behalf. Outside of work, Joseph Cavallo is an advocate for abused women and bullied children, his volunteer contributions including the creation of “Adopt the Elderly” – an initiative aimed at building a friendship network for senior citizens.

Joseph Cavallo – Acclaimed Criminal Defense Lawyer:

Joseph Cavallo Highlights the Need to Improve Access to Criminal Defense Services for Low-Income Americans:

Joseph Cavallo Discusses the Case for Diversity and Inclusion in the Legal Profession:

Contact Info:
Name: JGC
Email: Send Email
Organization: Law Offices of Joseph Cavallo

Source URL:

Source: MarketersMedia

Release ID: 88995183

Tony Amaradio – Teaches How to Achieve Financial Freedom

Tony Amaradio’s approach to finding stability with finances is not only based on his Christian faith

Aliso Viejo, CA – January 29, 2021 /MarketersMedia/

Tony Amaradio, financial analyst, has been helping people and businesses with setting up budgets and managing finances for many years. His core beliefs rely on faith and how it can assist in achieving financial freedom. Amaradio’s unique and time-tested money management strategies can help everyone find financial peace, no matter what their stage in life. A faithful contributor of valuable advice to the online community, Amaradio’s unique team-based method of handling personal budgetary, retirement, and philanthropic planning has earned him great respect in the business world.

Tony Amaradio’s approach to finding stability with finances is not only based on his Christian faith, but also on his superior educational background in business and economics. In the beginning, Amaradio advises clients to earnestly assess the origins of their beliefs surrounding wealth by probing their early memories of how money was discussed (or not discussed) in their homes. These childhood experiences form the basis of how people approach their finances in adulthood, and there are several techniques to help them work through their “money stories”, as explained in Forbes. Once this is understood, it becomes much easier to proceed with a long-term program.

In addition, it is prudent to assume that one may live much longer than originally anticipated, as life spans continue to increase at a steady rate. Envisioning what could happen as though one might live to be much older than first thought possible clearly establishes what should happen in order for the future to be prosperous. Acknowledging the true limits of one’s current situation is the key to making the most of assets and growth. Another crucial component to finding balance is to find an advisor who has your best interest at heart. When interviewing potential advisors, ask questions from many different angles to gauge consistency in their answers. An advisor who is honest and straightforward will make the entire process much more enjoyable. Finally, approaching financial goals with an aim towards stewardship is a worthy path. Amaradio believes that by serving the Christian community, one’s financial plans become a part of something larger and more important.

With a generous spirit, Tony Amaradio has built a life devoted to helping others. He is the creative force behind two companies focused on providing comprehensive financial management systems to individuals who appreciate a spiritual component to handling their money: Select Money Management, Inc., and Select Portfolio Management, Inc. He has led his companies to develop groundbreaking systems that help people from all economic levels achieve their monetary goals in a pleasant, sustainable way. In 2009, he co-authored the book Faithful with Much: Breaking Down the Barriers to Generous Giving with his wife, Carin, who is also a vital part of his companies’ success. Amaradio’s sincere hope is that everyone who comes in contact with him and his organizations will recognize their ability to lead a joyous, rich existence.

Anthony Amaradio – Visionary & Strategic Philanthropist:

Tony Amaradio – The Best Thing You’ve Ever Done! on Vimeo:

Anthony Amaradio – Facebook:

Contact Info:
Name: AAN
Email: Send Email

Video URL:

Source URL:

Source: MarketersMedia

Release ID: 88995189

ICMediaDirect Leaders Unveil Key Features of Internet Reputation

Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible.

New York, NY – January 29, 2021 /MarketersMedia/

ICMediaDirect, a PR and online reputation management company, is changing the way businesses handle information about their brand. The reputable agency talked about the most helpful tools in managing internet reputations, in a time when it is difficult to create feasible digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online.

Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.

Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.

ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world.

IC Media Direct – Reputation Management:

ICMediaDirect Online – Reputation Management & Public Relations:

ICMediaDirect – Reviews & Reputation Services:

Contact Info:
Name: ICMD
Email: Send Email

Source URL:

Source: MarketersMedia

Release ID: 88995185

Boris Mizhen – Details On the Importance of Snapchat For Companies

Mizhen is a pioneer in the use of innovative online marketing strategies and believes that companies who embrace Snapchat before their competitors will benefit the most.

New York, NY – January 29, 2021 /MarketersMedia/

Boris Mizhen, leader in marketing, has detailed on the significance of Snapchat as an important marketing tool for companies. The groundbreaking app keeps on attracting young people, which will allow businesses to advertise through engaging content. He recently noted the platform’s biggest advantages — its convenience and visual messaging features — make it well suited for businesses who are interested in expanding their connection with millennials and Generation Z.

“Snapchat is one of the fastest growing social networks, challenging more established channels such as Facebook, Twitter, Pinterest, and Instagram. This is an opportunity for marketers who wish to use the power of social and rich imaging to attract millennials,” says Boris Mizhen. “So far, only two percent of businesses use it in their marketing. However, Snapchat technology allows users to connect with brands in a format that is vibrant and engaging.” He recommends producing daily stories using this method and adding more creativity to the marketing mix, such as running contests or unique perks only accessible to the users of the app.

Mizhen is a pioneer in the use of innovative online marketing strategies and believes that companies who embrace Snapchat before their competitors will benefit the most. “Each day, people all over the world watch over 7+ Billion videos through the app alone,” he says, “businesses have an opportunity to capture an audience they would have never connected with on another channel.” The goal of social media marketing is to build a story that resonates with the target audience, developing interest, engagement, and interaction. According to Boris Mizhen, “Video and photo sharing platforms are the future of marketing and Snapchat is the perfect tool to help brands embrace this technology.” Recognizing that every new digital marketing avenue provides a chance for companies to integrate themselves, Mizhen sees next year as the most relevant time for companies to succeed with Snapchat.

Launched in 2011 by Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown, Snapchat is a messaging application which allows users to send photos and videos with text and drawings to a selected group of people. The message is temporary, and ‘deletes itself’ a few seconds after the recipient views it. Snapchat first entered the market as an image/photo texting competitor to Facebook, Twitter, and Pinterest and became popular among users looking for a discreet and efficient communication tool allowing them the freedom to post images and videos with friends.

Boris Mizhen is a New York-based online marketing expert, property developer, and business strategist. He has a strong understanding of advertising, which has allowed him much success, including his ability to build long-term bonds with businesses and clients. Mizhen takes inspiration from business visionaries like Bill Gates, Steve Jobs and Elon Musk. He is also an active philanthropist, seeking to assist many charities including the Jewish Foundation of Greater New Haven and Chabad of the Shoreline. His passion for helping people allows him to use his business talents for a range of charitable work.

Boris Mizhen – Property Developer and Philanthropist:

Boris Mizhen (@bmizhen) – Twitter:

Boris Mizhen – Facebook:

Contact Info:
Name: BMN
Email: Send Email

Source URL:

Source: MarketersMedia

Release ID: 88995182