Wuhu, Anhui, China, April 28, 2026 — During the FREELANDER Brand Night held at the IBS (Chery International Business Summit), the brand officially unveiled its global strategy, announcing the Middle East as its first step in international expansion. At the event, it was also revealed that 20 high-potential retailer investors from the Middle East have already submitted business plans, reflecting strong market confidence and early partnership momentum.

As a key region in FREELANDER’s global roadmap, the Middle East represents an ideal entry point. With a strong demand for premium SUVs and all-terrain capability, the market aligns closely with FREELANDER’s positioning as a “British Premium Intelligent All-Terrain Brand.” By establishing its presence in this region first, FREELANDER aims to build a solid foundation for its broader global operations and network expansion.

The Night of FREELANDER brought together potential partners and media representatives from the Middle East, Europe, Asia-Pacific, right-hand-drive regions and other potential markets worldwide. As the global strategy was presented, the audience remained highly engaged, carefully following the brand’s roadmap and market approach. Many partners initiated in-depth discussions following the session, exploring collaboration opportunities and implementation timelines, demonstrating strong confidence in the brand’s future.

Lucia Mao, CEO of FREELANDER International, stated in her keynote speech that the brand aims to enter over 90 countries and establish more than 1,100 sales and service touchpoints within the next five years. As the first step, the Middle East will serve as a strategic foundation, supporting FREELANDER’s global expansion with valuable operational experience.

FREELANDER also emphasized its commitment to a unified global product architecture, enabling synchronized launches across markets while ensuring consistent product quality and user experience worldwide.

Leveraging IBS as a global opportunity, FREELANDER not only announced its strategy but also strengthened its connection with international partners. The participation of 20 prospective retailer investors from the Middle East marks a significant step forward, indicating that the brand’s global expansion is already moving into a concrete execution phase.

With the Middle East launch underway and a global network taking shape, FREELANDER is advancing with a clear roadmap and strong capabilities, accelerating its ambition to become a leading global premium new energy brand.

Contact Info:
Name: Frida Fu
Email: Send Email
Organization: FREELANDER International
Website: https://www.cheryinternational.com/

Release ID: 89190186

In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.

Wuhu, Anhui, China, April 28, 2026 — Wind swept across the hills of Wuhu, China, where the scent of earth mixed with the roar of engines. A celebration of electric off-road driving officially kicked off at the Tuju Longshan Camping Site. As part of the iCAUR 2026 International Business Summit, global automotive media, industry experts, and partners gathered at this dedicated off-road ground. Across wave roads, camel humps, muddy and slippery terrain, and continuous bends, they put the iCAUR V27 and V23 to the test—experiencing their true capability firsthand.

Chasing Light into the Wild, Intelligent AWD Redefines Boundaries

iCAUR redefines off-road capability with its i-AWD (intelligent All-Wheel Drive) system. It enables millisecond-level seamless switching between two-wheel and all-wheel drive, automatically sensing road traction and distributing power in real time. Paired with 8+X all-terrain driving modes, it adapts easily to mud, sand, and steep slopes. On challenging terrain like camel humps and wave roads, the system responds instantly to wheel slip and secures traction—making off-road driving effortless even for rookies.

A high-strength cage body with a high proportion of high-strength steel ensures structural rigidity even on continuously twisted, rugged terrain, delivering torsional resistance comparable to premium off-road SUVs. The finely tuned independent suspension provides crisp damping, precise steering, and excellent body control through continuous corners, eliminating the bulky feel typical of large boxy SUVs. After the test drive, a journalist praised the system, noting that the i-AWD response far surpasses traditional mechanical systems, making it easy to conquer steep and muddy terrain without complex operations—an entirely new off-road experience. Even on slippery rainy conditions, the vehicle maintains stable power delivery and confidently handles every off-road challenge.

Freedom Across All Terrains, Redefining Urban and Off-Road Mobility

Beyond conquering rough terrain, iCAUR brings off-road and urban life together in harmony. Its high-performance electric drive system delivers smooth, powerful output with instant response, offering a quieter and more refined driving experience free from engine noise and vibration. Equipped with 39 standardized ecosystem interfaces, the vehicle allows quick mounting of action cameras to capture off-road journeys from a first-person perspective, adding relax to hardcore adventure.

In urban driving, the vehicle switches to two-wheel drive for smooth, efficient, and agile performance, perfectly suited for daily mobility. In the wild, all-wheel drive engages instantly, delivering full capability to handle complex terrains with ease. One test driver shared that the vehicle seamlessly meets both city and off-road needs in a single solution, reflecting a core demand from global users. iCAUR redefines off-road logic with intelligent technology, replacing the complexity and high energy consumption of traditional mechanical AWD with a more efficient electric solution.

Amid the global shift toward carbon neutrality and automotive electrification, iCAUR brings new off-road vitality to the classic boxy SUV with its i-AWD technology. Building on its 2026 International Business Summit and worldwide expansion strategy, the brand continues to combine classic design with advanced technology to create new energy boxy SUVs tailored for global markets. It empowers those who pursue freedom and exploration to travel across mountains and seas with confidence, ensuring the classic boxy spirit continues to shine in the new energy era.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190181

If there are any errors, inconsistencies, or queries arising from the content contained within this press release that require attention or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our reliable team will be available to promptly respond within 8 hours, taking proactive measures to rectify any identified issues or providing guidance on the removal process. Ensuring accurate and dependable information is our top priority.

Global Media Experience Confirms iCAUR i-AWD as a New Benchmark for Electric Off-Road Capability

Wuhu, Anhui, China, April 28, 2026 — Set against the rugged terrain of Longshan Off-Road Base in Wuhu, iCAUR brought together global media, industry experts, and partners for a real-world validation of its intelligent electric all-wheel-drive system. As part of the 2026 iCAUR International Business Summit program, the test drive placed the iCAUR V27 and V23 into demanding off-road scenarios—challenging long-held assumptions about the limits of electric SUVs.

Real Terrain, Real Proof

The test route was designed to simulate extreme and variable conditions, including wave roads, camel humps, muddy slopes, and continuous corners. Rather than isolated demonstrations, the experience allowed participants to evaluate vehicle performance across a continuous sequence of real off-road challenges.

At the center of the experience was iCAUR’s i-AWD intelligent all-wheel-drive system, capable of seamless millisecond-level switching between two-wheel and four-wheel drive. Without manual intervention, the system continuously adapts torque distribution based on surface grip, maintaining stability even in low-traction environments.

During steep climbs and slippery sections, the vehicles demonstrated consistent traction control and immediate response to wheel slip. As one international media participant noted, “The response speed of electric AWD surpasses traditional mechanical systems—no complex operation, just direct confidence.”

Engineered for Control and Confidence

Beyond drivetrain performance, structural and chassis engineering played a key role. The high-strength cage body, built with a high proportion of reinforced steel, maintained rigidity across uneven terrain, while the independently tuned suspension system delivered precise damping and vehicle composure.

Even through continuous cornering sections, steering remained accurate and predictable—challenging the conventional perception of large boxy SUVs as cumbersome. The result was a balanced driving experience combining off-road capability with on-road handling refinement.

From Off-Road to Everyday

While the test emphasized extreme scenarios, the transition to daily usability remained central. In urban conditions, the vehicles operate in two-wheel-drive mode, delivering smooth, efficient performance with reduced energy consumption. The electric drivetrain ensures quiet operation, eliminating the noise and vibration typically associated with combustion engines.

At the same time, iCAUR integrates a modular ecosystem approach, with 39 standardized interfaces supporting accessories such as action cameras—extending the vehicle’s role beyond transportation into lifestyle and exploration.

A New Logic for Electric Off-Road

As global electrification accelerates, iCAUR positions i-AWD not simply as a technical upgrade, but as a rethinking of off-road mobility. By removing the complexity of traditional mechanical systems while enhancing responsiveness and efficiency, the brand introduces a more accessible and adaptable approach to exploration.

Supported by its growing global ecosystem, iCAUR continues to develop vehicles that combine classic boxy design with advanced electric capability—ensuring that off-road freedom remains relevant in the new energy era.

Contact Info:
Name: Xu Yong
Email: Send Email
Organization: iCAUR Global
Website: https://www.icaurglobal.com/

Release ID: 89190178

Should there be any problems, inaccuracies, or doubts arising from the content provided in this press release that require attention or if a press release needs to be taken down, we urge you to notify us immediately by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our efficient team will promptly address your concerns within 8 hours, taking necessary steps to rectify identified issues or assist with the removal process. Providing accurate and dependable information is central to our commitment.